Years ago, TV buyers didn’t bother with connected TV (CTV) because it offered little benefit for a lot of hassle. “Digital players were the earliest adopters. Because it was TV-like, everyone wanted to get into the video game.” said Gibbs Haljun, total US investment lead at Mindshare. But young viewers leaving linear TV changes that […]
The Trade Desk shocked many observers last May when shares jumped from around $50 to $90, and then again in August when the stock leapt to about $130. Now shares are trading at almost $200. But what’s behind The Trade Desk’s monumental growth in the past year? The company benefits from a smaller field of […]
The programmatic video ad tech provider Telaria earned $55.2 million in 2018, up 26% from the year before, with total profits up 20% to $16.8 million, the company disclosed in its earnings report on Tuesday. Telaria shares were up more than a third during the day and have now recovered from the company’s earnings report […]
The Trade Desk’s growth streak shows no sign of diminishing, with revenue of $477 million in 2018, a 55% increase from the year before, according to the company’s earnings report on Thursday. Shares of The Trade Desk were up more than 10% in after-hours trading. The company raised eyebrows last year when its stock went […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Sees Green Innovid has raised $30 million to invest in CTV ad serving and measurement products. Goldman Sachs Private Capital Investing Group led the round, bringing Innovid’s total funding to $52.6 million. Innovid has held on to its independent status, which it thinks […]
Over-the-top TV wasn’t invented in 2018, but 2018 was certainly its year. Advertising on over-the-top (OTT) was one of the hot-button issues at Dmexco, Advertising Week and other major conferences this year – for good reason. Content providers, DSPs and others in the industry are seeing explosive growth in this sector of their businesses. The […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ryan Christiansen, co-founder and CEO at Ntooitive Digital. The ability to track and effectively target consumer actions has never been more essential to marketers seeking to unleash the power of cross-platform digital advertising. With […]
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good […]
The Trade Desk reported Q3 revenue of $118.8 million, a 50% year-over-year increase. The company has maintained growth of 50% or more in the past two quarters, matching its growth rates from the same periods last year. With an upward revision to the company’s revenue forecast next quarter, CEO Jeff Green said he expects the […]
The headache of creating and scaling video across multiple connected TV platforms is real. Innovid launched its antidote on Thursday, a self-serve tool called OTT Composer that helps publishers quickly whip up customizable video assets and distribute them across over-the-top (OTT) devices and channels without having to make tweaks to meet each platform’s creative requirements. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Frost Prioleau, CEO at Simpli.fi. Part of the promise of over-the-top (OTT) and connected TV (CTV) is that they marry the benefits of traditional television with digital marketing capabilities. A large part of digital’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Connected TV (CTV) is completely changing the way people gobble up, browse and binge the content they love. CTV’s tidal wave of change is rolling in faster […]
AppNexus launched the first video advertising product for its demand-side platform (DSP) in late 2015. Over the next two years it built out its video offering to include a supply-side platform (SSP) solution, a video ad server, a video header bidding product and a connected-TV marketplace. With its acquisition by AT&T expected to close later […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Greg Smith, an independent advertising technology consultant. Spring has sprung, and now we enter the dog days of summer. One new advertising “flower” that is poised to grow, even among the walled gardens, is […]
Despite the perception that over-the-top TV (OTT) supports digital ad-buying tactics – like dynamic insertion and targeting at scale – buying connected TV is still a largely manual process. “Everything we do right now is I/O-direct with publishers,” said Seth Walters, senior partner for interactive and connected TV (CTV) for WPP’s advanced TV agency, Modi […]
When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new […]
