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»Chrome privacy sandbox

Comic: Room For More?
Chicken Soup Shoulders Into Streaming; Google Spreads The Sand(box)

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Soup To Box Did you know Chicken Soup for the Soul has a streaming service? Well, it does, and now it also owns Redbox – it paid $375 million for the 20-year-old movie rental kiosk and closed the deal Thursday, the same day it… Continue reading »
by AdExchanger // August 12th, 2022 //
»
Google’s Topics API Picks On Smaller Publishers

Google recently began testing Topics API, the latest part of its Chrome Privacy Sandbox. It’s a significant improvement over FLoC, but it leaks audience information from trustworthy sites and enriches large platforms at the expense of niche or independent sites – especially sites that invest time and skill to cover categories in detail, writes Don Marti, VP of ecosystem innovation at CafeMedia.
by AdExchanger Guest Columnist // July 8th, 2022 //
»
TikTok is a dancing fly in the FTC’s argument ointment.
TikTok Intros Subscription Comedy Show; And TikTok Is The New Music Chart-Topper

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok TV Last week, TikTok announced a new comedy docuseries you’ll have to pay to watch. Wait, what? It was only a matter of time before TikTok launched its subscription show. TikTok, which prefers not to be called a social media platform, thank you… Continue reading »
by AdExchanger // June 6th, 2022 //
»
Google TV’s New iOS App Is A Data Coup; The Sandbox Isn’t For Playing – It’s For Boxing

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TV Spree “When it’s time to unwind and watch TV, I always sit down with my two must-haves: my favorite snack and my smartphone,” Google TV product manager Hanwook Kim writes in a Google blog post on Wednesday, announcing a new iOS app that… Continue reading »
by AdExchanger // June 2nd, 2022 //
»
Amazon Is On Its First Madison Ave Charm Offensive; Giving Agencies Their Due

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Advertising Amazon Amazon is a top-10 global ad business, and it’s been able to achieve that status without doing all the things that platforms typically do to butter up the guys with the budget (feting advertisers with open bars and hosting glitzy, star-studded events).… Continue reading »
by AdExchanger // May 31st, 2022 //
»
Comic: The Privacy Sandbox Naming Committee
AdExplainer: Meet The FLEDGE API

There’s movement in the Privacy Sandbox. With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and advertisers need to get up to speed. Because they’re in a race against time to find workable solutions to replace third-party cookies in the Chrome browser, which Google plans to… Continue reading »
by Allison Schiff // April 18th, 2022 //
»
Eric Schmitt, research director, Gartner
Google’s Topics API Raises More Questions Than Answers

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Schmitt, research director at Gartner. Amidst fundamental shifts in privacy norms and regulations, Google has introduced Topics. In Alphabet-speak, Topics is a Chrome Privacy Sandbox proposal and “interest-based advertising”… Continue reading »
by AdExchanger Guest Columnist // March 10th, 2022 //
»
Comic: Something To Tell Our Grandkids

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // February 25th, 2022 //
»
The sandbox saga continues.
Does The UK’s CMA Have Authority Over The Android Privacy Sandbox? (No One Seems Sure, Including The CMA)

The sandbox saga continues. Google has pledged to work closely with regulators on its newly announced Android Privacy Sandbox and voluntarily apply the same binding principles to Android that it just agreed on with the UK’s Competition and Market Authority (CMA) to govern the Chrome Privacy Sandbox. Good? But the people whose complaint first triggered… Continue reading »
by Allison Schiff // February 18th, 2022 //
»
Comic: What Else?
Google Gets Hit With Another Antitrust Complaint On The Same Day It Strikes A Privacy Sandbox Deal With The UK’s CMA

What a world. On Friday of last week, over the course of less than 24 hours, the UK’s competition authority provisionally closed its investigation into the Chrome Privacy Sandbox, and, separately, a coalition of top European publishers filed an antitrust complaint in the EU accusing Google of anticompetitive digital advertising practices. Never a dull moment.… Continue reading »
by Allison Schiff // February 14th, 2022 //
»
See more articles
 

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