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»Chrome privacy sandbox

Wendy Seltzer, counsel and strategy lead, W3C
An Inside Look At The W3C With Strategy Lead Wendy Seltzer, As Debate Swirls Around The Privacy Sandbox

There’s been kerfuffle after kerfuffle (after kerfuffle) at the World Wide Web Consortium since Google first announced its plans in January 2020 to kill off third-party cookies in Chrome. At the time, Google encouraged ad tech companies to join the W3C’s Improving Web Advertising Business Group (IWABG) as a way to provide feedback on and... Continue reading »
by Allison Schiff // April 26th, 2021 //
»
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern

The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that... Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
FLoC Called Out; There’s Good News And Bad News On Ad Fraud

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. FLoC Fears There’s no love lost for FLoC. In a blog post on Sunday entitled “Proposal: Treat FLoC As A Security Concern,” a WordPress developer called Carike suggested that users of the open source content management software block FLoC by default. If that happens,... Continue reading »
by AdExchanger // April 20th, 2021 //
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