Marketers

Nativo’s founder, Justin “JC” Choi, checks in post-acquisition to share how his tech is helping power Life360’s new advertising business.

The NHL develops new revenue streams; malware makes its way into the programmatic ecosystem; and Target plans to open 30 new locations this year, along with revamping existing ones.

It can be hard to measure the effect of advertising on in-person sales. Men’s Wearhouse partnered with measurement agency Ovative to see what was working.

Netflix unveils a conversion API; some publishers are using AI tools to expand their footprints; and CFOs are getting more involved in marketing decisions.

Starting next quarter, US media buyers will be able to tap Amazon Audiences for targeting when they run Netflix campaigns through the Amazon DSP.

DS-1, a new agentic AI interface developed by audience platform Dstillery, aims to reduce manual inefficiencies within audience curation.

The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal called OpenTTD.

PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.

During Thursday’s earnings call, CEO Cindy Rose announced a new plan to reposition WPP as a single company, rather than an agency holdco.

The Trade Desk, once a Wall Street darling, now faces the challenge of rebuilding goodwill across the investor community and the ad tech industry.

59A develops brand algorithms by looking at both online and offline data points to determine who to reach and where to target them.

The Winter Olympics show us how far streaming live sports has come – and how much linear viewership remains. Plus: CPGs are pulling back on ad spend, as they steer through economic challenges and the ripple effects of policy decisions.

Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … 

During his time as a New York financier, Jeffrey Epstein met and did business with dozens of other investors, entrepreneurs, tech founders and members of the elite. Which means it was inevitable that he would intersect with Ad Land at some point.

For most of the last decade, performance marketing was rewarded for momentum. Spend efficiently. Scale quickly. Optimize continuously. If the line went up and to the right, few questions followed. But that era is ending, because performance without accountability is no longer credible.

Omnicom just reported its first earnings since closing the IPG deal and, shocker, it’s saying AI is main growth driver for combined holdco.

Why influencer marketing is all the rage; Target forays into ChatGPT ads; and Paramount Skydance’s difficult week.

Amid a federal crackdown and local unrest, Minnesota’s biggest newsroom is proving brand safety and hard news can coexist.

It’s official: ChatGPT has launched ads and the test will expand in the coming weeks. But don’t ask the LLM for details, unless you’re looking for misinformation.

Google faces another antitrust investigation; Americans want free, ad-supported news; and the K-shaped economy dings mass-market manufacturers.

Programmatic’s biggest promise was never automation for its own sake. It was accountability. But today, the industry is moving from reporting performance to steering performance.

The OAAA’s new content taxonomy introduces new subcategories that OOH media owners can use to classify their inventory in OpenRTB bid requests.

Agentic AI is gaining popularity as a tactic for media buyers and sellers striving to simplify workflows, including in streaming TV advertising. Ad measurement firm iSpot introduced SAGE, an agentic AI platform with a “ChatGPT-like interface” that media buyers can use to generate campaign planning ideas.

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% YOY increase. But the company’s stock is down 38% over the past month.

Describing Google’s revenue growth has become a problem, it so vastly outpaces the human capacity to understand large numbers and percentage growth rates. The company earned more than $113 billion in Q4 2025, and more than $400 billion in the past year.

“Performance CTV” oversimplifies how television actually drives value, and the focus on performance all but guarantees that campaign results will be misinterpreted.

Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.

The MRC’s auction transparency standards aren’t intended to force every programmatic platform to use the same auction playbook – but platforms do have to adopt some controversial OpenRTB specs to get certified.

Upcoming Events: March Convergent TV World March 5-6, 2026 | The Times Center, NYC Convergent TV Awards Gala March 5, 2026 | The Times Center, NYC May AdExchanger’s Programmatic AI May 18-20, 2026 | Park MGM, Las Vegas September AdExchanger’s Programmatic IO September 28-29, 2026 | Marriott Marquis, NYC AdExchanger Awards September 29, 2026 | […]