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An unusual dilemma has programmatic vendors and ad tech platforms worried about a flurry of potential patent infringement suits.
Outbrain is trying to shed its chumbox rep by bringing social media-style vertical video to mobile publishers on the open web.
Billups, a managed services agency that specializes in OOH, is making its attention measurement solution and a related analytics dashboard available for general use.
Just three weeks after it began, the Google ad tech antitrust trial in Virginia is over. The court will now take a nearly two-month break before reconvening for closing arguments right before Thanksgiving.
Publishers are initiating more and more auctions – but doesn’t mean DSPs are listening to more bids, according to Chris Kane.
During certain periods this year, advertisers blocked more than 40% of The Washington Post’s inventory over brand safety concerns.
