Home Privacy The Privacy Sandbox May Be Dead, But The AdExchanger Comics Live On

The Privacy Sandbox May Be Dead, But The AdExchanger Comics Live On

SHARE:
Messing around in the Privacy Sandbox

On the latest episode of AdExchanger’s The Big Story podcast, our associate editor – and this week’s guest host – Victoria McNally posed a crucial question about the end of the Privacy Sandbox.

What the heck are we gonna do now with all of AdExchanger’s cookie deprecation and Sandbox-themed comics?!?

Since 2019, when Google first announced its now abandoned plans to kill third-party cookies in Chrome, we’ve been along for the ride, documenting every twist and turn through our reporting and our Friday comics.

We’ve chronicled it all, from the drama at the World Wide Web Consortium and the rollout of every key Privacy Sandbox API to Google’s shifting timelines, regulatory scrutiny from the UK’s Competition and Markets Authority and all the scathing industry critiques.

We spilled a ton of digital ink and devoted countless hours of brainpower. But, hey, it’s not about the destination; it’s about the journey and the bird-themed API jokes you made along the way.

So pour one out for the Sandbox and join us for an illustrated stroll down memory lane.

The Cookie’s Fortune (Sept. 6, 2019)

Comic: The Cookie's Fortune

“They Don’t Taste As Good As They Used To” (Oct. 18, 2019)

Two Years (Jan. 17, 2020)

Lol.

Faster! Faster! (July 10, 2020)

Comic: Faster! Faster!

Winging It (Sept. 4, 2020)

Comic: Winging It

Santa’s Last Cookies (Dec. 23, 2020)

The Privacy Sandbox Naming Committee (Jan. 29, 2021)

Cookiepocalypse Bunker (July 2, 2021)

Google third-party cookie deadline

Cookie Doctor (July 23, 2021)

Cookie Doctor 2023

The Field Guide To The Privacy Sandbox (Aug. 6, 2021)

A Field Guide To The Privacy Sandbox

2021 Bingo Card (Sept. 24, 2021)

Comic: 2021 Bingo Card

It’s Always Something (Dec. 3, 2021)

Mount Cookie (Feb. 11, 2022)

Comic: Mount Cookie

Making A Privacy Play (Feb. 18, 2022)

Comic: Making A Privacy Play

Something To Tell Our Grandkids (Feb. 25, 2022)

Comic: Something To Tell Our Grandkids

What’s your pick (June 10, 2022)

Comic: What's your pick?

Ignoring The Third-Party Cookie Deadline (July 1, 2022)

Comic: Ignoring The Third-Party Cookie Deadline

Two More Years (July 29, 2022)

ROFL.

Comic: Two More Years

Banished (March 17, 2023)

Comic: Banished

Cookies n’ Chrome (Aug. 18, 2023)

Comic: Cookies n' Chrome

Kiddie Cookie Pool (Sept. 8, 2023)

Comic: Kiddie Cookie Pool

New Year, New You (Jan. 5, 2024)

Comic: New Year, New You

The Last Third-Party Cookie (Feb. 2, 2024)

Comic: The Last Third-Party Cookie

Roadworthy? (Feb. 16, 2024)

Comic: Roadworthy?

‘C’ Was For Cookie (March 15, 2024)

Comic: "C" Was For Cookie

They’re STILL Here? (May 3, 2024)

Comic: They're Still Here?

Told Ya So (July 26, 2024)

Comic: Told Ya So

The Adventures Of Cookie Monster (Aug. 2, 2024)

Comic: The Adventures Of Cookie Monster

‘So, You Got Pardoned This Year, Too?’ (Nov. 22, 2024)

“So, You Got Pardoned This Year, Too?”

Nothing Is Certain Except … (April 11, 2025)

Comic: Nothing Is Certain Except ...

Back To The Future (May 2, 2025)

No One To Play With (May 23, 2025)

Well, This Is Embarrassing … (Oct. 24, 2025)

Comic: Well, This Is Embarrassing ...

And that’s all, folks. You can send your regards to that sandbox in the sky.

Must Read

Hundreds of emails, depositions and other documents have been unsealed in the lead-up to the Google antitrust trial, providing a fascinating look at how Google talked about its own products when no one else was watching – especially tools to counteract the rise of header bidding.

Why PubMatic Ditched Its Prebid Web Wrapper, But Never Its SDK

Earlier this month, PubMatic shelved its Prebid integration wrapper, known as OpenWrap Web, and announced it would begin recommending Playwire as an offloading-onboarding partner for the 250-odd publishers that use its wrapper.

Gareth Glaser, Co-Founder & CEO, Gamera

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

Agentic AI shows promise for direct deals. But if Google has its way, Buyer Direct could put an end to all sorts of agentic direct sales opportunities while they’re still in the cradle.

How Warner Bros. Discovery Is Creating Value Out Of Dead Air With Pause Ads

Streaming publishers are banking on pause ads to bolster revenue with a more user-friendly ad experience. With programmatic standardization still pending, Warner Bros. Discovery is taking a stab at advancing the capabilities behind its own pause ad formats.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Peacock Hits Profitability As Comcast Prepares To Spin Off NBCU

Peacock hit what Comcast Co-CEO Mike Cavanagh called “meaningful profitability” for the first time in Q2, just as Comcast decided to let it leave the nest. 

Comic: It's Coming For You

Programmatic Platforms Champion Transparency, But Not If It Means Giving Activists Access

A DSP refused to give ad industry watchdog Check My Ads a seat on its platform, even after both parties cosigned a master service agreement, citing concerns about “protections” for “vendor and supply partners.”

Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads?

Investors didn’t bring up Google’s advertising business or ads in general once during the Q&A portion of Alphabet’s earnings report call on Wednesday.