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»Agencies

GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last... Continue reading »
by Tony Rifilato // June 10th, 2021 //
»
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and... Continue reading »
by Tony Rifilato // April 13th, 2021 //
»
In 2021, A Sense Of Optimism Post-Trump, Though Ad Pauses Are ‘The New Normal’

In the days after the Jan. 6 mob attack on the US Capitol – fueled in large part by former President Trump’s false claims of election fraud – advertisers quickly paused their ad spending amid the heightened sensitivity. By most accounts, the ads were pulled back for 24 to 48 hours by brands and agencies,... Continue reading »
by Tony Rifilato // February 1st, 2021 //
»
David Jones, CEO and founder of You & Mr Jones
You & Mr Jones Closes $260 Million Series B, Now Valued At $1.36 Billion

You & Mr Jones completed a $260 million Series B round on Tuesday coming on the heels of an impressive 2020 during which clients tapped into its strengths in digital and ecommerce. The company grew organically by more than 27%, while traditional agencies struggled their way through the pandemic. “We’ve just been through a year... Continue reading »
by Allison Schiff // January 12th, 2021 //
»
Isabelle Baas, managing partner for digital, data and tech at Publicis-owned media agency Starcom
Starcom On Prepping For The Cookieless Future

Although it’s too early to predict how the antitrust lawsuits filed against Google and Facebook late last year will play out, one immediate outcome is more awareness of how digital advertising functions. “Many of the topics we’ve been so obsessed with in the ad tech industry are no longer just being talked about within the... Continue reading »
by Allison Schiff // January 4th, 2021 //
»
Belinda Smith, CEO, Americas
M/SIX CEO Belinda Smith On The ‘Ever-Widening Disconnect’ Between Measurement And Business Growth

The brand client has become the agency CEO. In mid-December, former Electronic Arts marketer Belinda Smith was appointed as CEO of the Americas at media agency m/SIX, a joint venture backed by The&Partnership and GroupM, and also one of EA’s external agency partners. That’s how Smith met the crew at m/Six, where she’ll now oversee... Continue reading »
by Allison Schiff // December 22nd, 2020 //
»
GroupM Taps 2 From Within To Lead Global Partnerships And Social

GroupM recently promoted veterans Kieley Taylor and Amanda Grant to global head of partnerships and global head of social, respectively, as part a strategic move aimed at strengthening the company’s relationships with Google as well as Amazon, Spotify, Twitter and others. Taylor, previously global head of social, will focus heavily on Google as she designs... Continue reading »
by Tony Rifilato // November 11th, 2020 //
»
epsilon
How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as... Continue reading »
by Alison Weissbrot // September 14th, 2020 //
»
rishad tobaccowala
Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book... Continue reading »
by Alison Weissbrot // September 10th, 2020 //
»
Dentsu’s Chief Automation Officer: ‘AI Should Be Injected In Every Process’

Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems that don’t talk to each other. Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to document... Continue reading »
by Alison Weissbrot // September 3rd, 2020 //
»
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