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» Zach Rodgers

Zach Rodgers
Executive Editor

Zach runs AdExchanger's editorial operations and supports programming strategy for AdExchanger's Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of "Best Media Brand" in 2016 and two regional Azbee Awards for "Best Technical Article" in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Contact Zach

Articles by Zach

Programmatic Will Drive The Travel Recovery, With Justin Scarborough

Travel marketing budgets were among the first to crash when COVID-19 reared its head. A Skift survey of 756 companies found 90% cut their marketing investments, and an Ad Age analysis found travel ad spending fell 60% in 2020. But travel is slowly coming back – delta variant notwithstanding – along with adjacent categories like... Continue reading »
by Zach Rodgers // August 2nd, 2021 //
»
The Future Of Measurement Is A Hodgepodge

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Kinesso SVP Sarah Rose has some advice for marketers navigating the Great Identity Reset. In a phrase: Be self-reliant. “We’re leaning so much on these larger technology companies to lead the way and provide solutions for us, when... Continue reading »
by Zach Rodgers // July 22nd, 2021 //
»
Closing The Loop On Amazon, With Larry Harris

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amazon’s search algorithm uses a bunch of different signals to rank products on its landing pages, including depth of product inventory, product page richness and paid media effectiveness. It’s not unlike Google, except that all those signals result... Continue reading »
by Zach Rodgers // July 16th, 2021 //
»
Outside Inc. Gears Up For Membership, With CEO Robin Thurston

Subscribe to AdExchanger Talks on Apple, Google Play, Spotify or wherever you get podcasts. Outside Inc. has, through a string of acquisitions, assembled more than two dozen active lifestyle brands into a single portfolio. The company now owns Backpacker, Women's Running, Yoga Journal, Outside Magazine, Outside TV, Gaia GPS, SKI, Peloton Magazine, the event registration... Continue reading »
by Zach Rodgers // July 8th, 2021 //
»
Parsing Google’s Latest Swerve On Third-Party Cookies, With Liane Nadeau

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. While many have expressed relief at Google’s decision to delay the expiration date for third-party cookies, the good news comes with a tinge of frustration for advertisers and agencies who had moved aggressively to alternative IDs. In addition... Continue reading »
by Zach Rodgers // July 1st, 2021 //
»
Google’s Balancing Act, With VP Tara Walpert Levy

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Google’s size and fragmented company structure mean it is constantly buffeted by dueling incentives on a range of issues impacting marketers, agencies, publishers, tech and consumers – not to mention emerging regulatory pressure. This week on the podcast,... Continue reading »
by Zach Rodgers // June 25th, 2021 //
»
Data Ethics, Then And Now

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Similar to the Brood X Cicada hatch of 2021, the eruption of privacy-related news has been incubating for a long time. In this week’s episode, Sheila Colclasure, IPG-owned Kinesso’s global leader on digital responsibility and public policy, talks... Continue reading »
by Zach Rodgers // June 21st, 2021 //
»
Investing In Measurement, With DoubleVerify Bull David Blumberg

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. DoubleVerify went public in April, one of the biggest ad tech IPOs in recent memory. This week on AdExchanger Talks, we chat with the company’s first institutional investor, David Blumberg, a partner at Blumberg Capital. He describes DoubleVerify's... Continue reading »
by Zach Rodgers // June 14th, 2021 //
»
How TV Becomes The Hero Again, With RPA Chief Media Officer Jim Helberg

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. As addressable TV advertising gains steam, so too has excitement among agencies and marketers. This week on AdExchanger Talks, Jim Helberg, chief media officer at independent agency RPA, describes the progress so far and what he hopes to... Continue reading »
by Zach Rodgers // June 4th, 2021 //
»
Programmatic Under A Lens, With ANA CEO Bob Liodice

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The Association of National Advertisers (ANA) recently commissioned a new programmatic study to identify where brands are wasting money and make recommendations that will bring more clarity and efficiency to this market. (Read the RFP.) In the most... Continue reading »
by Zach Rodgers // May 24th, 2021 //
»
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