Marketers

Prior to adopting Treasure AI, Nestlé Mexico had looked at data and targeting on a brand-by-brand basis. Now, its entire portfolio is unified in one system.

OAAA COO Patrick Dolan explains how the organization is changing to guide the out-of-home channel through programmatic’s agentic era.

Mitra9’s marketing strategy revolves around education and transparency to ensure that its consumers understand the effects of kratom and kava beverages.

Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.

Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and true value over fee-cutting.

New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]

Upfluence guides brands through the process of finding and executing creator partnerships using its agentic system, Jaice.

Infillion checked in with its latest acquisition on Friday: Foursquare. Apparently, if there’s a strategically interesting or distressed ad tech asset on the market, Infillion will find it.

Honorees will be celebrated on November 3 in New York City and join a growing community of women leaders across advertising, media and technology. New York, NY (September 17, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing technology, today announced its 2026 Top Women in Media & Ad Tech honorees, an accomplished […]

When a creator already loves the product they’re marketing, it’s easy to work it into their content in ways that feel natural. That’s exactly what the Try Guys did.

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

Waiting rooms are the latest surface to get screenified. Meet PatientPoint, a point-of-care video ad network with 145,000 screens in 32,000 doctor offices across the US.

Actionable uses causal AI to determine what leads to customer dissatisfaction, and addresses those problems before they lead to churn.

L’Oréal adopted creative AI platform Springboards to generate creative ideas that led to a collaborative, ongoing ideation process.

Halo Collar, a dog collar brand with direct-to-consumer origins, is preparing for its retail expansion by honing its first-party data strategy and incrementality measurement.

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

AI startup Gradial aims to develop new, on-brand creative assets at scale and connect back-end marketing systems.

New York, NY (August 25, 2026) — AdExchanger, the leading voice in data-driven advertising and marketing, today announced the finalists for the 2026 AdExchanger Awards, recognizing the organizations, technologies and leaders driving measurable impact across advertising, media and ad tech. Selected by an independent panel of senior industry practitioners, this year’s finalists represent the companies […]

AI can help make media buying more efficient. But it’ll take some more time before AI agents are a seamless part of the modern media buying process, says Goodway Group’s Andrea Kwiatek, director of strategic partnerships.

Two years ago, AppLovin launched an ecommerce beta program to bring in non-gaming advertisers. Now it’s launched a consumer ads segment with ambitions to take on the Big Tech platforms.

Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.

Women’s sports is having a moment as publishers, advertisers and the tech vendors in between try to capitalize on rising viewership. Digital out-of-home is having a moment, too.

Sweetgreen turned the World Cup into a marketing moment for its new wraps, running video ads in public viewing spaces through Atmosphere TV.

Hightouch’s new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square activation.

Historically, non-human traffic was viewed on a spectrum from benign to intentional fraud. But AI agents represent a legitimate audience that brands will have to understand and engage.

For marketers, just knowing that an ad performed isn’t good enough anymore. To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup called mktg.ai.

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its end.

Georgia-Pacific spent years building an in-house media and measurement team, and ended up with a hybrid model that keeps digital execution inside while leaving TV and CTV to its agency.

Triggers’ latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious associations.

Most brands worry about competitors. Whisker is worried about complacency, says CMO Hew Loyd – specifically, the millions of cat owners who have decided that scooping an open box of poop in their home is just one of life’s little chores.