Marketers

DoorDash on Thursday confirmed the rumors and announced its intention to acquire Instacart at a $17 billion valuation.

The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.

ChatGPT Ads continues to grow, expanding to 26 new countries. But it’s still figuring out what, exactly, those ads will look like moving forward.

Congratulations to Kristi Argyilan and Lauren Wetzel, who will receive AdExchanger’s highest honors at our Top Women in Media & Ad Tech gala in New York City on November 3.

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.

Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

AI startup Gradial aims to develop new, on-brand creative assets at scale and connect back-end marketing systems.

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […]

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.

Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.

Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling tools that many marketers don’t even realize they’re using.

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.

Jessica Padula, Nespresso’s VP of marketing, on tapping into existing communities, hanging out in Reddit threads and how the coffee brand is using data to stay close to its customers.

Xpln.ai announced the launch of Ideal Attention Time, an attention metric that helps advertisers understand exactly how much attention their creative needs to resonate and drive brand recognition.

Last week, Adobe Advertising announced the general release of its own Custom Algorithms product, which is “a huge departure from the TubeMogul days,” Erwin Castellanos, GM of Adobe Advertising, tells AdExchanger.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

A new campaign planning tool from Strategus analyzes historical campaigns in the same vertical to see what targeting strategies are likely to perform.

Andrew McCalip is a founding engineer at Varda Space Industries, where he oversees the manufacturing of things like hypersonic reentry vehicles and satellite buses.