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»google

Adswerve Looks To Recreate DoubleClick Services Strategy With Google Vets

Google’s $3 billion acquisition of the DoubleClick ad server business in 2007 was a massive home run. But today, privacy regulations and changes to digital advertising have transformed Google’s ad tech unit. Google’s original vision for DoubleClick, to combine tech with automation, is still a recipe for scale, because it minimizes hands-on service, said Clint Tasset,... Continue reading »
by James Hercher // November 19th, 2019 //
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GroupM Scraps mPlatform; Mysteries Of Google's Search Algo

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. MPlatform No More GroupM is disbanding mPlatform, the unit it launched in 2016 to centralize client access to data and technology across its agencies. Newly minted CEO Christian Juhl wants to create more consistency across the group’s four media agencies, and the mPlatform brand... Continue reading »
by AdExchanger // November 18th, 2019 //
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Industry Shrugs As Google Announces Plans To Restrict Contextual Data

Beginning in February, Google will no longer include contextual content categories – content identifiers such as “sports,” “news” or “weather” – in bid requests to ad buyers, the company said Thursday. Google cited privacy concerns as the reason for the change, since contextual categories exposed in a bid request can be appended to individual profiles,... Continue reading »
by James Hercher // November 14th, 2019 //
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Cardlytics Surges; Big Tech Invades Banking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Strong Cards Cardlytics shares jumped almost 40% on Wednesday, pushing its market cap above $1 billion. The company partners with banks to create cash-back offers – so banking app users can be served promotional deals, and the discount is credited by the bank when... Continue reading »
by AdExchanger // November 14th, 2019 //
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Microsoft Does the CDP Thing (Who Isn't?); Instagram To Test Nixing Likes

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. You Down With CDP? Microsoft is throwing its hat in the CDP ring (that ring’s getting pretty crowded) with the launch of Dynamics 365 Customer Insight, a cloud-based data and customer identity portability service. Data analysts and marketers are the obvious targets for a... Continue reading »
by AdExchanger // November 12th, 2019 //
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Google Mulls Political Ad Changes; Grocers Want CPGs To Invest In Ad Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Political Ad Firestorm Google is considering changes to its political advertising policy, according to The Wall Street Journal and Axios. The reports come as Facebook is under pressure from users, issue groups and regulators to block some (or even all) political advertising. Twitter banned... Continue reading »
by AdExchanger // November 8th, 2019 //
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Google Extends Shopping Ads To YouTube

Google is taking advantage of all the product discovery happening on YouTube. The company said on Tuesday that advertisers buying Shopping Ads can extend their campaigns so those ads show up on YouTube’s home page and search feed. Google first let marketers use its search data to inform YouTube targeting back in 2017. User behavior,... Continue reading »
by Alison Weissbrot // November 5th, 2019 //
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Where Is Google On Political Ads?; Gannett Sees Digital Gains

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hiding In Plain Sight Facebook and Twitter have opened up a very public debate about political ads, but where is Google? The internet giant was still working on its pitch to lure political ad buyers away from Facebook and onto YouTube with new tools... Continue reading »
by AdExchanger // November 5th, 2019 //
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Senators To Platforms: Hand Over The Algo; DoubleClick Vet Brad Bender Transfers To Google News

Monday’s Links: Algo Secrets A bipartisan group of senators filed the Filter Bubble Transparency Act on Thursday, a bill that would require large internet and search providers (those with more than 1 million users, at least $50 million in revenue and 500 employees) to disclose how and why users see certain personalized content, as well... Continue reading »
by James Hercher // November 4th, 2019 //
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Google To Acquire Fitbit for $2.1 Billion, And Vows Not To Use Health Data For Ads

Google is acquiring Fitbit for $2.1 billion, or $7.35 per share, the companies revealed today. With the purchase, Google gets access to a wearables business that is largely dominated by Apple Watch. Apple, for example, made $2.1 billion from wearables last quarter (a segment that includes both its watch and AirPods). Google will use Fitbit’s... Continue reading »
by Sarah Sluis // November 1st, 2019 //
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