AI Agents Are Giving Publishers A New Way To Monetize Their Data
Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.
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EDITOR’S CHOICE
Sweetgreen Tapped Atmosphere TV To Introduce World Cup Viewers To Its Wraps
Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.
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Irina Dzyubinsky
Three Advertising Industry Myths The Market Has Already Debunked
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Data-Driven ThinkingGoogle’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game
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The Big Story
Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.