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»

» Zach Rodgers

Zach Rodgers
Executive Editor

Zach runs AdExchanger's editorial operations and supports programming strategy for AdExchanger's Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of "Best Media Brand" in 2016 and two regional Azbee Awards for "Best Technical Article" in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Contact Zach

Articles by Zach

GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is among the most recognized marketing leaders in the world. She has seen a lot in her 16 years at GE, of which she has spent the past five years as chief marketing and communications officer.... Continue reading »
by Zach Rodgers // August 12th, 2020 //
»
AdExchanger Talks: P&G Senior Director Eric Austin

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. The downfall of digital identifiers – and the question of what will replace them – is being closely followed by agencies, publishers and ad tech. Are brands paying as much attention? Well, the world’s largest advertiser most certainly... Continue reading »
by Zach Rodgers // August 3rd, 2020 //
»
The Mediaocean-4C Merger, With CEOs Bill Wise And Lance Neuhauser

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Mediaocean CEO Bill Wise has strong words for The Trade Desk. This week on AdExchanger Talks, Wise sits for a joint interview alongside Lance Neuhauser, CEO of 4C, which Mediaocean has agreed to acquire for approximately $200 million.... Continue reading »
by Zach Rodgers // July 22nd, 2020 //
»
Podcast: Horizon Media CEO Bill Koenigsberg

The national reopening is a shattered dream, but advertisers may stick it out in the second half of this year. “Even with the significant rise right now in infections, at least as of today we’re not seeing massive pullbacks in national TV advertising … like we saw in March,” Horizon Media CEO Bill Koenigsberg says... Continue reading »
by Zach Rodgers // July 17th, 2020 //
»
Banking On Data, With Cardlytics CEO Lynne Laube

Transaction data is a rising signal for digital advertising, and not only when it comes to Amazon, ecommerce and loyalty card data (i.e., Nielsen Catalina). Many banks now use information about their customers’ purchases to deliver ads, thanks in large part to ad tech firm Cardlytics. Odds are you’ve seen Cardlytics’ ads. The 12-year-old company... Continue reading »
by Zach Rodgers // July 13th, 2020 //
»
Sizing Amazon's Media Businesses, With Needham Managing Director Laura Martin

Amazon’s media businesses are worth far more than investors think – approximately $500 billion, or 38% of the company's market cap, according to investment bank Needham & Company. This week on AdExchanger Talks, Needham Managing Director Laura Martin talks about why. In a June 16 research note, Needham estimates that the lion’s share of Amazon’s... Continue reading »
by Zach Rodgers // June 29th, 2020 //
»
The Operative Word, With CEO Lorne Brown

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Ad management company Operative serves some of the world’s biggest media brands, including NBCUniversal, ABC, AT&T, Starz and Sky. This week on AdExchanger Talks, longtime CEO Lorne Brown describes the growth of his company, its 2016 merger with... Continue reading »
by Zach Rodgers // June 18th, 2020 //
»
Latino OTT! With Isabel Rafferty Zavala, CEO And Founder Of Canela Media

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. OTT is full of juggernauts. But most of these players – Netflix, Hulu, HBO Max and the rest – are going after mass audiences. Isabel Rafferty Zavala saw an opportunity to create an OTT network dedicated to Latino... Continue reading »
by Zach Rodgers // June 5th, 2020 //
»
The Next Wave Of Media Infrastructure, With Hudson MX CEO JT Batson

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Much of JT Batson’s career has focused on bringing tech and automation to bear on the agency-publisher relationship. He was an early employee at Rubicon Project and a senior executive at Donovan Data Systems during the period when... Continue reading »
by Zach Rodgers // May 29th, 2020 //
»
Is LiveIntent In A Sweet Spot?

The end of the third-party cookie and the arrival of COVID-19 are twin tornados tearing the roofs off many ad tech houses. But some companies stand to gain. There’s Google, course, and … LiveIntent? This week on AdExchanger Talks, President Brian Silver makes a case that his company is well positioned to weather the recession... Continue reading »
by Zach Rodgers // May 22nd, 2020 //
»
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