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» AdExchanger Guest Columnist

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Articles by AdExchanger

Jason Davis, CEO and co-founder, Simon Data
Data May Drive Your Business, But Who’s Really At The Wheel?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jason Davis, CEO and co-founder of Simon Data. The 2020s are the decade of data. Two years in, we’ve seen unparalleled advancements, protections and conversations around data. Data volumes have... Continue reading »
by AdExchanger Guest Columnist // January 21st, 2022 //
»
Kevin Krim, CEO, EDO
Why A Single Video Currency Is No Longer Enough

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Kevin Krim, CEO of EDO. In 1941, the first true television commercial aired in America, featuring the Bulova Watch Company. Ever since then, marketers have wanted to know the answer to a simple question: Was... Continue reading »
by AdExchanger Guest Columnist // January 20th, 2022 //
»
Nirish Parsad, Practice Lead, Privacy, Identity & Martech, Tinuiti
Precogs and Tinkerers, Enquire Within … Platform Dependents And Last-Click Counters, Please See Your Way Out

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Nirish Parsad, practice lead for privacy, identity and martech at Tinuiti. I’m a pretty techy guy. So when I moved into my new house, it was an annoying problem (but not an insurmountable one) that... Continue reading »
by AdExchanger Guest Columnist // January 19th, 2022 //
»
Marilois Snowman, CEO and founder, Mediastruction
Reach Metrics Are Obsolete – Let’s Focus On Attention Instead

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Marilois Snowman, CEO and founder of Mediastruction. After this exclusive first look for subscribers, the piece will be published in full on AdExchanger.com on Tuesday. Not too many years ago, media plans centered on reach... Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Sameer Sondhi, Co-CEO, Verve Group
Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than... Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Clint Tasset, CEO, Adswerve
What The Great Resignation Means For Ad Industry Hiring In 2022

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Clint Tasset, CEO of Adswerve. New data privacy legislation and shifting first-party data strategies will challenge marketers in 2022. But it’s talent that’s topping their list of concerns this year. ... Continue reading »
by AdExchanger Guest Columnist // January 14th, 2022 //
»
Alessandro De Zanche headshot
Publishers Beware: Is Ad Tech Harvesting Your Data Without Permission?

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Alessandro De Zanche, an audience and data strategy consultant. After this exclusive first look for subscribers, the story will be published in full on AdExchanger.com tomorrow. Media owners today risk losing control of one of their... Continue reading »
by AdExchanger Guest Columnist // January 12th, 2022 //
»
Anthony Katsur, CEO, IAB Tech Lab
Wishful Thinking, Meet Pragmatic Planning: A Portfolio Approach To Addressability

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Anthony Katsur, CEO of the IAB Tech Lab. Is anyone tired of articles claiming to know the key to the post third-party cookie future? Is it first-party data? Contextual? Is... Continue reading »
by AdExchanger Guest Columnist // January 11th, 2022 //
»
CDPs Can Disrupt The B2B Space – Here’s How

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Craig Howard, chief solution architect for Merkle B2B. The customer data platform (CDP) market for B2B organizations has lagged behind the B2C space to date. But, at last, it’s starting... Continue reading »
by AdExchanger Guest Columnist // January 7th, 2022 //
»
Paige Bilins, VP of video product management, Magnite
What’s Holding Back Live CTV Advertising?

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Paige Bilins, VP of video product management at Magnite. Viewers have shifted a lot of their TV viewing to CTV for the convenience of an on-demand experience. Advertisers’ dollars have inevitably followed. But there’s still... Continue reading »
by AdExchanger Guest Columnist // January 6th, 2022 //
»
See more articles
 

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