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»ad fraud

Why The Advertising Industry Needs A Standardized Approach To Combat Ad Fraud In TV Streaming

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Willard Simmons, VP, Product Management, Ad Platform, Roku. A mentor of mine used to say, “Money flows to certainty and flows away from uncertainty.” The reach and effectiveness of TV streaming is certain: The sight,... Continue reading »
by AdExchanger Guest Columnist // October 28th, 2021 //
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The Dirty Little Secret About Media’s Digital Supply Chain (And What You Can Do About It)

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Lior Shvo, Managing Director at Sellers.guide. It’s not rocket science: Advertisers want to reach the right audience, at the right time, at the right price. Here’s the thing, though: Doing that is waaaay too... Continue reading »
by AdExchanger Guest Columnist // October 8th, 2021 //
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What can marketers do to avoid being duped by disreputable publishers, and what can marketers learn from Ozy’s collapse?
Ozy Media’s Downfall Is An Object Lesson In The Ubiquity Of Fake Traffic – And Marketers Finally Need To Learn

The Ozy Media scandal is a flameout for the ages, complete with wildly inflated audience numbers and an FBI probe over the alleged impersonation of a YouTube executive on a due diligence call with Goldman Sachs. But securities fraud isn’t the only fraud Ozy has been accused of. In late 2017, Craig Silverman of BuzzFeed... Continue reading »
by Allison Schiff // October 4th, 2021 //
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Google's Latest Salvo Against Antitrust Claims; TikTok Inks Deal With DoubleVerify, IAS

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Fine Whine Google began arguments in the appeal of its $5 billion antitrust fine from 2018, when European Commission regulator Margrethe Vestager successfully argued the company unfairly leveraged its market position to force its search app onto Android devices. Although, if Google loses the... Continue reading »
by AdExchanger // September 29th, 2021 //
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You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
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Jean-Christophe Peube, SVP, Analytics & Customer Experience Smart
A Prescription For Vigilance Against CTV Ad Fraud

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and... Continue reading »
by AdExchanger Guest Columnist // September 7th, 2021 //
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MMI Says It Uncovered CTV Fraud Costing Advertisers $20 Million Per Month

Ad measurement and verification company Method Media Intelligence uncovered a connected TV fraud scheme that it says rakes in $10 million a month in ad revenue. The scheme, dubbed “RapidFire,” feeds counterfeit bid requests into ad exchanges running open auctions for CTV inventory. Like many multimillion video fraud scams, RapidFire targets server-side ad insertion (SSAI)... Continue reading »
by Tony Rifilato // August 27th, 2021 //
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DoubleVerify Uncovers A New Type Of Scam In CTV

Ad verification company DoubleVerify recently shut down a new type of scheme in connected TV that uses screensavers to hijack streaming devices in order to generate fake ad impressions – even when the screen is off. DoubleVerify estimates that the scam, dubbed “SmokeScreen,” is bilking advertisers out of more than $6 million a month and... Continue reading »
by Tony Rifilato // August 12th, 2021 //
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CTV Fraud Is Changing, DoubleVerify Finds

Ad fraud in connected TV saw a 12% drop this year to .4%, a sign that ad buyers have been proactive following a number of high-profile schemes over the past several years that bilked them out of millions. A new report by ad verification provider DoubleVerify looked at post-bid data and more than a trillion... Continue reading »
by Tony Rifilato // July 8th, 2021 //
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IronSource Goes Public; Amazon Making Big Demands Of Vendors

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Attack Mobile gaming monetization and ad tech provider IronSource began trading on the New York Stock Exchange on Tuesday via a special purpose acquisition company (SPAC), with the goal of raising $2 billion in capital at an $11 billion valuation. The IPO comes... Continue reading »
by AdExchanger // June 30th, 2021 //
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