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» Sarah Sluis

Sarah Sluis
Senior Editor

Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.

Contact Sarah

Articles by Sarah

How Employers Are Taking Care Of Their Workers During COVID-19

Advertising and ad tech companies are rallying around their employees as their entire workforces move to remote setups. They are experimenting with #WFH Slack channels, virtual group exercise classes and photo contests for the best work-from-home selfie. Some sick employees are even getting food deliveries on the company’s dime. With people under lockdown, companies are... Continue reading »
by Sarah Sluis // March 30th, 2020 //
»
One-Quarter Of Brands Are Pausing All Spend For Q1 And Q2

Between March and June, brands said they’re spending 33% less on digital media, and 39% less on traditional media, as the vast majority adjust spending for the first half of the year. The IAB surveyed nearly 400 senior decision-makers at brands and agencies in the past week. Seventy-four percent of them anticipated a coronavirus-related downturn... Continue reading »
by Sarah Sluis // March 27th, 2020 //
»
MakeSpace Expanded Into Linear TV. Then COVID-19 Happened.

The six-year-old storage company MakeSpace had plans to go beyond digital marketing and run its first linear TV ads this March. And then the coronavirus pandemic happened. So shortly after starting its linear TV ads, MakeSpace put its plans on hold. “We're going to completely pause after this week until we can work through the... Continue reading »
by Sarah Sluis // March 27th, 2020 //
»
How Wirecutter Is Equipping People For COVID-19

This month, during the pandemic’s Great Toilet Paper Shortage, Wirecutter’s December review of the best bidet became one of its most popular articles. But it’s not all about bidets. The New York Times-owned site’s overall traffic and readership is up year over year – in some cases more than 50%. Wirecutter’s affiliate program is also... Continue reading »
by Sarah Sluis // March 26th, 2020 //
»
Brands Get A New Metric To Assess Cultural Relevance

When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But efforts to measure cultural inclusivity are in their infancy. One such effort – a new panel-based metric called... Continue reading »
by Sarah Sluis // March 25th, 2020 //
»
Grounded Road Warriors Adapt To Life Without Business Travel

For David Simon, Cuebiq’s SVP of channel partnerships, RampUp was the beginning of the end. Simon normally spends 75 nights a year on the road, flying 125,000 miles a year and taking 120 flights. But since attending RampUp in early March, he’s been working from home, eating healthier, drinking less alcohol and sleeping better. And... Continue reading »
by Sarah Sluis // March 23rd, 2020 //
»
Optimizing Programmatic To Real-Time Sales Data Can Improve ROAS, Especially In A Crisis

While programmatic campaigns for ecommerce clients can optimize to sales in real time, CPG clients get the short end of the stick. When sales surge and change unpredictably – such as during the coronavirus pandemic – it severely reduces marketing agility. To weather these changes, Goodway Group gained access to a CPG client’s critical real-time,... Continue reading »
by Sarah Sluis // March 23rd, 2020 //
»
Digital Media Changes Course As COVID-19 Rewrites Content Interests

The type of content that matters to people has completely shifted as Americans stay home in response to the COVID-19 pandemic. Digital media companies are quickly evaluating what’s doing well or falling flat and adjusting their content production strategies. They’re also figuring out how to produce video content and replace live events as their employees... Continue reading »
by Sarah Sluis // March 20th, 2020 //
»
How French Video Publisher Brut Made Its US Debut By Covering Underreported Stories

The French video publication Brut emerged with a splash three years ago, just before the French presidential campaign. Brut produces high-quality news content with experienced journalists, but delivered casually, like friends talking to each other. In the short time since its debut, Brut said it became the third-most trusted news source in France. But now,... Continue reading »
by Sarah Sluis // March 18th, 2020 //
»
PubMatic’s Audience Encore Makes It Easier To Use Publisher First-Party Data

PubMatic unveiled a product Tuesday called Audience Encore, designed to let ad buyers use a publisher’s first-party data across the entire PubMatic exchange. PubMatic Audience Encore lets publishers set up a private marketplace (deal ID) with buyers that includes their audience data. Buyers can then target the audience segment both on that publisher’s site and... Continue reading »
by Sarah Sluis // March 17th, 2020 //
»
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