AI

Showing up in AI search is top of mind for advertisers. But it’s hard to know how to do it, especially when best practices seem to be changing every day.

OpenAI’s growing ads business is starting to prove its worth. But if it wants to keep growing, it’s going to need stronger measurement solutions.

AI marketing platform Optimizely announced the launch of Virtual Teammates, blurring the line between human employees and AI assistants.

Much like the ecosystem of life that surrounds a blue whale, a market of AI SaaS vendors is springing up around the biggest AI companies. And AI data startup Micro1 is emblematic of the shifting nature of these early-stage AI vendors.

The newly introduced Stealth Bot Prohibition Act would prevent AI stealth crawlers from hiding their identities and illicitly scraping web content.

Newton Research introduced a fully agentic layer to its platform that can handle each step of a campaign lifecycle and better predict future outcomes.

IAB offers new guidelines as to how brands and publishers should be tracking their AI search analytics. But don’t call it a framework – they have enough of those.

Here’s how PubMatic and Optable are using AI to help publishers turn first-party data into new ad deals and reach more buyers.

Hightouch’s new creative generation tool helped HelloFresh develop creative at a larger scale and launch a Times Square activation.

Rafa Flores helped build an “intelligent CDP.” But also he also used his product development skills to address his own epilepsy.

Brands can’t just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what to do when AI gets it wrong.

This year, the percentage of ad spend going toward made-for-advertising (MFA) sites went up instead of down for the first time since 2023.

You know what’s cheaper than large language models? Small language models, which are designed for specialized tasks and can reduce latency.

Concord, an agentic media execution platform, announced $3 million in seed funding. But it’s not going the fully agentic route.

Bonjour, ChatGPT ads. OpenAI’s inaugural Cannes Lions appearance doubled as a coming‑out party for its baby ad business.

Pixability’s new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

StatSocial launched Digital Twins, which allows brands to simulate audience research using AI-generated profiles built from behavioral data. One of the earliest testers, Shepherd, an audience strategy consultancy, is using it to test news products for niche audiences.

The IAB Tech Lab’s new guidance for bot management encourages content owners to figure out which bots are worth their time.

Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. But publishers can use AI to speed up their ad ops tasks.

Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.

Advertising agencies have invested millions of dollars into their own AI-powered platforms – and apparently, it’s making a difference.

At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI. 

OpenAI announced a CAPI, along with the public launch of its self-serve ads manager, as the latest features of its rapidly evolving ads business.

AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.

Domenic Venuto, indie agency Horizon Media’s chief product and data officer, sat down with AdExchanger during POSSIBLE at the Fontainebleau in Miami to unpack the role of AI in today’s media and advertising landscape.

Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

Google announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads. The company also touted “hundreds of thousands” of advertisers using AI Max.