Platforms

The IAB Tech Lab’s latest framework proposes new standards for containerization and sets the stage for a fully agentic media buying process.

Nextoor is rolling out a bunch of new ad capabilities, including campaign optimization, contextual weather-based ad targeting and expanded video ad formats.

Innovid’s new open orchestration layer aims to connect data and tech throughout the advertising process, breaking down fragmentation and silos.

The Trade Desk posted solid Q3 results on Thursday, with $739 million in revenue, up 18% year over year. But the main narrative for TTD this year is less about the numbers and more about optics and competitive dynamics.

AppLovin may be facing heat over its data privacy practices, but soaring profits and big AI ad bets have investors cheering anyway.

Uber Advertising, in partnership with Adelaide and Kantar, launched a first-of-its-type custom attention metric score for its platform advertisers.

While Reddit had plenty to crow about on the advertising front, it was less sanguine about the rise of generative AI search, which CEO Steve Huffman said is “not a traffic driver today.”

Alphabet reported on Wednesday that its total Q3 revenue was $102.3 billion, up 16% year over year, while net profit increased by a third to $35 billion.

Meta’s Q3 earnings saw increased growth in its ad business and continued the conversation on superintelligence.

My Marketing Pro has set out to automate the entire marketing process, from brainstorm to launch, via conversations with an agent.