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»google

The multistate antitrust lawsuit against Google that dropped on Wednesday evening is so squarely focused on ad tech that the term “header bidding” shows up more than 110 times.
More Details Revealed On Project Bernanke And Jedi Blue In Newly Unsealed Google Suit

The state attorneys general-led antitrust lawsuit against Google over its advertising practices is like a picture slowly coming into focus. On Friday afternoon, an amended complaint filed last year was unsealed in a New York district court revealing even more details about Project Bernanke, a Google program to use information coming from publisher ad servers... Continue reading »
by Allison Schiff // January 14th, 2022 //
»
Newsweek CEO Dev Pragad Shares How An OKR-Based Partnership With Google Cloud Helped Transform Its Digital Publishing Business

Since Newsweek revamped its digital business in 2019, the publication grew its readership to more than 100 million unique visitors a month and increased digital ad revenue by 166%. Newsweek CEO Dev Pragad attributes this growth to the implementation of an objectives and key results (OKR) framework that completely changed how the publication approached its... Continue reading »
by Anthony Vargas // January 14th, 2022 //
»
Podcasting Wins With The Long Tail; Schrems Wins GDPR Suit Against Google Analytics

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. For Pod’s Sake Bloomberg points out that, despite the hype, there hasn’t been a hit podcast in many years. No newcomer has usurped Joe Rogan or NPR or broken through the general noise like Serial.  But is that actually so bad? Podcasting is... Continue reading »
by AdExchanger // January 14th, 2022 //
»
Podcasts Encounter Programmatic Placement Problems; Video Game Marketing Levels Up

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hard Of Hearing Podcasters are rushing to add programmatic to their bag of monetization tricks. But they’re confronting familiar issues for publishers when software decides what ads to run and where, The Verge reports. An ad for HBO’s “The Sex Lives of College... Continue reading »
by AdExchanger // January 5th, 2022 //
»
Media Trends For 2022: Consolidation, Commerce And First-Party Data

Mergers and acquisitions, the industry’s slow-motion pivot away from third-party data and the expansion of commerce-based business dominated the headlines for media and sell-side ad tech in 2021. What does the industry predict for 2022? More of the same as these trends continue to play out in the year ahead. First-party first In 2022 and... Continue reading »
by Anthony Vargas // January 3rd, 2022 //
»
Oracle And Salesforce Elude DMP Privacy Suit; SMBs Struggle On Instagram

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Double Dutch Salesforce and Oracle got a holiday gift from the Court of Amsterdam in the Netherlands last week, which dismissed a lawsuit brought against them by The Privacy Collective (TPC), a data privacy advocacy group.  TPC alleged that the companies breached the... Continue reading »
by AdExchanger // January 3rd, 2022 //
»
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021

The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped together. But their ad platform businesses have distinct dynamics, and each was affected by the trials and tribulations of 2021 in very different ways. Although Apple’s privacy changes took a knife to Facebook and a hammer to Google, for example,... Continue reading »
by James Hercher // December 29th, 2021 //
»
The Top 10 AdExchanger Stories Of 2021

The ripple effects of Google’s decisions dominated AdExchanger’s top story list in 2021. The moves of two other Big Tech platforms – Apple and Facebook (pre-Meta) – rounded out the majority of our most-trafficked coverage. Halfway through the year, Google threw the industry for a loop when it delayed its planned deprecation of third-party cookies in... Continue reading »
by Sarah Sluis // December 23rd, 2021 //
»
Who Tracks The Trackers?; The Digital Adpocalypse That Never Was

Keeping Track Third-party trackers were hosed by GDPR, right?  Perhaps not.  A University of Oxford study found that third-party trackers in Google Play and Apple iOS apps remain relatively unchanged. “The same handful of third-party tracking companies have similar prevalence and prominence,” according to the Internet Policy Review journal. The number of apps with zero... Continue reading »
by AdExchanger // December 23rd, 2021 //
»
Can Mozilla Shake Its Google Addiction?; Vox And Group Nine Aim To Make Their Move

The Last Place You Search ​​Mozilla, which reported its earnings on Monday, expects to generate more than $500M in revenue this year. That’s up from roughly $465 million last year and around the same the year before. Where’s the money coming from? Historically, Mozilla’s revenue has been very reliant on its Google search licensing deal... Continue reading »
by AdExchanger // December 14th, 2021 //
»
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