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»Agencies

Goodway Group Stitches Together Identity Graph To Complement Brands’ First-Party Data

With new first-party ID solutions flooding the market, the buy side of the ad industry is looking for ways to enhance campaign targeting and attribution by matching different first-party data sets. To that end, Goodway Group built its own first-party ID solution dubbed Passport One. The tool allows advertisers to connect to multiple data sets… Continue reading »

by Anthony Vargas // April 12th, 2022 //
»
Horizon Media’s Personalization Chief On Why The Agency Is Swearing Off Third-Party Data

Four years ago, independent media agency Horizon Media took stock of the work it was doing for clients and realized there was a big overreliance on third-party data and third-party technology assets. “We were using a lot of DMPs and CDPs on behalf of our clients and noticed that there were a lot of gaps… Continue reading »

by Allison Schiff // April 6th, 2022 //
»
Kepler NA CEO Remy Stiles On Navigating The Pandemic, Talent Shortages And The Post-Cookie Ecosystem

Ad agencies have had an oversupply of crises to deal with over the past two years. Between the pandemic, the ongoing disruption of how the ad industry gathers and uses data and the Great Resignation, leaders have contended with outside forces on multiple fronts. Kepler Chief Strategy Officer Remy Stiles became the agency’s CEO of… Continue reading »

by Anthony Vargas // March 3rd, 2022 //
»
Hearts & Science US CEO Ralph Pardo On Rolling With Agency Transformation Amid The Great Resignation

The Great Resignation has hit digital and media agencies hard. Organizations are understaffed; employees are overworked; people burn out and leave for the client side or other opportunities; the hiring net is cast again – lather, rinse, repeat. While that’s a common tale across industries during the pandemic, agencies feel the impact more acutely because their… Continue reading »

by Allison Schiff // February 23rd, 2022 //
»
GroupM: Digital Advertising Experiencing ‘Fastest Growth In The History Of Advertising’

Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history… Continue reading »

by Alyssa Boyle // December 6th, 2021 //
»
Alma Ad Agency Co-President Wants Marketers To Invest In Multicultural Campaigns

While diversity, equity and inclusion (DEI) efforts to work with minority-owned media companies and hire a diverse workforce are important, brands also need to address a rapidly changing cultural landscape in the United States, according to Isaac Mizrahi, co-president and COO of Miami-based multicultural ad agency Alma Ad Agency (no relation to the fashion designer).… Continue reading »

by Tony Rifilato // September 17th, 2021 //
»
Ad Agency Holding Companies Celebrate Return Of Ad Revenue And Regained Confidence

A year ago, all the major ad agency holding companies were digging themselves out of a deep hole, as investors hedged their bets on the return of ad budgets and even the survival of traditional agencies. Fast forward one year – and what a difference that year has made. Omnicom lost more than a third… Continue reading »

by James Hercher // July 21st, 2021 //
»
Merkle Acquires LiveArea, A $250 Million Bet On Commerce Integrations

Dentsu-owned Merkle has acquired LiveArea, an experiential commerce agency, for $250 million, the companies said Tuesday. Merkle will add LiveArea’s 590 employees to its roster. LiveArea works with retailers and brands, though mostly retailers, on commerce and marketing. It provides design and creative strategy, but its primary offering integrates customer data with ecommerce tech such… Continue reading »

by James Hercher // July 6th, 2021 //
»
GroupM: Digital Will Capture More Than Half Of All Ad Spend In 2021

Advertising revenue in the United States is expected to increase by 22% to $279 billion in 2021, a sign that the industry has turned a corner following the uncertainty during the COVID-19 pandemic, according to GroupM’s mid-year forecast released Thursday. Digital advertising revenue will grow even faster, by 33%, in 2021 – building on last… Continue reading »

by Tony Rifilato // June 10th, 2021 //
»
IPG’s Data Companies Tap DEI Expert To Remove Bias In Data-Driven Marketing

IPG’s marketing intelligence firm Kinesso has hired Dr. Femi Olu-Lafe as the SVP of culture and inclusion. Olu–Lafe was brought on to push the needle on diversity, equity and inclusion (DEI) initiatives across Kinesso and its sister IPG companies, Acxiom and Matterkind.  Olu-Lafe – previously a senior leader and DEI consultant at YSC Consulting and… Continue reading »

by Tony Rifilato // April 13th, 2021 //
»
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