AUTHOR ARCHIVE FOR:
AdExchanger
Articles By AdExchanger
-
Cable News Bundling Hits The App Store; Grindr’s Turn On The Data Sales Hot Seat
Shunned by streamers, cable news builds its own app bundles; Grindr pays $35 million to settle a UK lawsuit over selling data to advertisers; and LG TVs can be hacked to record audio.
-
Keeping AI Costs In Check; Selling Your Data To The Highest Bidder
AI needs a babysitter: Google was outbid on Spirit Airlines’ data; and AI-generated food makes for terrible ads.
-
Who's Ready For Multimedia TikTok Comments?; AI Ads For AI Shows
TikTok users can now include polls and videos in comments; vertical video app Shortical introduces AI ads; and Meta’s upcoming personal agent may cause more problems than solutions.
-
The Trouble With AI Mania; Show Me The Receipts
AI is creating new problems for advertisers; Amazon Prime’s new privacy feature irks customers; and the Trump administration sides with OpenAI in the copyright lawsuit brought forth by the NYT.
-
The FTC Isn’t Buying Amazon’s Auction Dynamics; Highlighting The Humans Behind The Ads
The FTC sues Amazon, alleging ad auction manipulation; some agencies are hyping that their ads are made by humans; and more people are paying for ad-free streaming.
-
LLMs, Meet The DSA; The Social Media Controversy Continues
ChatGPT, Reddit and Roblox are big enough to be subject to the European Union’s Digital Services Act. And: The world considers social media bans for users under 16.
-
How ChatGPT Justifies Its CPMs; Is “Chatbot Ads” Its Own Specialty?
Splashy new programmatic media sellers always seem to want an outlandish $60 CPM. And: ChatGPT doesn’t seem to have nailed down its ideal advertiser just yet.
-
Where Have All The Meta Employees Gone?; The Trade Desk Goes Agentic
Reuters wraps its series on Meta’s shrinking headcount; The Trade Desk has a new centralized AI interface; and USA Today Co. will restructure its content for bots.
-
Niche Streamers Cash In On AI Training Data Deals; Sports Leagues Play Hardball With Nielsen
This documentary streamer found new life as an AI trainer; the NFL is taking public shots at Nielsen, but is it a negotiating tactic?; and Nielsen’s new focus on 18+ audiences dings streaming viewership.
-
The Driverless Advertising Revolution; Walk A Mile In My Crocs
The potential for ads in robotaxis; Crocs is back to seeing year-over-year growth; and ad-free streaming tiers continue to grow more expensive.
-
Ad Tech Without Profit; What’s With The MaxxMaxxing?
Say hello to the Charity Action Network; marketers are maxxing like everyone else; and Discord is trying to gamify its ads.
-
RMN-Mania; Mom! Netflix And YouTube Are Fighting Again
What’s with the myriad of retail media networks?; YouTube offers creators millions to refuse deals with Netflix; and political advertisers get a free pass.
-
Thinking Outside The Chumbox; Divine Inspiration
NBC News strikes an ad reseller deal with Taboola; a new short-form video app is born; and people care more about social video than TV.
-
Demand For Dead Data; ChatGPT’s Miraculous, Disappearing Advertisers
Google’s Spirit Airlines data stockpile is feeding AI; ChatGPT’s advertiser switcheroo; and X’s rage-baiting isn’t the engagement signal advertisers are looking for.
-
Word Of Mouth Is The New Brand Gospel; All Roads Lead To Ads
Why prebiotic soda brand Poppi describes its marketing strategy as “community first.” Plus: Apple’s transformation into a Google-grade advertising machine continues apace.
-
Reddit And The Scourge Of Brand Posting; Dealing Dopamine For Data
Reddit’s readers don’t take kindly to being marketed to; What’s an online retailer without any retail?; and AI slop is affecting the news market.
-
Take It To The Street; The Fossilized Web
Investors don’t care about the open web; publishers are hemorrhaging traffic; and Facebook is full of AI bros.
-
Walmart Adds Search Keyword Exclusions; Hydration Breaks Forever
Walmart is providing negative keyword exclusion for its search advertising. Plus: As FIFA and broadcasters divvy up sports rights, there may be temptation to shift revenue models to emulate the “hydration-break” ad monetization seen in this year’s World Cup.
-
A Bon Viant; The End Of Indie Middleware
Viant is outpacing the market; Is neutrality even possible anymore?; and Time is influencing chatbots.
-
Spotify Skips The Ads; Linear Loses Out On The Upfronts
Spotify’s ad-skipping has podcasters freaking out; Steaming growth is saving the TV upfront; and OpenAI wants some SMB clients.
-
VideoAmp Slashes Headcount (Again); Roku Struts Its Streaming Stuff
VideoAmp cuts 50 jobs; Roku reports its quarterly earnings; and customer acquisition costs are rising.
-
ChatGPT Ads Are Here. Now Comes the Hard Part.
Mary Gabrielyan, Chief Strategy Officer at AI Digital, discusses what OpenAI’s move into advertising means for marketers.
-
WPP Stays Optimistic About Its Turnaround Plan; Versant Media Braves Linear Losses
WPP’s earnings were less bad than expected; Versant’s, meanwhile, weren’t great either; and Cloudflare gets into the AEO game.
-
A Retarget On Their Back; FuboTV Touts Its Tie-Up With Disney
Criteo shares dropped by 24% after reporting sluggish, down-trending Q2 earnings. And sports streaming distributor FuboTV’s earnings for last quarter are a mixed bag.
-
Barely Scraping The Surface; BMW Did What Now?
People Inc. holds the line on ad revenue as quality inventory gets harder to find in a sea of AI slop. Plus: BMW is running a first-of-its-kind campaign featuring in-car Spider-Man takeovers.
-
Ad Agency Holdcos, But Minus The Ads; Creators In Brief
Holdcos get creative with M&A; striking a balance with influencer marketing; and social influencers are given marketing titles at brands.
-
Tokenizing Tokens; In OpenAI We Trust?
Big agencies wrestle with offsetting the rising cost of token consumption. Plus: OpenAI shared policies on how brands can apply ad credit to campaigns.
-
Time Tries Monetizing Bot Traffic; The FTC Sues Hims & Hers For Sensitive Data Sharing
Serves You Right The ad industry has found a new audience to bombard with ads: AI bots. Time recently began serving ads to bots in an attempt to monetize its growing bot traffic. The ads are formatted as FAQ-style brand content and labeled as sponsored. Influencing agents may eventually become even more important than influencing […]
-
Leveling Up With Show-Level Data; Step Outside The Box
Freewheel will begin reporting show-level data; Xbox will let users stream games for free if they watch ads; and Meta and Google can develop AI ads without even a prompt.
-
The Sheep That Bit Back; Apple’s Buying The Cheap Soap
Eyewear company Blacksheep claims that Google replaced its site with a lookalike domain that led to an error page, causing the brand to lose its position in organic search.