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»Platforms

Meet Magnite, The Post-Merger Name For Rubicon Project And Telaria

The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett. Meant to evoke magnetism and the “-ite” of a mineral, Magnite will also change its... Continue reading »
by Sarah Sluis // June 30th, 2020 //
»
Facebook Tightens Its Policies On Hate Speech In Ads As More Brands Join The Boycott

More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage control. On Friday, Zuck went live on his Facebook page to outline how Facebook is preparing for the 2020 presidential election, cracking down on voter suppression and trying to regulate hate speech on its platform.... Continue reading »
by Allison Schiff // June 26th, 2020 //
»
Google Opens Its Black Box And Shares Fees Across DV360, Google Ads And Google Ad Manager

Google’s tech fees have long been a source of speculation in an ad industry where hidden fees are common. Google attempted to put to rest questions about its fees in a pair of blog posts Tuesday that shared the take rates for its buying portals, Google Ads and Display & Video 360, as well as... Continue reading »
by Sarah Sluis // June 23rd, 2020 //
»
Advertisers Are Boycotting Facebook. Will It Last?

Brands are getting involved as civil rights and activist groups pressure Facebook to stop the spread of misinformation and hate on its platform. Last week, REI, The North Face and Patagonia said they would suspend their ad spend on the platform for the month of July as part of the Stop Hate For Profit campaign,... Continue reading »
by Alison Weissbrot // June 23rd, 2020 //
»
Google Loses Share Of Ad Market As Travel Brands Pull Back On Search

    Even Google can’t avoid the vicious impact of COVID-19 on the ad industry. The ad giant’s net US digital ad revenue will decline by 5.3% this year to $39.6 billion, according to eMarketer, even as it projects the digital ad market as a whole to grow 1.7% to $134.7 billion. As a result,... Continue reading »
by Alison Weissbrot // June 22nd, 2020 //
»
Adobe Exits The Managed Service Business – What Does It All Mean?

Managed service just isn't worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based network buys within Adobe Advertising Cloud. “These offerings are no longer core to our overall value proposition of delivering customer experience management, nor are they contributing to our subscription-based bookings... Continue reading »
by Allison Schiff // June 12th, 2020 //
»
Google To Ban Discriminatory Targeting For Housing, Employment And Credit Ads

Google will stop allowing advertisers to target users for housing, employment and credit ads based on age, gender, parental status, marital status or ZIP code. If that sounds familiar, it’s because Facebook made a similar move late last year. Google announced its intentions on Thursday, but the changes won’t be fully implemented in the United... Continue reading »
by Allison Schiff // June 11th, 2020 //
»
This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
Facebook CPMs Are Shooting Back Up

What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social platforms were... Continue reading »
by Allison Schiff // May 29th, 2020 //
»
Facebook Keeps Touting The First Amendment To Justify Its Content Policies

Facebook won’t ever solve its content moderation problems to the satisfaction of all. Not because it’s incapable of doing so, but because free speech is the hottest of hot buttons. People want Facebook to police itself – and they don’t want Facebook acting as a censor. It’s an awkward dynamic that was on display at... Continue reading »
by Allison Schiff // May 27th, 2020 //
»
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