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»Platforms

As of Jan, 14, 2021, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement.
It’s Official: YouTube No Longer Accepts Third-Party Pixels

As of Thursday, all campaigns on YouTube are required to enable Ads Data Hub linking in order to be eligible for third-party measurement. Any campaign that doesn’t could experience disruptions to their third-party measurement going forward. In line with Google’s planned timeline for ADH migration and pixel deprecation on YouTube, Google helped a crop of... Continue reading »
by Allison Schiff // January 15th, 2021 //
»
In preparation for a cookieless world where IDFAs are harder to come by, Facebook is increasingly applying methodologies beyond regular pixel tracking.
Facebook’s Conversion API Could Help Safeguard It Against IDFA And Cookie Fallout

For a company generating tens of billions of dollars in advertising revenue, Facebook’s attribution offerings are highly reliant on cookies and pixels. This can lead to inaccurate reports that sometimes underreport conversions. Thinkster, for example, an AI-based math tutoring app, typically spends between 90% and 95% of its ad budget on Facebook. But Facebook’s attribution... Continue reading »
by Allison Schiff // December 21st, 2020 //
»
Google’s legal team just got even busier. A coalition of 38 states has filed an antitrust lawsuit against Google focused on its alleged monopoly in search.
38 States And Territories Sue Google Over Its Alleged Search Monopoly

Google’s legal team just got even busier. On Thursday, less than 24 hours after Google was hit with an antitrust lawsuit digging into its ad tech business, a bipartisan coalition of 38 states and territories served up yet another suit, this one focused on alleged antitrust violations related to Google’s alleged monopoly over the search... Continue reading »
by Allison Schiff // December 17th, 2020 //
»
Texas AG-Led Antitrust Complaint Against Google Alleges Anticompetitive Ad Tech Policies, Collusion With Facebook

The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times. The suit details alleged anticompetitive sins related to the way in which Google runs its multibillion-dollar online advertising business, including the claim that Google colluded with... Continue reading »
by Allison Schiff // December 17th, 2020 //
»
Facebook’s got its claws out, calling Apple’s move to require an opt-in for the IDFA “an attack on personalized advertising” that will harm small businesses, creators and kittens.
Facebook Claims Apple’s IDFA Changes Harm SMBs

Facebook’s got its claws out, calling Apple’s move to require an opt-in for the IDFA “an attack on personalized advertising” that will harm small businesses, creators and kittens. Well, not kittens, necessarily. It’s just that it’s a little hard not to be facetious when a multibillion-dollar company that just got hit with twin antitrust lawsuits... Continue reading »
by Allison Schiff // December 16th, 2020 //
»
Google To Intro Enhanced Controls For Alcohol And Gambling Ads

Google is planning to give people the ability to limit the number of personalized alcohol and gambling ads they see. The feature, teased on Thursday, layers in additional controls within ad settings for sensitive ad topics. The controls will roll out on YouTube in the United States by the end of this year, and across... Continue reading »
by Allison Schiff // December 10th, 2020 //
»
FTC And 48 AGs File Two Separate Antitrust Lawsuits Against Facebook

Well, the other shoe dropped. Actually two shoes. On Tuesday, the Federal Trade Commission and, separately, 48 attorneys general, led by New York’s Letitia James and including AGs from the District of Columbia and Guam, sued Facebook for the same thing: alleged illegal monopolization of the social networking market. (Read the FTC’s full suit here... Continue reading »
by Allison Schiff // December 9th, 2020 //
»
Facebook CPMs Will Be Higher Than Ever This Holiday Season

Too bad there isn’t a Black Friday deal on Facebook inventory – because it’s getting pricey. Following a massive 38% spike in CPMs on Facebook between September and the week before the election, prices dipped back to more normal levels during the first week in November before climbing back up again, according to digital agency... Continue reading »
by Allison Schiff // November 25th, 2020 //
»
Wyclef Jean Teams With Google To Support Black-Owned Businesses

Wyclef Jean has seen up close the devastation that the COVID-19 pandemic has had on Black-owned businesses. The three-time Grammy Award–winning musician and founding member of acclaimed hip-hop group the Fugees said that his friends, Medjine and John “Jube” Altino, struggled to keep their business, Vibez Juice & Vegan Cafe in Jersey City, NJ afloat.... Continue reading »
by Anthony Rifilato // November 24th, 2020 //
»
Snapchat Shores Up Its App Ads Suite With New Bid Types And Campaign Objectives

Snap is embracing direct response advertising with both arms. It’s been launching performance-focused ad products for Snapchat at a regular clip over the past couple of years, and on Thursday it added a few key new features to its app ads toolkit. Performance advertisers on Snapchat can now optimize for installs directly from Lenses, implement... Continue reading »
by Allison Schiff // November 19th, 2020 //
»
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