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Articles by AdExchanger

Joanna Catalano Piano
How To Evaluate An Identity Solution

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Joanna Catalano, Chief Growth Officer of Piano. As Google closes the door on the era of the third-party cookie, the time is now for publishers and brands to prepare. So what exactly is the right... Continue reading »
by AdExchanger Guest Columnist // June 23rd, 2021 //
»
Three Trends Signaling Permanent Advertising Budget Shifts to Retailer Ad Platforms

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Andrea Leigh, VP of strategy and insights at Ideoclick. Brands reimagined their media plans during the pandemic, and many must now reconcile their previous approach with emerging digital ad opportunities... Continue reading »
by AdExchanger Guest Columnist // June 23rd, 2021 //
»
Kerri Driscoll, VP of marketing strategy, Merkle
Apple’s Privacy Change to Email – And How Marketers Should Respond

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Kerri Driscoll, VP of marketing strategy at Merkle. At Apple’s Worldwide Developers Conference, Apple announced its intention to put additional privacy parameters in place for email with its Mail Privacy... Continue reading »
by AdExchanger Guest Columnist // June 21st, 2021 //
»
David Kaganovsky, Global Chief Technology Officer, Wavemaker Global
Key Considerations For Marketers Investing In A Customer Data Platform

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Kaganovsky, Global Chief Technology Officer, Wavemaker Global As the third-party cookie approaches its sunset, marketers are scrambling for alternatives. Could the customer data platform (CDP) be that solution, helping brands to thrive... Continue reading »
by AdExchanger Guest Columnist // June 18th, 2021 //
»
Post IDFA CPMs Have Skyrocketed, So What’s Happening?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple killed the IDFA and Armageddon was upon us – or so we thought. IOS 14.5 was a landmark update that included Apple’s... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Identity Reality Check: Most Identity Solutions Will Fail

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Ian Trider, VP of RTB platform operations at Centro. If there are at least 80 companies purporting to offer identity solutions, surely the ad tech industry is set, right? Nope. I would argue that most... Continue reading »
by AdExchanger Guest Columnist // June 16th, 2021 //
»
Peter Vandre Chief Analytics Officer
Digital Marketing Measurement Demands a New 'Plan A'

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Vandre, Chief Analytics Officer at dentsu Media US. If you’re planning for the impending death of the cookie, that’s a productive focus – but also, think bigger. Those keen on planning for... Continue reading »
by AdExchanger Guest Columnist // June 15th, 2021 //
»
Victoria Milo MightyHive
Why Are Large Agencies Struggling To Adapt To Digital TV?

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Victoria Milo, director of go-to-market digital media at MightyHive. TV advertising and offline media budgets – especially those managed by large agencies – have yet to change at the speed required to match the rapid shift in consumer behavior.... Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
»
Tim Glomb, VP of content and data at Cheetah Digital
Here's Why FLoCs Are a Step Backwards in Data Personalization (And What to Do Instead)

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Glomb, VP of content and data at Cheetah Digital. Did you know that, according to a study by Accenture, 91% of consumers want a personalized online shopping experience? But at... Continue reading »
by AdExchanger Guest Columnist // June 14th, 2021 //
»
Justin Evans Samsung Ads
Why CTV is Positioned to Thrive as Third-Party Cookies Fade Away

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Justin Evans, global head of analytics and insights for Samsung Ads. Throughout the past quarter century, digital advertising was touted for its ability to target ads and directly track results. By contrast, traditional TV was... Continue reading »
by AdExchanger Guest Columnist // June 10th, 2021 //
»
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