Not For Sale!; Johnny On The Spotify
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.
Ari Paparo’s Marketecture acquires another ad-tech publication; Spotify is launching an SSP; and CPG brands turn to “chaos packaging” to stand out among the crowd.
As the former CMO of Sonos, Joy Howard’s job was to make people want to buy new electronics. Now, it’s her job to convince them not to.
Despite Chrome’s cookie deprecation turnaround, a comprehensive CAPI strategy remains crucial for brands advertising on platforms like Meta, LinkedIn and Snap. Yet many advertisers are dragging their feet.
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year.
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board.
A significant amount of the ad inventory distributed to CTV audiences is actually sold via linear. This is especially prevalent with FAST networks, which currently account for 20%-25% of ad-supported streaming.
Airbnb gets one step closer to launching a retail media biz; Google shakes up its ad tech executive team; and streamers struggle to balance ad and subscriber revenues.
In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning.