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»Google antitrust

Comic: What Else?

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
by Nate Neal // January 21st, 2022 //
»
The Industry Bristles From Latest Unredacted ‘Revelations’ In Google Antitrust Suit – But Does Anything Change?

Google: can’t live with it and … can’t live with it. Late last week, a federal judge in New York unsealed previously redacted portions of an amended antitrust lawsuit filed by state regulators led by Texas Attorney General Ken Paxton poking into Google’s allegedly monopolistic ad practices. Specifically, the suit lays bare the inner workings… Continue reading »
by Allison Schiff // January 19th, 2022 //
»
The Big Story: A Lackluster Black Friday

Black Friday and Cyber Monday are the tentpoles that kick off that final stretch of Q4 spanning Thanksgiving and Christmas. But this Black Friday/Cyber Monday combo was not as record-setting as in years past, according to Adobe and others who track sales data. There are many reasons behind this change. Not only has the pandemic… Continue reading »
by Sarah Sluis // December 2nd, 2021 //
»
AdSense First Price
Google Switches AdSense To A First-Price Auction

First-price auctions are coming to Google AdSense. The change will go into effect later this year, Google shared in a blog post on Thursday. Google Ad Manager and AdMob have already switched to a first-price auction. Though not nearly as momentous as when Google flipped the switch for Ad Manager, the AdSense change signals that… Continue reading »
by Sarah Sluis // October 7th, 2021 //
»
Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition.… Continue reading »
by Allison Schiff // June 18th, 2021 //
»
Google Commits To A More Level Ad Tech Playing Field In Big Antitrust Settlement With France

No more laissez-faire. Google has agreed to pay a $268 million fine and make changes to its advertising business to settle a precedent-setting anticompetition case in France. The settlement, announced on Monday, was reached with the Autorité de la Concurrence (ADLC), France’s competition authority, and marks the first time that an antitrust regulator has been… Continue reading »
by Allison Schiff // June 7th, 2021 //
»
EU’s Margrethe Vestager Confirms That Google’s Planned Removal Of Third-Party Cookies Is An Antitrust Concern

The European Commission verified in writing on Friday that Google’s use of data to fuel its ad tech business is a focus of its ongoing antitrust investigation. And here’s the kicker: “Google’s proposals to deprecate third-party cookies are within the scope.” As Brussels-based journalist Alexander Fanta highlighted on Twitter, this could mean by extension that… Continue reading »
by Allison Schiff // April 23rd, 2021 //
»
What Pubs And Ad Tech Really Think Of Google’s ‘Project Bernanke’

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market… Continue reading »
by Sarah Sluis // April 13th, 2021 //
»
Google’s legal team just got even busier. A coalition of 38 states has filed an antitrust lawsuit against Google focused on its alleged monopoly in search.
38 States And Territories Sue Google Over Its Alleged Search Monopoly

Google’s legal team just got even busier. On Thursday, less than 24 hours after Google was hit with an antitrust lawsuit digging into its ad tech business, a bipartisan coalition of 38 states and territories served up yet another suit, this one focused on alleged antitrust violations related to Google’s alleged monopoly over the search… Continue reading »
by Allison Schiff // December 17th, 2020 //
»
Texas AG-Led Antitrust Complaint Against Google Alleges Anticompetitive Ad Tech Policies, Collusion With Facebook

The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times. The suit details alleged anticompetitive sins related to the way in which Google runs its multibillion-dollar online advertising business, including the claim that Google colluded with… Continue reading »
by Allison Schiff // December 17th, 2020 //
»
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