Measurement

Warner Bros. Discovery has a new white paper analyzing the data and methodologies of five top video measurement providers: VideoAmp, iSpot, Comscore, Innovid and Samba.

The assumption that an impression is a reasonable proxy for consumption is eroding, and when buyers stop believing it, pricing follows.

“When I talk to advertisers, they want a level of insight and transparency that helps them still have important levels of control,” says Paula Despins, VP of measurement for Amazon Ads, Amazon Marketing Cloud and ads trust.

MMM can tell marketers what worked, but Lifesight’s open-sourced forecasting tool aims to tell them what to do next.

As programmatic buying becomes more common in audio, marketers and platforms fight the temptation to cram in as many placements as possible.

A week ago, HBO MAX had its verified Reddit account overrun by a hacker group, which eluded notice for two days while it ran 108 different ad permutations targeting an unknown number of Redditors.

It’s the end of an IPO era for ad tech; Business Insider looks for solutions to its cratering traffic; and Amazon and Walmart’s AI chatbots face criticism.

Perplexity and other LLMs are mounting massive social influencer marketing campaigns. Also: Xbox is not giving up on its advertising ambitions.

Good marketing tools need to be accessible across teams and account for a company’s unique strategy. Marketing orchestration platform Auxia thinks its tools fit the bill.

FAST’s credibility gap is structural: Platforms are sitting on audience data that would validate the inventory they’re selling, and they are choosing not to share it.

Creator marketing is the talk of the town, but how do you prove it genuinely drives sales? Emily Steele, co-founder and CEO of creator platform Hummingbirds, breaks it down.

TTD is introducing agentic AI workflow improvements and automated audience building, which are quickly becoming table stakes for programmatic platforms.

This documentary streamer found new life as an AI trainer; the NFL is taking public shots at Nielsen, but is it a negotiating tactic?; and Nielsen’s new focus on 18+ audiences dings streaming viewership.

Just in time for new TV programming to hit the screens in September, Nielsen is rolling out a few upgrades to its video measurement currency that will go live by the end of August

Wanna chat with your marketing mix model? Well, open-source tools and AI agents are making that possible.

Can a verifier stay independent when it joins a measurement giant? Nielsen’s Karthik Rao makes the case for its DoubleVerify deal.

Instead of buying media against age, gender or income bracket, why not buy against cultural signals?

On Thursday, Nielsen entered into a definitive agreement to acquire DoubleVerify in an all cash transaction valued at approximately $2.15 billion.

Comscore is adding Spotify, SiriusXM, Triton Digital, Acast and Libysn to its Proximic targeting solution to build brand-safe, contextual audiences for omnichannel campaigns.

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its end.

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We dive into what it means to tie your MMM solution to a search or social media giant. 

A few months ago, I did something I’ve never done before. I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

Megaphone becoming part of Spotify’s Ad Server impacts campaign setups; IAB finds 43% of buyers have little confidence in CTV ad supply quality; and Netflix’s ad-filled MLB Home Run Derby broadcast gets panned.

What does it take to sell “media quality” in 2026, when AI is making the content and placing the ads? That’s what new IAS CEO Lidiane Jones has to figure out.

Authenticity. Outcomes. Workflow… and containerization? After a week sweating on the Croisette, the AdExchanger team offers you a sweat-free synopsis of the 2026 Cannes Lions.

Audio advertising has a scale problem. While Spotify, Pandora and iHeartMedia dominate industry attention, roughly half of the ad-supported audio market sits outside those platforms.  Hundreds of streaming audio publishers, podcast creators and niche content providers are competing for advertising dollars without the sales teams, audience data or measurement capabilities needed to consistently attract large […]

Pixability’s new MCP-enabled agent integrates Pixability’s proprietary YouTube intelligence and data into client platforms.

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

YouTube’s remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.

The W3C’s proposed “Attribution Level 1” browser standard deserves far more scrutiny from the advertising and measurement community than it has so far received.