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»CTV

Xumo CEO On Acquisition Rumors And The Unique Challenges Of CTV Advertising

Xumo – an early streaming platform that offers an ad-supported, linear-like streaming experience with branded channels – isn’t worried about the new competition entering the market. “Streaming is a growth sector,” said CEO Colin Petrie-Norris. “More users are getting familiar with streaming as an option. And in the ad-supported space, the people providing an ad-supported... Continue reading »
by Sarah Sluis // January 9th, 2020 //
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Tremor Acquires Unruly From News Corp, Further Bridging Buy And Sell Sides

Video ad tech company Tremor said Monday it will acquire the outstream video advertising platform Unruly from News Corp. In exchange, News Corp gets a 6.9% equity stake in Tremor, which is listed on the London Stock Exchange, giving News Corp about $20 million worth of Tremor stock, based on the video advertising company’s $275... Continue reading »
by James Hercher // January 6th, 2020 //
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Peacock Will Offer Tiered Ad Model; PE Buys Majority Stake In Smartly.io

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Cue From Hulu NBCU’s forthcoming Peacock streaming service will launch with an ad-free tier at a price point of $10 per month, as well as a $5 per month limited advertising tier, according to sources at The Information. When it announced Peacock,... Continue reading »
by AdExchanger // December 19th, 2019 //
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What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts

This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.”  Spurred by a new wave of OTT content and subscription services, 2019 might be remembered as the year OTT and connected TV (CTV) finally achieved widespread consumer adoption. According... Continue reading »
by AdExchanger Content Studio // December 10th, 2019 //
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TikTok Distances From China; Data-Driven TV Ads Are Expensive

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. China Who? TikTok wants to distance itself from its Chinese ownership as it faces scrutiny from US lawmakers and regulators. Its senior-most executive, Alex Zhu, gave an interview to The New York Times, dismissing concerns that the social app could help China spy on... Continue reading »
by AdExchanger // November 19th, 2019 //
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Why CTV Is The Trade Desk’s Biggest Focus Of 2020

The Trade Desk brought in $164 million in Q3 revenue, up 38% from Q3 2018, according to its earnings report Thursday. The company’s profitability ticked down from $20.3 million to $19.4 million in the quarter because of large investments in areas like connected TV (CTV) that will maximize profitability over the long term, The Trade... Continue reading »
by James Hercher // November 7th, 2019 //
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Podcast: The New Viacom

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson... Continue reading »
by Zach Rodgers // October 11th, 2019 //
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Telaria Rides A Tailwind As Premium Publishers Embrace CTV

Over the past two years, connected TV (CTV) has gone from a niche rounding out linear TV audiences to a core component of premium video publisher’s inventory supply. That evolution has paid off for supply-side platform (SSP) Telaria, which recently shifted its focus away from desktop and mobile video to enable publishers to monetize their... Continue reading »
by Alison Weissbrot // August 6th, 2019 //
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LiveRamp Grows Revenue By A Third, But Still Needs More From Data Sales

LiveRamp reported revenues totaling $83 million in the company’s quarterly earnings on Monday, up 32% from the period last year. LiveRamp’s revenue is split into two buckets, the core data onboarding subscription product and a “Marketplace & Other” category, which includes one-off data sales and features upsold by the company, like ad metrics that attribute... Continue reading »
by James Hercher // August 5th, 2019 //
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Amazon’s Deals With The Trade Desk And Dataxu Bring RTB To CTV

When Amazon opened its Fire TV video advertising supply to outside demand for the first time, with The Trade Desk and dataxu as inaugural DSP partners, it broke new ground in programmatic CTV. The partnerships enable buyers on The Trade Desk, dataxu and Amazon’s own DSP to access Fire TV impressions exclusively through a private... Continue reading »
by James Hercher // July 29th, 2019 //
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