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»Commerce

Amazon Sales And Profits Slip, But Advertising Powers Along

Amazon disappointed investors on Thursday with two alarming top-line figures: an $8.9 billion profit in Q1 2021 slipped to a $3.8 billion net loss in Q1 this year, its first quarterly loss in the past six years, plus online sales ticked down 1%. Amazon Advertising, however, did not disappoint. “Advertising revenue was up 25% year… Continue reading »
by James Hercher // April 29th, 2022 //
»
Stop & Shop Has Been In Ad ID Test-And-Learn Mode For Four Years – And It’s Only Getting Started

There’s no time to stop and shop when there’s so much to test and learn. Unless, of course, you’re Stop & Shop. The northeastern US grocery chain is four years into a program to expand its ecommerce marketing and first-party data capabilities. But it still feels like early innings, considering how much change has happened… Continue reading »
by James Hercher // April 28th, 2022 //
»
 

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