Marketers

TTD CEO Jeff Green laid out the DSP’s plan for winning in a new world of advertising that – AI aside – necessitates major changes in how marketers behave.

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

Amazon has packaged a handful of upgrades to its ads measurement solutions, obviously catered to TV and streaming media advertisers.

I find it useful on occasion to interview people who are marketing-adjacent, and thus possess a different and perhaps more highly clarified perspective on the tools we use for data-driven online advertising. One such recent briefing was with Joe Torreano, VP of product and UX for outdoorsy gear and clothing online retailer Backcountry.

Alphabet earned $109.9 billion in Q1 this year, up from $90.2 billion a year ago. And that’s not even the truly gobsmacking number.

With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.

The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together. 

Last week, I went to LeadsCon in Las Vegas. After sitting through sessions on customer lifetime value and creator-led video performance, it became clear to me that lead gen and programmatic folks are trying to solve the same problem, just from different angles.

NBCUniversal successfully called its shot with the nickname “Legendary February.”

Partnerize has developed an an industry-wide standard to measure AI search performance and compensate publishers accordingly.

The IAB’s Connected Commerce event in New York City this week felt to me like the retail media industry’s first sit-down explanation to a child who is now a “big kid” and must act accordingly.

A new marketing intelligence platform helps brands like nutpods address fragmentation by unifying data and inventory across the digital ecosystem.

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

The retail media revolution of data-driven, digital marketing monetization is coming to the sports industry.

Meet Clamor, a new social listening product that pulls cultural insights from online conversations in real time. Clamor helped Manscaped freshen up its marketing, including for this year’s Super Bowl.

The age-old question for streaming TV advertisers is, how to target the viewers they want while reaching the scale their businesses need. The quick-serve restaurant operator CKE, which owns Carl’s Jr. and Hardee’s, sought an answer in a case study with Attain and Amazon Ads.

Ad agency holding companies are among the most adaptable businesses out there. In recent years holdcos like Publicis, WPP and Omnicom-IPG have stretched our notions of what an agency business even is exactly.

MyFitnessPal has just announced the launch of a data-driven advertising business that draws on its wealth of user-provided meal planning, fitness and nutrition data.

Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.

For MolsonCoors, creative effectiveness is about more than just generating buzz. Ad creative needs to boost sales and improve brand health.

Crossplay is NYT’s first two-player game, and marks the first time that users will see ads within the game experience itself.

Nativo’s founder, Justin “JC” Choi, checks in post-acquisition to share how his tech is helping power Life360’s new advertising business.

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.