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» AdExchanger Guest Columnist

Articles by AdExchanger

Mobile Game Advertisers Created The Playbook – And Now Consoles Can Follow

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeff Sue, GM Americas at Mintegral.  Recent news that Microsoft and Sony are both bringing ads to their free-to-play (F2P) games has left the industry buzzing. But it seemed inevitable.  It’s no secret that… Continue reading »
by AdExchanger Guest Columnist // June 24th, 2022 //
»
Streaming M&A Means New Monetization Opportunities And Measurement Tactics

​“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Matt Papa, SVP of business and corporate development at Captify.  Global brands have always used M&A as a not-so-secret way to remain competitive. The Walt Disney Company acquired 21st Century Fox’s entertainment assets before launching… Continue reading »
by AdExchanger Guest Columnist // June 23rd, 2022 //
»
Move Out Of The Funnel And Into The Fast Lane

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance Porigow, EVP of growth at The Shipyard. Building performance-driven brands that people love is now possible on a scale never before imaginable – at least for those of us… Continue reading »
by AdExchanger Guest Columnist // June 21st, 2022 //
»
The Metaverse Is Still More Hype Than Reality – But That Doesn’t Mean You Can Ignore It

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Ko, chief commercial officer and chief revenue officer, AudienceX. Do you have a metaverse strategy yet? If not, you‘re in good company. Most marketers don’t even know what the… Continue reading »
by AdExchanger Guest Columnist // June 17th, 2022 //
»
Will OpenPath Create Another Walled Garden?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joseph Lospalluto, US country manager, ShowHeroes Group. Sometimes, as an industry, we don’t always see the significance of a new technology or service until we can examine it in hindsight. At other times, however,… Continue reading »
by AdExchanger Guest Columnist // June 17th, 2022 //
»
TV 360: Why Marketers Should Combine Linear TV And CTV Advertising

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by Maria Mryasova, director of product at DCMN. The number of cord-cutters has never been higher, and ad spend dedicated to connected TV (CTV) is rising steadily every year. But advertisers shouldn’t discount linear TV just… Continue reading »
by AdExchanger Guest Columnist // June 16th, 2022 //
»
The Future of Ad Tech Is About Consent, Not Cookies

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Joe Root, CEO and co-founder, Permutive.  Google’s new “reject all” cookies button will soon impact the entire ad tech ecosystem. Ad tech is about to lose visibility for 50% of Europe – and that will… Continue reading »
by AdExchanger Guest Columnist // June 15th, 2022 //
»
Why The Convergence Of Data Across Channels Is A Boon For CPG Brands

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gila Wilensky, president of Xaxis US. Two years of sweeping disruptions – supply-chain shortages, staffing challenges, fluctuating COVID regulations and looming inflation – were tough on consumer packaged goods (CPG)… Continue reading »
by AdExchanger Guest Columnist // June 14th, 2022 //
»
Advanced TV Advertising Is Desperate For More Transparency

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is by John Link, VP of sales at AdImpact.  There are two distinctly different types of media markets – those that operate with transparency and those that operate with opacity. At one point, there may have been… Continue reading »
by AdExchanger Guest Columnist // June 13th, 2022 //
»
Podcast Ads Are Lackluster, But That’s Finally Changing

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Paul Kelly, CRO of A Million Ads. Over half of all Americans have listened to a podcast. The venture capital and technology communities are taking note, funneling vast sums of money into the space.… Continue reading »
by AdExchanger Guest Columnist // June 10th, 2022 //
»
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