Four years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.
Will Walmart’s acquisition of Vibe.co create an AOL-esque walled garden – or a CTV platform advertisers actually want to use?
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots.
Instead of buying media against age, gender or income bracket, why not buy against cultural signals?
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. He’s tackling one of the gnarliest problems in CPG: proving that media actually moves product off the shelves.
The FTC’s lawsuit that alleging Hims & Hers shared sensitive health data with advertisers is only the latest reminder that trust must be an operating principle, not just a marketing promise.
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.
The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly scraping web content.
The Publicis/LiveRamp acquisition raises a stark question: Can shared identity infrastructure really stay neutral under competitor ownership?
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising.
Mary Gabrielyan, Chief Strategy Officer at AI Digital, discusses what OpenAI’s move into advertising means for marketers.
AI agents could replace direct sales. And a beta product tied to Google’s ad server, dubbed Buyer Direct, could solve this problem better than anyone else, according to our guest Gareth Glaser, co-founder of Gamera and co-host of the podcast Ad Tech Ad Talk.
“Our revenue growth is below our expectations and below the standard we hold ourselves to,” The Trade Desk CEO Jeff Green told investors.
“The strong will survive.” That’s how MNTN CEO Mark Douglas sums up the wave of consolidation sweeping both the media and ad tech industries – and he’s betting his CTV platform will be on the right side of it. On Tuesday evening, MNTN reported $82.5 million in revenue for the second quarter, up 21% year-over-year. […]
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game.
On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.
Warner Bros. Discovery cited softer ad sales growth and the continued decline of linear TV as its reasons for missing investor expectations in Q2. Unsurprisingly, streaming ads are the biggest bright spot on WBD’s earnings report card.
Fox Corp’s fiscal year closed at the end of June, and boy, was it lucrative.
The next internet will not be built by humans clicking buttons; it will be built by agents acting on behalf of people, brands, publishers, platforms and enterprises.
Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag.
“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”
On Wednesday, Magnite CEO Michael Barrett painted a picture of a company that’s edging into the buy side by adding more DSP-style capabilities for planning and activation.
Disney got some cash back in its pocket after the OpenAI deal fell apart – but the company still plans to lean into AI.
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.
With the right safeguards in place, open-market CTV can match PMP performance, proving that quality controls – not deal type – drive results, argues Ayse Pamuk, director of platform operations at Basis.
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers.
During Paramount Skydance’s Q2 earnings call, CEO David Ellison limited his remarks to a two-minute monologue about the company’s confidence in the intended merger.
Newton Research introduced a fully agentic layer to its platform that can handle each step of a campaign lifecycle and better predict future outcomes.
Chalice AI’s COO and co-founder, Ali Manning, explains how the AI startup – don’t call it a custom algorithm company – is helping brands like Bayer use advertiser-specific bidding models to drive real outcomes as opposed to poor proxies.
