Don’t Hate, Collaborate; Getting Closure On Disclosures
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.
The term “data clean room” has gotten co-opted. Plus, a useful one-pager on the new baseline standards for DTC marketing.
If you were wondering whether Brian Lesser was planning to take some time off after handing the CEO reins of InfoSum to Lauren Wetzel last week – here’s your answer.
Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community.
In today’s newsletter: Google PAIR snags a CTV partnership with NBCU; why Madison Avenue and Hollywood will never make their relationship official; and TV buyers explain why they aren’t all-in on alternative currencies just yet.
Data clean rooms are becoming an important part of how agencies analyze and use data. Canvas, for one, added InfoSum as its first data clean room and collaboration tech partner.
Viewers might want to watch trashy shows from time to time, but they certainly don’t want to watch trashy ads. For the solution to what ails CTV, the industry could turn to another rapidly growing marketing favorite: retail media.
Clear Channel Outdoor plugs into four clean room tech providers to help advertisers link their first-party data with out-of-home ad exposures and outcomes.
Advertisers need to do their due diligence on potential clean room partners before working together, including (and especially) finding out how secure the platform is.
“The personalized targeting data points we’ve gotten used to are under examination,” said Jeremy Hlavacek, CCO of data services provider Experian. “Advertisers want better identity data, better segments and better understanding of consumer behavior. So they’re going to shift to higher-quality, more precise, more accurate, more trusted data sets.”
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Drop Til You Shop Livestream shopping is a big sales channel in China, but the trend hasn’t been successful in the US (not yet, at least). American retailers and major store brands aren’t waiting, though. On Tuesday, Walmart introduced Walmart Creator, a program […]