Publishers

TTD confirmed that this CTV publisher’s errors would have made its UID2s useless for ad targeting. But TTD also said it wouldn’t have had enough information to flag the issue.

People Inc. previewed plans to downsize by focusing mainly on its key properties. The strategy makes sense considering its publishing portfolio has lost about two-thirds of its Google traffic.

There is a clear set of capabilities that CTV OEMs and streamers can offer advertisers that the original content owner cannot. Here are the most material gaps that the buy side experiences between supply sent from the publisher and supply sent from distributors.

In ad ops terms, Major League Fishing has more in common with the average online publisher than the average professional sports association.

Instead of optimizing for raw reach, the social platform Spill is trying to build a business around trust, safety and tight-knit fandoms. As the platform grows, it begs the question: Is there room in global media plans for a smaller, high‑touch platform like this?

Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.

Roku’s two content offerings, The Roku Channel and Howdy, are both performing well, the leadership disclosed during a recent earnings call. But streaming numbers aside, the company is finding ways to translate engagement into revenue.

Agency picks can quietly determine a brand’s tech stack; Ad spend is shifting away from the open web; The CW is betting on partnerships, not its own platform.

Dappier’s new ad format allows advertisers to insert a custom brand agent into AI chat sessions on publisher sites.

It seems like all the streaming services are getting into vertical video these days. But ads aren’t on the menu yet.

How ad tech vendors try to market their tools as unique; Fox’s new AI-based ad platform; and AI models are getting too costly to maintain.

NBCUniversal successfully called its shot with the nickname “Legendary February.”

Buyers want a single, coherent view of reach and performance across programmatic. But for publishers, the operational reality is quite messy. Trusted Media Brand is using AI to clean it up.

In the rush to scale globally, US brands are often content with “accidental attention.” But attention isn’t a lottery; it’s a strategy that requires a deep familiarity with context in real time.

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

Multicultural publishers are under pressure to grow and scale their audience to remain competitive in an increasingly selective marketplace. To adapt, some publishers are turning to tools like AdGrid’s Audience Accelerator to activate first-party audiences across channels. 

Surprise! Platforms ignore users opting out of ad tracking; the marketing machine claims credit for Geese’s popularity; and Meta’s MAGA-friendly moderation makes an unforced error.

Mula’s AI native content feed helps On3 keep its engagement and RPS consistent amid traffic drop-offs to publisher sites and the growing scarcity of online attention.

Hearst is stitching together its far‑flung news properties into a single programmatic marketplace to simplify buying local news and shore up its business as the ad market shifts.

CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.

Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.

The effect wasn’t just limited to news content. The Reuters.com/lifestyle vertical also had some of its brand-suitable pages blocked.

Local media companies have already seen traffic declines of 25% to 50%, and the Local Media Consortium is collaborating to fight the problem.

If you want to protect your margins, your data and your long-term strategy, here are five questions worth asking before you sign anything.

Netflix’s MLB streaming is heavy on the ads; the anti-AI movement gains traction; the court dismissed X’s antitrust allegations.

The Guardian US grew its programmatic revenue by 44% year over year in February. The lift came from higher effective CPMs across both the open exchange and private marketplace deals.

If a buyer wants real control, “domain rationalization” alone will never be enough. Buyers need “bid rationalization,” shaping the supply at the bid-request level so they see fewer, better, more outcome-relevant opportunities.

BBC Studios is focused on a digital-first ad sales strategy as it expands its footprint in the US, says John Otto, VP of ad sales for North America.

Publicis recommends some clients ditch The Trade Desk; ChatGPT reconsiders its “unlimited” enterprise subscription; and how NYC’s Washington Square Park became an influencer hub.

Future’s new Helix ad optimization solution adds AI-powered data science and predictive modeling to its in-house audience platform.