Digital Culture Group aims to stop ineffective or offensive ads before they ever go live by preemptively determining what will resonate with – or push away – an audience.
If you ask the executive leadership of Affle and Perion why the two companies are merging, the answer you’ll get is “synergies.”
It’s fall, and M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar, and DoorDash bought Instacart.
Starting in Q4, Reddit will test logged-in-only mode to protect its user engagement, improve ad targeting and keep AI from scraping its content.
DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation.
Last week, a district court judge in New Mexico ordered Meta to pay $25 billion for misleading Facebook users about how it handled their data. Does it matter?
Google earned $127.6 billion in Q3, up 25% year over year, practically all of which came from ads. Yet advertising hardly came up during its earnings call on Wednesday evening.
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.
From Puppies To Programmatic To AI Agents
Nobody gets into media buying for the joy of reconciling reports or QA-ing a campaign. But trusting AI to do those things takes more than a promise to save time, says Kovva COO and Co-Founder Tanja Mimica.
Smart Acquisition Or Frankenstack? Stagwell-Freestar And DoorDash-Instacart
It’s fall, and M&A is in the air. Two acquisitions happened this week: Stagwell bought Freestar, and DoorDash bought Instacart.
