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DTC Companies Bet On Super Bowl Ads; Democrats Want To Legislate Big Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Advertisers, New Reality The NFL might have taken a pandemic-related revenue hit during the 2020 season, but advertisers still know that it’s the hottest property on TV. ViacomCBS says its Super Bowl ad inventory is pretty much sold out, with 30-second spots selling... Continue reading »
by AdExchanger // January 28th, 2021 //
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Google shared a glimpse of its AppTrackingTransparency plan, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes.
Google Ends Its Silence On IDFA Prep Plans, Won’t Show ATT Prompt In Its Apps

Google shared a glimpse of its AppTrackingTransparency plan on Wednesday, but offered few details about exactly how it’s readying itself for Apple’s IDFA changes. Google did acknowledge that publishers “may see” (ahem, will likely see) a palpable impact on their Google ad revenue on iOS once Apple’s policies take effect due to reduced visibility into... Continue reading »
by Allison Schiff // January 27th, 2021 //
»
Firefox Cracks Down On Supercookies; Grindr Faces $11.7M Fine For Alleged GDPR Violation

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Supercookies Crumble The newest version of Mozilla’s browser, Firefox 85, includes protection against so called “supercookies.” What the heck are supercookies? According to Mozilla, they can be used in place of ordinary cookies to store user identifiers, but are much more difficult to delete... Continue reading »
by AdExchanger // January 27th, 2021 //
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Publishers Have A Window Of Opportunity To Change Google And Facebook

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Shaughnessy, COO at Kargo. As we come out of the fog of 2020, we must remember the five incredibly important investigations happening right now that affect the way content is... Continue reading »
by AdExchanger // January 26th, 2021 //
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Taboola Set To IPO Via SPAC; Digital Pubs Eye Their Own SPAC Exits

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. SPAC Bandwagon Content recommendation engine Taboola became the latest tech company to exist via SPAC when it announced plans to go public on Monday by merging with special purpose acquisition company ION Acquisition Corp, per Business Insider. The deal, which will value Taboola at... Continue reading »
by AdExchanger // January 26th, 2021 //
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New Leadership At FTC And FCC; Australia Wants Google And Facebook To Pay For News

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. New Crew With Biden in the White House, the Federal Trade Commissions and the Federal Communications Commission are playing the usual game of musical chairs triggered by a new administration. The Republican heads of both agencies – Ajit Pai at the FCC and Joe... Continue reading »
by AdExchanger // January 25th, 2021 //
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Brand Safety In The Post-Trump Era; Some Buyers Start To Embrace Politics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Is It Safe To Come Out? With the Trump circus leaving town, what does this mean for brand safety? Seb Joseph of Digiday wrote  about how the political divide amongst American consumers has extended to the media channels people consume. “And it’s made the... Continue reading »
by AdExchanger // January 22nd, 2021 //
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Omnicom, Home Depot Push For Misinfo Probe; Simpli.fi Buys ERP Platform For $100M

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stop The Spread Misinformation isn’t a virus – but it can spread like one. Election fraud paranoia, hate speech and online conspiracy theories were all roiling in the overheated atmosphere that contributed to the Jan. 6 siege of the US Capitol. And advertisers don’t want... Continue reading »
by AdExchanger // January 20th, 2021 //
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Viant Technology Files S-1 Ahead Of IPO

Ad software provider Viant Technology Inc. filed an S-1 on Friday with the US Securities and Exchange Commission ahead of an initial public offering as the company positions itself for future growth. The company anticipates a boom in the growing programmatic advertising market, particularly across linear TV, CTV and mobile. Viant, which was founded in... Continue reading »
by Anthony Rifilato // January 15th, 2021 //
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Snap Permanently Bans Trump's Account; IAS Acquires Amino Payments

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Oh Snap! As crazy as it might be to imagine President Trump on Snapchat (although has anything about his four years in office made sense?) Donald does indeed have an account – with about 1.9 million subscribers – but not for long. Business Insider... Continue reading »
by AdExchanger // January 15th, 2021 //
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