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»Publishers

For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape

Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie era, many in the industry anticipate power dynamics will shift to favor publishers, as first-party data becomes indispensable for targeting and media… Continue reading »
by Anthony Vargas // May 16th, 2022 //
»
Vice Media Tests Software To Automate Order Management

Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising… Continue reading »
by Anthony Vargas // April 28th, 2022 //
»
Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can’t Provide

Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets like Bloomberg are finding subscriptions offer a more stable revenue source than advertising, said Bloomberg Chief Digital Officer Julia Beizer. “We owe it to the sustainability of our businesses to come up with multiple revenue… Continue reading »
by Anthony Vargas // April 5th, 2022 //
»
Mark Walker, CEO & co-founder, Direct Digital Holdings
Newly Public Company Direct Digital Holdings On Why Smaller Pubs Also Need Some Programmatic Love

Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer at Ebony Media. His experience on the sell side was formative. A big part of Walker’s job was to help Ebony with its digital transformation and transition front print to digital, including programmatic monetization. Walker… Continue reading »
by Allison Schiff // April 1st, 2022 //
»
Is The Trade Desk Encroaching On SSP Turf With OpenPath?

The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
»
Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc

Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time. The IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) on Thursday, two years after first launching Project Rearc. SDA is the first full public release of… Continue reading »
by Allison Schiff // February 25th, 2022 //
»
Dotdash Meredith CEO Neil Vogel: Contextual ‘Beats Cookie-Based Advertising’ Every Time

Dotdash Meredith CEO Neil Vogel has a post-cookie plan. IAC is planning to consolidate the Dotdash and Meredith ad sales teams within the next two weeks and unify their ad stacks with a focus on contextual targeting. “Unified ad stacks can help us programmatically,” Vogel told investors during IAC’s Q4 2021 earnings call on Wednesday.… Continue reading »
by Anthony Vargas // February 16th, 2022 //
»
News Corp And Insider On Life After Cookies: What Works, What Doesn’t, What’s Next

What does it mean, in practice, to take a privacy-first approach to addressability? “Privacy is about protecting the relationship with the consumer through the user experience or whatever product or services we offer them – it’s them first,” according to Jana Meron, SVP of programmatic and data strategy at Insider, speaking on stage at the… Continue reading »
by Allison Schiff // February 11th, 2022 //
»
Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business

Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its… Continue reading »
by Anthony Vargas // January 14th, 2022 //
»
Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety

Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are increasingly starting to rethink their programmatic media buying practices in a more sustainable, diversified and purposeful light. “Aligning your brand values to media investment is the next evolution in purpose advertising,” said Rachel Lowenstein, global… Continue reading »
by Allison Schiff // January 5th, 2022 //
»
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