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»apple

Apple Means It About Privacy; Data Licensing Scandal Hits Colleges

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy As Product Who reads privacy policies? Maybe lawyers, definitely not users. Apple wants to change that, Engadget reports. On Wednesday, Apple revamped the privacy page on its website to make it easier to understand. The policies themselves haven’t changed, though, just the way... Continue reading »
by AdExchanger // November 7th, 2019 //
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Senators To Platforms: Hand Over The Algo; DoubleClick Vet Brad Bender Transfers To Google News

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well... Continue reading »
by James Hercher // November 4th, 2019 //
»
Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users

WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the... Continue reading »
by Allison Schiff // October 21st, 2019 //
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Browser Wars: The Rules Are Being Rewritten, With Advertisers Caught In The Middle

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Harry Kargman, founder and CEO at Kargo. The advertising industry is facing sweeping and unprecedented changes, where user targeting is being challenged with extinction. We need to accept the fact that the... Continue reading »
by AdExchanger // October 4th, 2019 //
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These Companies Have Big Complaints About Big Tech – And Regulators Are Listening

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s... Continue reading »
by Allison Schiff // October 3rd, 2019 //
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How Safari’s ITP 2.3 Update Is Cracking Down On Link Decoration ‘Abuses’

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try and outfox ITP. The change was already in the code base, but hadn’t yet been publicized. LocalStorage is a form of web storage that... Continue reading »
by Allison Schiff // September 24th, 2019 //
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Antitrust Crib Sheet: A Rundown On All Of The Big Tech Probes

Big tech can’t swing a cat these days without hitting an antitrust investigation. Google, Facebook, Amazon and Apple are all facing varying degrees of heat from the Department of Justice, the Federal Trade Commission, state attorneys general across the nation, the House Judiciary Committee and competition authorities around the world. It’s hard to keep track... Continue reading »
by Allison Schiff // September 17th, 2019 //
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Spend Money To Make Money: How Big Tech Powers Global Ad Growth

The world’s biggest technology companies have become some of the biggest ad spenders. Although other global brands continue to grow their ad spend at a moderate rate, they don’t benefit from the same incentives as internet brands, which earn as they spend. Legacy categories are hampered by an awkward dynamic: Risk losing digital consumers by... Continue reading »
by James Hercher // August 30th, 2019 //
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Netflix Brand Tie-Ins Raise Eyebrows; Political Season To Drive Up Social Ad Prices

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tied Down By Tie-Ins Netflix does more than Amazon or HBO when it comes to brand tie-ins. “But the tech company, which doesn't sell ads, is still figuring out how to weave brands into and around its shows and how much it's willing to... Continue reading »
by AdExchanger // August 29th, 2019 //
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YouTube Will End Targeted Ads On Videos Watched By Kids; BuzzFeed and Walmart Partner On Recipes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Children Of YouTube YouTube will remove targeted ads from videos that are watched primarily by children, Bloomberg’s Mark Bergen reports. The move could impact a large fraction of YouTube’s overall traffic and dent monetization as the platform implements contextual targeting in place of personalized... Continue reading »
by AdExchanger // August 21st, 2019 //
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