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»Magnite

SpotX Joins UID 2.0; Podcasts Aren't Paying Off For Spotify

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. U & Me And UID 2.0 Welcome to the Unified ID 2.0 cocktail party, SpotX. The video SSP, which is owned by RTL, is the latest company to sign up in support of UID 2.0, the open source industry initiative originally spearheaded by The... Continue reading »
by AdExchanger // January 19th, 2021 //
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DoubleVerify Chief Mark Zagorski On The Expansion Into The Sell Side

Ad verification company DoubleVerify has been busy. It followed up its $350 million investment deal last month with a new tool designed to help advertisers take a more nuanced approach to brand suitability. And last week, DoubleVerify – long associated with the buy side – launched the DV Publisher Suite, which aggregates data on one... Continue reading »
by Anthony Rifilato // December 9th, 2020 //
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Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up - But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to... Continue reading »
by AdExchanger // December 2nd, 2020 //
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With Prebid At The Foundation, Industry Collaboration Is Key To Unlock The Future Of CTV

This article is sponsored by Xandr. In about a year, more than 56 million US households will be cord cutters or cord nevers, making CTV and OTT a must-have medium for advertisers to tell their stories at scale. Coupling this with programmatic’s ease of transacting and flexibility, CTV and OTT programmatic ad spend is on... Continue reading »
by AdExchanger Content Studio // December 1st, 2020 //
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Vizio To Use Nielsen On Its Smart TVs; Magnite Sees Big CTV Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Nielsen Gets The Nod Vizio is tapping Nielsen to measure its advanced TV campaigns as the CTV space heats up. Read the release. Vizio Ads, the company’s advertising business, will use Nielsen's Digital Ad Ratings to help advertisers better measure and optimize digital audience... Continue reading »
by AdExchanger // November 18th, 2020 //
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SSP PubMatic Files For $75 Million IPO

This SSP is going IPO. PubMatic is gearing up for a proposed $75 million initial public offering after filing an S-1 with the Securities and Exchange Commission on Friday. The company, founded in 2006, is one of the ad tech old guard and planning to list its Class A common stock on the Nasdaq Global... Continue reading »
by Anthony Rifilato // November 16th, 2020 //
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Magnite is the latest ad tech company to throw in with the Unified ID 2.0 initiative, an open source ID spearheaded by The Trade Desk.
Magnite Hops Aboard The Unified ID 2.0 Train

Magnite is the latest ad tech company to throw in with the Unified ID 2.0 initiative, an open source ID spearheaded by The Trade Desk. On Monday, Magnite said it will adopt the ID initiative to use encrypted and hashed email addresses as the basis for a standard identity replacement for third-party cookies. The Trade... Continue reading »
by Allison Schiff // November 16th, 2020 //
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Jon Clyman headshot
Sellers.json Was A Boon For Transparency. Now It's Time For Buyers.json.

“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by John Clyman, vice president of engineering, marketplace quality and security, at Magnite. It's time to provide sellers with transparency into the buy side of the industry, just as buyers have rightfully demanded transparency from... Continue reading »
by AdExchanger // September 30th, 2020 //
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Can the email address be the next big online identifier?
Can Email Be The Next Big Online Identifier?

With third-party cookies soon to leave the scene, the ad industry is casting about for an alternative identifier, one preferably based on first-party data, collected with consent. Email in particular is being heralded as a way to maintain identity in the face of third-party cookie loss. And numerous industry solutions are being built with email... Continue reading »
by Allison Schiff // August 25th, 2020 //
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AT&T Wants To Sell Crunchyroll For $1.5 Billion; Here's How Much Top Ad Tech Execs Make In A Year

This Isn’t Even My Final Form Will Sony acquire anime streaming service Crunchyroll from AT&T and pair it with its existing service Funimation? According to The Information, the big sticking point keeping that dream from happening is the price: AT&T reportedly wants $1.5 billion. While the initial move to offload Crunchyroll began in May, it... Continue reading »
by AdExchanger // August 13th, 2020 //
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