Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.
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Tatari Wants to Fix Broken TV Measurement. Here’s Why It’s Failing
TV ad measurement is breaking down. Tatari’s Benjamin Heaton explains why signal loss and privacy shifts are reshaping how TV campaigns, and how it can be fixed.
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Why Seedtag Is Betting on Neuro-Contextual Advertising
Seedtag CEO Brian Gleason joins Inside the Stack to explain contextual’s resurgence and how neuro-contextual AI shifts the focus from keywords to emotion and environment.
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Unlocking the Power of In-Store Retail Media with Grocery TV’s Marlow Nickell
Grocery TV’s Marlow Nickell joins AdExchanger’s Inside the Stack to explain why in-store retail media is “inevitable” and what brands miss when they overlook the shelf.
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Can Programmatic Be Fixed? Yieldmo's Mike Yavonditte Thinks So
Yieldmo’s Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.
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How AI Helped Tatari Double Revenue Without Adding (or Losing) Staff
Tatari CEO Philip Inghelbrecht explains how AI doubled revenue without adding staff, why direct deals beat programmatic, and why publishers must focus on data.
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Creative Strategies for Holiday Retail Success with TripleLift's CMO Meredith Brace
Meredith Brace, CMO of TripleLift, sits down with our Head of Communities Lynne d Johnson to discuss strategic planning for the holiday season, informed by TripleLift’s Retail Media Guide.
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What's Next In Retail Media, with TripleLift CRO Ed Dinichert
TripleLift Chief Revenue Officer Ed Dinichert shares his take on the evolution of retail media with AdExchanger head of communities Lynne d Johnson.