Apple Publishes Its Plan To Wipe Out Web Tracking
Apple is coming for identity resolution. WebKit’s latest tracking crackdown targets the infrastructure behind post-cookie IDs – and switching to a first-party setup won’t necessarily spare vendors.
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You Know Your Ideal Customer. But Can Your Media Plan Actually Reach Them?
By Steve WilliamsonSPONSORED
EDITOR’S CHOICE
AI Startup Minerva Built An Agentic CDP, But Don’t Call It That
Minerva wants to turn fragmented customer data into something marketers can use, with AI agents doing the work behind the scenes.
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PlatformsMeta Is Selling Ad Slots, TV-Style
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How Australian Home Lender Lendi Measures The Invisible Work Of AI
Most brands and businesses are trying to figure out how to improve their metrics when it comes to AI – and also what those metrics even are.
VideoAmp Bets On AI To Connect Ad Planning And Measurement
VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI. The company is also making strategic hires and promoting from within.
OPINION: Data-Driven Thinking
Sure, Debates Between Prebid Members Can Get Heated. That’s Why It’s The Programmatic Melting Pot
The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness.
OPINION: Data-Driven Thinking
Has The Ad Industry Lost The Pulse Of American Consumers?
The ad industry has become a community of people who say things like “This is going to sound relatable” and follow it up with a sentence that may as well be Martian to 99% of America.
LG And Magnite Launch Agentic Home Screen Ads With A Winning NFL Quarterback
LG home screen inventory is now available through agentic buying, opening up a premium TV placement to faster, more automated campaign setup.
Prebid’s Proposed Auction Overhaul Would Do What The Court Wouldn’t: Separate AdX From GAM
Reorienting the ad auction so that ad servers bid into Prebid lets publishers access demand from Google AdX without also having to use Google’s ad server.
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AdExchanger Talks
What Frogs And Socks Can Teach Us About AI Implementation
The biggest obstacle to AI transformation may not be disorganized data but the messy workflows around it, says Rebecca Sykes, a partner at The Brandtech Group, where she leads the emerging tech practice.
The Big Story
The Auction Flip: Prebid’s Plan To Swap Places With Google
Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the court’s requirements at its annual Prebid Summit. Then: how brands are using their data in an agentic world, and why there’s a rise of AI “employees.”