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»CTV

Sameer Sondhi, Co-CEO, Verve Group
Programmatic Will Look Different In 2022 – Here Are 6 Trends To Watch

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sameer Sondhi, Co-CEO at Verve Group. Even if the world hadn’t hit a large reset button due to a pandemic, programmatic advertising in 2022 would still look vastly different than... Continue reading »
by AdExchanger Guest Columnist // January 18th, 2022 //
»
Comic: Apple Who?
CTV And Mobile App Growth Are Behind 2021’s Sizzling Slate Of M&A

2021 was brought to you by the letters M&A. After a pandemic-induced lull in deal activity in 2020, last year was wall-to-wall consolidation across the media and marketing technology sectors. Total deal-making activity in 2021 was up more than 82% year over year, according to LUMA’s 2021 market report released last week. And you can... Continue reading »
by Allison Schiff // January 10th, 2022 //
»
The Future Of CTV: Identity, Engagement And AVOD

Viewers are switching up how they watch their favorite shows. 2021 was a record year for CTV. Now, at least one CTV device can be found in over 80% of American homes, and CTV ad budgets are expected to double by 2026, according to GroupM’s most recent industry forecast. But the key to unlocking those... Continue reading »
by Alyssa Boyle // January 4th, 2022 //
»
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and... Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
AdExchanger’s Best Comics Of The Year

A picture – or a comic in this case – is worth a thousand words. But each of our most popular comics of 2021 illustrated a key development in the world of advertising and media this year, from the end of last-click attribution and the growth of CTV to mega media mergers and the birds in Google’s... Continue reading »
by Allison Schiff // December 30th, 2021 //
»
Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero... Continue reading »
by AdExchanger // December 23rd, 2021 //
»
Food52 Gobbles Up Another Retail Brand; Tubi’s Revenue Is Set To Soar

Another Cook In The Kitchen The ecommerce-focused publisher Food52 has acquired Schoolhouse, a lighting and home goods company, for $48 million, Forbes reports. The deal was funded by Food52’s private equity owner, TCG. To coincide with the deal, TCG also contributed an incremental round of funding.  The capital will be used to back Food52’s expansion... Continue reading »
by AdExchanger // December 15th, 2021 //
»
Ad Frequency In CTV Is Profoundly Broken – Let’s Fix It

"On TV & Video" is a column exploring opportunities and challenges in advanced TV and video.  Today's column is by Jon Ahuna, SVP of operations at Viant. Have you ever seen the same ad an ungodly number of times while watching your favorite programming? If so, you’re a victim of the current connected TV (CTV)... Continue reading »
by AdExchanger Guest Columnist // December 13th, 2021 //
»
Google’s Swing-And-A-Miss On Commerce; Can Agency Hold Cos Escape Their Roots?

Google Fails To Deliver In 2014, Google’s then-CEO Eric Schmidt raised eyebrows when he referred to Amazon as Google’s primary search opponent, rather than Yahoo or Bing.  Fast-forward eight years, and Amazon is now its obvious challenger, and Google has utterly failed to address its own ecommerce vulnerabilities, according to a LinkedIn post by Faisal... Continue reading »
by AdExchanger // December 7th, 2021 //
»
GroupM: Digital Advertising Experiencing ‘Fastest Growth In The History Of Advertising’

Digital advertising is on track to grow 31% in 2021, and will likely account for 64.4% of all advertising this year, according to GroupM’s year-end industry growth forecast. As of December, a total industrywide growth rate of 22.5% is expected for the year 2021. “It’s possible that this is the fastest growth in the history... Continue reading »
by Alyssa Boyle // December 6th, 2021 //
»
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