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» Alison Weissbrot

Alison Weissbrot
Staff Reporter

As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.

Contact Alison

Articles by Alison

Mark Read: The Future Of WPP Is Interoperable

WPP CEO Mark Read has worked to make the holding company faster, simpler and more collaborative. Since taking on the top role a little over a year ago, Read reshaped the world’s largest holding company, notably folding creative agencies J. Walter Thompson into Wunderman and Young & Rubicam into VML. He also sold a majority... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
»
4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
»
Dentsu Aegis Network Acquires E-Nor, Beefing Up Google Marketing Platform Expertise

Dentsu Aegis Network said Tuesday it has acquired E-Nor, a California-based consulting firm that specializes in Google Analytics and is a major reseller and sales and service partner of Google Marketing Platform. E-Nor and its roughly 45 employees will fold into Cardinal Path, the marketing and analytics consulting group Dentsu acquired in 2016. Cardinal Path... Continue reading »
by Alison Weissbrot // January 14th, 2020 //
»
CES 2020: IPG’s Michael Roth On Acxiom And The Changing Face Of Television

When it comes to data, IPG CEO Michael Roth has said in the past: “Why buy it when you can rent it?” But that thinking changed last year when Acxiom went up for sale. When IPG bought Acxiom, it was able to build new offerings around first-party data management. In October IPG launched Kinesso, a... Continue reading »
by Alison Weissbrot // January 9th, 2020 //
»
Now Streaming On Spotify: Real-Time Podcast Ads

Measurement has been the bane of the podcast industry’s existence, as advertisers have had to rely on a faulty download metric as the best proxy for a listener hearing their ad. That’s about to change – at least, on Spotify. The audio streaming giant will start dynamically inserting audio ads into podcast streams on its... Continue reading »
by Alison Weissbrot // January 8th, 2020 //
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Vizio-Backed Project OAR Launches Specs Around Linear Dynamic Ad Insertion

Swapping out ads on linear TV to target audiences just got a bit more real. Project OAR (“Open, Addressable, Ready”), a consortium backed by smart TV maker Vizio, said Monday at CES it has finalized open specifications for dynamic ad insertion on linear TV and integrated with major ad decisioning engines including FreeWheel, Google Ad... Continue reading »
by Alison Weissbrot // January 6th, 2020 //
»
Omnicom’s Jonathan Nelson On The Invention Of Ads Data Hub And Why Data For Data’s Sake Is A Waste

Last decade saw a spate of data broker acquisitions by agency holding companies. But are these deals too focused on owning data, rather than using it to derive insights? “You have to look at broad groups of data to understand consumption,” said Jonathan Nelson, CEO of Omnicom Digital. Rather than purchase a data broker, Omnicom... Continue reading »
by Alison Weissbrot // January 3rd, 2020 //
»
Cadent Acquires 4INFO To Expand Its Advanced TV Offering

Cadent said it acquired ad tech company 4INFO on Thursday to help buyers to better allocate spend across channels and platforms as TV viewing fragments. Terms of the deal were not disclosed. Cadent works with buyers and sellers to execute addressable and data-driven linear TV buys. It will gain access to OTT and CTV inventory... Continue reading »
by Alison Weissbrot // January 2nd, 2020 //
»
TV In The 2020s: Addressability, Streaming And Better Ad Experiences

The 2010s was a decade of tectonic shifts for the TV industry. Linear TV networks can no longer avoid the digital revolution. As eyeballs shift to streaming platforms and buyers demand more automation and better measurement, new players, like Hulu and Roku, have risen as prime media sellers, while broadcasters evolve their businesses to capture... Continue reading »
by Alison Weissbrot // December 27th, 2019 //
»
The 10 Most Influential Data-Driven Advertising Executives Of The Decade

The advertising industry changed tremendously over the last 10 years. That change came from the men and women whose decisions shaped what the industry prioritizes and how it does business. AdExchanger looks back on the past decade of data-driven advertising and highlights the marketers, agency executives, ad tech entrepreneurs and platform leaders whose contributions have... Continue reading »
by Alison Weissbrot // December 23rd, 2019 //
»
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