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»google

Does The Web Need More Browser Engines?; Tracking Consent Is Still Very Messy

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Under The Hood Does the web need more browser engines? The recent trend has been toward browser engine consolidation. Google helped this along by growing Chrome’s market share, but Microsoft gave up on its own web-rendering software and moved to Chromium at the end... Continue reading »
by AdExchanger // January 28th, 2020 //
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Google Adds New Restriction On App Attribution; Layoffs In Tech

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Stalling The Install  Google is changing its search-to-app install campaign measurement starting this month so that iOS installs driven by Google searches will no longer be reported by third-party attribution companies, Ronan Shields reports for Adweek. The change is a forerunner to Google’s eventual... Continue reading »
by AdExchanger // January 27th, 2020 //
»
Randall Rothenberg: The Cookie’s Death Heralds A Better Future For The Web

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Randall Rothenberg, CEO at the Interactive Advertising Bureau (IAB). Last week Google sent shock waves across the industry when it announced it would phase out third-party cookies for Google Chrome... Continue reading »
by AdExchanger // January 24th, 2020 //
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Amazon Turns Up The Volume On TV Ads; How Apple ITP Shuts Down Tracking

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Playing With Fire Amazon is “throwing a whole kitchen sink” of inventory at advertisers across Fire TV and its video ad services, according to a sales deck obtained by Digiday. Big picture: Amazon is pitching OTT audiences at scale, which advertisers desperately need. Fire... Continue reading »
by AdExchanger // January 24th, 2020 //
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After Google Finally Really Did It, A Necessary System Cleanup

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nico Neumann, assistant professor and fellow, Centre for Business Analytics at Melbourne Business School. Last week, Google announced that it would phase out third-party cookies and even provide a solution... Continue reading »
by AdExchanger // January 23rd, 2020 //
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DMPs Aren’t Dead, But They Must Continue To Evolve

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gareth Davies, co-founder at Truth{set}. Google’s announcement to deprecate the Chrome cookie within two years seals the fate of anonymous behavioral data and its underlying identifiers and technology. The move... Continue reading »
by AdExchanger // January 22nd, 2020 //
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Google GM Sissie Hsiao Is Planning For The Next ‘Jump Forward’

Google GM and VP of apps, video and display Sissie Hsiao will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Google is known for making methodical changes with long roll-out periods. But Sissie Hsiao, who became general manager and VP of Google’s advertising business across apps, video and display in... Continue reading »
by Sarah Sluis // January 21st, 2020 //
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No Ads In WhatsApp; New RTB Guidance From UK Regulator

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. WhatsAds? Facebook is giving up on its plan to introduce ads on WhatsApp. The messaging app recently shut down a team tasked with bringing ads to the platform and deleted the code from its app, The Wall Street Journal reports. Despite unveiling a prototype... Continue reading »
by AdExchanger // January 21st, 2020 //
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4 Ways The Death Of The Cookie In Chrome Could Affect Marketers

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement strategies. But Google’s proposed Privacy Sandbox solution is still too theoretical for there to... Continue reading »
by Alison Weissbrot // January 17th, 2020 //
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ANA And 4As Condemn Chrome Cookie Decision; Pelosi Lashes Out At Facebook

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Crumbs Industry trade bodies are not pleased with Google’s bombshell announcement this week that it would phase out support for third-party cookies over the next two years. In an open letter, the Association of National Advertisers (ANA) and the American Association of Advertising... Continue reading »
by AdExchanger // January 17th, 2020 //
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