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»

» Zach Rodgers

Zach Rodgers
Executive Editor

Zach runs AdExchanger's editorial operations and supports programming strategy for AdExchanger's Programmatic IO and Industry Preview events. Under his leadership the publication was recognized with a Jesse H. Neal Award in the category of "Best Media Brand" in 2016 and two regional Azbee Awards for "Best Technical Article" in 2017. He was previously Managing Editor at ClickZ, and his work has been published in The Guardian, Mashable and elsewhere.​ He is the host of AdExchanger Talks, a podcast featuring key leaders in the media, marketing and advertising technology arena. He frequently moderates at industry events. ​

Contact Zach

Articles by Zach

Pinterest Is Having A Big Year

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Amid this year’s great reordering of fortunes, Pinterest has been one of the lucky ones. The platform’s monthly users grew more than 40% in the second quarter, to 415 million. The expansion is led by new international users... Continue reading »
by Zach Rodgers // October 20th, 2020 //
»
Programmatic IO Monday Recap: Commerce, Identity And Investment Trends

AdExchanger’s Programmatic IO Virtual conference entered the final stretch on Monday with sessions focused on ecommerce, identity and investment trends. Below are some highlights. The final day of proceedings will kick off this Wed. Oct 21 at 1:05 pm ET. Click here for the agenda. Consumers’ mad dash to ecommerce has forced a parallel scramble by... Continue reading »
by Zach Rodgers // October 20th, 2020 //
»
Nexstar Digital President Greg Raifman Takes The Long View

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Greg Raifman has had a long career in digital advertising. He started out at ad server Mediaplex in the late ’90s, helped take Rubicon Project public in 2014 and is now running the digital subsidiary of Nexstar Media... Continue reading »
by Zach Rodgers // October 13th, 2020 //
»
Big Moment For CDPs, As Twilio Confirms $3.2B Deal For Segment

Did the CDP category just have its DoubleClick moment? Twilio will acquire customer data platform Segment for a $3.2 billion in stock, the companies said Monday. Forbes first reported the deal on Friday. Twilio powers automated mobile communications for clients such as Airbnb, Lyft, Blue Apron, Netflix, Hulu and Salesforce. Its Flex platform supports billions... Continue reading »
by Zach Rodgers // October 12th, 2020 //
»
Podcast: Brands Get Serious About Ecommerce, With Sarah Hofstetter

Sarah Hofstetter is a board member at Campbell Soup Company and president at ecommerce analytics company Profitero. She will appear next month at AdExchanger’s Programmatic IO conference, in conversation with Elizabeth Bennett, VP of global ecommerce at Kraft Heinz. Register to hear their session, along with more than 40 others, at Programmatic.io. CPGs and food... Continue reading »
by Zach Rodgers // September 25th, 2020 //
»
Jed Meyer, Ebiquity
When The Future Is A Question Mark, With Ebiquity’s Jed Meyer

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Planning for 2021? Break out your blindfolds and your dartboards. This week on AdExchanger Talks, Ebiquity’s North America lead, Jed Meyer, discusses how marketers are handling the uncertainty of this moment. “The theme you hear from our broad... Continue reading »
by Zach Rodgers // September 21st, 2020 //
»
Podcast: Loss Of Events Has Been Brutal For B2B Marketers

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. How are B2B marketers faring with the discontinuation of live events? Pretty badly, turns out. “Events in 2019 and prior was typically 40% of a typical B2B company’s marketing budget. A very good B2B event is an extremely... Continue reading »
by Zach Rodgers // September 14th, 2020 //
»
In A Year Of Data Disruption, Oracle Places Its Bets

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Oracle has bought lots of stuff. The company’s run of acquisitions of the past several years (BlueKai, Datalogix, AddThis, Crosswise, Grapeshot, Moat and others) remains one of the wildest ad tech M&A sprees in memory, rivaling AOL under... Continue reading »
by Zach Rodgers // September 9th, 2020 //
»
Solving For Identity, With MediaWallah CEO Nancy Marzouk

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Nancy Marzouk founded MediaWallah in 2013 to serve the growing demand for first-party data onboarding and "people-based" identity. Its plan was to build a graph of authenticated users by drawing on media company registration data. “We continue to... Continue reading »
by Zach Rodgers // August 28th, 2020 //
»
GE CMO Linda Boff Says Pandemic Will Increase Marketer Agility

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Linda Boff is among the most recognized marketing leaders in the world. She has seen a lot in her 16 years at GE, of which she has spent the past five years as chief marketing and communications officer.... Continue reading »
by Zach Rodgers // August 12th, 2020 //
»
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