MASTERING THE NEW TV ECONOMY

Where Advertising, Distribution and Content Connect

 Advertising, distribution and content used to run as separate conversations. Now they move together. A sports rights deal reshapes the ad inventory. A merger changes who controls the pipes. A new format, from creators to micro-dramas, pulls audiences away from established networks, and ad budgets follow.

On March 30-31, CTV World 2027 brings together 500+ senior advertisers, distributors and programmers, the people behind those decisions, in one room with one goal: master the new TV economy.

Follow the money, the pipes and the programming. Then connect them.

KEY THEMES

FAST + Distribution
Covers FAST strategy for operators and programmers, and what carriage looks like now.
Sports/ Gaming
Covers who wins the rights, how brands activate around live events, and whether gaming counts as TV.
Measurement
Covers ratings versus programmatic, clean rooms, attention metrics and attribution.
Retail Media
Covers shoppable formats, commerce on the screen and what is actually driving sales.
Creator Economy
Covers the economics and what it means for advertisers.
Agentic AI
Covers agentic buying, hands-on workflows and the skills gap.

WHO ATTENDS?

CMOs, VPs of Marketing & Brand Leaders

Stop guessing. Start owning the CTV era.
Your audiences don't sit still — they stream, scroll, and switch screens constantly. Get the measurement frameworks, identity strategies, and real-world case studies you need to unify your linear, streaming, and digital spend — and prove ROI to leadership before your competitors do.

Media Buyers, Planners & Agency Leads

The buyers who figure out CTV first will win the next decade of business.
Go behind the curtain with the platforms, data providers, and peers shaping how omnichannel buys actually get done. Walk away with practical frameworks for solving fragmentation, tightening attribution, and structuring cross-screen plans your clients can't say no to.

Publishers, Streamers & TV Networks

Know exactly what buyers want, before upfront season.
Stop pitching in the dark. Hear directly from the brands and agencies controlling budgets what they actually need from inventory partners in 2027 — and explore where FAST, AVOD, OEM, and retail media fit into the deals getting made right now.

Ad Tech, Data & Measurement Innovators

500+ decision-makers. Two days. No better room to prove your solution.
The brands, agencies, and publishers in this room are actively evaluating tools for identity resolution, clean rooms, CTV fraud, unified measurement, and attention metrics. Get in front of them at CTV World, and help define what the category looks like next.

CEOs, Founders & C-Suite

The conversations that close deals don't happen at your desk.
CTV World is where your peers, the people actually shaping the future of television advertising, come together for two focused days. No trade show noise. No wasted time. Just the intelligence and relationships that move your business forward.

Retail Media & Commerce Leaders

The window to connect TV exposure to purchase outcomes is open — but not for long.
Retail media and CTV are converging faster than most brands are prepared for. Join the retailers, networks, and brands already building closed-loop performance models with shoppable formats and multi-touch attribution, and don't get caught flat-footed when the next wave hits.

Analysts & Strategy Leads

Get ahead of the budget shifts before they show up in your dashboard.
The strategies being debated at CTV World today become the industry consensus in six months. Understand which measurement frameworks are gaining traction, where the biggest players are placing their bets, and which technologies are getting real investment, not just buzz.

WHAT TO EXPECT

CTV World Agenda at a glance, Day 1

CTVW Agenda at a glance, day 2

CTV World will bring together 500+ senior leaders from agencies, brands, publishers, networks, streaming companies, tech platforms, DSPs, SSPs, and measurement providers – all the key players on both the buy and sell sides.

2026 Attendees included:

CTV - Attendee list

2027 PRICING

  • BUYER PASS

    $895
    Trending Rate expires 12/04/2026
    Next pricing rate in
    Premier Rate
    Expires 10/30/2026
    $795
    Trending Rate
    Expires 12/04/2026
    $895

    Pass type for brands, advertising and marketing agencies, networks/streamers, publishers, gaming companies, consultants, educators, operators, and MVPDs.

    REGISTER
  • TECH & SOLUTIONS PASS

    $1,095
    Trending Rate expires 12/04/2026
    Next pricing rate in
    Premier Rate
    Expires 10/30/2026
    $995
    Trending Rate
    Expires 12/04/2026
    $1,095

    For technology platforms, measurement and data firms, identity providers, investment firms, financial institutions, law firms, and venture capital groups.

    REGISTER

Groups 3+ receive 10% off the current rate with discount code CTVWGROUP. 

Put Your Brand In Conversation with the CTV Audience

Brand and agency buyers, platform ad sales leaders, distributors, measurement companies, and content operators all in the same building. The CTV World program is designed to produce actual conversations between the people who need to have them.

Venue

The Times Center

The Times Center 242 W 41st St, New York, NY 10036

The Times Center
242 W 41st St
New York, NY 10036

VIEW VENUE INFORMATION

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