What’s The Endgame For Gaming Ads?; Panning Gold From Sludge
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?
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Daily News Roundup
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Circana Acquires NCSolutions And Nielsen’s MMM Biz; Netflix Goes Toe To Toe With Prime Video
M&A is still hot in ad tech this summer. Plus, Netflix’s upfront results may sound promising, but the streamer still needs to grasp the finer points of the advertising game.
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Netflix Gets Into Clean Rooms; Can AI Fix CTV’s Fill Rate Problem?
Remember back when Netflix was anti-advertising? Plus, CTV is still struggling with low programmatic fill rates.
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Which Ecom SaaS Will Survive?; How The AI Search Engines Perform
Ecommerce tech has had a rough couple of years. Plus, VP Kamala Harris’ presidential campaign will spend $370 million on ads.
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Retail Media’s Unselfish Growth Engine; YouTube’s Known Unknowns
The growth of Walmart’s ads business and third-party marketplace are separate, it says. Plus, Google and Meta’ve been targeting teens for a while.
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The New Ad Tech Twinsies; Call It The Netflix Nudge
In today’s newsletter: Digital twins are marketers’ cool new AI tool; Netflix pulls a Prime Video and defaults lapsed subscribers to the ad-supported tier; and California compromises with Big Tech on two journalism bills.
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Does Google Know What’s Going On Back There?; Content Creators Contend With AI
In today’s newsletter: Google gets hit with another glitch; influencers fight gen AI provisions in their advertising contracts; and political fundraising pivots as social media bars campaign ads.
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Ads And Tough Trade-Offs; Can An Organic TikTok Trend Survive The Brands?
Since introducing ads two years ago, Netflix’s ad team has clashed with streaming management and studio execs. Plus, “brat” summer is over; “demure” autumn might be next.
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The New Everything Shop; Are We Ready For UID3?
In today’s newsletter: Walmart’s hottest growth drivers are ads and subscriptions; why The Trade Desk’s UID 2.0 could be regulators’ next target; and how the growth of CTV content fortresses is preventing breakout streaming hits.
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Divestment Red Sirens; Criteo May Buy Skai
That sound you hear? Alarm bells ringing in Google’s offices. Plus, women’s sports has been an unexpected accelerant for ad sales.
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Membership Trends Boost Bundles; When Billionaires Cry Foul
In today’s newsletter: How membership bundles are creating new forms of consumer-facing partnerships; typically unflappable platforms leap to action when billionaires are harmed by bad ads; and X’s GARM lawsuit helped politicize brand safety.
Must Read
Project Cheat Sheet: A Rundown On All Of Google’s Secret Internal Projects, As Revealed By The DOJ
What do Hercule Poirot, Ben Bernanke, Star Wars and C.S. Lewis have in common? If you’re an ad tech nerd, you’ll know the answer immediately.
The Wonderful Brand Discusses Testing OOH And Online Snack Competition
Wonderful hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs.
Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial
Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9.
How HUMAN Uncovered A Scam Serving 2.5 Billion Ads Per Day To Piracy Sites
Publishers trafficking in pirated movies, TV shows and games sold programmatic ads alongside this stolen content, while using domain cloaking to obscure the “cashout sites” where the ads actually ran.
Thanks To The DOJ, We Now Know What Google Really Thought About Header Bidding
Starting last week and into this week, hundreds of court-filed documents have been unsealed in the lead-up to the Google ad tech antitrust trial – and it’s a bonanza.
Will Alternative TV Currencies Ever Be More Than A Nielsen Add-On?
Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.