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»Publishers

Meredith data studio
Meredith Builds Data Studio To Power Brands’ Strategy – Not Just Activation

Meredith introduced its Data Studio Monday, a platform built out of its extensive first-party data set to help brands better understand their consumers both on and off Meredith’s properties. Data Studio is a way for Meredith to diversify its revenue away from advertising and monetize its massive first-party data set. And it is also available... Continue reading »
by Sarah Sluis // August 10th, 2020 //
»
Emergency Government Money Helped Ad Tech Companies Pay Their Bills During COVID-19

Exchanges actually paid their publishers on time more often than not during the height of the pandemic. It’s counterintuitive, but true, said Hanna Kassis, CEO and founder of OAREX, a company that helps finance publishers by purchasing their digital media and advertising receivables. The economic environment is brutal. For example, hundreds of ad tech companies... Continue reading »
by Allison Schiff // August 7th, 2020 //
»
As Advertising Plummets In Q2, NYT’s Total Digital Revenue Exceeds Print

The pandemic has made The New York Times even less reliant on advertising than it was before. The New York Times added a record 669,000 digital subscriptions in the second quarter as people sought news about the coronavirus pandemic and followed coverage of the protests after the killing of George Floyd. The 8.4% increase in... Continue reading »
by Sarah Sluis // August 5th, 2020 //
»
New York Times CEO Merdith Kopit Levien
New York Times Names Meredith Kopit Levien Next CEO

Meredith Kopit Levien will assume the role of CEO and president of The New York Times Sept. 8, the company said Wednesday. She will succeed Mark Thompson, who has served as CEO since 2012. Read the release. “I see a big opportunity to expand journalism’s role in the lives of millions more people around the... Continue reading »
by Sarah Sluis // July 22nd, 2020 //
»
colossus supply side platform
Meet Colossus, The Supply-Side Platform Powering Diverse Publishers

Media buyers often have a tough time finding diverse or minority-owned media companies on major supply-side platforms (SSPs), because those publishers often lack the resources or scale to set up programmatic sales. So diverse or minority-owned publishers get left out of the programmatic opportunity. Programmatic services firm Huddled Masses set out to fix that problem... Continue reading »
by Alison Weissbrot // July 21st, 2020 //
»
How The Tech Site XDA Developers Solved The Mystery Of The Shadow Blocklist – And Got Its Ad Revenue Back

When Google’s DSP DV360 stopped buying on the tech site XDA Developers, revenue dropped 30% overnight. The site soon realized it was on a “shadow blocklist,” where buyers don’t reveal why they stop bidding on a site, to prevent nefarious publishers from skirting the rules. It took almost six months of guesswork and methodical changes... Continue reading »
by Sarah Sluis // July 20th, 2020 //
»
AccuWeather President Steven Smith
AccuWeather President Steven Smith On How The Pandemic Changed The Weather Business

The pandemic changed how people checked the weather – but the usefulness of a weather forecast never ceased. “Weather is still a part of our users’ lives, but it’s different,” said AccuWeather President Steven Smith. “We had to adapt, learn from what we’re seeing, and then adapt again.” Instead of checking a forecast before a... Continue reading »
by Sarah Sluis // July 9th, 2020 //
»
From NJ.com To Oregon Live, Newsletters Are Popping During The Pandemic

People just can’t get enough news during the coronavirus pandemic – and it’s not just national coverage. Local newsletters are experiencing record sign-up numbers. Advance Local, which operates local news sites including Syracuse.com, MassLive.com, OregonLive.com, LehighValleyLive.com and NJ.com, moved quickly to provide newsletters to people seeking frequent updates about the pandemic. Most of the publishers owned... Continue reading »
by Sarah Sluis // May 18th, 2020 //
»
YouTube’s Explosive Growth; S4 Has ‘Fighting Chance’ To Make Its Numbers

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching... Continue reading »
by AdExchanger // May 8th, 2020 //
»
The New York Times Predicts Its Ad Business Will Fall By As Much As 55% In Q2, Despite Record Subs

The coronavirus pandemic is bringing record numbers of people to The New York Times – but advertisers are fleeing due to the economic upheaval caused by the crisis. The worst will come next quarter, when the Times predicts its advertising business will take a 50-55% nosedive. Beyond that, there’s limited visibility. Throughout March, more than... Continue reading »
by Sarah Sluis // May 6th, 2020 //
»
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