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AdExplainer: The Difference Between AVOD and FAST

AVOD is the same thing as FAST … right? Not so fast. Despite dozens of streamers, programmers and publishers crowding the space, AVOD and FAST are the only two ways to watch ad-supported TV beyond the set-top box, and the core difference between them comes down to content distribution.
by Alyssa Boyle // May 16th, 2022 //
»
AdExplainer: The Evolution Of Retail Media

Retail media is the hottest thing in online advertising and one of the most important categories for the future of programmatic growth. But it’s also not a well-understood category. For example, there are a number of different terms that get conflated under the retail media umbrella. Retail marketing, shopper marketing and trade marketing are synonymous,… Continue reading »
by James Hercher // May 9th, 2022 //
»
AdExplainer: What Is Supply-Path Optimization (SPO)?

The complexity and lack of transparency in the programmatic ad buying ecosystem makes it hard to understand who you’re buying from and how big of a bite they’re taking out of a buyer’s ad spend. Hence the need for supply-path optimization (SPO). Simply put, SPO is about buyers identifying the most efficient connections and using… Continue reading »
by Anthony Vargas // April 25th, 2022 //
»
AdExplainer: Meet The FLEDGE API

There’s movement in the Privacy Sandbox. With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and advertisers need to get up to speed. Because they’re in a race against time to find workable solutions to replace third-party cookies in the Chrome browser, which Google plans to… Continue reading »
by Allison Schiff // April 18th, 2022 //
»
AdExplainer: CTV Or OTT: What’s The Difference?

Connected TV has been a buzzword for years, but its categorization distinct from other over-the-top (OTT) media was only made official last summer. In August, the Media Rating Council (MRC) revised its official definitions to draw the line between CTV and OTT based on critical differences in measurement, viewability and attribution.
by Alyssa Boyle // April 11th, 2022 //
»
 

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