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»CTV

Big Tech Shuts Down Parler; Verve Buys Nexstar's Video Ad Platform

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Parley For Parler The social media app Parler is offline after Amazon kicked it off its servers, reports Business Insider. For those blissfully unaware, Parler’s calling card is its claim that unlike other social media networks, it permits all types of speech. So... Continue reading »

by AdExchanger // January 12th, 2021 //
»
It’s All About Context: Why Ad Dollars Aren’t Following The Viewers Flocking To CTV

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Baker, former CEO of dataxu.            It would be an understatement to say that the past nine months have had a monumental impact on the way we consume entertainment. One need only point towards... Continue reading »

by AdExchanger // January 11th, 2021 //
»
The Best Way for Publishers to Succeed With OTT? Don’t Mess It Up

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Craig Berlingo, Product Lead for OTT and CTV at PubMatic. With millions of people stuck at home watching streaming content, 2020 could have provided a chance for publishers to rake it in. Instead I... Continue reading »

by AdExchanger // January 7th, 2021 //
»
Pro-GOP Facebook Ads In Georgia Race Contain Misinfo; Facebook Head Of Integrity Leathern Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Year, Same Controversies Tell me if you’ve heard this one before: Political ads on Facebook contain misinformation. Well, it’s zero hour before the Jan. 5 Georgia runoff election for control of the Senate, and Republican ads on Facebook related to the race reportedly... Continue reading »

by AdExchanger // January 5th, 2021 //
»
The Year in TV: A Major Shift To Streaming

At the start of 2020, video streaming giant Roku’s upfront deck predicted consumer time spent viewing streaming TV would surpass traditional linear over a period of five years. Instead they did so in a year, fueled in large part by the COVID-19 pandemic. “It is a fundamental shift in viewership,” said Alison Levin, Roku’s VP... Continue reading »

by Anthony Rifilato // December 29th, 2020 //
»
IRIS.TV, a video research and intelligence company with its own contextual video marketplace, is joining the Unified ID 2.0 initiative.
Contextual Video Marketplace IRIS.TV Throws In With The Unified ID 2.0 Initiative

You didn’t think 2020 would end without at least one more Unified ID 2.0 announcement, did you? IRIS.TV, a video data platform with its own contextual video marketplace, is joining the Unified ID 2.0 initiative, the company said on Wednesday. UID 2.0 is an open source identifier based on email addresses that’s part of the... Continue reading »

by Allison Schiff // December 23rd, 2020 //
»
Goldman Sachs Acquires White Ops; Roku To Pass 100M US Users In 2020

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. White Hot The Merchant Banking Division of Goldman Sachs is leading a deal to buy bot detection and anti-fraud company White Ops, Business Insider scoops. Goldman is being joined in the deal by VC firm ClearSky Security and investment firm NightDragon. The trio will... Continue reading »

by AdExchanger // December 22nd, 2020 //
»
Amazon Reclaims Top Spot For DSP In Latest Advertiser Perceptions Report

After slipping in the DSP rankings to Google earlier this year, Amazon has reasserted its no. 1 status as advertisers’ preferred platform. Bolstered by the last few months’ ecommerce surge, Amazon has reclaimed the top spot after having slipped behind Google and The Trade Desk in Q1 2020 – based on the Q4 2020 Advertiser Perceptions... Continue reading »

by Anthony Rifilato // December 18th, 2020 //
»
Samsung Ads Launches Auto-Focused Measurement Tool For Linear And Streaming TV

Samsung Ads released Tuesday its new TV measurement solution designed to help advertisers to measure the combined impact of linear and streaming TV ad campaigns, as opposed to viewing the data in different silos. General Motors is the first advertiser to use the tool as part of a pilot program, which includes an integration with... Continue reading »

by Anthony Rifilato // December 15th, 2020 //
»
Waterfall CTV Buying Is The Best Choice For Most Advertisers

"On TV And Video" is a column exploring opportunities and challenges in advanced TV and video.  Today’s column is written by John Hamilton, CEO and founder of TVDataNow. CTV provides large audiences typically offered by linear TV advertising with more opportunities for targeting and insights from campaign results. The format currently attracts 190 million US... Continue reading »

by AdExchanger // December 10th, 2020 //
»
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