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» Alison Weissbrot

Alison Weissbrot
Staff Reporter

As a staff reporter at AdExchanger, Alison covers advertising agencies and the digital audio landscape. Previously a copywriter at MarketSmiths, she has written digital marketing copy and produced campaigns across multiple verticals. Prior to that Alison worked in editorial at award-winning travel journalism site Fathom. She has a B.A. in International Studies and Spanish from the University of Michigan.

Contact Alison

Articles by Alison

Social Distancing With Friends: GroupM Global CEO Christian Juhl

In this new podcast series, AdExchanger editors break the cabin fever by talking with the top thought leaders and practitioners in digital and data-driven advertising – all while under social isolation. On a normal day, Christian Juhl juggles his job as global CEO of the world’s largest media buying firm with being a single dad.... Continue reading »
by Alison Weissbrot // March 30th, 2020 //
»
When Your Client Pauses Ad Spend

Working with clients in travel, brick-and-mortar retail, hospitality and live entertainment right now is a bit of a hot mess. These brands are pausing their ad spend as their businesses get completely shut down – which makes it tricky for media agencies to perform their regular duties. “It’s volatile, chaotic, uncertain and ambiguous, and on... Continue reading »
by Alison Weissbrot // March 30th, 2020 //
»
Magna: Olympics Postponement Hits Linear TV Hard, Digital Growth Dips To Single Digits

Magna’s latest 2020 global ad spend figures, released Thursday, are pretty bleak. Global ad spend will be down 2.8% this year to $217 billion in the wake of the COVID-19 outbreak. That’s revised downward from Magna’s December forecast, which anticipated 6.6% growth to in 2020. Linear will be hit the hardest, thanks to the postponement... Continue reading »
by Alison Weissbrot // March 27th, 2020 //
»
Facebook Is Removing Coronavirus Misinformation. It Needs To Do The Same For Politics.

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Alison Weissbrot, senior editor at AdExchanger. It's part of a series of prospectives from AdExchanger's editorial team. Facebook’s director of product management Rob Leathern tweeted Thursday that the social media... Continue reading »
by Alison Weissbrot // March 23rd, 2020 //
»
How To Manage A Multimillion-Dollar Account From Your Sofa

Agencies, used to face-to-face meetings, are grappling to pivot to a remote workforce in light of the COVID-19 pandemic. Navigating client uncertainties, making urgent changes to in-market campaigns and pausing long-term projects to make room for pressing work are top concerns as agencies adjust to work-from-home life. Here’s how a handful of large digital and... Continue reading »
by Alison Weissbrot // March 20th, 2020 //
»
How To Be An Ad Sales Exec And A Mom During A Pandemic

Being a working mom was hard enough. Then COVID-19 came along. With schools closed, Andrea Zapata, VP of data innovation and insights at Effectv, Comcast’s cable ad sales group, is pulling data to help clients understand how media will be impacted by COVID-19 one minute while teaching her five- and seven-year-old boys how to read,... Continue reading »
by Alison Weissbrot // March 19th, 2020 //
»
Cannes Lions Postponed Until October

Industry executives can put away their magnum rosé bottles until October. The Cannes Lions International Festival of Creativity will postpone its annual June gathering until Oct. 26 to 30, the organizers said on Wednesday. All sponsorships, passes and bookings for official customers will roll over for the postponed event. Read the release. “As always, the... Continue reading »
by Alison Weissbrot // March 18th, 2020 //
»
Emarketer: Ad Spend Slowdown In China May Signal What’s To Come Across The Globe

  Ad spend by major brands in China has dwindled significantly in the wake of the COVID-19 pandemic, and could be a sign of what’s to come across the rest of the world. EMarketer slashed its October China ad spend forecast by 6.2% on Tuesday, bringing annual media spend projections down from 10.5% growth to... Continue reading »
by Alison Weissbrot // March 18th, 2020 //
»
Acxiom Global CEO Chad Engelgau Bridges The Gap Between Media And First-Party Data

Acxiom’s new global CEO Chad Engelgau, appointed in early March, has a big job ahead of him, navigating clients through privacy laws and browser restrictions while integrating the business with parent company IPG. Engelgau, a 12-year Acxiom vet, reports directly to Arun Kumar, IPG’s chief technology and data officer. Acxiom sits alongside IPG’s programmatic unit... Continue reading »
by Alison Weissbrot // March 17th, 2020 //
»
Disney, AMC Networks And WarnerMedia To Sell Linear TV Through Xandr Invest

Might the TV buyer’s dream of purchasing inventory across networks using the same audience definition finally be coming true? AMC Networks, Disney and WarnerMedia said Wednesday their linear TV inventory will be available through Xandr Invest. Starting mid-April, buyers will be able to log into Xandr Invest, Xandr’s programmatic buying platform, to access linear TV... Continue reading »
by Alison Weissbrot // March 11th, 2020 //
»
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