Marketers

AI startup Gradial aims to develop new, on-brand creative assets at scale and connect back-end marketing systems.

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […]

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.

Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.

Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.

Jessica Padula, Nespresso’s VP of marketing, on tapping into existing communities, hanging out in Reddit threads and how the coffee brand is using data to stay close to its customers.

Xpln.ai announced the launch of Ideal Attention Time, an attention metric that helps advertisers understand exactly how much attention their creative needs to resonate and drive brand recognition.

Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting strategies are likely to perform.

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.

As more brands, agencies, and media companies join in on the AI chorus of “better, faster, smarter,” the teams administering AI tools are singing a dissonant tune — managing a growing stack of AI-powered tools layered across planning, activation, measurement, reporting, and workflow management. It’s a familiar irony to anyone in advertising: Another innovation designed to […]

Staying top of mind for potential donors is an ongoing challenge for Direct Relief. Nexxen’s audience curation helped it spread and sustain awareness.

The current administration has discouraged many marketers and organizations from showing support for the LGBTQ+ community, including during Pride month.

Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.

Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.

Gila Wilensky discusses her new role overseeing Monks’ media and data practice, and what it really means to be an “AI first” company.

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

Knotch’s latest AI infrastructure sits on a brand’s existing tech stack to provide a more personalized experience for its customers.

Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.

IQM, a DSP and DMP focused on regulated markets, launched a new tool called Custom Voter Audience meant to bring greater targetability to political spend.

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings. 

Nowadays, programmatic vendors, and SSPs in particular, are carving new paths of differentiation based on their type of adoption of cloud infrastructure.

As performance takes center-stage in more advertising discussions, demands to solve fragmentation and cruddy measurement are reaching a fever pitch.

Prebid is turning the page on what might be called its second chapter as the organization navigates some major changes in the digital advertising landscape and within its own ranks.

Media fragmentation means marketers need better targeting strategies and data. AHS partnered with Audigent to improve its segmentation and targeting.