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House Lawmakers Float Sweeping Antitrust Bills; Amazon On Track To Become Largest US Retailer

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Busting Big Tech Talk about a potential bombshell. A bipartisan group of House lawmakers proposed a raft of legislation on Friday to rein in Big Tech, including a bill that would make Amazon and other large companies effectively split into two companies or shed... Continue reading »
by AdExchanger // June 14th, 2021 //
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Amazon At Risk Of GDPR Fine; Voodoo Buys Bidshake In Mobile Mashup

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Not Chump Change Another day, another fine against Big Tech. And this one could be the largest ever, or at least in Europe. The Wall Street Journal reports that Amazon faces a potential $425 million penalty proposed by a European Union privacy regulator, the... Continue reading »
by AdExchanger // June 11th, 2021 //
»
AdExchanger's Comic Caption Contest!

🏆 We're hosting a comic caption contest and the winner gets a sweet prize. 🏆 Submit your caption idea as a comment on this post by 5 pm ET on Wed., June 16 for the chance to snag a free ticket to Programmatic IO – in IRL – taking place in NYC on Oct. 25... Continue reading »
by AdExchanger // June 10th, 2021 //
»
The Big Story: The End Of IP Address Targeting

IP address is a tell for several things, namely a user’s location – and it can be used to triangulate identity via fingerprinting. But soon that will no longer be the case, at least not in Apple’s ecosystem. Apple raised the privacy bar at its Worldwide Developer Conference on Monday, and IP address was in... Continue reading »
by Sarah Sluis // June 10th, 2021 //
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Carolyn Everson Deactivates From Facebook; WarnerMedia Trials National Addressable TV

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Turns A Page Carolyn Everson, Facebook’s president of global marketing solutions, quit the company on Wednesday (The Verge’s Alex Heath had the scoop on Twitter). Facebook execs come and go, but Everson’s sudden departure is a notable change, since she’s been the most... Continue reading »
by AdExchanger // June 10th, 2021 //
»
Apple Will Make A Change In IOS 15 That Marks The Official End Of Self-Attributing Networks

Sayonara self-attribution. Apple is making a tweak to SKAdNetwork in iOS 15 that will strip the big ad platforms, including Facebook, Google and Twitter, of their status as self-attributing networks. Starting with the next version of iOS, slated for release sometime this fall, advertisers will be able to opt in to get copies of the... Continue reading »
by Allison Schiff // June 9th, 2021 //
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Apple Takes On Facebook; Snowflake Issues Challenge To Walled Gardens

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Direct Competitors? Apple unveiled new social features at its Worldwide Developers Conference on Monday as part of its forthcoming iOS 15 update for iPhones that could potentially position it as a more direct competitor with longtime rival Facebook. It’s the kind of stuff that... Continue reading »
by AdExchanger // June 9th, 2021 //
»
Paramount Plus Launches AVOD; Facebook Takes A Potshot At Apple Over Creator Fees

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Plus Ads Paramount Plus rolled out its ad-supported version on Monday at $4.99 per month for those consumers who don’t feel like shelling out $9.99 for the commercial-free plan. The new AVOD offering is slightly cheaper than the $5.99 option that was part of... Continue reading »
by AdExchanger // June 8th, 2021 //
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A Chinese Competitor To Android And Apple Operating Systems; CTV’s Identity Challenge

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Harmonization Chinese tech companies are looking to create their own alternatives to Google’s Android and Apple’s iOS operating systems, which dominate the mobile market. On Wednesday, Huawei launched its own self-developed operating system – HarmonyOS – across a slew of devices, including smartphones. The... Continue reading »
by AdExchanger // June 3rd, 2021 //
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Amazon Is Creating Its Own Third-Party Cookie Replacement; Publicis Groupe’s Maurice Lévy Is Staying Put

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon’s ID Add to cart: proprietary third-party cookie replacement. Digiday reports that Amazon is working on an identifier of its own that would be available through its DSP and to outside publishers through its supply-side ad tech division. It’s not clear exactly when an... Continue reading »
by AdExchanger // June 2nd, 2021 //
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