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Articles by AdExchanger

Performance CTV Provides A One-Stop Shop For DTC Brands

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Dan Fairclough, Sr. Director, Agency and Brand Relations, Magnite. In my many years working with DTC brands, I saw firsthand how companies hustled to grow their brand visibility from the ground up using search and... Continue reading »
by AdExchanger Guest Columnist // September 23rd, 2021 //
»
How To Transform A Customer Journey Into A Cultural Journey

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rekha Gibbons, Head of Multicultural Marketing & COO of Raare Solutions. According to the US Census Bureau, by the year 2045, the minority population of America will become the majority. The historical white... Continue reading »
by AdExchanger Guest Columnist // September 21st, 2021 //
»
Your Ad Tech Partner Was Acquired. Now What?

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Oz Etzioni, CEO at Clinch. 2021 is shaping up to be a breakthrough year for advertising technology. After several fallow years for ad tech companies and a necessary period of... Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
»
​​When the Old Guard Falls: TV Advertising Beyond Nielsen

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jo Kinsella, President, TVSquared. Since the dawn of TV, Nielsen ratings have been the gold standard for marketers. They measured the percentage of a group (e.g., women aged 18-49) or households in a particular designated... Continue reading »
by AdExchanger Guest Columnist // September 20th, 2021 //
»
Rich Calkins OpenX
First-Party Data Is More Than Just Emails

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Rich Calkins, Director of Product Management, OpenX. For ad tech wonks who spend countless hours in industry working groups, getting deep in the weeds to solve problems is all but required. But when it... Continue reading »
by AdExchanger Guest Columnist // September 17th, 2021 //
»
Gary Kibel
The 10,000-Word Privacy Policy, Thanks To New Laws

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gary Kibel, a partner in the digital media, technology and privacy practice group at Davis + Gilbert. Since the early days of the internet, when federal regulators expressed concern that... Continue reading »
by AdExchanger Guest Columnist // September 16th, 2021 //
»
TV’s Real Advantage: Treating Consumers as Customers, Not Commodities

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect.  As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV... Continue reading »
by AdExchanger Guest Columnist // September 13th, 2021 //
»
Why Fragmented Identity Is The Root Of All Problems In CTV

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by David Levy, CEO at OpenAP. The pandemic boom in streaming TV drove a massive investment in programming. US production companies produced 537 shows last year, up from just 381 the year before – despite the... Continue reading »
by AdExchanger Guest Columnist // September 9th, 2021 //
»
Sharon Harris CMO Jellyfish
Trust First: CMOs Need To Master Data Privacy To Market Successfully

​​"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sharon Harris, Global Chief Marketing Officer of Jellyfish. Data privacy is front and center in every digital technology conversation today. CMOs are now the stewards of the brand-consumer relationship and... Continue reading »
by AdExchanger Guest Columnist // September 8th, 2021 //
»
Damian Benders GM B Code
Black Media Is An Untapped Goldmine, But Earning Trust Won’t Be Easy

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Damian Benders, general manager of B Code Media. The world’s commitment to addressing social injustice has been magnified and reinvigorated. After the movement gained massive momentum in the past year, more advertisers acknowledged the... Continue reading »
by AdExchanger Guest Columnist // September 8th, 2021 //
»
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