agentic AI

PubMatic has run more than 30 fully autonomous, end-to-end agentic campaigns through the SSP’s AgenticOS platform, in addition to more than 1,000 direct publisher deals.

Criteo shares dropped by 20% Wednesday morning after the company reported shaky Q1 earnings and revised its guidance downward for the rest of the year.

Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?

WPP is shifting to a pay-for-performance revenue model. But there are many barriers to clear before PFP becomes the industry standard.

Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.

The industry has spent years debating third-party cookies, but AI has settled the debate. First-party data isn’t just preferred; it’s structurally necessary. And the capital is already moving.

Swivel and Olyzon’s new partnership brings buy-side and sell-side agents together as early examples of an agentic marketplace.

A new solution from Basis puts campaign planning into the (figurative) hands of AI agents. But it’s just a starting point.

Google is getting to talk about its two favorite things during IAB’s NewFronts this week: AI and creators.

Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.

The advertising industry is full of noise about AI making buy-side and sell-side processes more efficient. That framing is convenient, but it misses a broader point, writes Snowflake’s Dennis Buchheim.

Yes/no binary logic was the right tool for programmatic. But autonomous AI agents can evaluate 10 million impressions per second, combining data from hundreds of sources, and human-defined targeting logic can no longer keep pace.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

Traffic didn’t drip. It dropped. In 2026, publishers are prioritizing stability over scale as AI, automation and curation reshape the sell side.

Analog Intelligence The AI marketing boom is here. And not just for auto-generated creative or campaign optimization.  San Francisco is one of the few places (besides airports) filled with B2B advertising on billboards. Good luck relaxing during a stroll with your iced coffee and Tartine pastry on a weekend, because you’ll walk or drive by […]

AI in advertising has gone from a buzzword to a full disruptor in what feels like just a few months. If CES was any indication, there is no sign of this slowing down.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

CloudX CEO Jim Payne – of MoPub and MAX fame – has a new startup that uses AI agents to take the pain (sorry, had to) out of mobile ad monetization.

Ripping out battle-tested infrastructure and starting from scratch – as some emerging agentic protocols propose – is the slowest and most painful path to advertising’s agentic future.

Amazon Ads’ MCP server is in open beta, allowing advertisers to connect their own tools to its API functionalities through one integration.

The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.

AI startup Limy raised $10 million in seed funding, with a plan to show brands how AI agents are driving sales for their businesses. Plus: The CMA ruled that Google must give publishers more autonomy over the use of their content.

Advertising’s “agentic” future is a compelling vision, but one that relies on capabilities that do not exist yet. AdCP may one day make buying easier, but it will not make buying better by itself.

Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s core dilemmas. One thing that has changed, however, is the CTV industry’s infatuation with agentic AI.

Meta cuts its metaverse investment by 30%; Netflix makes a renewed push in the gaming market; and the rush to slap an AI label on everything is placing existing ad tech under renewed scrutiny.