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»google

Vizio Nixes DSPs From Inscape; Ad-Free Programmers Missing Out

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Tunnel Vizio-n Vizio will remove many DSPs from its Inscape smart TV data service, Business Insider reports. Inscape was a popular way to retarget CTV audiences using online advertising IDs, working with DSPs such as The Trade Desk, VideoAmp, Engine Group, MediaMath and Cadent.... Continue reading »
by AdExchanger // July 30th, 2021 //
»
Google Cruises On Digital Ad Resurgence And Retail Client Gains

Alphabet reported total revenue of almost $61.9 billion in Q2 2021, a 62% year-over-year increase. The company’s Q2 profit jumped from $7 billion in 2020 to $18.5 billion this year. The eye-popping growth rate is misleading. Q2 last year was a disaster; The first time Alphabet (or Google before that) ever reported a yearly revenue... Continue reading »
by James Hercher // July 28th, 2021 //
»
Google Revises Its Privacy Sandbox Timeline; Salesforce Nixes Audience Studio DMP

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Deadlines, Give Or Take Google Chrome has updated the timeline for its Privacy Sandbox proposals, its developer test kit for identity and measurement products meant to replace the purposes served by third-party cookies. The deadlines are quarterly benchmarks, not set dates à la GDPR.... Continue reading »
by AdExchanger // July 27th, 2021 //
»
Alan Chapell
The UK’s Watchdog Has Sway Over Google’s Road Map. Here’s What Needs To Happen Next

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alan Chapell, founder of law firm Chapell & Associates. The UK’s Competition and Markets Authority (CMA) has raised significant issues with respect to the Privacy Sandbox and Google’s proposed depreciation... Continue reading »
by AdExchanger Guest Columnist // July 21st, 2021 //
»
Mario Diez headshot
5 Things Brands Should Do With The Time Google Just Gave Them

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mario Diez, CEO, Peer39.    It felt like maybe the ad industry could get through summer without any big waves, but Google’s latest adjustment to its cookie deprecation timeline has our... Continue reading »
by AdExchanger Guest Columnist // July 19th, 2021 //
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The ID Wars Have Trained Ad Buyers To Expect Deception. There’s Another Way

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Nate Woodman, founder of independent consulting firm Proof.   For anyone poring over articles in AdExchanger, the news cycle around identity attracts outsized attention and share of mind. One could be... Continue reading »
by AdExchanger Guest Columnist // July 14th, 2021 //
»
W3C Pushed To Lobby Developers; Google Slapped With A Fine

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. W3C Meets Ad Tech Drama The W3C is negotiating a tricky influx of members and attention as it becomes an increasingly important stakeholder in online advertising. That’s because browser operators like Chrome, Apple’s Safari WebKit group, Microsoft Edge and Mozilla are the W3C natives,... Continue reading »
by Tony Rifilato // July 14th, 2021 //
»
Safari iOS 15 Update Could Hamper Ad Performance; Streaming Subscribers Plateau

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind Bars The beta version of Safari available for iOS 15 users could seriously hamper online ad performance. Typically, iOS updates undercut online advertising when Apple makes it difficult (or impossible) to track users around the web or attribute campaign conversions. This Safari change... Continue reading »
by Tony Rifilato // July 12th, 2021 //
»
Another Antitrust Suit Filed; Streaming Commerce Startup Funded

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The States vs. Android Three dozen state attorneys general filed an antitrust lawsuit against Google, targeting the company’s Play Store policies and dominance in app distribution. Google has made concessions to Android developers. Earlier this year, Google cut its commission on in-app sales from... Continue reading »
by Tony Rifilato // July 9th, 2021 //
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TikTok Spurs Sales; Google's Ad-Friendly Android Gets A Boost

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. TikTok Made Me Buy It Here are some products that are flying out of stock in American stores: “A mysterious cleaning paste called The Pink Stuff, a specific pair of Aerie leggings and a different pair of Zara jeans, Isle of Paradise tanning spray,... Continue reading »
by AdExchanger // July 7th, 2021 //
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