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»InfoSum

Lauren Wetzel, COO of InfoSum
There’s A Trust Opportunity That The Advertising World Isn’t Capitalizing On

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Wetzel, COO of InfoSum. When you download apps to your phone, most of them ask for information about you and the device you’re using. They may want to know… Continue reading »
by AdExchanger Guest Columnist // August 2nd, 2022 //
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InfoSum Launches Clean Room Interoperability Product Platform Sigma

The current web of disconnected clean rooms is like rows and rows of magnets facing the same way, so nothing actually happens. InfoSum announced a new software, Platform Sigma, to try and give its clients a better way to share depersonalized data with each other and their data vendors of choice – which could also help solve for measurement.
by Alyssa Boyle // July 21st, 2022 //
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Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
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Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream.
InfoSum Signs On To Support Unified ID 2.0

Well, here’s the most ad techy thing ever: Clean room platform InfoSum is integrating with Unified ID 2.0 to expand how advertisers can use their first-party data in the bidstream. The integration, which went live on Thursday, makes a lot of sense. Think of it as an additional first-party signal that can be added to… Continue reading »
by Allison Schiff // April 28th, 2022 //
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Google and Apple's respective takes on the future of app attribution provide a perfect example of the contrast between the Android Privacy Sandbox and ATT.
Attribution Will Never Be The Same On Android – But This Is Not SKAdNetwork All Over Again

The concepts underpinning Google’s newly announced Android Privacy Sandbox are still only that – concepts. Google will gather feedback from the industry before releasing fleshed-out versions for initial developer testing coming soon, followed by a formal beta at the end of this year. But as sketchy as the specifics are at the moment, it’s clear there… Continue reading »
by Allison Schiff // February 22nd, 2022 //
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InfoSum Clinches $65M In Funding; Outbrain Holds First Earnings Since IPO

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The InfoSum Of Its Parts The data onboarding startup InfoSum raised $65 million at a valuation of $300 million, up from a $100 million tag a year ago when the company landed a $15 million investment. Ad tech companies have been capitalizing in investor… Continue reading »
by AdExchanger // August 18th, 2021 //
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Tim Cook To Push Back Against Epic’s Antitrust Claims; Omnicom Gets In The Clean Room Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tim’s Turn Apple CEO Tim Cook will soon testify in the company’s lawsuit with Epic Games. Epic sued after its hugely popular game Fortnite was kicked out of the App Store last year for flouting Apple’s 30% cut of in-game revenues. Epic claimed that… Continue reading »
by AdExchanger // May 18th, 2021 //
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Building A Future Where Data Doesn’t Move, With InfoSum President Lauren Wetzel

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. InfoSum is a company to watch. The five-year-old data services business enables onboarding, the development of new identity solutions and other use cases with a focus on privacy and data security. In this episode, President Lauren Wetzel talks… Continue reading »
by Zach Rodgers // February 19th, 2021 //
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InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser… Continue reading »
by Alison Weissbrot // September 1st, 2020 //
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Havas Tests Zeotap And InfoSum Data Partnership As Agencies Enter Onboarding

Brands are eager to onboard and match data sets, but don’t want first-party data to leave their own systems. They want user-level targeting, without the risk in trafficking actual consumer data. Zeotap and InfoSum are tackling this data paradox with an onboarding partnership, announced on Monday, that allows marketers and agencies to sync data from… Continue reading »
by James Hercher // January 13th, 2020 //
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