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»linear TV

How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix

DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and founder of Rockerbox, a marketing attribution startup that helps mainly direct-to-consumer brands measure the performance of their marketing campaigns and test into new channels. “There’s a lot happening that’s making it harder to measure,” Jacobson said.… Continue reading »
by Allison Schiff // March 30th, 2022 //
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YouTube Is Pushing To Close The Gap Between Linear And CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Lauren Douglass, SVP of global marketing at Channel Factory.  TV and digital advertising remain siloed today despite the lines between devices becoming increasingly blurred. And now that YouTube has moved its YouTube Brandcast event to… Continue reading »
by AdExchanger Guest Columnist // March 28th, 2022 //
»
Google’s (Sort Of) Subtle Control Mechanisms; Record Low Ratings For The Beijing Winter Olympics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google’s Privacy Shield … And Sword Google businesses have become more and more tightly tied together. The common thread is often privacy, but sometimes Google Cloud is the tie that binds.  You can see the trend surfacing on the bottom line. During earnings this… Continue reading »
by AdExchanger // February 8th, 2022 //
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How Messaging Grounds Voya Financial’s DEI Strategy

Historically, many industries and verticals have tended to overrepresent white men. Finance is one of them. Voya Financial, an investment company that helps its clients prep for retirement, is trying to bridge that gap by making the messaging in its ads more inclusive. On January 13, Voya launched two new commercials, both in thirty-second and… Continue reading »
by Alyssa Boyle // February 2nd, 2022 //
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Top 3 Streaming Pet Peeves – And Why They Really Happen

Something is rotten in the state of CTV. If you’re a fan of streaming, you probably have a few pet peeves that take you out of the zone, like repeat ads or interruptive ad breaks. Nothing ruins a good show more than thinking it’s trying to sell you something. These problems were solved with a… Continue reading »
by Alyssa Boyle // January 20th, 2022 //
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The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those… Continue reading »
by Alyssa Boyle // January 4th, 2022 //
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Amazon’s Ad Business Boxes Out Sellers; Mozilla Tests Switching Default Search Engine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gotta Spend Money To Spend Money Amazon’s ad business is blowing up. You probably knew that already. But that growth for Amazon isn’t a win for many sellers, particularly the early power users on the platform. There is heavy demand for Amazon inventory, with… Continue reading »
by AdExchanger // September 21st, 2021 //
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​​When the Old Guard Falls: TV Advertising Beyond Nielsen

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designated… Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
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The VAB Takes Another Dig At Nielsen; CEO David Kenny Pushes Back

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sting Like A VAB Days after the Media Rating Council stripped Nielsen of its accreditation for National and Local TV Ratings, the Video Advertising Bureau is getting in another dig. The industry group kickstarted Nielsen’s MRC drama in July with a call to remove… Continue reading »
by AdExchanger // September 10th, 2021 //
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The FTC’s Revised Facebook Suit; Legal Analyst Says Platform Should Be Regulated Like Big Tobacco

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FTC You Next Time The FTC had its Facebook antitrust case dismissed, and recently refiled a new suit. The issue is if Facebook’s competition includes YouTube, Snap, Pinterest, TikTok, LinkedIn, Reddit, Twitter, Spotify, Hulu and Netflix, then it’s hardly a monopolized market. The FTC’s… Continue reading »
by AdExchanger // September 2nd, 2021 //
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