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»Platforms

Kroger Beefs Up Its Retail Media Tech With Offline Sales Attribution

The brands buying search and display ads on Kroger’s sites could only tie that activity to online sales,  even though those ads influenced in-store purchases. So Kroger worked with recent Microsoft acquisition PromoteIQ to attribute offline sales to online ads, by connecting loyalty card data to its logged-in userbase. The unmeasured impact of the ads... Continue reading »
by Sarah Sluis // February 13th, 2020 //
»
Twitter Had A Good Quarter As It Doubles Down On Ad Server Revamp And Direct Response

Direct response and improving its revenue products are top priorities for Twitter in 2020. Twitter, which reported more than respectable Q4 earnings on Thursday, plans to finally finish rebuilding its ad server – codename: Project Tao – during the first half of 2020, and roll out a revamped version of its mobile application promotion product (MAP). Last... Continue reading »
by Allison Schiff // February 6th, 2020 //
»
Facebook Is Killing Off Its Web Supply In Audience Network – And Don’t Be Surprised If It All Shuts Down

Facebook said Wednesday it will nix mobile web publishers from Audience Network in order to exclusively focus on apps. Beginning on April 11, Audience Network will no longer fill any ad requests to web and in-stream placements. Facebook warned that campaign performance may fluctuate during the phase-out period. Read Facebook’s post on the change here.... Continue reading »
by Allison Schiff // February 5th, 2020 //
»
Snap’s Got A Plan To Juice ARPU, Which Is Growing But Still Lags Its Peers

Snap is super focused on improving its average revenue per user (ARPU) this year. Snap’s ARPU for North America is growing – up 31% year over year (YoY) in the fourth quarter of 2019 – but at $4.42, it still significantly lags Facebook’s, which topped $41 in Q4. On Tuesday, chief business officer Jeremi Gorman outlined... Continue reading »
by Allison Schiff // February 4th, 2020 //
»
Amazon Wants To Move Further Up The Funnel

Amazon is the ultimate bottom-of-the-funnel play for brands. But the company sees big opportunities to expand into branding. “I don’t think we do a good enough job of allowing brands to have a recreational and ongoing conversation with consumers,” said Colleen Aubrey, VP of performance advertising at Amazon, at AdExchanger’s Industry Preview in New York... Continue reading »
by Alison Weissbrot // January 30th, 2020 //
»
Facebook’s ARPU Tops $41 In North America, But Ad Targeting ‘Headwinds’ Haven’t Dissipated

Remember those “ad targeting-related headwinds” Facebook keeps talking about every quarter? They’re finally going to hit this year. Facebook experienced some effects in 2019 from global privacy regulations, privacy-focused changes made by mobile operating systems and browsers (Google did a thing) and its own privacy product rollouts. However, “the majority of the impact lies in... Continue reading »
by Allison Schiff // January 29th, 2020 //
»
OpenX CEO Tim Cadogan Departs For GoFundMe

OpenX CEO Tim Cadogan is leaving after 12 years to become CEO of GoFundMe. OpenX President John Gentry, a seven-year vet at the company, will step into the CEO role. “I’ve been walking in this direction for a long time,” Cadogan said. “It’s been a quarter of my life.” He said he told the board... Continue reading »
by Sarah Sluis // January 29th, 2020 //
»
Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’

Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes with long roll-out periods. But Sissie Hsiao, who became general manager and VP of Google’s advertising business across apps, video and display in... Continue reading »
by Sarah Sluis // January 21st, 2020 //
»
Peacock Unveils Ad Platform With Performance-Style Ads

As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an investor day in New York City. It will run just five minutes of ads... Continue reading »
by Sarah Sluis // January 17th, 2020 //
»
CEO David Kenny Brings Nielsen Back From The Brink

When Nielsen CEO David Kenny stepped into the top role at the end of 2018, the company was embattled on multiple fronts. Viewers were shifting to streaming TV, which Nielsen struggled to measure. Nielsen’s media customers, frustrated with the company’s slow pace of innovation, started moving away from its measurement services. NBCUniversal, for example, spearheaded... Continue reading »
by Sarah Sluis // January 13th, 2020 //
»
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