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» James Hercher

James Hercher
Senior Editor

James covers the ecommerce, advertising technology, Google and other topics. He joined AdExchanger in March 2015 after a stint in communications for advertising technology companies. He spent two years in TV production, working for the NFL and then for the PBS NewsHour, where he covered the 2012 election and foreign affairs.

Contact James

Articles by James

Amazon Opens AWS Data Exchange – And New Opportunities For Data Sellers

Amazon introduced a new way for its cloud customers to buy and use third-party data with the launch of the AWS Data Exchange on Thursday. There are about 90 data companies as launch partners, including PlaceIQ, Epsilon, Acxiom, InMobi and Foursquare. Unlike data marketplaces such as those operated by The Trade Desk, Oracle or LiveRamp,... Continue reading »
by James Hercher // November 15th, 2019 //
»
Industry Shrugs As Google Announces Plans To Restrict Contextual Data

Beginning in February, Google will no longer include contextual content categories – content identifiers such as “sports,” “news” or “weather” – in bid requests to ad buyers, the company said Thursday. Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles,... Continue reading »
by James Hercher // November 14th, 2019 //
»
MathCapital-Backed Tech Startup Octane11 Eyes Programmatic B2B

The B2B marketing platform Octane11, the first company incubated by MathCapital, a venture fund backed by MediaMath CEO Joe Zawadzki and ad tech vet Eric Franchi, launched on Thursday. Dan Rosenberg, Octane11 founder and CEO, developed strong feelings about B2B mar tech vendors and where there were unmet needs in the market from his time... Continue reading »
by James Hercher // November 14th, 2019 //
»
Nestlé Launches Internal Programmatic Unit To Scour Digital Media Deals

Nestlé has launched a team of media and tech experts to improve its programmatic supply and analytics. The new hybrid unit, called the Global Digital Media Center of Competencies (DCoC), consists of internal media talent and executives from Nestlé’s holding company vendors, WPP, Publicis, IPG and Dentsu. The team focuses on six core competencies: supply... Continue reading »
by James Hercher // November 13th, 2019 //
»
Voters Will See Fewer Political Ads This Year – Thanks To OTT Targeting

People who live in cities like Boston or Chicago will probably see fewer campaign ads for the 2020 election compared to 2016. They can thank the rise of data-driven advertising for that small respite, as campaign ads shift from broad TV markets to targeted OTT and streaming video. Presidential candidates have historically inundated Boston and... Continue reading »
by James Hercher // November 13th, 2019 //
»
How This Season’s Late Thanksgiving Impacts Retail Advertising

Retail and ecommerce technology companies are forecasting a strong holiday shopping season, except for one problem: the late Thanksgiving this year means there’s one fewer week in the prime shopping period between Black Friday and Christmas. But does it matter if there are fewer days for shopping sprees this year? On the one hand, US... Continue reading »
by James Hercher // November 11th, 2019 //
»
Why CTV Is The Trade Desk’s Biggest Focus Of 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade... Continue reading »
by James Hercher // November 7th, 2019 //
»
Nielsen To Divide Into Two Companies, Splitting Commerce Data From Media Ratings

Nielsen will split into two separate public companies, breaking apart its Watch media measurement and metrics business from Connect, which provides market share analytics and attribution in the CPG and retail category. The decision, announced during the company’s Q3 earnings report Thursday, comes after a yearlong strategic review, where Nielsen considered sales offers or other... Continue reading »
by James Hercher // November 7th, 2019 //
»
Comscore Moves Into Next Phase Of Turnaround With New CEO Bill Livek

Comscore named board member and former Rentrak CEO Bill Livek as its CEO, replacing interim chief Dale Fuller, the company announced Tuesday in its quarterly earnings report. Comscore earned $94.3 million in Q3, an 8% decline from the same period last year. Revenue was also down sequentially, after posting $96.9 million in Q2, which was... Continue reading »
by James Hercher // November 5th, 2019 //
»
Senators To Platforms: Hand Over The Algo; DoubleClick Vet Brad Bender Transfers To Google News

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well... Continue reading »
by James Hercher // November 4th, 2019 //
»
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