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»yahoo

The 10 Game-Changing Ad Tech Exits Of The Decade

The advertising industry today is largely the product of tremendous M&A activity. AdExchanger looked at the acquisitions that made the biggest impact in the past decade. Impact can mean many things. Some of these startups flourished under their new owners, showing worth far more than their deal price. Others, purchased during their downfall, reflect the... Continue reading »
by Sarah Sluis // December 30th, 2019 //
»
Podcast: Lessons From The Media Trenches

It’s been almost a year since Vista Equity Partners acquired a majority stake in ad verification company Integral Ad Science. In the wake of the acquisition, the company appointed a new CEO, Lisa Utzschneider, to lead the company. In this episode, Utzschneider discusses her 20 years in senior revenue roles at Microsoft, Amazon and Yahoo,... Continue reading »
by Zach Rodgers // May 8th, 2019 //
»
Shifts Come To Oath’s Top Ad Tech Brass

Oath is switching things up within its ad and platform executive ranks. The company has named Tim Mahlman president of advertising and publisher strategy, Oath revealed Tuesday. Mahlman replaced Bob Lord as president of AOL’s platform business in June 2016 and has manned AOL’s publisher and ad platform strategy since. Rohit Chandra becomes head of... Continue reading »
by Kelly Liyakasa // November 14th, 2017 //
»
Verizon Global Media Head Marni Walden To Exit, Oath CEO Tim Armstrong To Report To Verizon Boss

Marni Walden, EVP and president of global media and the highest-ranking female executive at Verizon, will step down and move into an advisory position as of Dec. 31. She will leave the company in February, according to a Verizon SEC filing dated Sept. 28. CEO Lowell McAdam confirmed the news late Wednesday, stating that Walden... Continue reading »
by Kelly Liyakasa // October 5th, 2017 //
»
Oath’s Revenue Chief Charts A Path For Verizon’s Ad Tech And Publisher Brands

John DeVine, Oath’s newly minted CRO, faces a steep challenge in integrating Yahoo and AOL's sales organizations. “Priority one is cultural alignment and making sure we have clarity on who our clients are and where we’ll win in the marketplace,” DeVine told AdExchanger. “We’re going through the process now to bring the two sales teams... Continue reading »
by Kelly Liyakasa // September 15th, 2017 //
»
BrightRoll Founder Tod Sacerdoti Has Exited Yahoo – Er, Oath

Yahoo's new parent, Oath, will have to make do without one of the acquired company's key ad platform executives. BrightRoll CEO Tod Sacerdoti is exiting the video demand-side platform and exchange he founded in 2006, according to a source with knowledge of the company. Yahoo bought BrightRoll for $640 million in 2014. An unconfirmed number... Continue reading »
by Kelly Liyakasa // June 21st, 2017 //
»
Oath Is Born: AOL Execs Reveal Plans For Mashup With Yahoo

  Oath is having its coming-out party in Cannes. On Monday, AOL executives officially launched Oath at the advertising festival in Cannes, following the close of Verizon’s $4.8 billion acquisition of Yahoo last week. The execs also clarified lingering questions about how it will integrate assets from AOL and Yahoo into Oath’s pending ad tech... Continue reading »
by Alison Weissbrot // June 19th, 2017 //
»
Verizon-Yahoo Closes; Here Are The Next Challenges

Verizon completed its $4.5 billion acquisition of Yahoo’s search, email and digital media assets on Tuesday, almost a year after announcing its intent to buy the first-wave internet giant. Marissa Mayer, Yahoo’s embattled CEO since 2012, is leaving the company. Just because Verizon has cleared the first and most fundamental hurdle in creating Oath, the... Continue reading »
by James Hercher // June 13th, 2017 //
»
Verizon-Yahoo Lives! Here's Why The Deal's Architects Remain Enthused

The Verizon-Yahoo marriage is still on and will close "as soon as practicable" in Q2, the companies announced Tuesday. The companies have jointly amended the terms of their purchase agreement by $350 million, shaving 7% off Yahoo's original sticker price of $4.8 billion. The agreement puts an end to a monthslong game of “Will they,... Continue reading »
by Kelly Liyakasa // February 21st, 2017 //
»
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy

Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it hopes to set a new one by doubling down on traditional and digital media – early and often. “People are thinking about what they’re doing for Super Bowl Sunday earlier now,” said... Continue reading »
by Kelly Liyakasa // February 1st, 2017 //
»
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