This Marketing Consultancy Deciphers Consumers’ Brand Associations – And Doesn’t Believe In Segmentation
Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.
Latest
EDITOR’S CHOICE
With Match Rates Falling, Is Effective Attribution Just An Illusion?
Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service agency based in Austin Texas.
Popular
-
Data-Driven ThinkingThe Open Web Is Shifting From An Audience Economy To A Context Economy
Must Read
This New Training Framework Gives Publishers A Say In How AI Uses Their Work
The SAIL initiative compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.
AI Is Spreading Inaccurate Information About Brands. This Tool Can Help Fix That
Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.
This K-Beauty Brand Is Collapsing The Marketing Funnel To Grow Its US Customer Base
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
LinkNYC Kiosks Have Started Airing World Cup Games – TV Ads And All
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.
How TIME’s CMS Transition Laid The Foundation For Its AI-Driven Content Overhaul
The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.
Adobe Advertising Just Launched Its Own Custom Algorithms Product
Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.
Writers
Podcasts
AdExchanger Talks
Convincing Cat Parents To Buy A $600 Litter Box
Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.
The Big Story
Can Content Drive Performance?
From avoiding AI slop to achieving show-level transparency on a CTV buy, we talk through how buyers are supercharging performance by focusing on the content where they place their ads.