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» Alison Weissbrot

Alison Weissbrot
Senior Editor

As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.

Contact Alison

Articles by Alison

epsilon
How Epsilon Is Future-Proofing For The Loss Of Online Identifiers

Epsilon is helping clients prepare for the new world of digital marketing that will follow after the deprecation of third-party cookies in Chrome and IDFA on Apple devices. While Epsilon’s ID graph still uses cookies and mobile ad IDs while they’re available, its CORE ID relies on deterministic matches against transactions and conversions, such as... Continue reading »
by Alison Weissbrot // September 14th, 2020 //
»
rishad tobaccowala
Visualizing The Future Of Marketing And Work With Publicis Vet Rishad Tobaccowala

Rishad Tobaccowala has kept busy during the pandemic. Since leaving his post as Publicis Groupe’s chief strategy officer in March, he’s been dabbling in various passion projects and advising CEOs and Fortune 5000 companies, including Publicis. Most recently, in August, he joined the advisory board of ad tech company LoopMe. Tobaccowala also released a book... Continue reading »
by Alison Weissbrot // September 10th, 2020 //
»
wondery
Why Wondery Launched A Stand-Alone Podcast App

Consumers might be willing to pay for Netflix, Disney Plus and Amazon Prime to watch TV, but they’re not as open to shelling out bucks for subscription podcast apps. Although some podcasts are able to drum up their own subs, most podcasts are distributed freely, and a majority of listeners in the United States use... Continue reading »
by Alison Weissbrot // September 9th, 2020 //
»
Dentsu’s Chief Automation Officer: ‘AI Should Be Injected In Every Process’

Agencies spend too much time doing manual work. One of the biggest time sucks? Transferring data files between enterprise systems that don’t talk to each other. Max Cheprasov, now an exec at the Dentsu Aegis holding company level, recognized these inefficiencies while working at Dentsu agency iProspect starting in 2011. He set out to document... Continue reading »
by Alison Weissbrot // September 3rd, 2020 //
»
What NBCU’s Peacock Is Pitching As It Opens Up To More Advertisers

Peacock’s exclusive launch window for advertisers will end this fall, as it opens up a portion of its inventory to a wider group of brands starting in Q4. The NBCUniversal-owned streaming service launched on July 15 with 10 advertisers, including Target, Unilever and Verizon, who received category exclusivity and the ability to test new ad... Continue reading »
by Alison Weissbrot // September 2nd, 2020 //
»
Profitero Arms Agencies With Its Ecommerce Data

  As the pandemic rages on, media agencies are helping clients navigate the shift to online shopping. Measurement and analytics platform Profitero said on Wednesday that it’s partnering with Dentsu, IPG, MDC Partners and VaynerMedia, as well as the commerce divisions at Horizon Media and Publicis Groupe, to make its ecommerce data and measurement tools... Continue reading »
by Alison Weissbrot // September 2nd, 2020 //
»
xandr
Fall From Grace: AT&T Explores Sale Of Ad Tech Unit Xandr

AT&T is reportedly exploring a sale of Xandr, the ad tech unit it launched in 2018 with lofty ambitions to transform the TV advertising industry with data and automation. The talks are still preliminary and a deal may not go through, per The Wall Street Journal, which broke the news. Xandr made a big splash... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
zocdoc
Zocdoc On The Telehealth Boom And Launching Its First National TV Campaign

Everyone knows what happened in March: COVID-19 broke out. But Zocdoc CEO Oliver Kharraz, who is also a physician, was already pivoting his company to respond to the impending crisis. On March 2, he told everyone at Zocdoc, an app that connects patients with healthcare providers online, to drop their projects and begin building capabilities... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
Mark Read WPP
GroupM Underperforms At WPP As Clients Cut Media Spend

COVID-19 has had an outsize negative effect on GroupM than on the rest of parent company WPP’s business as clients paused and cut back on media spend during the crisis. The holding company did not break out GroupM’s Q2 or H1 revenues, but WPP CEO Mark Read told investors on Thursday that the media buying... Continue reading »
by Alison Weissbrot // August 27th, 2020 //
»
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