Artificial Intelligence

If there’s one thing Disney knows how to do well, it’s brand-building. Now, the massive media conglomerate is developing new tools specifically designed to help its advertising clients do the same.

AdExchanger, part of the Chief Marketer Network, is launching Programmatic AI, a new spring industry event debuting May 18–20, 2026, in Las Vegas.

OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.

Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.

Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.

What’s one data privacy shift or regulation that will most reshape digital advertising in 2026 – and who will be most unprepared for it?

ChatGPT ads might already be here; TikTok’s new ownership deal has marketers spooked; and California unveils a new consumer protection act.

AI search platforms are introducing ads. But if the ads don’t add value and maintain authenticity, platforms risk losing consumer trust.

From headline to punchline, AdExchanger’s weekly comics distill ad tech industry news into something our readers can laugh about. These are our faves of the year.

As brand safety standards evolve and oversight shifts from platforms to third-party vendors, Brittany Scott, SVP of global partnerships at Zefr, explains what the rise of generative AI – and Meta’s decision to step away from MRC brand safety audits – means for the future of media quality.