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»google

The Big Story: Confusion Around Project Bernanke

Hey kids, are you trying to read the blacked-out redactions on a PDF? Simply copy and paste the text into Microsoft Word, and then read everyone’s legal secrets. It’s the digital hack to reading invisible ink. Google learned that lesson the hard way recently when, in responding to the Texas-led antitrust suit, it accidentally revealed... Continue reading »
by Ryan Joe // April 16th, 2021 //
»
Amazon DSP, Ad Console Report Strong Growth in Q1

Amazon’s demand-side platform saw tremendous growth in Q1 as ad spend on the platform soared nearly 90% year over year, fueled in large part by its powerful audience targeting capabilities that proved attractive to advertisers during an ecommerce boom.  Ad spend growth was strong across all ad formats, particularly display available through the Amazon DSP,... Continue reading »
by Tony Rifilato // April 16th, 2021 //
»
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains.
Google To Release Brand Safety Blocklists That Update Themselves Automatically

Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains that don’t meet their brand safety standards. These dynamic exclusion lists, announced on Thursday, will be available to all Google Ads users “within the coming weeks,” which is... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Sen. Hawley Proposes Trust-Busting Bill; Verizon Media Rolls Out FLoC Alternative

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Trustbusting The antitrust bills just keep piling up for Big Tech. Sen. Josh Hawley (R-Mo.) unveiled one of his own this week, and he means business. Its even got a tough-sounding name that would make Chuck Norris proud: the “Trust-Busting for the Twenty-First Century... Continue reading »
by AdExchanger // April 15th, 2021 //
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Hugo Loriot headshot
With So Many Elements In The Google Privacy Sandbox, Why Are We Only Talking About FLoC?

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hugo Loirot, partner and managing director at fifty-five.  What do people remember about Einstein’s work? E=mc2. Thousands of pages of Descartes writings? Cogito, ergo sum. The Eagles’ thirty singles? Hotel... Continue reading »
by AdExchanger Guest Columnist // April 14th, 2021 //
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Influential W3C Working Group Calls Privacy Sandbox Proposal ‘Harmful'

Privacy Sandbox may have just hit a serious snag. In a document published last week, the Technical Architecture Group (TAG), a prominent working group within the World Wide Web Consortium, referred to the first-party sets (FPS) proposal within the Privacy Sandbox as “harmful to the web in its current form.” TAG also cast doubt on... Continue reading »
by Allison Schiff // April 14th, 2021 //
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TikTok Intros Shopping And Retargeting Ads; DoubleVerify Seeks $4.2B Valuation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTocking Dollars TikTok wants in on the ecommerce action that has skyrocketed during the COVID-19 pandemic. It's introducing new ad formats designed for purchase conversions on the platform. Business Insider reports that the Chinese video app plans to roll out new tools l that... Continue reading »
by AdExchanger // April 14th, 2021 //
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What Pubs And Ad Tech Really Think Of Google's 'Project Bernanke'

Google’s lack of transparency has long frustrated publishers and independent ad tech companies, and its clandestine program “Project Bernanke” has only confirmed their suspicions that Google uses learnings from its auction to benefit itself. Ad tech insiders met the allegations that Google secretly fed publisher ad server data into its buying systems to gain market... Continue reading »
by Sarah Sluis // April 13th, 2021 //
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Google Asks For Biden's Help In Europe; Pandemic-Related Discrepancies In Nielsen Measurement

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Please, Mr. President Google is asking President Biden to take action as European regulators pursue more robust regulation of the industry. (Where did we leave our tiny violin?) According to CNBC, Karan Bhatia, Google’s VP of government affairs and policy, said in a blog... Continue reading »
by AdExchanger // April 12th, 2021 //
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Amazon's Share Of Digital Advertising Grows; Roku To Debut Brand-Sponsored Vids

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Grabbing Share Watch out, Google and Facebook – Amazon is catching up. According to eMarketer, Amazon’s share of the digital ad market in the United States grew to 10.3% last year, up from 7.8% in 2019, The Wall Street Journal reports. It’s expected to make... Continue reading »
by AdExchanger // April 7th, 2021 //
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  • Facebook Analytics Will Shut Down On June 30 – Here’s Why That Is (And Isn’t) A Big Deal
  • With So Many Elements In The Google Privacy Sandbox, Why Are We Only Talking About FLoC?
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