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»CTV

IAB Tech Lab Rolling Out Two New Measurement Tools For CTV

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. The words we use matter. Last month, for example, the Media Rating Council recategorized the term “over-the-top” as “connected TV,” which is what most people in the industry mean when they refer to streaming. The distinction is important, because it helps buyers... Continue reading »
by Tony Rifilato // September 16th, 2021 //
»
TV’s Real Advantage: Treating Consumers as Customers, Not Commodities

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Sona Pehlivanian, vice president, addressable campaign management and operations at New York Interconnect.  As the move toward a privacy-first digital landscape gains steam on multiple fronts, many ad industry players are turning to the TV... Continue reading »
by AdExchanger Guest Columnist // September 13th, 2021 //
»
Streaming TV Is Built For Indie Ad Tech, With Innovid CEO Zvika Netter

The landscape for IP-delivered TV ads is a heck of a lot different from digital advertising. For one, consolidation is happening extremely slowly, if at all. The number of scaled platforms with big audiences is crowded and diverse and includes Roku, Amazon, Google/YouTube, Disney, NBCU/Peacock, AT&T and Comcast among many others. This week on AdExchanger... Continue reading »
by Zach Rodgers // September 10th, 2021 //
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Comic: Date Night

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // September 10th, 2021 //
»
Why Fragmented Identity Is The Root Of All Problems In CTV

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by David Levy, CEO at OpenAP. The pandemic boom in streaming TV drove a massive investment in programming. US production companies produced 537 shows last year, up from just 381 the year before – despite the... Continue reading »
by AdExchanger Guest Columnist // September 9th, 2021 //
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You Down With OTT? The MRC Says It’s Now CTV

The Media Rating Council (MRC) may have stripped Nielsen of its National and Local TV accreditation last week, but it also made another significant announcement: It is now defining over-the-top as connected TV. The MRC issued final measurement guidelines on August 30 for CTV. The guidelines, first established with the IAB in 2018 in order... Continue reading »
by Tony Rifilato // September 8th, 2021 //
»
Instacart Banking On Ad Revenue; The App Store Is Creating A Bottleneck

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is The Cart Half Full Or Half Empty? Instacart’s grocery delivery business has slowed, or at best is showing zero sales growth from this time last year. That’s largely because quarantines forced people to order online, and many have returned to in-store shopping. Frankly,... Continue reading »
by AdExchanger // September 8th, 2021 //
»
Jean-Christophe Peube, SVP, Analytics & Customer Experience Smart
A Prescription For Vigilance Against CTV Ad Fraud

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jean-Christophe Peube, SVP, Analytics & Customer Experience, Smart. Gangsters always follow the money. And today, all roads lead the digital ad fraudsters to the over-the-top (OTT) and connected TV (CTV) space, where prices are high and... Continue reading »
by AdExchanger Guest Columnist // September 7th, 2021 //
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Amazon To Launch Smart TVs; Condé Nast Entertainment Revenue On The Rise

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The TV Prize Amazon plans to introduce its own line of smart TVs in the United States, perhaps as early as October, Business Insider reports. On the one hand, it’s surprising Amazon hasn’t released its own television, since it would be a natural extension... Continue reading »
by AdExchanger // September 7th, 2021 //
»
Despite Record-Breaking Upfronts, The Frequency Struggle In CTV Is Still Real

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Frank Sgrizzi, Advisor, Topwater Advisory Group and former EVP of Sales and Client Partnerships at WarnerMedia. "On TV & Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is... Continue reading »
by AdExchanger Guest Columnist // September 2nd, 2021 //
»
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