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» Sarah Sluis

Sarah Sluis
Senior Editor

Sarah is a senior editor for AdExchanger.com, covering the publisher side of digital advertising, including publisher platforms. She has held editorial positions at Film Journal International and most recently CRM Magazine, where she focused on enterprise applications and strategy. Her first job was planning digital advertising in a pre-programmatic landscape. At Wesleyan University, she majored in Anthropology and Film Studies.

Contact Sarah

Articles by Sarah

Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report

Google Ad Manager remains on the top perch across almost every category in the latest Advertiser Perceptions report. Though the pandemic transformed the buy side of the advertising business, giving Amazon Publisher Services a huge boost, the sell side saw more of the same. Publishers leaned into the partners they already used and were comfortable... Continue reading »
by Sarah Sluis // January 14th, 2021 //
»
SHE Media Steps Up Deals Powered By Niche Data

SHE Media is seeing an uptick in programmatic buyers interested in showing their ads in places with niche appeal. Instead of showing ads on health-related content, they’re contextually targeting articles about colds and flus, seasonal allergies or diabetes. But the infrastructure to set up these deals has traditionally been lacking. “That data is passed through... Continue reading »
by Sarah Sluis // January 13th, 2021 //
»
Meredith data studio
Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation

Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available... Continue reading »
by Sarah Sluis // August 10th, 2020 //
»
Pandemic Takes A 27% Bite Out Of ViacomCBS’ Q2 Ad Revenue

ViacomCBS’ advertising business fell 27% to $1.9 billion in the second quarter, as marketers pulled back during the coronavirus pandemic and golf programming was postponed. “We believe Q2 was the bottom [for advertising],” President and CEO Bob Bakish said. After bottoming in April, each month in the quarter showed sequential improvement. The scatter market held... Continue reading »
by Sarah Sluis // August 6th, 2020 //
»
You & Mr Jones Acquires Influencer Marketing Firm Collectively

You & Mr Jones said Thursday it has acquired influencer marketing agency Collectively in a quest to create one of the top five global, scaled influencer marketing companies. You & Mr Jones snapped up San Francisco-based Collectively for an undisclosed amount. Collectively will be combined with theAmplify, the 25-person, LA-based influencer marketing firm You &... Continue reading »
by Sarah Sluis // August 6th, 2020 //
»
As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print

The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in... Continue reading »
by Sarah Sluis // August 5th, 2020 //
»
Disney’s Streaming Services Reach 100 Million Paid Subscribers As Its Ads Business, Live Experiences Struggle

Disney’s Q3 revenue plummeted 42% to $11.8 billion, as the coronavirus pandemic wreaked havoc across its lines of business. Promising increases in its paid streaming subscriptions were far outweighed by the closure (and gradual reopening) of its parks (85% decrease) and movie theaters (65% decrease). Disney lost $3 billion in revenue directly due to the... Continue reading »
by Sarah Sluis // August 4th, 2020 //
»
Google Ads GM Jerry Dischler On A Cookieless Future ‘That Happens When It Happens’

Google’s new VP and GM of ads, Jerry Dischler, sees the big picture of Google’s advertising business, from top-of-funnel video ads on YouTube, mid-funnel display ads served through DV360 and Google Ad Manager, and Google search and shopping ads. The future of automated advertising, top to bottom, is changing in two critical ways. First, machine... Continue reading »
by Sarah Sluis // August 4th, 2020 //
»
No Longer The Exception: 69% Of Brands In-House Programmatic

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved programmatic buying of display, video and/or CTV in house, according to a 2020 survey conducted by the IAB and Accenture Interactive across the US, European... Continue reading »
by Sarah Sluis // August 3rd, 2020 //
»
Vizio Ads Expands Into Cross-Screen Video Retargeting

As streaming TV takes off, Vizio Ads is scaling up its offering to include video retargeting. Advertisers on Vizio TV’s native apps can retarget that same household with a video ad on a different device. The goal is to help advertisers sequence their messaging or optimize frequency, said Travis Hockersmith, VP of platform services at... Continue reading »
by Sarah Sluis // July 31st, 2020 //
»
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