OPINION: Daily News Roundup
For Attribution, Approach With Caution; Do RMNs Secretly Hate Standards?
Many brand operators feel like they need good general guidelines for attribution. Plus, what’s stepping retail media standardization?
Topic
Measurement
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Xandr Can’t Find Who It Doesn’t Know; The New Teenage Wasteland
Ad tech faces a GDPR compliance paradox. Plus, TikTok will make it harder to target teenagers and plans to give users more control.
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OPINION: Data-Driven ThinkingThe Future Of Probabilistic Attribution: What Will Apple Do Next?
Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden.
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OPINION: Data-Driven ThinkingMinor Tweaks Can Produce Major Environmental Wins For The Advertising Industry
In advertising, there are many small changes that can be transformative when it comes to improving environmental sustainability. And they don’t require massive shifts or huge investments – just a willingness to try something new.
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Did Yahoo And The Trade Desk Bury The Hatchet?; TV Buyers Can’t Quit Nielsen
Yahoo may have earned itself a stay of execution with The Trade Desk. Plus, TV buyers are clinging to Nielsen for yet another upfront season.
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TV Advertisers Are Revisiting Their Relationships With DSPs
It’s never been more complicated to buy TV ads than it is today. As a result, TV advertisers are rethinking how they want to use programmatic platforms.
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What’s Next For HyphaMetrics After A Leadership Shuffle And A (Brief) Break From Battling Nielsen
HyphaMetrics Co-Founder President Joanna Drews is resuming the role of CEO after Chris Wilson stepped down late last week.
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Video Currencies Are Making Waves At Cannes Lions
If the nonstop news coming out of Cannes Lions in France this week is making your head spin, this week’s newsletter dispatch will catch you up on how CTV is factoring into this year’s festival.
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What TV Advertisers Need To Know About Outcomes
Streaming platforms won’t stop pumping out new shoppable ad formats and inking new partnerships with outcomes-based measurement providers. But it’s risky to hyperfocus on sales and purchases at the expense of brand advertising.
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OPINION: On TV & VideoWith TV Impressions Vanishing, Campaigns Must Focus On Resonance, Not Frequency
The TV market’s vanishing impression problem is even more concerning than the numbers indicate. But maybe a little impression scarcity is a good thing.
Must Read
Exclusive: Connatix And JW Player Merge To Create A One-Stop Shop For Video Monetization
On Wednesday, video monetization platforms Connatix and JW Player announced plans to merge into a new entity called JWP Connatix. The deal was first rumored in July.
HUMAN Raises $50 Million
HUMAN plans to build a deterministic ID from its tracking of more than 20 trillion digital signals per week across 3 billion devices, which will aid attribution for ecommerce.
Buyers Can Now Target High-Attention Inventory In The Trade Desk
By applying Adelaide’s Attention Unit scoring, buyers can target low-, medium- and high-attention inventory via TTD’s self-serve platform.
How Should Advertisers Navigate A TikTok Ban Or Google Breakup? Just Ask Brian Wieser
The online advertising industry is staring down the barrel of not one but two potential shutdowns that could radically change where brands put their ad dollars in 2025, according to Madison and Wall’s Brian Weiser and Olivia Morley.
Intent IQ Has Patents For Ad Tech’s Most Basic Functions – And It’s Not Afraid To Use Them
An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
TikTok Video For Open Web Publishers? Outbrain Built It.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.