Webinars

What Marketers Are Missing in Measurement

Join Basis for "The Measurement Paradox: Why More Data Isn't Leading to Better Decisions," a webinar exploring why marketing teams have never measured more yet have rarely felt less certain about what to do next. As dashboards multiply and measurement grows more sophisticated, many organizations are hitting a new effectiveness paradox: more visibility doesn't always mean more clarity. This session digs into which long-standing measurement assumptions are being challenged, where marketers are over-indexing their attention, and what emerging approaches are helping teams turn data into confident action. If you've ever questioned whether your measurement strategy is truly driving better decisions, this conversation is for you.

The Live Sports Opportunity: What Advertisers Want from Streaming TV

Live sports delivers what few other media environments can: passionate fans, must-see moments and highly engaged audiences at scale. But as sports viewing spreads across more screens, platforms and publishers, the opportunity is getting bigger and more complex. Advertisers have more ways to reach fans, and higher expectations for what their investment should deliver. Drawing on new research, this webinar will explore how advertisers and agencies are approaching live sports on streaming TV, what’s driving investment, where buyer priorities are shifting, and what challenges could stand in the way of greater investment.

The State of Supply-Side Intelligence: An Annual Trend Report

Where data and intelligence layer into the ad buying process is one of the most talked-about topics in advertising, and everyone has a point of view. But industry debates aside, what’s actually happening with curation and supply-side targeting, and where is the market headed? Join us as we unveil OpenX’s first annual Supply-Side Intelligence Trend Report, combining four years of proprietary marketplace data with insights from industry leaders and practitioners. We’ll dig into how buying strategies are evolving, where investment is shifting, and why more decision-making is moving closer to the source.

Beyond the Algorithm: Why Local Data Drives Smarter TV Planning

In today's local TV market, generic assumptions no longer cut it—and neither does AI on its own. As AI becomes standard in TV planning and buying, the real edge comes from the quality and depth of the local data behind it: the market-level intelligence that captures each area's unique audience behaviors, competitive landscape, and media habits. In this session, Steve Silvestri breaks down how pairing local data with AI sharpens precision in planning, optimizing, and measuring TV campaigns, what separates true local intelligence from generic market data, and what media buyers should look for when choosing partners, tools, and measurement strategies in today's evolving landscape.

Closing the “Heart to Wallet” Gap: How Cint and Roblox Measure Full-Funnel Outcomes

In today’s economic climate, C-suite executives no longer settle for top-of-funnel sentiment alone. Marketers are under growing pressure to prove that ad investments don't just shift consumer attitudes, but actually drive real-world spend. Yet historically, Brand Lift and Sales Lift have lived in separate silos, evaluated through different methodologies, sample sources, and post-campaign reports. Join measurement leaders from Cint and Roblox as they unpack how connecting upper-funnel sentiment to bottom-of-funnel transaction data solves the "heart-to-wallet gap".

Stop Guessing, Start Knowing: A Carrier Data Playbook

Consumers move seamlessly between physical and digital environments, but many marketers still rely on fragmented or modeled data to understand and reach them. Advertisers are looking for more accurate ways to identify audiences, activate campaigns, and measure outcomes across channels. This session explores how deterministic carrier data can provide a stronger foundation for modern omnichannel advertising. Using QSR and CPG campaigns as practical examples, T-Mobile Advertising Solutions will demonstrate how carrier data can help marketers identify high-value audiences based on real-world behaviors, coordinate media across mobile and digital out-of-home, and connect exposure to measurable business results.

Why Most Brands Are Flying Blind Across Media and Their Competitive Landscape

Marketing budgets are rising. Confidence in measurement isn't.

Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what's actually driving growth across the broader media mix.

The bigger challenge? Your competitors.

While you're focused on internal dashboards, competitors may be increasing spend in key markets, testing new channels and creative strategies, and gaining share of voice before you even notice.

Proving CTV Performance Under CFO Scrutiny

CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional attribution falls short in a fragmented CTV landscape and why incrementality is emerging as the new standard for measuring real business impact. Attendees will learn how to separate attribution from causality, validate incremental lift, and align CTV reporting with finance-ready outcomes that withstand CFO scrutiny.

How Media Company Insights Teams Win Back Time and Show Full-Funnel Impact

Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to focus on what really drives revenue. This isn’t just about efficiency—it’s about elevating your role from support to strategic partner.

Walk away with fresh ideas to accelerate insights, strengthen advertiser relationships, and unlock new opportunities with scalable brand lift and outcome-driven measurement.

Beyond the Roadmap: What Agencies That Ship AI Actually Do Differently

AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the support they need most. So what separates the 16% that have AI embedded across teams with KPIs from everyone else? And what does it actually look like when an agency stops planning and starts shipping? This session unpacks the data, then shows you the receipts. We’ll walk through the key findings from our AI Adoption Survey and white paper series — the real barriers (skills and time, not budget), the confidence gap, the “Shadow AI” problem — and then go live inside the AI Digital Labs Incubator. You’ll see real tools, built in days from real client pain points, running in production right now — including AI-powered consumer insights, brand visibility across AI search engines, and diagnostic site audits. Plus, a moderated panel with client partners sharing what changed, what surprised them, and what they’d build next.

CTV 2026: More Spend, Higher Expectations — How Advertisers Are Staying Ahead

CTV investment is growing fast — and so are expectations.

According to Premion’s 2026 CTV/OTT Advertiser Survey, more than 70% of advertisers are increasing spend, with budgets up an average of 17%. With more dollars flowing into CTV, marketers need strategies that deliver measurable results.

Join Premion to learn what’s driving the shift in spend, how advertisers are navigating fragmentation and measurement challenges, and how to make CTV a more powerful part of a converged TV strategy.

How Publishers Can Stay in Control and Boost Profitability With AI-Powered Ad Selling

AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We'll highlight where AI can actually drive revenue, from pricing and forecasting to trafficking, optimization, and demand management. This webinar will also shine the spotlight on what publishers need to do to ensure these systems work for their business—not for everyone else in the supply chain.

Wired for Weather: How Mother Nature impacts emotions, shapes memories, and changes decisions

What if you could predict not just the weather—but how your customers feel because of it, and what they’ll do? The Weather Company partnered with Neuro-Insight, a leading neuroscience firm, to map what happens to the brain in different weather conditions. The findings are striking: weather doesn’t just influence behavior on the surface—it rewires mood, memory, and decision-making at a subconscious level, where 90% of decisions are made. Your consumers don’t just dress differently in different weather—they think differently. And when you align your messaging to match, ROI climbs—by nearly 20%. Weather is one of the most powerful signals in marketing. If it’s not part of your strategy, you’re leaving emotion, attention, and impact on the table. Join The Weather Company to learn more about how marketers can use weather’s impact on mindsets and decision-making to improve KPIs.

Planning for 2026: How Marketers Can Leverage Samsung Ads for Driving Maximum Impact During Key Moments

Are you ready to dominate 2026? With major events like the Super Bowl, Winter Olympics, FIFA World Cup and other key moments on the horizon, marketers need a winning strategy to engage audiences and maximize ROI. This session will equip you with the CTV know-how to be successful in 2026. Don’t miss this opportunity to future-proof your marketing strategy.

A Proven Recipe for Full-Funnel Retail Media Success

In today’s ever-evolving media landscape, advertisers face the daunting challenge of navigating a sea of complex platforms, capabilities, and choices to allocate budgets effectively. This webinar will help simplify the complexity, equipping advertisers with straightforward, effective ad-buying strategies to help drive strong outcomes. Experts from Instacart and Flywheel will share actionable insights, cutting through the noise to help you unlock smarter media investments.

A View From Walled Gardens: Creating more efficient media quality strategies for the age of AI

Media quality has become a key requirement for Fortune 500 brands — yet the definitions, metrics, and methodologies behind it remain a moving target. With so much change, it begs the question: do marketers know exactly what they’re paying for? As the leader in brand safety and suitability, Zefr will unpack the critical differences between media quality across the open web and social walled gardens, helping advertisers ensure that every verification dollar is delivering real value.

Understanding Digital Out-of-Home Measurement Beyond Impressions

As advertisers increasingly lean into digital out-of-home (DOOH) advertising for its high visibility, contextual relevance, and technological advancements, they also seek greater accountability and performance transparency. In this webinar, you’ll understand how to measure your DOOH campaign and turn impressions into quantifiable business outcomes.

How Unifying Creative & Media Drives Advertising Efficiency and ROI

This webinar will dissect the common causes of friction and explore why bridging the gap between creative and media has never been more critical. Attendees will gain practical insights into actionable practices and considerations to unify these operations, ultimately raising the bar on campaign efficiency, agility, and overall effectiveness.

CAUSAL ATTRIBUTION CLINIC: How to use causal multipliers and triangulation to drive growth for your brand

We’ll walk through a simple forecasting exercise to showcase how using last click data to build forecast can lead to misaligned expectations for business performance and how causal multipliers can help correct your forecasting accuracy.

Boost Your Holiday ROI: 5 Tips to Make Your CTV Ads Work Smarter

This webinar will explore the influential CTV, macroeconomic and industry trends during the holiday season to help you optimize your 2025 holiday advertising strategy to uncover opportunities to drive more than 5x ROI.

The Emergence of B2P Marketing

Join us for an in-depth thought leadership conversation on the direction of B2P marketing – what is it, how it’s new, and how it can benefit your marketing efforts. Plus, using your data more efficiently to cut out the clutter and reach decision makers.

Agencies and Marketers: Align your Data and Align your Results

Understanding the impact of campaigns, ads and content allows marketers to improve performance over time; but if these metrics are not connected to the ones that the brand uses to run their business, how impactful will they really be? Tune in to find out how to align your data strategy.

That’s the way the cookie crumbles – supply considerations in 2025

As the digital landscape continues to evolve, publishers face myriad challenges and opportunities in 2025. The dynamic nature of regulatory changes and the shifting policies of ad-tech giants are reshaping how publishers operate and monetize their content. This discussion will delve into the key considerations publishers must navigate to thrive in this changing environment.

How Full-Funnel Marketing Strategies Drive Growth: Leverage Best Practices From Top Retail Marketers

Retail advertisers face many challenges ranging from competitive industries and locations to choosing from a large variety of marketing options. How can retail brands maximize relevance and ultimately increase online and in-person sales? Discover how Simpli.fi helped The Container Store and Costa Farms do exactly that by leveraging precise targeting solutions to create custom strategies. Join us to gain insights into retail marketing strategies and learn about the latest in programmatic advertising technology.

Marketing goals giving you a headache? How affiliate marketing achieves them all

Tuesday, July 16, 2024 at 11 am ET Tune in to hear how the affiliate channel has evolved into a gateway for novel advertising solutions and ecommerce technologies. And meet a selection of these businesses to find out first-hand how they’re helping online brands transform their sales and marketing efforts.

Unveiling the 2024 Sponsored Products Benchmarks: A Roadmap to Retail Media Success

Wednesday, April 3, 2024 at 12pm ET In this webinar, you will explore seasonal trends, ad inventory distribution, and the strategic use of sponsored products across different product categories. Attendees will learn about the opportunities and gaps in sponsored product coverage, as well as the top categories maximizing ad opportunities.

2024 Trends and Planning – Introducing an ID-less World

Thursday, January 11, 2024 at 11am ET In this webinar, dive into the world of programmatic media buying strategy and gain a comprehensive understanding of how to navigate the changes in the advertising ecosystem. Stay ahead of the game and equip yourself with the skills needed to thrive in the evolving advertising landscape of 2024.

How to Meet your Best Customer… Again.

Join Jason Oates, Chief Business Officer at LiveIntent, to learn how to enrich the customer experience and exceed expectations, as well as unleash untapped revenue potential with cutting-edge monetization tools.

2024 Preview: AI, Consumer Behavior, and the Latest in Ad-tech

Join Nola Solomon, SVP of Go-to-Market at Criteo, for this educational webinar as she discusses the trends for 2024 and how Growth Marketers should prepare accordingly.

The CTV Questions You Didn’t Know You Should be Asking

Join Ben Brenner, VP of Solutions Engineering at Digital Remedy, for an engaging session on the CTV questions that brands and agencies should ask potential performance marketing partners on cost, campaign outcomes, reporting, and incrementally.

DO Cross the Screens: Why Digital Marketing Channels Work Better Together

Join us to discuss how an omnichannel approach to digital marketing can drive (and enhance) performance across every screen your audience is glued to. We’ll also explore why CTV is the perfect anchor point for establishing a cohesive marketing strategy that can extend messaging from one channel to the next (and back again).

The Power of Consolidation for Cost-Effective, Real-Time Insights

In this webinar, we will explore the benefits of consolidating data analysis tools to provide real-time insights, discuss the challenges faced by ad tech companies in managing large datasets, how consolidation can simplify the process, and more.

Your Cheat Sheet for the Best Performing CTV Strategies

Join Allie Lindly of MNTN as she shares key insights from MNTN’s first-party research. She will be reviewing how top advertisers have found success on the MNTN platform, how to apply those learnings to your own CTV campaigns, and provide the blueprint you need to make the most of the TV screen.

Balancing Performance and Brand to Fuel Growth

As brands mature, driving growth isn’t just about direct response—it’s about broadening audiences, building consideration, and fueling long-term demand. Learn how Square is rethinking media's role in expanding reach and awareness to resonate with potential customers while maintaining strong performance foundations.