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» Zach Rodgers

Zach Rodgers
Executive Editor

Zach runs AdExchanger's editorial operations and supports programming strategy for AdExchanger's Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of "Best Media Brand" in 2016 and two regional Azbee Awards for "Best Technical Article" in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Contact Zach

Articles by Zach

Joe Zawadzki
MediaMath Goes To The SOURCE, With CEO Joe Zawadzki

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. MediaMath has finished phase one of its SOURCE product – AKA “the industry’s first fully-transparent supply chain,” in the words of CEO Joe Zawadzki. To assemble SOURCE, MediaMath obtained buy-in from a large group of SSPs, publishers, brand... Continue reading »

by Zach Rodgers // January 13th, 2021 //
»
Publisher Power, Publisher Problems

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Publishers enter 2021 in a position of strength, but only if they can overcome the data disadvantages that created their long self-inflicted servitude to big tech companies. This week's guest on AdExchanger Talks, Quantast VP of product management... Continue reading »

by Zach Rodgers // January 7th, 2021 //
»
Industry Preview: How ‘Subscription First’ Transformed The New York Times

Industry Preview is a special, limited-run audio series, featuring interviews with key leaders in marketing, media and technology who share their predictions and key priorities for 2021. This podcast is sponsored by IBM Watson Advertising. It’s probably safe to say that Sebastian Tomich, SVP and global head of advertising and marketing solutions at The New... Continue reading »

by Zach Rodgers // January 4th, 2021 //
»
Considering 2021, With Insider Inc. Publisher And CRO Pete Spande

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Insider Inc’s publisher and CRO Pete Spande talks about the shifting revenue mix at his company, which owns Business Insider, Morning Brew and Insider Intelligence. Among other topics, he predicts the likely revenue... Continue reading »

by Zach Rodgers // December 17th, 2020 //
»
New Dawn For Ad Tech IPOs? Talking With PubMatic CEO Rajeev Goel

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. PubMatic raised $118 million in its public offering on Wednesday, significantly more than the $75 million it hoped to rake in in its November S1 filing. After a long period of investor disdain, are the good vibes back... Continue reading »

by Zach Rodgers // December 10th, 2020 //
»
Phil Schraeder
Contextual On The Upswing, With GumGum CEO Phil Schraeder

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. GumGum is one of the handful of companies that have muddled along for years in the unsexy backwaters of contextual advertising, alongside competitors such as Peer39, Oracle-owned Grapeshot and Zefr. Over the last eight to 10 years, “The... Continue reading »

by Zach Rodgers // December 7th, 2020 //
»
The Future Of Talent, With Publicist CEO Lara Vandenberg

When Lara Vandenberg launched Publicist earlier this year, things didn’t go as planned. She had returned to her native Australia to weather the coronavirus pandemic, and was working nights in order to collaborate with colleagues in New York. On top of that, she was sick with COVID herself. But launch she did, and she has... Continue reading »

by Zach Rodgers // December 1st, 2020 //
»
Rolling Up A Marketing Cloud, With Zeta Global CEO David Steinberg

Zeta Global has hoovered up a lot of ad tech over the last two years, acquiring Sizmek’s DSP, Rocket Fuel’s DMP, IgnitionOne’s DSPand PlaceIQ’s managed media business. The spree was a departure for the 12-year-old marketing cloud, traditionally known for its CRM and data solutions. How’s the rollup strategy working out? CEO David Steinberg joins... Continue reading »

by Zach Rodgers // November 20th, 2020 //
»
Resolving Identity, With Advertiser Perceptions VP Lauren Fisher

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. This week on AdExchanger Talks, Advertiser Perceptions VP of Business Intelligence Lauren Fisher walks us through her company’s recent study on identity resolution solutions, sharing insights gleaned from more than 300 advertisers, marketers and agencies in the United... Continue reading »

by Zach Rodgers // November 12th, 2020 //
»
The History Of Programmatic Native, With TripleLift’s Ari Lewine

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Back in 2013 TripleLift released technology meant to improve the ad experience of real-time bidding, which up until then had only been applied to trusty (some would say dusty) formats such as the 728x90 and the 250x250. “We... Continue reading »

by Zach Rodgers // November 2nd, 2020 //
»
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