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»CTV

Why CTV Is The Trade Desk’s Biggest Focus Of 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade... Continue reading »
by James Hercher // November 7th, 2019 //
»
Podcast: The New Viacom

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson... Continue reading »
by Zach Rodgers // October 11th, 2019 //
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Telaria Rides A Tailwind As Premium Publishers Embrace CTV

Over the past two years, connected TV (CTV) has gone from a niche rounding out linear TV audiences to a core component of premium video publisher’s inventory supply. That evolution has paid off for supply-side platform (SSP) Telaria, which recently shifted its focus away from desktop and mobile video to enable publishers to monetize their... Continue reading »
by Alison Weissbrot // August 6th, 2019 //
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LiveRamp Grows Revenue By A Third, But Still Needs More From Data Sales

LiveRamp reported revenues totaling $83 million in the company’s quarterly earnings on Monday, up 32% from the period last year. LiveRamp’s revenue is split into two buckets, the core data onboarding subscription product and a “Marketplace & Other” category, which includes one-off data sales and features upsold by the company, like ad metrics that attribute... Continue reading »
by James Hercher // August 5th, 2019 //
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Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CTV

When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private... Continue reading »
by James Hercher // July 29th, 2019 //
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Political Advertisers Must Lean Into Advanced TV If They Want To Win Voters In 2020

“On TV and Video” is a column written for the sell side of the digital media community. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. High-stakes political elections are around the corner. To motivate voter turnout and drive home key candidate and issue messages, ad spend levels are anticipated to break records.... Continue reading »
by AdExchanger // July 29th, 2019 //
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No Spray-And-Pray: WD-40’s CTV Campaign Reaches Younger "Doers"

Linear TV may provide massive reach, but WD-40 had a particular audience in mind for its most recent campaign: a subset of millennial workers with jobs in hands-on industries. And so WD-40 turned to connected TV, focusing on a branding message celebrating “doers.” Executing its branding campaign programmatically allowed WD-40 to target that high-level message... Continue reading »
by Sarah Sluis // July 22nd, 2019 //
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Roku Vet Jim Lombard On How Tetra TV Gains Inventory And Trust As A CTV Ad Network

  If mobile and display advertising was the first stage of programmatic technology, connected TV (CTV) and broadcast advertising could be considered the second. But there is one big question: Will ad networks – a mainstay of early digital programmatic display advertising – spring up in the data-driven TV tech ecosystem? One early contender in... Continue reading »
by James Hercher // June 6th, 2019 //
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CTV Data Is Massively Fragmented: Here Are Three Ways The Industry Is Stitching It Back Together

The tsunami of data surging into TV introduces a massive amount of complexity and fragmentation into what used to be a simple media buy. “It’s really complex to buy, and that’s spooking a lot of buyers off,” said Tracey Scheppach, who buys addressable connected TV (CTV) with her agency Matter More Media. CTV, which is... Continue reading »
by Sarah Sluis // May 23rd, 2019 //
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Telaria’s Mark Zagorski On Earning Impressions And Exclusive Deals In CTV

Telaria has more than tripled its stock price since Mark Zagorski took over as CEO almost two years ago. Telaria’s Q1 revenue increased 42% year-over-year to $13.8 million, according to the company’s quarterly earnings report on Thursday. Recently, the video ad tech company has been riding the tailwinds of connected TV (CTV) and OTT app... Continue reading »
by James Hercher // May 10th, 2019 //
»
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