Wait, TTD Is Doing A TV OS?; Social Ad Clicks Covertly Switched People’s Health Care
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.
The TV newsletter Lowpass is back with another barn burner. Plus, some more proof that social media can impact your health.
Is advertising to kids on social media as bad as advertising cigarettes to kids? Plus, DuckDuckGo doesn’t want Google’s scale to go away.
Is there a secret society of socialists within programmatic? Probably not. Plus, rumor has it that The Trade Desk is building its own smart TV OS.
Google and the DOJ are currently questioning witnesses regarding how particular ad channels are established as defined markets. Plus, a wave of freelance advertising consultants has arrived.
Oracle’s growth rate will increase without its declining ad business. Plus, Ad-supported news no longer brings home the bacon.
In today’s newsletter: How loosened ad restrictions helped snacks take over America; Brazil’s X ban dings stan culture; and Roblox partners with Shopify as it expands real-world ecommerce to all creators.
The IAB’s annual advertising outlook has mostly rosy news. Plus, can sludge videos be wielded for good – or, at least, for effective political organizing?
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year.
In today’s newsletter: Google Demand Gen is the industry’s latest over-attribution controversy; data from third-party brokers might not be worth it; and The Trade Desk launches a CTV operating system.
In today’s newsletter: Amazon stands out among Upfronts CTV rookies; Google reveals how much revenue its ad tech divisions make; and women hold more marketing leadership positions than men, but churn is worse for women.