Two Big Tech moments capped the summer: The FTC sued Amazon over its kinda-sorta second-price auctions, alleging deceptive practices. And Judge Brinkema declared that Google will not have to spin off its ad server.
The FTC sues Amazon, alleging ad auction manipulation; some agencies are hyping that their ads are made by humans; and more people are paying for ad-free streaming.
The second wave of retail media platforms are all about winning incremental new dollars. Plus: A peek into Validity’s “State of CRM Data Report 2026.”
Simon Property Group, the largest shopping mall operator in the world, is taking its biggest step yet into the world of data-driven advertising. On Thursday, the company launched Simon Media Network, its version of a retail media network.
TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.
The potential for ads in robotaxis; Crocs is back to seeing year-over-year growth; and ad-free streaming tiers continue to grow more expensive.
What’s with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and political advertisers get a free pass.
“We’re deemed a new bucket, so a testing category,” AppLovin CEO told investors regarding its nascent consumer and ecommerce ads business. “And to graduate up takes time. This stuff compounds over quarters and years.”
Cuisinart’s marketing team has been eager to take advantage of generative AI-based creative.
Amazon’s advertising businesses earned a total $19.8 billion in Q2, the company reported in its quarterly earnings on Thursday. That’s up from $15.7 billion in Q2 2025, and good for a 26% year over year growth rate.
Amazon’s million-dollar sellers are revolting against changes that undercut their margins and change where their ads run. From inside a meeting of these discontented sellers, AdExchanger Senior Editor James Hercher shares how they are fighting back – and why Amazon made these changes.
Paramount+, unlike Netflix, announces a subscription-free option; Havas announces plans to go AI-first; and Faire’s Promoted Listings platform targets wholesalers, rather than individual customers.
Million Dollar Sellers, or “MDS,” is a group of Amazon sellers and specialists. And they’ve had it with Amazon’s advertiser and seller squeeze. But can they do anything about it?
The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its end.
Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more like an emerging market.
Meta’s AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.
Every retail media network claims its data is different. PayPal Ads actually has a structural reason to back that up. AdExchanger Editorial Director Sarah Sluis sat down with Mark Grether, SVP and GM of PayPal Ads, to talk about what it means to sit horizontally across 25 billion transactions, 400 million accounts, and 30 million […]
Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.
Retail media and CTV have been on a collision course for years. Walmart Connect and Magnite are making that convergence real. AdExchanger Editorial Director Sara Sluis sits down with Mike Laband, Group SVP of Revenue at Magnite, and Khurrum Malik, VP, Business and Product Marketing at Walmart Connect, to talk about what it looks like […]
The 2024 Olympics proved premium live sports could be transacted programmatically. The 2026 World Cup tests something harder: whether programmatic spend holds up amid viable alternatives.
Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.
Smart TVs, refrigerators and other home appliances may pester you with marketing, but at least the hardware is cheap. Another startup taking a different approach to the same theory is Tovala, which was founded in 2015 and combines a standalone countertop oven with a weekly meal kit subscription.
Shopify is slowly but surely making its way into the ads business. But the ecommerce leader maintains its laissez-faire approach to ad monetization.
Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.
Cleo Davis-Urman, CEO and co-founder of wearable vitamin brand Barrière, talks word-of-mouth, measurement, retail media and what it takes to build a new category around patches instead of pills.
There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.
Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.
The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.
Some DOJ staffers wanted to challenge the Paramount/WBD merger on antitrust grounds; ad tech M&A is poised to pick up; and social media marketers want to normalize controversial clipping.
Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
The Trade Desk is less than a third as valuable as it was a year ago. It retains about one-tenth of its high-water market cap from December 2024, when the company was worth almost $70 billion. Why did investors lose the faith?
McGrath left Prebid in June following five years as board chairman after stepping down as SVP of product management at Magnite. But now, overseeing Prebid will be his full-time job.
Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.
L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.
Google won’t have to break up its ads business after being declared an online monopolist. Meanwhile, Amazon faces a lawsuit from the FTC alleging that it charged advertisers more than necessary for ecommerce ads.
Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into programmatic ad auctions. And they’re not optimistic change is coming.
