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»Magnite

Magnite Buys SpringServe For $31M In Push For CTV Ad Dollars

Sell-side platform Magnite acquired connected TV ad server SpringServe Thursday for $31 million, in a deal that will improve its access to all of a publisher’s CTV inventory. SpringServe's video clients include Vizio, Univision, Tastemade and Pluto TV. SpringServe and Magnite work with many of the same clients, the company said. While SpotX (the video... Continue reading »
by Tony Rifilato // July 1st, 2021 //
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Taboola Goes Public; Budweiser's Big First-Party Data Push

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Taboola Roll Call Taboola began trading on the Nasdaq on Wednesday. It raised more than $500 million with the IPO, and reported a net income of $18 million on total revenue of $303 million in Q1, CNBC reports. “I think of Taboola as a... Continue reading »
by AdExchanger // July 1st, 2021 //
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Magnite Moving Ahead With Alternative To Third-Party Cookies

Though Google announced last week that it would delay the phase-out of third-party cookies for nearly two years, sell-side platform Magnite has no plans to slow down its push to create an identity solution using first-party data to reach audiences. “It’s great that we have more time … but we as an industry still need... Continue reading »
by Tony Rifilato // June 29th, 2021 //
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Magnite Lays Off; Mozilla Tracks

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Staff Cuts Magnite is laying off about 6% of its staff following its $1.17 billion acquisition deal with video supply-side platform SpotX, Adweek reports. Buying SpotX is part of Magnite’s CTV growth plan, after already taking on Telaria. Though the acquisition nearly doubled... Continue reading »
by AdExchanger // June 28th, 2021 //
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Magnite Makes Major Executive Changes; CTO Tom Kershaw To Depart

Magnite is shaking up its leadership team following the late April approval of its $1.17 billion acquisition of SpotX. On Wednesday, Magnite announced that Tom Kershaw, the company’s chief technology officer (CTO) for the past four years, will leave Magnite to pursue an opportunity outside of ad tech. Kershaw will also step down as chair... Continue reading »
by Allison Schiff // May 26th, 2021 //
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Programmatic, Meet CTV: Ad Tech’s Latest Gold Rush

Digital ad tech companies are making their play to control advertising on CTV. But it’s not easy to become a star of the big screen. Ad tech companies that make it big in CTV must earn their spot in a few ways. First, they must understand the supply constraints of CTV and find their niche.... Continue reading »
by Sarah Sluis // May 4th, 2021 //
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Ad Tech Valuations Are Sky High – But Are They Justified?

Ad tech IPOs are back in fashion as online advertising continues to surge during the ongoing COVID-19 pandemic. In the first quarter of 2021 alone, there were seven ad tech transactions valued at more than $1 billion – double the number of unicorn-level deals that went down in the past few years combined. Public companies... Continue reading »
by Tony Rifilato // April 30th, 2021 //
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Inside How Innovid Formed An Ad Tech Supergroup To Scale Interactive Ads In CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. About six years ago, ad server Innovid introduced interactive ads in CTV. Now, about a third of Innovid’s clients are testing them, and the company is seeing 2% to 3% engagement rates that are four or five times higher compared to other ad... Continue reading »
by Tony Rifilato // April 26th, 2021 //
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FLoC Called Out; There’s Good News And Bad News On Ad Fraud

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens,... Continue reading »
by AdExchanger // April 20th, 2021 //
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Fact: third-party cookies are going away ... perhaps alarmist portmanteaus such as “cookie-apocalypse” and “Chrome-ageddon
IAB ALM: Google Did A Thing, But That’s Not A Reason To ‘Lose Our Minds'
by Allison Schiff // March 10th, 2021 //
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