Data Privacy

Apple’s latest Safari changes are stirring ATT-era concerns – but this time might be more disruptive for ad tech.

Attention, publishers: Although you might not think of yourself as a data broker, in the great state of New Jersey, that’s not really your call anymore.

How legit is “annualized revenue run rate” as a metric?; YouTube discusses new creator marketplace tools; and AI agents keep bypassing safeguards.

The ad industry added two new alternative IDs this week; Sony and Microsoft file patents that hint at new gaming ad ambitions; and OpenAI says its cookies are for analytics, not targeting.

Indie agency KWG says sell-side curation can target more high-performing inventory with better match rates and lower data fees than buy-side curation.

The biggest privacy risk facing ad tech isn’t whatever state privacy law passed last month; it’s the ones that passed decades ago. The Video Privacy Protection Act was written to protect VHS renters in 1988. Another, the California Invasion of Privacy Act, was enacted in 1967 to stop illegal wiretapping, about which there was a […]

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Waiting rooms are the latest surface to get screenified. Meet PatientPoint, a point-of-care video ad network with 145,000 screens in 32,000 doctor offices across the US.

Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.

Can a neutral identity layer finally help telcos turn their network data into a viable, privacy-safe advertising business?

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.

AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.

Google will not be required to break up its ad tech business, despite a federal court ruling last April that found the company operated a monopoly.

The FTC sues Amazon, alleging ad auction manipulation; some agencies are hyping that their ads are made by humans; and more people are paying for ad-free streaming.

TWC is building a monetization model that treats weather as both a contextual and an emotional signal, and it’s using AI sales agents to bring it to market.

Systems built for one purpose, governed by the interests of a narrow group of stakeholders, are being used in ways the people subject to them never even imagined.

Senior editors Victoria McNally and Alyssa Boyle chat about why ad tech insiders should learn more about the larger TV media industry (via our sister brand Cynopsis!), and what’s new in the world of home screen ads.

Instead of buying media against age, gender or income bracket, why not buy against cultural signals?

The FTC’s lawsuit that alleging Hims & Hers shared sensitive health data with advertisers is only the latest reminder that trust must be an operating principle, not just a marketing promise.

New Jersey’s new data broker law is already live, and the real compliance clock isn’t the 2027 registration deadline – it’s the immediately effective ban on selling sensitive data.

Kraft Heinz’s deal with Disney represents a food marketing trend; how buying location data is a legal loophole for the government; analysts rain on OpenAI’s ad parade.

“We’re seeing a huge wave of new rules aimed at children and teens,” says OpenX’s Julie Rooney, “and the common theme is that not knowing who’s in your audience isn’t good enough anymore.”

We’re witnessing the end of the pageview era. But the interesting question isn’t how publishers replace their lost search traffic; it’s what they do with the audience they already have.

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

Atria’s collective approach is a response to growing monetization challenges and the need to protect the value of human journalism in the AI era.

Whenever a new privacy rule comes on the scene, people immediately look for a workaround. Virginia’s ban on the sale of precise geolocation data will be no exception; its narrow definition of a “sale” almost dares people to try.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

Roblox is making its under-13 audience available to advertisers for the first time. And it named youth-focused ad marketplace SuperAwesome as its exclusive advertising partner for under-13 users.