Affle Acquires Perion For $420 Million, Because ‘Synergies’
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”
Latest
EDITOR’S CHOICE
Reddit Is Going Login Only. Blame Google
Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from scraping its content.
Must Read
DoorDash Acquires Instacart As Consolidation Comes For Mobility Media
DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation.
Meta’s $25 Billion Privacy Fine In New Mexico Is A Big Number. But Is It A Big Deal For Ad Tech?
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. Does it matter?
Google Earned More Than $100 Billion In Ad Revenue Last Quarter, But Is It Even An Ad Business?
Google earned $127.6 billion in Q3, up 25% year over year, practically all of which came from ads. Yet advertising hardly came up during its earnings call on Wednesday evening.
Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.
Marketbridge Acquires The B2B Advertising And Analytics Startup Channel99
The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.
Programmatic, FAST And Queerness – The Trifecta Of Revry’s Future
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines.
Writers
Podcasts
AdExchanger Talks
From Puppies To Programmatic To AI Agents
Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.
The Big Story
Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart
It’s fall, and M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar, and DoorDash bought Instacart.