About AdExchanger

Sarah Sluis

Editorial Director

As Editorial Director, Sarah oversees AdExchanger’s news and feature coverage and event content. Sarah has written extensively about publishers, sell-side technology and Google. Understanding and explaining the business implications of technically complex topics is her forte. Over her years at AdExchanger, she’s documented the rise and maturity of programmatic tech, as data-driven advertising has spread far and wide in its marketing applications.

Allison Schiff

Managing Editor

Allison Schiff is the managing editor of AdExchanger, where she covers mobile, Facebook (sorry, Meta), measurement, privacy and the app economy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

James Hercher

Senior Editor

James covers the intersection of commerce, media and advertising technology.

Anthony Vargas

Senior Editor

Anthony Vargas ( anthony@adexchanger.com ) covers publisher news and sell-side technology, with a particular focus on the rise of alternative datasets to replace those derived from third-party cookies. He also covers the gaming, digital audio and digital out of home markets. His previous B2B publishing experience includes covering the commercial audiovisual and music retail industries. He also has a background in literary publishing.

Alyssa Boyle

Senior Editor

Alyssa Boyle ( alyssa@adexchanger.com ) covers the TV ecosystem from linear to video and connected TV. She also writes about measurement and data privacy. Her journalistic passions stem from a background in language and translation. She received her B.A. in linguistics and Korean studies from Binghamton University in 2020. When she isn’t writing, she’s probably deep in a history novel or busy performing stand-up comedy.

Victoria McNally

Associate Editor

Victoria has been with AdExchanger since 2024. She covers the TV beat, from connected TV (CTV) to online video. She previously covered the agencies beat and AI applications in advertising. Her prior experience includes positions in entertainment journalism, comic book marketing, and market research.

Joanna Gerber

Associate Editor

Joanna covers the AI beat at AdExchanger, focusing on new tools and evolving trends. She’s also passionate about how ad tech can be used to address social issues and inequities. Her prior writing experience includes B2B copywriting, legal research and a surprising amount of poetry.

Andrew Byrd

News Editor, Publisher Ad Ops

Andrew Byrd covers publisher revenue, with a particular focus on emerging technologies shaping publisher revenue. His coverage goes deep into ad operations and sell-side technology, exploring how publishers optimize programmatic and how they are charting their digital future. Andrew started at AdMonsters in 2022, and continues to connect with ad ops pros who are part of the AdMonsters community. Andrew also has previous experience covering public relations and lifestyle content. Reach him at andrew@adexchanger.com

Jonathan Toback

VP, Ad Tech Sales

As Senior Director, Sales for AdExchanger, Jonathan Toback is responsible for the monetization of all global conferences and media properties. Jonathan (or JT as he prefers to be known) began his career on the advertising agency side before moving on to sales. He’s held senior sales roles at Time Inc, Ad Age, Future, and AdMonsters before joining AdExchanger.

A graduate of Brandeis University, he lives in NJ with his fiancée and two kids.

Trish Borrelli

Show Director

Trish is the Show Director, a role she stepped into in December 2025 after leading the brand and its flagship events as Sr. Director of Marketing. In that role, she drove marketing strategy and operations, shaping audience growth, brand positioning, and event execution.

With 15 years in the B2B events industry, including roles at Emerald Expositions and GLM, Trish has built her career around growing engaged professional communities and fostering meaningful connections. Outside of work, she enjoys staying active, catching live music with friends, and spending time with family.

Lynne d Johnson

Senior Director, Content & Community

Lynne d Johnson is the Senior Director, Content and Community at AdExchanger and AdMonsters, the global authority on digital media and ad tech, and Co-Founder of the Tech & Soul Podcast. A former digital leader at FastCompany.com, VIBE, and Waggener Edstrom, Lynne has shaped strategies at the intersection of media, community, and technology.

She blends industry expertise with academic rigor as a professional speaker, educator, and board advisor. Lynne holds an MBA in Media Management and finds balance offline, cheering on her teenage son at volleyball games. When she’s not driving innovation, she enjoys curating playlists, geeking out on sci-fi, and finding calm through daily meditation in the NYC Metro Area.

Isabella Aslarona

Marketing Manager

Isabella is the Marketing Manager, responsible for the execution of various marketing efforts to drive attendee revenue at events and awards programs, as well as promote editorial content and digital offerings. She has over 8 years of experience working in the ad tech industry. Outside of work, Isabella finds joy in exploring new destinations, indulging in diverse cuisines, and spending time with her husband and their cat, Sardine.