BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain.
Topic
Artificial Intelligence
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It’s Time For Buyers To Ditch Vanity Metrics And Start Collaborating With The Sell Side
Buyers could solve many of the issues they have with the open web by focusing less on viewability and clicks and more on driving performance outcomes, says Goodway Group director of strategic partnerships Andrea Kwiatek.
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OPINION: Data-Driven ThinkingA Pragmatic Approach To Banishing MFA From The Supply Chain
MFA sites simply don’t belong on ad exchanges. And the industry already has the tools it needs to eliminate MFA from the supply chain.
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Life, Or Something Like It; Buyers Bet On Upfront Week
In today’s newsletter: Companies looking to sell data target the US market; which media companies to bet on at TV upfronts; and generative AI data licensing is the new publisher revenue stream.
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News Corp Earnings Illustrate The News Industry’s Ad Woes
The company’s total revenue was down 1% YOY due to a decline in ad revenue across its News Media and Dow Jones publishing groups.
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Dotdash Meredith Looks To AI Partnerships To Protect Its Search Traffic
Dotdash Meredith previewed plans for how its OpenAI partnership could provide incremental traffic and scale its contextual targeting capabilities across a wider network of sites and media types.
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DoubleVerify’s Stock Tanks On Weak 2024 Guidance
DoubleVerify reported its Q1 earnings on Tuesday and guess which topics didn’t come up, even once? The Forbes-run MFA subdomain, DV’s apparent misreporting of X’s brand safety rates and not a single tough question about measurement gaps.
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Reddit’s First-Ever Earnings Call Centers On Success In Search
Advertising accounted for $222.7 million, up 39% YOY. CEO Steve Huffman attributed this growth to a boost in search traffic from Google.
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Meta’s NewFronts Push Was All About Three Things: Reels, AI And Creators
Meta’s NewFronts presentation on Thursday was Reely focused on AI. But seriously, folks, Meta has three intertwined obsessions right now: short-form video, the creator economy and artificial intelligence.
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Business Insider Embraces Emotional Analysis To Boost Contextual Targeting
Business Insider released a new targeting tool called SAGA reACT that analyzes the emotional reactions its content produces to create actionable, emotion-driven audience segments.
Must Read
Buried DOJ Evidence Reveals How Google Dealt With The Trade Desk
In the process of the investigation into Google, the Department of Justice unearthed a vast trove of separate evidence. Some of these findings paint a whole new picture of how Google interacts and competes with its main DSP rival, The Trade Desk.
DOJ vs. Google, Day Four: Behind The Scenes On The Fraught Rollout Of Unified Pricing Rules
On Thursday, the US district court in Alexandria, Virginia boarded a time machine back to April 18, 2019 – the day of a tense meeting between Google and publishers.
Google Ads Will Now Use A Trusted Execution Environment By Default
Confidential matching – which uses a TEE built on Google Cloud infrastructure – will now be the default setting for all uses of advertiser first-party data in Customer Match.
Unraveling The Mystery Of PubMatic’s $5 Million Loss From A “First-Price Auction Switch”
PubMatic’s $5 million loss from DV360’s bidding algorithm fix earlier this year suggests second-price auctions aren’t completely a thing of the past.
The DOJ vs. Google, Day Two: Tales From The Underbelly Of Ad Tech
Day Two of the Google antitrust trial in Alexandria, Virginia on Tuesday was just as intensely focused on the intricacies of ad tech as on Day One.
Your Day One Recap: DOJ vs. Google Goes Deep Into The Ad Tech Weeds
It’s not often one gets to hear sworn witnesses in federal court explain the intricacies of header bidding under oath. But that’s what happened during the first day of the Google ad tech-focused antitrust case in Virginia on Monday.