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»Publishers

Black-Owned Media Nonprofit BOMESI Is Breaking Down Barriers To Monetization

Brands and tech vendors can do a lot more to make good on their public promises to support diverse and Black-owned media. For example, just changing their payment terms or measuring ROI based on brand lift rather than impressions would go a long way, said Rhonesha Byng, the CEO and founder of Her Agenda, a… Continue reading »
by Allison Schiff // July 8th, 2022 //
»
When Header Bidding Got Too Complex, Freecycle Found Simplicity In Managed Services

What happens when your main monetization partner starts flagging your content as spam? Just ask Freecycle. The Freecycle Network is an online community that helps people donate still-usable items to keep refuse out of landfills. Users post listings of the things they want to give away, which makes Freecycle a publisher of sorts. Although Freecycle… Continue reading »
by Anthony Vargas // July 6th, 2022 //
»
What The BuzzFeed Stock Dip Says About The Viability Of Digital Publishers Going Public

The market is not being kind to digital media companies. The nearly 40% drop in BuzzFeed’s stock price on Monday and the decline of its valuation from $1.5 billion when it went public in December to roughly $300 million now is no doubt causing other digital-native publishers to rethink their IPO plans. But any doom… Continue reading »
by Anthony Vargas // June 10th, 2022 //
»
Goodbye Cookies, Hello “Identity Walled Garden”

Cookie deprecation is hanging over the media and advertising industry like a storm cloud. New identity solutions built on first-party data are clearly one solution, but publishers and advertisers differ on whether they’re building their own proprietary solution or a shared shelter that will scale – and explained why at AdMonsters’ Ops conference in New York City.
by Alyssa Boyle // June 8th, 2022 //
»
For The New York Times, Close (And Fewer) Partnerships Are The Key In A Changing Programmatic Landscape

Jay Glogovsky, vice president of revenue operations and analytics for The New York Times, will be speaking at Programmatic I/O in Las Vegas from May 23-25. Click here to register. In the post-cookie era, many in the industry anticipate power dynamics will shift to favor publishers, as first-party data becomes indispensable for targeting and media… Continue reading »
by Anthony Vargas // May 16th, 2022 //
»
Vice Media Tests Software To Automate Order Management

Direct-sold inventory is still big business for publishers. But processing insertion orders and campaign reconciliation between buyers and sellers has been an often tedious and mostly manual process. To reduce the strain on its ad ops staff, Vice Media is testing an integration between the sell-side order management platform Boostr and Prisma, Mediaocean’s digital advertising… Continue reading »
by Anthony Vargas // April 28th, 2022 //
»
Bloomberg Looks To Subscription Revenue For The Stability That Advertising Can’t Provide

Does the rise of the subscription media model signal the end of ad-supported journalism? Not likely. But big-name news outlets like Bloomberg are finding subscriptions offer a more stable revenue source than advertising, said Bloomberg Chief Digital Officer Julia Beizer. “We owe it to the sustainability of our businesses to come up with multiple revenue… Continue reading »
by Anthony Vargas // April 5th, 2022 //
»
Mark Walker, CEO & co-founder, Direct Digital Holdings
Newly Public Company Direct Digital Holdings On Why Smaller Pubs Also Need Some Programmatic Love

Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer at Ebony Media. His experience on the sell side was formative. A big part of Walker’s job was to help Ebony with its digital transformation and transition front print to digital, including programmatic monetization. Walker… Continue reading »
by Allison Schiff // April 1st, 2022 //
»
Is The Trade Desk Encroaching On SSP Turf With OpenPath?

The Trade Desk recently made waves with the rollout of OpenPath, its direct-to-publisher offering, and its plan to turn off Google Open Bidding, a one-two punch in supply path optimization (SPO). Both of these SPO moves could reshuffle the ad buying ecosystem, making publishers less reliant on SSPs and cutting off a revenue source for… Continue reading »
by Anthony Vargas // March 3rd, 2022 //
»
Meet Seller-Defined Audiences, The First Spec To Come Out Of Project Rearc

Seller-defined audiences, the IAB Tech Lab’s spec to help publishers work together to monetize their first-party data on the open web, is ready for prime time. The IAB Tech Lab released a proof of concept for seller-defined audiences (SDA) on Thursday, two years after first launching Project Rearc. SDA is the first full public release of… Continue reading »
by Allison Schiff // February 25th, 2022 //
»
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