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» Alison Weissbrot

Alison Weissbrot
Staff Reporter

As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.

Contact Alison

Articles by Alison

Moving A $20 Billion Market: How Local TV Is Fighting To Evolve

As the local TV market grapples with falling ratings and viewership, it’s getting harder to meet the reach demands of advertisers. “We still hold our stations accountable to their guaranteed ratings,” said Joe Cerone, EVP of local investment at Zenith. “It may take extra spots to make it happen.” Local media sellers are trying to... Continue reading »
by Alison Weissbrot // February 21st, 2020 //
»
Vizio Pursues A Late-Mover Advantage In CTV Ad Sales

With the launch of an ad sales division in December, Vizio is taking full advantage of the work its competitors have done to educate buyers on CTV advertising. “We’re piggybacking on the success of Roku, Samsung and Amazon,” said Mike O’Donnell, SVP of Vizio’s platform business. Similar to other device makers, Vizio’s proposition is to... Continue reading »
by Alison Weissbrot // February 18th, 2020 //
»
Roku’s Platform Business Will Make Up Two-Thirds Of Revenue In 2020

Roku’s platform business is growing like a weed. Platform revenues, which include ad sales, increased 78% year over year in 2019 to $740 million, the company said Thursday in its Q4 2019 earnings report. Platform revenue accounted for 63% of Roku’s total annual revenue, which grew 52% year over year to $1.1 billion. In Q4,... Continue reading »
by Alison Weissbrot // February 14th, 2020 //
»
IPG Investors Still Have Questions About Acxiom Acquisition

IPG’s investors are struggling to grasp exactly what kind of data Acxiom works with and how the $3.2 billion acquisition positions the holding company in a privacy-centric world. “When we bought Acxiom, everyone misunderstood it to be InfoBase, which is the third-party data management offering,” CEO Michael Roth said on IPG’s Q4 earnings call on... Continue reading »
by Alison Weissbrot // February 12th, 2020 //
»
Merkle Launches An Identity Solution As The Industry Weans Off Cookies

Merkle on Tuesday launched Merkury, an identifier designed to allow marketers to continue targeting audiences online without using third-party cookies. Merkury uses technology from Merkle’s recent acquisition of 4Cite, a first-party publisher tag that lets media owners retarget audiences over email and on platforms such as Facebook by matching hashed email addresses. Here’s how it... Continue reading »
by Alison Weissbrot // February 11th, 2020 //
»
Publicis Is Winning Business, But Still Can’t Get Back To Growth

It was the same old story at Publicis Group in 2019: lagging organic growth as it tried to overcome a struggling creative business and assemble the pieces from a long transformation. Organic growth dipped 2.3% to $12 billion in 2019, and declined 4.5% to $3.2 billion in Q4, in line with lowered expectations the company... Continue reading »
by Alison Weissbrot // February 6th, 2020 //
»
Spotify Acquires The Ringer As Podcast Listening Soars

It’s been just a year since Spotify entered the podcasting market, and consumption is already growing like gangbusters. Podcast hours streamed on the platform grew 200% year over year, and more than 16% of Spotify monthly active users (MAUs) engage with podcasts, the company said in its Q4 2019 earnings report on Wednesday. Spotify also... Continue reading »
by Alison Weissbrot // February 5th, 2020 //
»
Can Indie Agency Jellyfish Expand Into A Global Network?

When the boutique programmatic agency Jellyfish sold a majority $550 million stake last November to French holding company Fimalac, it did so to transform from an agency into a global network. Jellyfish started as a Google Marketing Platform (GMP) reseller and programmatic in-houser. It will make this transition by acquiring specialist companies that can enhance... Continue reading »
by Alison Weissbrot // February 5th, 2020 //
»
With Disney Plus, Advertisers Look To Go Beyond Co-Marketing

Brands aren’t totally boxed out of a relationship with ad-free Disney Plus. The streaming service, which has been running co-marketing deals with brands like Verizon since its launch in November 2019, is open to similar deals as well as product placement and brand integrations in its original shows, sources tell AdExchanger. A Disney Plus spokesperson... Continue reading »
by Alison Weissbrot // February 3rd, 2020 //
»
Amazon Wants To Move Further Up The Funnel

Amazon is the ultimate bottom-of-the-funnel play for brands. But the company sees big opportunities to expand into branding. “I don’t think we do a good enough job of allowing brands to have a recreational and ongoing conversation with consumers,” said Colleen Aubrey, VP of performance advertising at Amazon, at AdExchanger’s Industry Preview in New York... Continue reading »
by Alison Weissbrot // January 30th, 2020 //
»
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