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»apple

P&G Tested China's IDFA Workaround; Twitter Was In Talks To Acquire Clubhouse For $4B

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Raising CAID  Procter & Gamble took part in early tests by Chinese trade groups and tech companies to bypass Apple’s upcoming privacy changes, according to The Wall Street Journal. P&G experimented with the so-called CAID (China Advertising ID), which uses unique device attributes to... Continue reading »
by AdExchanger // April 9th, 2021 //
»
Big Brands Prep For Cookieless World; Podcast Upfronts Lineup Revealed

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. What, Me Worried? Google’s planned elimination of third-party cookies has big brands revamping their data strategies, but some aren’t too worried about the looming restrictions that won’t allow individual ad targeting. Per the Wall Street Journal, Bacardi has expressed confidence in its ability to... Continue reading »
by AdExchanger // April 2nd, 2021 //
»
Vista Buys Majority Share In TripleLift; Vivendi Denies Havas-Publicis Merger

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Vista Acquires TripleLift Stop me if you heard this one: Vista Equity Partners has acquired a majority stake in an ad tech firm. This time, it’s TripleLift. Read the release. Ronan Shields of Adweek claims Vista invested $1.4 billion, and the deal is expected... Continue reading »
by AdExchanger // March 30th, 2021 //
»
Dorsey Acknowledges That Twitter Can Be Toxic; Marketers Warm Up To Podcasts

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stating The Obvious Twitter CEO Jack Dorsey publicly acknowledged for the first time that the platform did play a role in the riot at the US Capitol on Jan. 6 that left five people dead. The admission came during last week’s Senate Judiciary hearing... Continue reading »
by AdExchanger // March 29th, 2021 //
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Comic: 'Protect Consumer Privacy!'

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by Nate Neal // March 26th, 2021 //
»
Google CFO Ruth Porat Undaunted By Antitrust Suits; Amazon Scores With NFL Deal

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bring It, Joe  Google is certainly going through the ringer this week, especially with a House judiciary antitrust subcommittee hearing that will look into whether laws should be bolstered  to better address monopoly power. But apparently the increased regulator pressure is nothing new. That’s... Continue reading »
by AdExchanger // March 22nd, 2021 //
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Comic: 'Sir, The People Need More Time!'

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem...
by AdExchanger // March 19th, 2021 //
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The Big Story: Don’t Microwave Fish

This week, The Big Story records live at AdExchanger’s digital conference: Innovation Labs. While our April 20 one-day event will focus on Ecommerce, and our May 18 event will focus on CTV, our event on March 16 was all about Identity. And the big story around identity, no pun intended, is that it’s still a... Continue reading »
by Ryan Joe // March 18th, 2021 //
»
Emerging Identifiers For Digital Advertising: Are Brands Really Prepared?

Advertisers and publishers are bracing for upheaval as two major identifiers commonly used for audience-based targeting are set to go away. But are marketers really prepared for the change? Putting aside the China affair, Apple’s IDFA restrictions could be phased in as soon as this week, while third-party cookies in Chrome will be phased out... Continue reading »
by Tony Rifilato // March 18th, 2021 //
»
Apple's Lower Commission Won't Offset the Larger Damage It's Doing to Publishers via IDFA Changes

“The Sell Sider” is a column written by the sell side of the digital media community. Today's column is written by Ionut Ciobotaru, Chief Product Officer at Verve Group. With the loss of IDFA and the resulting limitations on audience targeting, all signs point to a significant hit for app ad revenues. Developers can expect... Continue reading »
by AdExchanger // March 17th, 2021 //
»
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