The AdExchanger Awards celebrates excellence in digital marketing and advertising. The 2025 AdExchanger Awards call for entries is now open. The early rate deadline for entries is June 5, 2026. View the categories and enter today!
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AdExchanger’s Top Women in Media & Ad Tech Awards honor the full spectrum of leadership in media and advertising technology—from the C-suite to the operators, data scientists and product builders driving results at every level. As the industry transforms, these are the women not just navigating change, but architecting it. Nominations are now open.
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Programmatic I/O New York 2026: Where Commerce Meets the Open Web One ecosystem. Multiple channels. Shared outcomes. Programmatic I/O 2026 brings together brands, agencies, publishers, and ad tech leaders to explore how commerce-driven signals, AI, and performance intelligence are reshaping programmatic advertising across CTV, retail media, digital, audio, mobile, and emerging channels. Through practical sessions, peer discussions, and hands-on workshops, attendees gain real-world strategies that scale across platforms. Site launching soon. Season pass to Programmatic AI and Las Vegas and Programmatic I/O New York available at super low rates available here for a limited time.
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OPEN FOR ENTRIES! The Top Women in Media & Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. Know a woman who's moving digital media and advertising forward? From strategy to ops, from emerging tech to media monetization, she deserves to be in the spotlight. Put her name forward with a nomination today! AdExchanger will honor this year's exceptional cohort at the Top Women Gala in New York City on November 3 at the Lighthouse Chelsea Piers. Early entry deadline: July 17, 2026 Presented by AdExchanger and powered by the Chief Marketer Network, The Top Women Gala is pleased to be part of the inaugural Top Women Network, and the inaugural Top Women Network's inaugural Leadership Summit on November 4, 2026. SUBMIT A NOMINATION: Learn more and start a nomination here. Email questions to events@adexchanger.com.
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Marketing budgets are rising. Confidence in measurement isn't.
Many brands still evaluate TV, digital, social, and local markets in silos, relying on disconnected KPIs that may optimize performance within individual channels—but fail to reveal what's actually driving growth across the broader media mix.
The bigger challenge? Your competitors.
While you're focused on internal dashboards, competitors may be increasing spend in key markets, testing new channels and creative strategies, and gaining share of voice before you even notice.
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CTV has become a core performance channel, but measurement hasn’t kept pace with rising scrutiny from executives and finance teams. Today, marketers are expected to prove incremental revenue impact, not just impressions, reach, or platform-reported ROAS, and defend results in budget conversations. In this panel discussion, leaders from PebblePost and AdExchanger will examine why traditional attribution falls short in a fragmented CTV landscape and why incrementality is emerging as the new standard for measuring real business impact. Attendees will learn how to separate attribution from causality, validate incremental lift, and align CTV reporting with finance-ready outcomes that withstand CFO scrutiny.
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Unlock the next evolution of advertiser measurement! Join this session to discover how leading media insights teams are transforming time-consuming workflows into streamlined, scalable systems that deliver faster, more impactful results. Learn how to simplify everything from tagging and survey setup to reporting and study management—freeing your team from manual tasks and empowering them to focus on what really drives revenue. This isn’t just about efficiency—it’s about elevating your role from support to strategic partner.
Walk away with fresh ideas to accelerate insights, strengthen advertiser relationships, and unlock new opportunities with scalable brand lift and outcome-driven measurement.
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AI Digital Labs surveyed independent agencies and brand-side teams on AI adoption — not aspirations, not intentions, but operational reality. The results were blunt: 66% are stuck in experimentation purgatory. More than half can’t articulate a differentiated AI story. Almost none have production-grade tools built around their actual workflows, yet nearly half say that’s the support they need most. So what separates the 16% that have AI embedded across teams with KPIs from everyone else? And what does it actually look like when an agency stops planning and starts shipping? This session unpacks the data, then shows you the receipts. We’ll walk through the key findings from our AI Adoption Survey and white paper series — the real barriers (skills and time, not budget), the confidence gap, the “Shadow AI” problem — and then go live inside the AI Digital Labs Incubator. You’ll see real tools, built in days from real client pain points, running in production right now — including AI-powered consumer insights, brand visibility across AI search engines, and diagnostic site audits. Plus, a moderated panel with client partners sharing what changed, what surprised them, and what they’d build next.
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Previously CTV Connect, Convergent TV World is where the worlds of linear TV, streaming, CTV, gaming, retail media, and digital out-of-home come together. Audiences no longer live in silos, and neither can marketers. This event brings together brands, agencies, publishers, networks, and tech leaders to tackle the challenges of measurement, attribution, and cross-screen storytelling—while showcasing the innovations driving the future of video advertising across every screen.
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AI is already reshaping how media is bought, optimized, and measured, but too often publishers are watching the value flow elsewhere. In this webinar, join AdButler and AdExchanger as we explore how publishers can stay in control and boost profitability by putting AI to work across the ad selling lifecycle. We'll highlight where AI can actually drive revenue, from pricing and forecasting to trafficking, optimization, and demand management. This webinar will also shine the spotlight on what publishers need to do to ensure these systems work for their business—not for everyone else in the supply chain.
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The Convergent TV Awards celebrate excellence across the entire screen ecosystem — where television, streaming, gaming, digital out-of-home (DOOH), retail media, and emerging platforms intersect. From the living room to the mobile device, from the stadium screen to the streetscape, today’s audiences move fluidly across platforms…and the industry must, too. These awards honor the brands, agencies, platforms, and technology partners leading the way in this new era of cross-screen innovation, creativity, and convergence. Early Deadline: Dec. 5th
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AdExchanger’s Top 50 Programmatic Power Players is the digital marketing industry’s definitive list of the best agencies, strategic partners, technology service providers, and consultants of the year. View the list.
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Cablefax celebrates the Most Powerful Women for their influence and leadership within the industry — as well as their dedication to empowering other execs to grow and thrive. The Most Powerful Women awards and magazine recognize women across all departments including advertising, communications, corporate culture, sales, content, consultants, distribution, digital, finance, legal, operations and more. Join us in honoring these women who break boundaries and set new standards.
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The Programmatic Impact Awards spotlights the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies and game-changing innovations. Winners aren’t just keeping up, they’re redefining what’s possible. Congrats to the winners!
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What good is performance if the media environment undermines it? In programmatic, efficiency is no longer enough. Advertisers want outcomes they can trust. Publishers want quality content valued, not blocked by blunt safety tools. The challenge is connecting results with media quality and integrity.
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Plan ahead for Programmatic I/O New York, September 29-30, 2025. Registration now open.
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Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using.
A new initiative called SAIL compensates publishers when AI scrapes their content and guarantees the outputs adhere to the same cultural standards they apply to their own coverage.
Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.
The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are exploding internationally, especially in the US market.
The cinematic trope of people stopping to watch the news on a storefront TV display feels pretty out of date today. But sometimes, life can still imitate art.
The CMS migration helped unify TIME’s fragmented content data after years of platform transitions under multiple owners. This enabled TIME to launch its own AI search product and convert archival content into AI-friendly “markdown” pages.
