• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • Social Distancing With Friends
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»Platforms

When COVID-19 hit, the Google Ads team changed its product road map to meet evolving needs, particularly those of small businesses.
Google Tweaks Its Product Road Map To Roll With COVID And Dishes On The 2022 Chrome Deadline

When COVID-19 hit, the Google Ads team changed its product road map to meet evolving needs, particularly those of small businesses. And now some of those products are starting to hit the market, including a new trend discovery tool and new buying objectives. “We took a step back and asked ourselves how we could change... Continue reading »
by Allison Schiff // October 6th, 2020 //
»
Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with.
Reddit Rolls Out 3 Flavors Of Brand Safety Inventory Controls

Reddit has introduced tiered inventory categories – standard, expanded and limited – so that advertisers can choose the level of brand safety they’re comfortable with. Brand safety has become a newly hot topic this year given the ongoing pandemic, upcoming election and general societal strife. “It’s certainly been an interesting year,” said Jen Wong, Reddit’s COO. But... Continue reading »
by Allison Schiff // September 24th, 2020 //
»
Here’s a breakdown of different scenarios that could play out as the Justice Department pursues antitrust charges against Google.
The DOJ’s Antitrust Case Against Google: What To Expect When You’re Expecting

Although the Department of Justice never comments publicly on pending litigation, leaks from sources in-the-know suggest an antitrust case against Google could come as soon as the end of this month. But there are many different ways this could go down. It’s been roughly one year since the DOJ began its investigation. Here’s a breakdown... Continue reading »
by Allison Schiff // September 17th, 2020 //
»
Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with... Continue reading »
by Allison Schiff // September 16th, 2020 //
»
Starting February 2021, Facebook will start limiting how many ads a page can run at any given time.
Facebook To Start Capping Ad Volume In The Name Of Performance

In February 2021, Facebook will start limiting how many ads a page can run at any given time. Facebook is making the announcement now so that developers have more than enough time to prepare for the change, said Graham Mudd, Facebook’s VP of product marketing for ads. The change will roll out between February and... Continue reading »
by Allison Schiff // September 9th, 2020 //
»
TikTok launched a marketing partner program to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok.
TikTok Intros Marketing Partner Program To Make It Easier To Spend On Its Platform

Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following in the footsteps of its larger platform siblings, TikTok launched a marketing partner program on Thursday that aims to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok. Launching... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
Full Text: Facebook's Explainer And FAQ On Preparing For IOS 14

After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here's the full text: ******************** Today (August 26, 2020), we are providing details about our approach... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
chrome heavy ad interventions
Google’s Heavy Ads Intervention Is Coming

Google has said it will release a default setting to block advertisements that violate its heavy ad intervention policy by the end of August. Sources tell AdExchanger those new policies coincide with the release of Chrome 85, which is scheduled for Tuesday. Google declined to confirm exactly when the ad intervention changes will go live,... Continue reading »
by Alison Weissbrot // August 25th, 2020 //
»
Jade Magnus Ogunnaike, senior campaign director, Color of Change
Color Of Change: The Facebook Boycott Was 'Somewhat Of A Start, But There’s Still A Long Way To Go'

Jade Magnus Ogunnaike has a message for advertisers: “You have so many opportunities to change things for the better.” Ogunnaike is a senior campaign director at Color of Change, the civil rights advocacy group that helped spearhead the Facebook advertising boycott in July. Although the formal boycott ended last month, there’s still a spotlight on... Continue reading »
by Allison Schiff // August 24th, 2020 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA
  • As CTV Grows, Advertisers Need To Understand And Embrace SPO
  • Google Releases Results From Early Tests Of Cohort-Based Advertising
  • As Shoppers Move Online, It’s Time To Double Down On Retail Media
  • IHeartMedia Buys Programmatic Podcast Platform; GroupM Hooks Up With SpotX For SPO
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us
© 2020 Access Intelligence, LLC - All Rights Reserved