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»Publishers

SHE Media Found A New Source Of Revenue: Organic Social Embeds

Journalists regularly embed organic social posts, such as tweets, Instagram content or YouTube videos, into their stories. So, why not monetize them like any other type of ad inventory? It’s an idea that appeals to Nick Kaplan, director of programmatic at women’s lifestyle publisher SHE Media. Since October 2019, SHE Media has been experimenting with... Continue reading »
by Allison Schiff // February 20th, 2020 //
»
With Google’s Latest Policy Change, Publishers Feel Control Slipping Away

Whenever Google changes how its ad server works, publishers fear that Google will wrest control over how they run their digital advertising. Those concerns often have merit. So when Google added rules about how publishers could prioritize different ad exchanges earlier this week – and buried those changes in a confusing help center document instead... Continue reading »
by Sarah Sluis // February 7th, 2020 //
»
New York Times Shows Growth Everywhere But Advertising

The New York Times posted strong results stemming from digital subscriptions; Facebook licensing revenue; its new TV show, The Weekly; Wirecutter and its Crossword and Cooking apps. But advertising wasn’t a bright spot. Coming off a tough comparison quarter, advertising declined 10.7% year-over-year to $171.3 million. Advertising accounts for one-third of total revenue. Overall Q4... Continue reading »
by Sarah Sluis // February 6th, 2020 //
»
There’s A Reason Media Companies Are Getting Serious About Sports Betting: It’s Hella Lucrative

Sports media companies are betting on gambling. Yahoo Sports launched sports betting in November 2019 with MGM Resorts. SB Nation and DraftKings are collaborating on an editorial website for fantasy sports and betting analysis. In February 2019, Caesars Entertainment joined Turner Sports to open a Bleacher Report-branded content studio that operates within the casino’s Las... Continue reading »
by Allison Schiff // January 31st, 2020 //
»
Agency Vet Noah Mallin Joins IMGN To Help Brands Speak Gen Z’s Language

Generation Z consumes media differently than millennials, but brands don’t always understand that. To help brands better relate to younger audiences, former Wavemaker exec Noah Mallin left a career in agencyland to join Gen Z-focused media company IMGN as its first chief brand strategist, the company said Monday. IMGN owns the social media handle of... Continue reading »
by Alison Weissbrot // January 27th, 2020 //
»
Publishers Sense Opportunity As Chrome Drops Third-Party Cookies

With Chrome bidding farewell to third-party cookies, publishers predict a steep rise in use – and value – of their first-party data. Media companies with their own audiences and direct-to-consumer relationships expect power to accrue to them. And many publishers already have a head start. With Apple’s Safari browser blocking cookies for about 30% of... Continue reading »
by Sarah Sluis // January 16th, 2020 //
»
The Biggest Changes Publishers Should Expect In 2020

Change seems constant in the media business. A chain of digital media consolidations in 2019 has created new scaled players: Group Nine Media and PopSugar; Refinery29 and Vice Media; and Vox Media and New York Media. Besides a greatly transformed competitive landscape, 2020 will see publishers wrestling with new challenges. Privacy and regulation, for instance,... Continue reading »
by Sarah Sluis // January 2nd, 2020 //
»
Dotdash Uses Intent Data To Prepare For A Cookieless Future

With cookies in decline, Dotdash wants to be the publisher that helps marketers weather the transition. With nearly a dozen media brands that span personal finance, weddings, lifestyle, wellness, beauty and travel, Dotdash prides itself on helping more than 100 million users find answers, yielding an enormous cache of intent data. Since its sites often... Continue reading »
by Sarah Sluis // December 4th, 2019 //
»
New York Times Will Pull Programmatic Ads From Mobile App Next Year

The New York Times is removing open marketplace programmatic ads from its mobile app starting in January 2020, because their slow loading times detract from the user experience. The decision will result in a single-digit millions loss of revenue. “We believe that this will be more than made up by gains in engagement and a... Continue reading »
by Sarah Sluis // November 6th, 2019 //
»
Scale, Please: Vox Media Shares Post-Merger Plans For New York Media

Vox Media and New York Media are merging to create a portfolio of brands so they can better compete against platforms and build diversified businesses at scale, the companies announced Tuesday. “The conversations we have with marketers every day are about the engagement around our brands, scale and performance,” Vox Media Chief Revenue Officer Ryan... Continue reading »
by Sarah Sluis // September 25th, 2019 //
»
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