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»Platforms

S4’s Media.Monks Buys Salesforce Specialist Maverick Digital And Doubles Down On Services

Media.Monks, S4 Capital’s content, data and media arm, is going big on Salesforce. On Wednesday, Media.Monks merged with Maverick Digital, a 50-person Salesforce consulting and implementation firm with a presence in North America and India. The deal price was not disclosed. Maverick Digital, whose clients include UFC Gym, Mercy Health and the Chicago Blackhawks hockey... Continue reading »
by Allison Schiff // December 1st, 2021 //
»
Snap Rolls Out Multi-Format Delivery Of Ad Creatives – With AR Coming In Q2 2022

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple's AppTrackingTransparency framework, the move should help attract performance advertisers to the app. On Tuesday, Snap said advertisers can now buy multiple ad format types within a single ad... Continue reading »
by Allison Schiff // November 16th, 2021 //
»
Dominance And Collusion: Inside The Unredacted Antitrust Lawsuit Against Google’s Ad Tech Business

On Friday, a New York judge unsealed most of the Texas-led antitrust lawsuit against Google – and the devil is in the unredacted details. According to the judge, P. Kevin Castel, Google’s argument that the filing needed to be redacted for privacy reasons didn't hold water. The multistate suit alleges anticompetitive ad tech policies and... Continue reading »
by Allison Schiff // October 25th, 2021 //
»
Snowflake Launches A Media Cloud, As It Builds Out Programmatic Services

Snowflake, the cloud data services company, launched a Media Cloud on Tuesday, bringing together customers and businesses with specific needs related to media and advertising. The new Media Cloud is a suite of data products and integrations for services such as measurement and attribution, identity resolution, profile enrichment and advertising activations. Experian’s identity data and... Continue reading »
by James Hercher // October 19th, 2021 //
»
Nicola Mendelsohn, newly appointed VP of Facebook’s global business group
Nicola Mendelsohn Is Taking Over Carolyn Everson’s Job – And It Won’t Be Easy

Longtime Facebook executive Nicola Mendelsohn will permanently fill Carolyn Everson’s shoes (so to speak). Everson, who served as VP of Facebook’s global business group, left the company in June after more than a decade and took a job as president of Instacart a few months later. Marne Levine, Facebook’s newly appointed chief business officer (also... Continue reading »
by Allison Schiff // October 13th, 2021 //
»
There’s no denying climate change – on YouTube and in Google ads, at least.
Google Will Ban Ads That Deny Climate Change And Demonetize Related Content

There’s no denying climate change – on YouTube and in Google ads, at least. On Thursday, a week after banning anti-vaccine activists and accounts from YouTube, Google announced a new policy to prohibit the monetization of content that denies the existence of or effects related to climate change as agreed upon by authoritative scientific consensus. Think... Continue reading »
by Allison Schiff // October 7th, 2021 //
»
Pinterest Launches Commerce-Friendly Features, Inches Closer To Native Checkout

Pinterest’s big bet on social commerce continues. Pinterest added several shopping-focused features on Wednesday, including a new spin on shoppable video, the ability for creators to tag brands they want to collaborate with and the option for merchants to feature brand values, such as “woman-owned” or “eco-friendly business,” directly on their profile. Merchants can now... Continue reading »
by Allison Schiff // October 6th, 2021 //
»
Facebook Is Updating Its Pre-Campaign Audience Estimates To Be Less Specific

Pre-campaign reach estimates on Facebook are about to get less precise – on purpose. In the coming weeks, Facebook will modify the way it displays potential reach and interest category predictions in Ads Manager so that advertisers see a range rather than a specific number. Read the blog post. The change comes in the face of... Continue reading »
by Allison Schiff // September 30th, 2021 //
»
Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve.
The Opera Browser’s $80 Million Ad Business Is Adding A Self-Serve Option

Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve. On Wednesday, Opera launched Opera Ad Manager, a self-serve ad platform to buy inventory on Opera News (not to be confused with a publication of the same name about the actual opera) that doesn’t use third-party... Continue reading »
by Allison Schiff // September 23rd, 2021 //
»
Facebook is testing and introducing a batch of new tools help businesses personalize the experiences they offer on Facebook.
Facebook Intros Products To Get Personal Without Personalized Ads

Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help businesses personalize the experiences they offer on Facebook without resorting to targeted advertising. The products also make it easier for businesses to manage their day-to-day interactions with customers across Instagram, WhatsApp, Messenger and the big... Continue reading »
by Allison Schiff // September 16th, 2021 //
»
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