programmatic

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting pullback, Thursday’s IAB Podcast Upfront took place over one day, versus last year’s three-day event.

Freddie Liversidge, HP’s global head of media, explains the benefits and challenges of building an in-house digital media agency from the ground up.

Disintermediation is in the air. If The Trade Desk’s OpenPath cuts out SSPs (while claiming not to), Magnite’s ClearLine cuts out DSPs (while claiming not to).

2022 was a record-breaking year for US digital advertising revenues, which cracked the $200 billion mark for the first time, according to the IAB/PwC Internet Advertising Revenue Report released Wednesday.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. After A Fashion Criteo inked an exclusive deal with British online clothing retailer ASOS to be the ad tech pipes for its advertising business. “The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Shop ’Til You Drop Instagram will shut down the ability to tag items and direct people to a sale during a livestream, TechCrunch reports. The feature had been available since 2020 and was part of Meta’s overall push into more direct payments after […]

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Residence Residential IP networks (Honeygain, EarnApp and Pawns.app, to name a few) are services that pay people for access to their IP, usually something like $25 to $75 per month, depending on how much data they share. It’s a useful service for […]

In 2020, UK-based advertising trade org ISBA and PwC found that publishers receive just 51% of ad spend and that 15% of ad spend can’t be attributed at all. The ISBA and PwC’s second programmatic transparency study, fortunately, shows ad tech and agency buyers have gotten the message.

In October, Anagram spun off from programmatic platform Digilant and relaunched as a full-service media agency. Since then, it’s set its sights on serving the little guys: midmarket brands.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let’s See, LG Smart TV manufacturer LG is on board with the outcomes-based buying trend, but with a twist – advertisers that don’t hit performance goals don’t have to pay. On Wednesday, LG Ads Solutions launched Guaranteed Outcomes, which promises brands they’ll only pay […]