We must reject the fantasy of infinite creative variations tailored to individuals – not just because it is technically impossible but because it fundamentally misunderstands how advertising works for the vast majority of brands.
Performance CTV tech company Keynes launched an AI-powered platform. Tuckernuck says it can finally “pop open the hood” and see what’s working.
The real AI risk in digital advertising isn’t automation, it’s autonomous decision-making without clear accountability and sufficient oversight.
Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive demand. Pinpointing which signals drive higher revenue is key for publishers.
The IAB Tech Lab’s new guidance for bot management encourages content owners to figure out which bots are worth their time.
How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.
Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.
For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
AI can’t handle complex media plans; Retail media lands under the CMO; Airbnb flirts with ads, cautiously.
Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […]
Carol Reed discusses what it means to be a chief innovation officer and how to keep up with new AI developments without losing the human touch.
Bloomberg produces hours of live content a day, between its TV channel and its network of global and business news publications. And it’s shifting its contextual targeting focus beyond standard display ads to live video.
LLM environments introduce new dimensions to brand safety and suitability. Understanding them is the starting point for testing ChatGPT ads.
TikTok announces a wide array of new tools for advertisers, and they all have one thing in common: a focus on building its ecommerce business.
Zoom CMO Kim Storin has one of the rarer jobs in marketing: She’s responsible for promoting and evolving a brand that’s also become a verb.
InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.
Magnite posted strong Q1 numbers and is confident that it will prevail in its battles with both Google and The Trade Desk.
Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?
OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.
Google is launching Meridian Studio, an enterprise version of its Meridian media mix modeling platform and an updated open-source version of its GeoX tool for measuring incrementality across geos.
Take your sunglasses off for this one. Fresh off the POSSIBLE conference in Miami, our reporters debrief on how the marketing industry addressed the subject du jour: AI. Plus: the topics that were conspicuously absent from the conference.
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows deserve new ads.
Meta’s Q1 call sounded like an AI and hardware pitch, but under the hood it was still about one thing: investing in AI to squeeze more money out of its ads business.
We can’t simply trust AI to make up for bland creative with sheer volume. The real performance shift happens when we use AI to push creativity further.
Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.
Buyers want a single, coherent view of reach and performance across programmatic. But for publishers, the operational reality is quite messy. Trusted Media Brand is using AI to clean it up.
AI search is cautiously testing competitor-targeted ads; publishers’ prediction widgets risk backlash despite engagement gains; and Trump library donations from media companies face transparency questions.
Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.
To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.
How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.
Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.
Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.
Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.
In Connected TV Ad Land, proving performance is the priority for video advertisers. To drive more demonstrable reach and results, publishers are trying to expand their reach while wringing more data and AI features into their offerings.
