• Industry Preview//
  • PROGRAMMATIC I/O Las Vegas//
  • Marketing Resource Directory //
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • PROGRAMMATIC I/O NY
    • Industry Preview
    • PROGRAMMATIC I/O Las Vegas
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • Industry Preview
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • Programmatic Power Players
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Publishers

Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business

Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its... Continue reading »
by Anthony Vargas // January 14th, 2022 //
»
Seeking Both Performance And Equity, Brands Aim To Get Smarter About Brand Safety

Bad habits are hard to reverse. Just ask anyone who’s tried to make a New Year’s resolution. But advertisers are increasingly starting to rethink their programmatic media buying practices in a more sustainable, diversified and purposeful light. “Aligning your brand values to media investment is the next evolution in purpose advertising,” said Rachel Lowenstein, global... Continue reading »
by Allison Schiff // January 5th, 2022 //
»
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and... Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Vox Media Buys Group Nine: What The Consolidation Trend Means For The Digital Media Marketplace

Another mega merger has shaken up the digital media landscape. One day after reports that Vox Media was looking to acquire Group Nine Media, the two companies made their deal official. Vox Media will add all of Group Nine’s publishing properties, including Thrillist, NowThis, The Dodo, Seeker and POPSUGAR, to its portfolio of content. The... Continue reading »
by Anthony Vargas // December 15th, 2021 //
»
Future CRO Jason Webby On Selling A New Ad Unit, Ecommerce Growth And First-Party Data

Future PLC wrapped up a strong year for its advertising business that was fueled largely by the growth of its ecommerce offerings, its first-party data innovations and some recent acquisitions. Hoping to continue its momentum in the new year, Future announced Horizon, a new video ad unit for mobile platforms, on Monday. Jason Webby, Future’s... Continue reading »
by Anthony Vargas // December 13th, 2021 //
»
Kelly Andresen Named USA TODAY’s President Of National Sales

Gannett’s current president of sales development, Kelly Andresen, has been promoted to president of USA TODAY, national sales. Andresen will assume her new role at the start of 2022. Andresen will lead Gannett’s national sales division, including the USA TODAY network, which encompasses the company’s inventory across its portfolio of local and national sites. She... Continue reading »
by Anthony Vargas // December 9th, 2021 //
»
Freestar CEO Kurt Donnell Details Acquisition of Google AMP Monetization Specialist

Ad management solutions provider Freestar announced Wednesday that it acquired UK-based Google AMP monetization company Triple13. Terms of the deal were not made public. However, in a conversation with AdExchanger, Freestar CEO Kurt Donnell disclosed that the deal was fully funded from Freestar’s balance sheet. Freestar will be adding all 15 of Triple13’s employees to... Continue reading »
by Anthony Vargas // December 1st, 2021 //
»
WhizzCo On Why Content Recommendation Needs A Shakeup And A Makeover

Content recommendation doesn’t have the best reputation. It’s primarily known for spammy clickbait around the web. But it doesn’t have to be that way, said Alon Rosenthal, CEO and founder of WhizzCo, a startup that allows multiple content recommendation vendors to compete for native inventory so publishers can maximize their yield. Typically, publishers only work... Continue reading »
by Allison Schiff // November 12th, 2021 //
»
Permutive has raised a $75 million Series C from SoftBank’s Vision Fund 2, bringing its total funding to $105 million since the company was founded in 2014.
Permutive Raises $75M As It Counts Down To The End Of Third-Party Cookies

Programmatic and privacy don’t have to be mutually exclusive, even though they’re often treated that way, according to Joe Root, CEO and co-founder of London-based publisher technology startup Permutive. “A privacy-first web is about removing the data leakage that’s inherent in programmatic,” Root said. Permutive aims to stop that leakage with technology infrastructure to preserve... Continue reading »
by Allison Schiff // November 2nd, 2021 //
»
AdSense First Price
Google Switches AdSense To A First-Price Auction

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that... Continue reading »
by Sarah Sluis // October 7th, 2021 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Google Ad Manager Maintains Lead In Latest Advertiser Perceptions SSP Report
  • Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its Acquisition By Microsoft
  • EMarketer: Ad Tech Gets A Tax Cut As Programmatic Fees Decline
  • Even If Targeted Online Advertising Isn’t Banned – Take Note Of Which Way The Wind Is Blowing
  • Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved