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The Top 10 AdExchanger Stories Of 2021

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. Halfway through the year, Google threw the industry for a loop when it delayed its planned deprecation of third-party cookies in... Continue reading »
by Sarah Sluis // December 23rd, 2021 //
»
Roku And YouTube Settle Long-Running Dispute; Facebook Searches For iOS Workarounds

Play Nice Will they? Won’t they?  They will.  Roku is bringing YouTube TV back onto its devices after a monthslong clash with Google that spilled over into Congress. Roku and Google finally agreed on a multiyear extension for Roku distribution of the YouTube and YouTube TV apps, Axios reported. In April, Roku warned customers that... Continue reading »
by AdExchanger // December 9th, 2021 //
»
Pubs Can Bring First-Party Data To DV360; Zuck Plans To Bypass Apple’s 30% Fees

The Power Player ID When Google said earlier this year that it wouldn’t support email-based identifiers, it also made a concession to publishers called publisher-provided IDs (PPIDs). Now, PPIDs – which are primarily based on emails collected by publishers – will be available to Google DV360 advertisers. That’s a big advantage for DV360, but Google... Continue reading »
by AdExchanger // November 4th, 2021 //
»
Spotify’s Ad Business Is On Fire; Apple’s App Privacy Report Is Coming

Spot Me Some Change Spotify reported quarterly revenues of $2.9 billion, with about $375 million of that coming from its free, ad-supported tier. That’s a nice 75% year-over-year jump for Spotify’s advertising business. The company expects to clear $1 billion in ad revenue at the close of 2021, which will mark the first time it’s... Continue reading »
by AdExchanger // October 28th, 2021 //
»
Brands Foolishly Ignore YouTube; Snap’s ATT Headache

Shortchanging YouTube? Are advertisers caught up in the CTV hype? Mike Shields thinks so. In a recent Substack post, he suggests advertisers ditch the various CTV walled gardens and head over to YouTube instead. There are thousands of streaming services, but YouTube and Netflix still corner about 47% of the market and haven't lost share... Continue reading »
by AdExchanger // October 26th, 2021 //
»
The Big Story: The Mobile Consolidation Paradox

Mobile advertising companies are being snapped up at eye-popping valuations. But wait … isn’t Apple torpedoing the ability to target and measure app advertising with its AppTrackingTransparency framework, SKAdNetwork and other privacy-focused policies? We untangle that contradiction on this week’s episode of The Big Story, where the editorial team is joined by special guest John... Continue reading »
by Sarah Sluis // October 21st, 2021 //
»
Mediabrands Thinks It Has The Kii; Will Apple Let Safari Free?

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Kii To Success? As the ad industry struggles to come up with solutions to its identity crisis, Kinesso, IPG’s data and technology unit, claims it has the key … ahem, the Kii. That’s what Kinesso is calling its new identity offering. In a world... Continue reading »
by AdExchanger // October 1st, 2021 //
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Google Eyes Search Deals With Instagram And TikTok; Streaming Wars May Benefit Social Media

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Searching Social Google is negotiating potential deals with the parent companies of TikTok and Instagram, ByteDance and Facebook, respectively, to index posts on those platforms in Google search results, The Information reports. Right now, social video search responses are almost entirely sourced from YouTube.... Continue reading »
by AdExchanger // September 27th, 2021 //
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VideoAmp To Test Alt Currency For TV Ratings; Google Entering The FAST Game

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. ​​Amped Up In the wake of Nielsen losing its Media Rating Council accreditation for National and Local TV ratings, measurement companies like Comscore and VideoAmp are maneuvering to take advantage. But when it comes to cross-platform measurement as an alternative currency, VideoAmp has the... Continue reading »
by AdExchanger // September 20th, 2021 //
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Privacy Rules Could Reshape The Internet; Google Streamlines Its Display Campaign Tools

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tale Of Two Internets Apple’s and Google’s user privacy rules have caused distress among advertisers and might reshape the internet itself, The New York Times reports. Audience-targeting tech (i.e., site tags and third-party cookies) helped morph many ad tech and social media platforms into... Continue reading »
by AdExchanger // September 17th, 2021 //
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