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»

» James Hercher

James Hercher
Senior Editor

James covers the intersection of commerce, media and advertising technology.

Articles by James

Nike Touts Its DTC And Data-Hungry Wholesale Deals In Upbeat Q2 Earnings

Two years ago, shortly after the start of the coronavirus pandemic, Nike doubled down on what it referred to as its “Consumer Direct Offense,” now more prudently called “Consumer Direct Acceleration.” Nike wasn’t simply weathering a storm, but taking COVID-19’s worldwide shakeup of consumer buying habits as an opportunity to rethink its business “by expanding… Continue reading »
by James Hercher // June 29th, 2022 //
»
Marketers Have One Year To Migrate To The New Google Analytics – But It’s Already A Mess

In nature, animals migrate. Elephants, birds, turtles – by some combination of memory, instinct and intuition, creatures in the wild know to make the same epic voyage every year. But how did they make the first great migration? If anyone figures that out, let Google know. The company is struggling to get marketers on board… Continue reading »
by James Hercher // June 28th, 2022 //
»
Why The Grocery Chain Albertsons In-Housed Its Retail Media Network And What It Plans To Do Next

Evan Hovorka, head of retail media products at Albertsons, was hired by the grocery store chain nine months ago after a 17-year stretch at Target. He joined Albertsons shortly after it added former Target exec Kristi Argyilan as retail media SVP. Argyilan came aboard to build out an ad platform business akin to Roundel, the… Continue reading »
by James Hercher // June 24th, 2022 //
»
T-Mobile Rebrands Its Ad Biz And Navigates The Perilous Line Between Programmatic And Privacy

T-Mobile is sharpening its programmatic sales pitch and releasing new ad platform features this week. One cosmetic adjustment: The ad revenue group’s name is changing from T-Mobile Marketing Solutions to T-Mobile Advertising Solutions. “When you say ‘marketing solutions,’ half the people think you’re a CRM and half think you’re the T-Mobile marketing group that buys… Continue reading »
by James Hercher // June 22nd, 2022 //
»
Why Sam’s Club’s Media Biz Rebranded From Advertising To ‘Member Access’

Sam’s Club, the membership-based retailer owned by Walmart, recently rebranded its advertising business as the Member Access Platform (MAP) as it charts its own course alongside other emerging retail media platforms. The notion of “member access” is what sets Sam’s Club apart from other retailers that are focused entirely on advertising as a way to… Continue reading »
by James Hercher // June 17th, 2022 //
»
Hard Rock Brings A Cost-Conscious Mindset To The Hard-Charging Sports Betting App Market

Legalized sports gambling is flooding the market with betting apps, which are becoming powerhouse spenders as they seek to gain a foothold where gambling is now allowed. In New York, where sport betting apps became legal in January, apps like Fanduel, Draftkings, Ceasar’s Sportsbook and BetMGM Sportsbook took over billboards, the TV ad market and… Continue reading »
by James Hercher // June 16th, 2022 //
»
Marriott’s Ad Sales Leader On Building A Travel Media Network (Don’t Call it Retail Media)

Marriott is one among a platoon of non-advertising companies that have launched programmatic ad platforms lately. Just don’t call Marriott’s new platform a retail media network (RMN). “I wouldn’t put us in that category,” said Elizabeth Donovan, global director and head of ad revenue for the Marriott Media Network, as the new business is called.… Continue reading »
by James Hercher // June 15th, 2022 //
»
Catching Up With Dr. Johnny Ryan On How Ad Tech Can Change So Much – And Also Not At All

For years, data privacy regulators didn’t have the tools – or the teeth – they needed to effectively enforce proper standards on the internet. Then came GDPR. Now they have the tools and the teeth. But, still, privacy enforcers are mostly unable to disrupt the status quo. At least to hear Johnny Ryan tell the… Continue reading »
by James Hercher // June 14th, 2022 //
»
Volta Charges Up Its Ad Business As Retailer Media Networks Hit Their Stride

Mike Schott joined Volta, which makes electric car charging stations, almost six years ago to build out the company’s nascent advertising business. That makes Volta early to the everything-is-an-ad platform trend. It’s the only electric car charging station company with an adjacent ad business. Companies that have access to O&O inventory and at least some… Continue reading »
by James Hercher // June 9th, 2022 //
»
Web Standards Orgs Call Out For Help As They (And Online Ad Revenue) Are Swamped By Change

Asbestos was an essential, even miraculous part of worldwide construction for a century. It keeps buildings cool in the heat and preserves heat in the cold; it holds buildings together and prevents them from burning down. One problem: Asbestos does horrible violence to human lungs. The example of asbestos is relevant to ad tech because… Continue reading »
by James Hercher // June 8th, 2022 //
»
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