Comic: ‘C’ Was For Cookie

If an AI agent can turn an advertiser’s RFP into a proposal in minutes, what’s left for a publisher’s ad sales team to do? A lot more selling, said Mark Howard, TIME’s chief operating officer. In the recent past, when an RFP would come in from a potential buyer, it would kick off a flurry […]

Why the midterms may not spell doom for ad tech consolidation. Plus, how sports leagues are putting ad revenue before player safety.

Agentic media buying is the No. 1 topic du jour in ad tech discussion circles. But how does agentic buying even work when it comes to buying TV and streaming ads? And how does that workflow differ from programmatic? The startup Swivel aims to address those questions.

AppLovin is growing at a blistering pace, but Wall Street investors remain cautious about the business.

High-end ad blockers mimic some of the same behavior as bot traffic. So WiseGuyGaming repurposed the tools it was already using to identify bots to reveal its ad-blocking audience as well.

Criteo has weathered considerable storms in its day, including a painful moment in March 2020 when its market cap bottomed out below $500 million. Can it pull off yet another turnaround?