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»Platforms

Facebook And Twitter Are Up To Their Eyeballs In COVID-19 Engagement – But They Can’t Monetize Most Of It

Facebook and Twitter both acknowledged this week that they’ll be taking revenue hits due to the coronavirus situation. These admissions aren’t surprising – but they are telling. Late Tuesday, Facebook said that its services are experiencing “unprecedented” growth and “new records in usage almost every day,” but that this isn’t translating into ad revenue gains. “Our... Continue reading »
by Allison Schiff // March 25th, 2020 //
»
Facebook Bans Ads For Sanitizer, Wipes And COVID-19 Test Kits – But Can It Really Clean Up?

Facebook is banning ads for hand sanitizer, disinfectant wipes and COVID-19 test kits in an effort to prevent price inflation for high-demand health products. On Thursday, Rob Leathern, Facebook’s director of product management, tweeted about the ban and said Facebook will be “ramping” its automated enforcement for problematic COVID-19-related ads and commerce next week. “If... Continue reading »
by Allison Schiff // March 20th, 2020 //
»
Zuckerberg Says Facebook Isn’t Handing Over Location Data To The Government

Facebook CEO Mark Zuckerberg denied recent reports that it plans to share smartphone location data with the US government to help health authorities track and understand the spread of coronavirus infections. On a call with reporters Wednesday to talk about Facebook’s response to the coronavirus outbreak, which includes a coronavirus information center with real-time health... Continue reading »
by Allison Schiff // March 18th, 2020 //
»
PubMatic’s Audience Encore Makes It Easier To Use Publisher First-Party Data

PubMatic unveiled a product Tuesday called Audience Encore, designed to let ad buyers use a publisher’s first-party data across the entire PubMatic exchange. PubMatic Audience Encore lets publishers set up a private marketplace (deal ID) with buyers that includes their audience data. Buyers can then target the audience segment both on that publisher’s site and... Continue reading »
by Sarah Sluis // March 17th, 2020 //
»
Xandr CEO Brian Lesser Reportedly Resigns

Xandr CEO Brian Lesser has resigned, Reuters reported. Xandr did not respond to AdExchanger's request for comment. There'd been rumblings within the advertising community about Xandr not living up to expectations. AT&T's ad unit missed internal revenue projections and was off-pace to meet goals it set for later this year, multiple sources told AdExchanger. The... Continue reading »
by Sarah Sluis // March 11th, 2020 //
»
Facebook’s Chief Creative Officer: Advertising Is Not ‘Tangential’ To The Experience

Despite the grueling news cycle and string of roiling controversies over the last few years, how Facebook tells its story to marketers hasn’t changed much since its early days, according to Mark D’Arcy, Facebook’s VP of global business marketing and its chief creative officer. “Even before I joined, the story went like this: When you... Continue reading »
by Allison Schiff // March 9th, 2020 //
»
As DSPs Go Under, Exchanges Get Tough About Getting Paid

The list of failed DSPs is getting long: Sizmek. IgnitionOne. Eyeview. Audience Science. Each DSP left unpaid invoices to suppliers they went bankrupt or closed, forcing exchanges to eat the losses or claw back money it already gave to publishers. Now exchanges are getting tough about getting paid. Nearly one year post-Sizmek, BidSwitch, TripleLift, PubMatic, OpenX,... Continue reading »
by Sarah Sluis // March 4th, 2020 //
»
Pinterest Pins Its Growth Prospects On SMBs And DTCs

While Pinterest’s stock has been challenged since the company went public in April 2019, it anticipates direct-to-consumer and small and medium-sized businesses will be a huge growth vector. “The Fortune 500 are great – but, this is the thing, there are only 500 of them,” said Harold Klaje, head of global growth at Pinterest. Pinterest... Continue reading »
by Allison Schiff // February 19th, 2020 //
»
Kroger Beefs Up Its Retail Media Tech With Offline Sales Attribution

The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales,  even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads... Continue reading »
by Sarah Sluis // February 13th, 2020 //
»
Twitter Had A Good Quarter As It Doubles Down On Ad Server Revamp And Direct Response

Direct response and improving its revenue products are top priorities for Twitter in 2020. Twitter, which reported more than respectable Q4 earnings on Thursday, plans to finally finish rebuilding its ad server – codename: Project Tao – during the first half of 2020, and roll out a revamped version of its mobile application promotion product (MAP). Last... Continue reading »
by Allison Schiff // February 6th, 2020 //
»
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