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»linear TV

Comcast Partners With Innovid To Automate Digital And Linear Campaigns

Comcast Technology Solutions (CTS) has integrated TV ad server Innovid’s ad tech into its Ad Management Platform as part of an effort to unify linear and digital ad campaign management.  The combination will help automate workflow processes, including creative ad management, performance analytics and optimization across screens and channels for both linear TV and online... Continue reading »
by Tony Rifilato // March 31st, 2021 //
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Univision’s Donna Speciale On The Launch Of PrendeTV, The Future Of Addressability And Walled Gardens

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Univision is launching PrendeTV this week, its free ad-supported service exclusively for Hispanics, part of a growth strategy that includes ramping up content and rolling out new platforms and automated solutions. PrendeTV will be the first premium Spanish-language AVOD service, and the announcement... Continue reading »
by AdExchanger // March 29th, 2021 //
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Advertising And Audience Complicate The NFL’s Entry Into Streaming

A week before ViacomCBS rebranded CBS All Access as Paramount Plus on March 4, George Cheeks, president and CEO of CBS Entertainment Group, noted that NFL football in particular will be fundamental to the platform’s growth.  “It drives more subscriptions than any other program, and significant engagement too,” Cheeks said during the company’s Feb. 24... Continue reading »
by Tony Rifilato // March 12th, 2021 //
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House Dems Inquire About Facebook Weapons Ads; Networks Push Linear Ad Dollars To Streaming

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Guns And Misinformation Facebook is in the line of fire, with House Democrats demanding answers over how the company targeted gun accessory ads next to misinformation about the election as well as news about the Jan. 6 US Capitol riot. CNBC reports that 23... Continue reading »
by AdExchanger // March 9th, 2021 //
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Roku Acquires Video Ad Tech From Nielsen – And Nielsen Gets Insights On Roku Users

Two significant steps in advanced TV happened Monday – one around advancing dynamic ad insertion (DAI) on linear TV and the second around Nielsen’s attempt to overhaul the currency around which all TV ads are transacted. Roku said it will acquire Nielsen’s Advanced Video Advertising business, inheriting capabilities in automatic content recognition (ACR) and dynamic... Continue reading »
by Ryan Joe // March 1st, 2021 //
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TikTok Was Rife With Election Misinformation; What The Web Would Look Like Without Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tikked Off Apparently TikTok doesn’t just feature amusing dance videos created by Gen Zers. Like its larger social media peers, TikTok was not immune to the sharing of misinformation during the election. According to The Wrap, TikTok shared in a new “transparency report” that... Continue reading »
by AdExchanger // February 25th, 2021 //
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Roku Caps Record Year, But Surge In Streaming Viewers Still Outpacing Ad Spend

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Despite video streaming giant Roku’s record year, Scott Rosenberg, Roku’s SVP and GM of its platform business, told reporters ahead of Thursday’s earnings call, “we’re certainly going through a catch-up period” when it comes to ad spending keeping pace with the surge in streaming... Continue reading »
by Tony Rifilato // February 22nd, 2021 //
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TikTok's Sales To Oracle, Walmart On Hold; Super Bowl LV Was The Most Streamed Big Game Ever

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hold, Please The former Trump administration’s plan to force the sale of TikTok’s US operations to Oracle and Walmart has been put on ice – again. President Biden is reevaluating his predecessor’s efforts to address potential security risks from Chinese tech companies, The Wall... Continue reading »
by AdExchanger // February 11th, 2021 //
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Measurement, Transparency And Accountability Are Big Themes in CTV This Year

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Much has been made about the shift to CTV during the pandemic, and as advertisers follow the eyeballs and companies race to capture a larger share of the streaming ad market dominated by established players such as Roku and Amazon, the big conversations this year... Continue reading »
by Tony Rifilato // February 8th, 2021 //
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Samsung Ads' Cathy Oh: 2021 Is All About Measurement And Attribution In Streaming

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. The rapid shift to streaming TV last year significantly disrupted the advertising industry, and was nothing short of transformational amidst the pandemic, social unrest and a divisive presidential election. But despite its vast potential as an emerging advertising platform for brands and marketers, streaming ad... Continue reading »
by Tony Rifilato // January 25th, 2021 //
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