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»google

Google Has No Plans To Postpone Killing Third-Party Cookies In Chrome

Sorry, folks. Google isn’t going to extend the deadline for the phase out of third-party cookies in Chrome. In an email sent Thursday afternoon to members of the W3C’s Improving Web Advertising Business Group, Marshall Vale, a Chrome product manager and a member of the group himself, wrote that “a discussion around adjusting timelines is... Continue reading »
by Allison Schiff // March 27th, 2020 //
»
IAB Europe’s TCF: Google Will Integrate By June 30; Framework Faces Lengthy EU Approval Process

When the second version of IAB Europe’s Transparency and Consent Framework (TCF) for GDPR compliance comes out of beta on March 31, it still won’t integrate with Google. But that’s because IAB Europe has decided to give companies until June 30 before the previous version of the TCF is deprecated and TCF 2.0 becomes the... Continue reading »
by Allison Schiff // March 27th, 2020 //
»
The Ad Industry Petitions Platforms For Payment Leniency As Cash Flow Dwindles

The ad tech industry is pressing Google, Facebook and Amazon to offer more flexible payment terms during the economic uncertainty caused by the coronavirus crisis. An industry petition on Change.org, whose author prefers to remain anonymous due to business conflicts, asks Facebook, Google and Amazon to offer more flexible payment terms during this crisis. The... Continue reading »
by James Hercher // March 27th, 2020 //
»
Coronavirus Inspires Freebies; Facebook And Google Face Billions In COVID-19 Losses

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The COVID Freebies There’s a lot of gambling going on among media and subscription-based companies trying to hedge short-term revenue losses with potential new – and hopefully loyal – users. Dish, for example, announced Thursday that it’s offering free trials for Sling TV, while... Continue reading »
by AdExchanger // March 27th, 2020 //
»
Google Tests Audience Buying In ADH, A Big Step From Analytics To Activation

Google’s Ads Data Hub (ADH) started as a pure analytics and measurement service. But Google has been testing audience activation with a beta program for the past six months, according to AdExchanger sources who are in the program. The beta program includes large brands and agencies, and is currently only open to select clients that... Continue reading »
by James Hercher // March 26th, 2020 //
»
W3C Business Group Will Petition Google To Postpone Killing Third-Party Cookies In Chrome Due To COVID-19

A business group within the World Wide Web Consortium (W3C) is planning to ask Google to delay the third-party cookie phase out in Chrome in light of the ongoing coronavirus situation. A member of the group told AdExchanger that the plan is to request that Google extend the deadline, which was tight and somewhat tentative... Continue reading »
by Allison Schiff // March 25th, 2020 //
»
Fox Corp. Buys Tubi; Big Tech Unites To Fight Coronavirus

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Latest Contender Fox Corp. didn't have its own streaming platform, so it used the sale of its stake in Roku to buy Tubi. The $440 million acquisition puts Tubi's ad-supported streaming platform in direct competition with ViacomCBS' Pluto TV, Comcast's Xumu and Sony's... Continue reading »
by AdExchanger // March 18th, 2020 //
»
Content Consumption During COVID-19; More On Brian Lesser’s Exit From AT&T

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Mobile Response People forced into quarantine, isolation or however you want to put it are boosting overall content consumption in the United States. Live television is still down year over year, from three hours and 44 minutes per day to three hours and 27... Continue reading »
by AdExchanger // March 17th, 2020 //
»
Coronavirus Dents Travel Advertising; Olympics In The Balance

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hang On St. Christopher Google’s travel advertising business (along with the travel marketing vertical in general) could be severely disrupted by the impacts of COVID-19, the disease caused by the new coronavirus. Spending on travel search ads may drop by $1 billion in Q1... Continue reading »
by AdExchanger // March 6th, 2020 //
»
Marketers Struggle To Relearn The Former DoubleClick ID

Third-party cookies are going away and Google is restricting ID sharing. What does this mean for Google’s suite of advertising IDs and the advertisers and publishers that rely on them for monetization? It’s one of the most consequential questions for the world of online advertising, but nobody has a clear answer. Google operates two different... Continue reading »
by James Hercher // March 4th, 2020 //
»
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