Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and true value over fee-cutting.
Inside the Stack is a new custom podcast series from AdExchanger, where we interview leaders in ad tech. New and previously published episodes are available on this page and on your preferred podcast app.
Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and true value over fee-cutting.
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