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»CTV

AT&T’s WarnerMedia Sees Strong Gains On HBO Max Ahead Of AVOD Launch

WarnerMedia’s HBO Max and HBO gained nearly 3 million subscribers in the first quarter of 2021, and the company is bullish about launching an ad-supported version of the streaming service in June. During its Thursday earnings call, WarnerMedia parent company AT&T said that the total number of domestic HBO Max and HBO subscribers combined topped 44... Continue reading »
by Tony Rifilato // April 22nd, 2021 //
»
DoubleVerify Is “Building A War Chest” With IPO

Ad verification company DoubleVerify went public on Wednesday, a month after it filed an S-1, and a week after it set the terms for the IPO, which had it valued at $4.2 billion. However, the company’s stock opened at $35 a share ­– nearly 30% above its IPO price – valuing the company at more... Continue reading »
by Tony Rifilato // April 21st, 2021 //
»
FLoC Called Out; There’s Good News And Bad News On Ad Fraud

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens,... Continue reading »
by AdExchanger // April 20th, 2021 //
»
Roku Bolsters Measurement Program To Track Cross-Screen Ad Performance

Roku said Tuesday it added six new ad tech companies to its Measurement Partner Program to help retail, CPG, pharma, auto and other advertisers better measure ad campaign performance — such as mobile app downloads — as marketers shift their spending to streaming. Adjust, Affinity Solutions, Branch, IRI, Kochava, and Veeva Crossix have joined Roku’s partner program —... Continue reading »
by Tony Rifilato // April 14th, 2021 //
»
TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that... Continue reading »
by AdExchanger // April 14th, 2021 //
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What Marketers Must Consider Before Diving Into Advanced TV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Andy Fisher, head of Merkury Advanced TV at Merkle. With the deprecation of third-party cookies and its implications on media targeting, advertisers are increasingly looking for opportunities to leverage both their first-party data and... Continue reading »
by AdExchanger Guest Columnist // April 12th, 2021 //
»
P&G Tested China's IDFA Workaround; Twitter Was In Talks To Acquire Clubhouse For $4B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID  Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to... Continue reading »
by AdExchanger // April 9th, 2021 //
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Shift To Streaming Drove Premium Video CPM Pricing Up

It’s no surprise that premium video — commercially produced, long-form episodic video — commands much higher premiums than standard digital video, but recent research from Standard Media Index (SMI) showed just how much. SMI found that average premium video CPMs were nearly two times higher at 192% of the total digital video market, and accounted... Continue reading »
by Tony Rifilato // April 8th, 2021 //
»
Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make... Continue reading »
by AdExchanger // April 7th, 2021 //
»
TvScientific Raises $1.5 Million To Make Buying TV Ads Easier For Performance Advertisers

One reason performance advertisers love search advertising is because they can easily see the return on their ad investment. Based on that insight, Jason Fairchild co-founded tvScientific and raised $1.5 million in seed funding from prominent names in ad tech and search advertising. The platform aims to deterministically link someone seeing a commercial to that... Continue reading »
by Sarah Sluis // April 6th, 2021 //
»
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