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Articles by AdExchanger

Data Clean Rooms Will Play A Key Role In A Cookieless World

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carolina Abenante, co-founder of NYIAX. The advertising industry is undergoing a paradigm shift, moving toward a model where audience data is currency. But with Google ending support of third-party cookies... Continue reading »
by AdExchanger Guest Columnist // April 9th, 2021 //
»
The Three Steps To Building A Global Publishing Business

"The Sell Sider" is a column written by the sell side of the digital media community. Today's column is written by Sara Badler, SVP of advertising and partnerships at Dotdash. Fries or crisps? Elevator or lift? Even among English speakers there are a host of regional differences for the global traveler to wrap their his or... Continue reading »
by AdExchanger Guest Columnist // April 9th, 2021 //
»
Having Access To Data Doesn’t Mean It Should Be Used

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Yigael Chetrit, global CTO at SRDS. Privacy regulations are moving quickly, and publishers need to make decisions about the kind of data to collect and how to monetize it. But... Continue reading »
by AdExchanger Guest Columnist // April 8th, 2021 //
»
Going Behind The Scenes On CAID, The Chinese IDFA Workaround Causing Such A Headache For Apple

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alex Bauer, head of product marketing at Branch. Less than a month ago, on March 15, the Financial Times broke a remarkable story. A state-backed consortium known as the China... Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
Google's Violating Its Own Invalid Traffic Policy At The Cost Of Advertisers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Luke Taylor, COO at TrafficGuard. The purpose of advertising is to influence behavior. But in Google’s search environment, it’s worth considering: Are your ads influencing behavior, or mainly serving as... Continue reading »
by AdExchanger Guest Columnist // April 6th, 2021 //
»
Why Connected TV Isn’t As Complicated As Advertisers Think

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by David George, CEO of Pixability. While advertisers now recognize the importance of CTV for reaching an enormous audience – 2020’s dramatic acceleration led to consumer user numbers exceeding 200 million – they are still... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
Brian Bowman, CEO and founder, Consumer Acquisition
IDFA Loss Will Kill A/B Creative Testing

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Bowman, CEO and founder of Consumer Acquisition. Apple’s new IDFA policy will have a profound impact, including killing the way in which most mobile app companies A/B test creative... Continue reading »
by AdExchanger Guest Columnist // April 5th, 2021 //
»
Finding An Equilibrium Between Marketers And Media Companies

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Spiegel, EVP of marketing solutions and head of the media vertical at TransUnion. I’m happy the era of cookies is coming to a close. This evolution was going to... Continue reading »
by AdExchanger Guest Columnist // April 2nd, 2021 //
»
Roku Is CTV Advertising’s Big Bet for 2021

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Hamilton, CEO and founder of TVDataNow. As 2020 drew to a close, Roku was one of the few companies that emerged stronger than it entered.  Reporting on its Q3 earnings, Roku announced total... Continue reading »
by AdExchanger Guest Columnist // April 1st, 2021 //
»
Four Ways Publishers Can Use Data to Get Closer to Buyers

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Wenda Zhou, Head of Media Operations, IPONWEB. When programmatic first started, publishers largely viewed it as another channel they could use to offload remnant inventory and squeeze out more revenue. It wasn’t considered a risk... Continue reading »
by AdExchanger Guest Columnist // March 31st, 2021 //
»
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