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»Platforms

Here’s a breakdown of different scenarios that could play out as the Justice Department pursues antitrust charges against Google.
The DOJ’s Antitrust Case Against Google: What To Expect When You’re Expecting

Although the Department of Justice never comments publicly on pending litigation, leaks from sources in-the-know suggest an antitrust case against Google could come as soon as the end of this month. But there are many different ways this could go down. It’s been roughly one year since the DOJ began its investigation. Here’s a breakdown... Continue reading »
by Allison Schiff // September 17th, 2020 //
»
Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with... Continue reading »
by Allison Schiff // September 16th, 2020 //
»
Starting February 2021, Facebook will start limiting how many ads a page can run at any given time.
Facebook To Start Capping Ad Volume In The Name Of Performance

In February 2021, Facebook will start limiting how many ads a page can run at any given time. Facebook is making the announcement now so that developers have more than enough time to prepare for the change, said Graham Mudd, Facebook’s VP of product marketing for ads. The change will roll out between February and... Continue reading »
by Allison Schiff // September 9th, 2020 //
»
TikTok launched a marketing partner program to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok.
TikTok Intros Marketing Partner Program To Make It Easier To Spend On Its Platform

Here’s some TikTok news that doesn’t have to do with ByteDance being forced to sell the app’s US operations. Following in the footsteps of its larger platform siblings, TikTok launched a marketing partner program on Thursday that aims to connect advertisers with tech companies that have expertise in running and measuring campaigns on TikTok. Launching... Continue reading »
by Allison Schiff // September 3rd, 2020 //
»
InfoSum Raises $15 Million And Adds Brian Lesser As Executive Chairman

InfoSum, a UK-based data platform that allows companies to match data in a privacy compliant-way, has raised $15 million and appointed Brian Lesser as executive chairman, the company said Tuesday. The funding round was led by Upfront Ventures and IA Ventures and supported by strategics including Ascential, Akamai, Experian, ITV and AT&T’s Xandr, where Lesser... Continue reading »
by Alison Weissbrot // September 1st, 2020 //
»
Full Text: Facebook's Explainer And FAQ On Preparing For IOS 14

After announcing via two blog posts on Wednesday that it will no longer collect the IDFA for iOS 14 devices, Facebook sent a follow-up message to its ad partners with more detail about what that will mean in practice. Here's the full text: ******************** Today (August 26, 2020), we are providing details about our approach... Continue reading »
by Allison Schiff // August 27th, 2020 //
»
chrome heavy ad interventions
Google’s Heavy Ads Intervention Is Coming

Google has said it will release a default setting to block advertisements that violate its heavy ad intervention policy by the end of August. Sources tell AdExchanger those new policies coincide with the release of Chrome 85, which is scheduled for Tuesday. Google declined to confirm exactly when the ad intervention changes will go live,... Continue reading »
by Alison Weissbrot // August 25th, 2020 //
»
Jade Magnus Ogunnaike, senior campaign director, Color of Change
Color Of Change: The Facebook Boycott Was 'Somewhat Of A Start, But There’s Still A Long Way To Go'

Jade Magnus Ogunnaike has a message for advertisers: “You have so many opportunities to change things for the better.” Ogunnaike is a senior campaign director at Color of Change, the civil rights advocacy group that helped spearhead the Facebook advertising boycott in July. Although the formal boycott ended last month, there’s still a spotlight on... Continue reading »
by Allison Schiff // August 24th, 2020 //
»
Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process.
Facebook Shames Apple For Refusing To Waive The App Store Fee For Its New Online Events Feature

Facebook launched a new feature on Friday that will allow small businesses to promote, host and monetize live online events on its platform – and took aim at Apple in the process. The paid online events feature, which will initially be available in the United States and 19 other countries, enables anyone with a monetizable... Continue reading »
by Allison Schiff // August 14th, 2020 //
»
IAS And Channel Factory Hook Up For An End-To-End YouTube Planning And Measurement Product

Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies... Continue reading »
by Allison Schiff // August 12th, 2020 //
»
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