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»Agencies

epsilon
How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as... Continue reading »
by Alison Weissbrot // September 14th, 2020 //
»
rishad tobaccowala
Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book... Continue reading »
by Alison Weissbrot // September 10th, 2020 //
»
Dentsu’s Chief Automation Officer: ‘AI Should Be Injected In Every Process’

Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems that don’t talk to each other. Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to document... Continue reading »
by Alison Weissbrot // September 3rd, 2020 //
»
Profitero Arms Agencies With Its Ecommerce Data

  As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics platform Profitero said on Wednesday that it’s partnering with Dentsu, IPG, MDC Partners and VaynerMedia, as well as the commerce divisions at Horizon Media and Publicis Groupe, to make its ecommerce data and measurement tools... Continue reading »
by Alison Weissbrot // September 2nd, 2020 //
»
Mark Read WPP
GroupM Underperforms At WPP As Clients Cut Media Spend

COVID-19 has had an outsize negative effect on GroupM than on the rest of parent company WPP’s business as clients paused and cut back on media spend during the crisis. The holding company did not break out GroupM’s Q2 or H1 revenues, but WPP CEO Mark Read told investors on Thursday that the media buying... Continue reading »
by Alison Weissbrot // August 27th, 2020 //
»
kirk mcdonald groupm
GroupM Taps Xandr’s Kirk McDonald As North America CEO

Former Xandr exec Kirk McDonald will join GroupM as its CEO for North America, the company said Tuesday. McDonald, who’s been serving as the interim head of AT&T-owned Xandr since CEO Brian Lesser stepped down in March, will report directly to GroupM Global CEO Christian Juhl. McDonald will be replaced by AT&T exec Mike Welch... Continue reading »
by Alison Weissbrot // August 18th, 2020 //
»
The Boyd Initiative is an educational program to introduce the media and advertising industry to students at historically Black colleges and universities.
The Boyd Initiative Aims To Bridge The Gap Between Black College Students And Ad Land

If agencies, media companies and ad tech firms are going to fulfill their renewed promise in recent months to diversify their workforces, they’ve got to reach out to Black students and recent college grads early to explain why a career in advertising is something worth pursuing. With that in mind, Steven Golus, a DoubleClick and... Continue reading »
by Allison Schiff // August 17th, 2020 //
»
Agencies, Consulting Firms Make A Big Showing In 2020 Inc. Mag Revenue Survey

  Ad tech used to generate most of the hype when it came to high-growth ad industry startups. But as the category matures, services firms that help brands navigate the complex world of digital advertising are growing faster. That’s the story in Inc. Magazine’s 2020 revenue survey charting the fastest-growing private companies in America, released... Continue reading »
by Alison Weissbrot // August 13th, 2020 //
»
Acxiom Aims To Help Clients Wade Through The Confusing CDP Landscape

Sometimes, it feels like everyone and their mother claims to either be a customer data platform or have CDP-like capabilities, from indie startups to the major marketing cloud providers. But choosing the right provider is only half the battle. Marketers learned their lesson, often the hard way, back during the DMP days that mar tech... Continue reading »
by Alison Weissbrot // August 10th, 2020 //
»
You & Mr Jones Acquires Influencer Marketing Firm Collectively

You & Mr Jones said Thursday it has acquired influencer marketing agency Collectively in a quest to create one of the top five global, scaled influencer marketing companies. You & Mr Jones snapped up San Francisco-based Collectively for an undisclosed amount. Collectively will be combined with theAmplify, the 25-person, LA-based influencer marketing firm You &... Continue reading »
by Sarah Sluis // August 6th, 2020 //
»
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