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»Publishers

Tubular Labs released an audience ratings product to help publishers validate their digital video audiences using a standardized metric across social media.
Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube

#TFW you know tons of people are engaging with your video content on social media, but you have no way to measure deduplicated reach and minutes watched per unique viewer across platforms. On Tuesday, social video analytics platform Tubular Labs released an audience ratings product that helps publishers validate their digital video audiences using a... Continue reading »
by Allison Schiff // October 21st, 2020 //
»
After a disappointing debut in June, Google released an updated version of its sellers.json file that now includes 1.2 million publishers.
Google Grows Its Sellers.json File To 1.2 Million Publishers

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and... Continue reading »
by Allison Schiff // October 16th, 2020 //
»
Group Nine Offers Its First-Party Data To Power DR Ads On Instagram, Facebook

Group Nine Media, which publishes Thrillist, NowThis, The Dodo, Seeker and PopSugar, unveiled a direct response solution called G9 Direct on Monday at AdExchanger’s Programmatic.IO digital event. G9 Direct lets DTCs tap into Group Nine’s first-party data trove. Those clients can design their own ad creative or let the publisher's branded content studio Brandshop design... Continue reading »
by Ryan Joe // October 5th, 2020 //
»
The Taboola/Outbrain merger will no longer happen.
The Taboola/Outbrain Merger Is Off – Here’s Why

“You’ll Never Guess Which Two Content Recommendation Engines Have Decided NOT To Merge!” No need to click, we’ll tell you. The Taboola/Outbrain merger will no longer happen. There are two primary reasons why the deal will not move forward, according to a source directly familiar with the matter but unable to speak publicly due to... Continue reading »
by Allison Schiff // September 8th, 2020 //
»
In October, Wired will expand its gaming coverage with the launch of a dedicated new sub-vertical focused on everything gaming related.
Wired Has Its Sights Set On The Gaming Audience With Planned Launch Of New Dedicated Game Coverage

Gameplay has been way up during the pandemic, with no sign of slowing down. But people aren’t just playing more games – they’re reading about them. Since January, Wired has seen a more than 84% year-over-year increase in traffic to its gaming coverage. The average number of visits to gaming-related content is 11% higher than the... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
OpenX Prebid
OpenX Launches A Prebid Solution For Small And Midsize Pubs

Prebid, the industry’s open source header-bidding wrapper, is not easy to implement and configure. Publishers have to constantly update code, fiddle with it to make sure it works with all of their supply-side platforms (SSPs), create default settings and timeouts and then test that the whole shebang is functioning properly. While that’s doable for a... Continue reading »
by Alison Weissbrot // August 20th, 2020 //
»
Meredith data studio
Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation

Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available... Continue reading »
by Sarah Sluis // August 10th, 2020 //
»
Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19

Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies... Continue reading »
by Allison Schiff // August 7th, 2020 //
»
As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print

The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in... Continue reading »
by Sarah Sluis // August 5th, 2020 //
»
New York Times CEO Merdith Kopit Levien
New York Times Names Meredith Kopit Levien Next CEO

Meredith Kopit Levien will assume the role of CEO and president of The New York Times Sept. 8, the company said Wednesday. She will succeed Mark Thompson, who has served as CEO since 2012. Read the release. “I see a big opportunity to expand journalism’s role in the lives of millions more people around the... Continue reading »
by Sarah Sluis // July 22nd, 2020 //
»
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