Where Advertising, Distribution and Content Connect
Advertising, distribution and content used to run as separate conversations. Now they move together. A sports rights deal reshapes the ad inventory. A merger changes who controls the pipes. A new format, from creators to micro-dramas, pulls audiences away from established networks, and ad budgets follow.
On March 30-31, CTV World 2027 brings together 500+ senior advertisers, distributors and programmers, the people behind those decisions, in one room with one goal: master the new TV economy.
Follow the money, the pipes and the programming. Then connect them.
KEY THEMES
WHO ATTENDS?
CMOs, VPs of Marketing & Brand Leaders
Stop guessing. Start owning the CTV era.
Your audiences don't sit still — they stream, scroll, and switch screens constantly. Get the measurement frameworks, identity strategies, and real-world case studies you need to unify your linear, streaming, and digital spend — and prove ROI to leadership before your competitors do.
Media Buyers, Planners & Agency Leads
The buyers who figure out CTV first will win the next decade of business.
Go behind the curtain with the platforms, data providers, and peers shaping how omnichannel buys actually get done. Walk away with practical frameworks for solving fragmentation, tightening attribution, and structuring cross-screen plans your clients can't say no to.
Publishers, Streamers & TV Networks
Know exactly what buyers want, before upfront season.
Stop pitching in the dark. Hear directly from the brands and agencies controlling budgets what they actually need from inventory partners in 2027 — and explore where FAST, AVOD, OEM, and retail media fit into the deals getting made right now.
Ad Tech, Data & Measurement Innovators
500+ decision-makers. Two days. No better room to prove your solution.
The brands, agencies, and publishers in this room are actively evaluating tools for identity resolution, clean rooms, CTV fraud, unified measurement, and attention metrics. Get in front of them at CTV World, and help define what the category looks like next.
CEOs, Founders & C-Suite
The conversations that close deals don't happen at your desk.
CTV World is where your peers, the people actually shaping the future of television advertising, come together for two focused days. No trade show noise. No wasted time. Just the intelligence and relationships that move your business forward.
Retail Media & Commerce Leaders
The window to connect TV exposure to purchase outcomes is open — but not for long.
Retail media and CTV are converging faster than most brands are prepared for. Join the retailers, networks, and brands already building closed-loop performance models with shoppable formats and multi-touch attribution, and don't get caught flat-footed when the next wave hits.
Analysts & Strategy Leads
Get ahead of the budget shifts before they show up in your dashboard.
The strategies being debated at CTV World today become the industry consensus in six months. Understand which measurement frameworks are gaining traction, where the biggest players are placing their bets, and which technologies are getting real investment, not just buzz.
AGENDA
Tuesday - March 30
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8:00 am - 9:00 am
Rise & Connect: Morning Breakfast & Networking
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9:00 am - 9:45 am
Opening Keynote: The New TV Ad Economy: Where the Money Moves in 2027
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9:45 am - 10:05 am
The Convergent Reality: Turning the Biggest Screen into Your Best Performance Channel
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10:15 am - 10:45 am
How Cult Brands Buy the Living Room
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10:45 am - 11:20 am
Networking Coffee Break
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11:25 am - 11:55 am
The New Currency of Attention on CTV
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11:55 am - 12:25 pm
Topic Takeovers: Measurement & Distribution
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12:35 pm - 12:55 pm
Inside Amazon's Playbook
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12:55 pm - 2:20 pm
Topic Takeover: Retail Media
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12:55 pm - 1:55 pm
Connect & Recharge Networking Lunch
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2:20 pm - 2:40 pm
Built to Sell: The Architecture of a Modern Streaming Ad Business
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2:50 pm - 3:15 pm
Topic Takeover: Sports/Gaming
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3:15 pm - 3:45 pm
Networking Coffee Break
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4:20 pm - 4:30 pm
Topic Takeovers: Gaming/Retail Media
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4:30 pm - 5:30 pm
Networking Reception
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5:45 pm - 8:30 pm
OFF-SITE PARTY "I Want My CTV World"
Wednesday - March 31
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8:00 am - 9:00 am
Morning Mixer: Topic Tables, Coffee & Conversation
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9:20 am - 9:50 am
Topic Takeovers: Gaming & Creator Economy
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10:00 am - 10:30 am
Workshop: From Prompt to Placement: AI Across the TV Stack
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10:25 am - 11:05 am
Networking Break
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11:05 am - 11:35 am
Topic Takeovers: Creator Economy & Measurement
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12:15 pm - 12:45 pm
Topic Takeover: Agentic AI
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12:45 pm - 1:45 pm
Networking Lunch
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1:45 pm - 2:15 pm
Spanish-language Streaming: The Next Growth Opportunity
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2:25 pm - 2:50 pm
The Agentic Upfront: Training AI to Buy the Living Room
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3:00 pm - 3:30 pm
Programming for the New TV Fan
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11:45 pm - 12:15 pm
From Show-Level Reporting to Real-Time Optimization
CTV World will bring together 500+ senior leaders from agencies, brands, publishers, networks, streaming companies, tech platforms, DSPs, SSPs, and measurement providers – all the key players on both the buy and sell sides.
2026 Attendees included:
2027 PRICING
Put Your Brand In Conversation with the CTV Audience
Brand and agency buyers, platform ad sales leaders, distributors, measurement companies, and content operators all in the same building. The CTV World program is designed to produce actual conversations between the people who need to have them.
Venue
Contact
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PROGRAMMING
Lynne Johnson
Senior Director, Content & Community
lynne@adexchanger.com -
Sponsorship
For sponsorship inquiries,
please contact
sales@adexchanger.com -
Event Questions
Client Services
registration@adexchanger.com