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»Platforms

IAS And Channel Factory Hook Up For An End-To-End YouTube Planning And Measurement Product

Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies... Continue reading »
by Allison Schiff // August 12th, 2020 //
»
The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the platform.
The Amount Of Hate Speech Facebook Found On Its Platform Doubled Between Q1 And Q2

The official advertising boycott against Facebook may be over, but the same can’t be said for hate speech on the platform. Facebook took down 22.5 million posts in the second quarter alone for violating its policies against hate speech, which is more than double the 9.6 million pieces of hateful content Facebook removed last quarter,... Continue reading »
by Allison Schiff // August 11th, 2020 //
»
twitter tiktok microsoft
Microsoft Or Twitter? Ad Buyers Weigh In On TikTok’s Future

The TikTok saga roils on, with Twitter now in the ring with Microsoft as potential acquirers for the viral social media app. While Microsoft’s acquisition of TikTok wouldn’t necessarily be about advertising, it could lend technical support and a trusted reputation for TikTok in the United States. Twitter has more advertising synergies with TikTok, but... Continue reading »
by Alison Weissbrot // August 11th, 2020 //
»
Why Microsoft’s Potential TikTok Acquisition Probably Isn’t About Advertising

  Microsoft hasn’t had a rosy history in advertising. The tech giant’s ad business dates back to its failed aQuantive acquisition in 2007, which it wrote down by $6.2 billion in 2012 after failing to monetize display advertising. Microsoft then outsourced its display business to AOL in 2015. Today, Microsoft holds roughly 1.4% of the... Continue reading »
by Alison Weissbrot // August 5th, 2020 //
»
Q2: Facebook Acknowledges IDFA Loss Could Have A Material Business Impact

Despite a healthy second quarter that shrugged off the economic downturn, Facebook CFO Dave Wehner warned investors on Thursday that Apple’s IDFA changes coming in iOS 14 could “prove to be a challenging headwind.” “We’re still trying to understand what these changes will look like and how they impact us and the rest of the... Continue reading »
by Allison Schiff // July 30th, 2020 //
»
Big Tech Antitrust Hearing: These Are The Top Questions Lawmakers Lobbed At Zuck, Bezos, Cook And Pichai

Big tech CEOs – collect ’em all. Mark Zuckerberg, Sundar Pichai, Tim Cook and Jeff Bezos (making his first appearance before Congress) convened virtually on Wednesday for a historic hearing hosted by the House Judiciary subcommittee on antitrust delving into the market power of online platforms. The hearing (which was ironically livestreamed on Google-owned YouTube) is... Continue reading »
by Allison Schiff // July 30th, 2020 //
»
Freestar Acquires Chocolate’s App Mediation Tech And Expands Into The App World

Ad management firm Freestar said Tuesday it has acquired Chocolate’s app mediation platform so it can serve more mobile app publishers. Terms were not disclosed. Freestar is largely a services company that performs tasks such as setting up header bidding and optimizing yield for about 400 desktop and mobile web publishers. But the fast-growing company... Continue reading »
by Sarah Sluis // July 28th, 2020 //
»
The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying.
Q2: Twitter Continues To Thirst For DR Dollars With Mixed Results

The direct response advertising that’s proven itself to be a resilient mainstay for other platforms during COVID-19 remains elusive for Twitter. But that’s not for a lack of trying. Twitter completed the long-promised rebuild of its ad server in the second quarter and is making progress on accelerating its performance ads road map, CEO Jack... Continue reading »
by Allison Schiff // July 23rd, 2020 //
»
OpenX BIDS Is Making It Cheaper And Easier For Brands To Access Log-Level Data

OpenX has turned the growing number of log-level data requests from buyers into a product that simplifies the process, called Bidding Intelligence Data Set (BIDS). “Our intent was to make what used to be a wonky and difficult process into as streamlined, productized and standardized a process as possible, to make our customers’ lives easier,”... Continue reading »
by Sarah Sluis // July 23rd, 2020 //
»
Snap had an all right Q2 but warned that the ongoing pandemic could impact Q3 ad demand.
Snap Revenue Up 17% In Q2, But Ad Demand Could Fall In Q3

Snap had an all right Q2 but warned that the ongoing pandemic could impact Q3 ad demand. Similar to last quarter, Snap did not provide guidance for Q3, although it did give investors some comfort by sharing its year-over-year revenue growth of 32% through July 19. Snap is “cautiously optimistic” that the trend could sustain... Continue reading »
by Allison Schiff // July 22nd, 2020 //
»
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