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»Platforms

SPAC Merger Puts Innovid’s Value At $1.3 Billion

Ad server Innovid is going public via a special purpose acquisition corporation (SPAC), a move aimed at driving the company’s plans for global expansion. Following approval by the Securities and Exchange Commision, the merger with ION Acquisition Corp. 2 would put Innovid’s total value at $1.3 billion. Plus, it allows Innovid to raise $403 million.... Continue reading »
by Tony Rifilato // June 24th, 2021 //
»
Twitter Integrates Its CrossInstall Mobile DSP With MoPub

Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with its own bidder and proprietary creative ad formats, has been renamed MoPub Acquire and its team will now be part of MoPub, after having operated as... Continue reading »
by Tony Rifilato // June 22nd, 2021 //
»
EU Opens Google Antitrust Probe – Including YouTube’s Barring Of Third-Party DSPs

Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a formal investigation into whether Google unfairly advantages its own ad tech services. The Commission, which was rumored late last week to be on the verge of launching an official probe, will focus on display advertising,... Continue reading »
by Allison Schiff // June 22nd, 2021 //
»
Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition.... Continue reading »
by Allison Schiff // June 18th, 2021 //
»
DSP AcuityAds Valued At $600 Million After US IPO

Add another ad tech IPO to the growing list of companies that have gone public in recent months. Toronto-based demand-side platform AcuityAds on Monday said it closed out its initial public offering in the United States as well as a public offering in Canada with $57.5 million. On June 10, trading began on the Nasdaq... Continue reading »
by Tony Rifilato // June 17th, 2021 //
»
Google Commits To A More Level Ad Tech Playing Field In Big Antitrust Settlement With France

No more laissez-faire. Google has agreed to pay a $268 million fine and make changes to its advertising business to settle a precedent-setting anticompetition case in France. The settlement, announced on Monday, was reached with the Autorité de la Concurrence (ADLC), France’s competition authority, and marks the first time that an antitrust regulator has been... Continue reading »
by Allison Schiff // June 7th, 2021 //
»
Shopify’s Shop Pay Checkout Tool Is Coming To Google

The friction between when someone sees a product and clicks the “buy” button is decreasing. Shop Pay – Shopify’s accelerated checkout tool – is coming to Google. The news comes a week after Google announced that it’s partnering with Shopify to make it easier for the ecommerce platform’s 1.7 million merchants to get discovered through... Continue reading »
by Tony Rifilato // May 27th, 2021 //
»
More Ad Tech Notables Land At The Walled Gardens

Big-name independent ad tech heavyweights are picking up sticks and heading to the walled gardens. It might be safer there. Former IAB Tech Lab CEO Dennis Buchheim, who announced his resignation late last week, is heading over to Facebook as VP of advertising ecosystem, AdExchanger has learned. He’ll be starting in early summer. Buchheim’s job... Continue reading »
by Allison Schiff // May 11th, 2021 //
»
Trade Desk q1 earnings
The Trade Desk’s Stock Dives By More Than 25% After Q1 Earnings

The Trade Desk beat its own expectations for Q1, but Wall Street wasn’t pleased. The stock is currently tumbling, down more than 25% in the hours after the earnings call. The Trade Desk reported revenue of $219.8 million and adjusted EBITDA of $70.5 million, which is 32% of revenue. The company said its adjusted EBITDA... Continue reading »
by Sarah Sluis // May 10th, 2021 //
»
Peter Naylor, Snap’s VP of Americas
Snap’s Peter Naylor Talks NewFronts, Creators And Cord Cutters

What are advertisers looking for during this year’s NewFronts? In Peter Naylor’s view, they want alternatives as audiences move away from commercially supported broadcast and cable to ad-free viewing environments. “The old ways are contracting and the old plays aren’t getting the same results as they used to,” said Naylor, Snap’s VP of Americas and... Continue reading »
by Tony Rifilato // May 7th, 2021 //
»
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