AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising.
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Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power.
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Publisher Problems, DSP Solutions; Who’s Tagging Out?
Viant creates a direct pipeline between its DSP and media companies; Google and TTD won’t renew their TAG accreditations; and OpenAI may lower the cost of tokens.
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Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]
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A Spoonful Of Sugar; The New Bot Drawbridge
Bending Spoons bets on the old web; more publishers start blocking bot scrapers by default; and Apple introduces app bundles.
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Don’t Hate, Communicate; Trading Up And Out
Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated RFP budgets.
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YouTube Doubles Down On AI Tools; Social Media Ad Scams Take The Cup
YouTube’s remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.
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Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics
ChatGPT’s ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console
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AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media
Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media.
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Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
Amazon has third parties selling some of its ad inventory; Scope3 selling Adloox to Peer39 suggests sustainability is out; and “fabric” is the new AI-related buzzword for ad tech.
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Meta’s Customer Disservice Bots; Paying For Performance
Meta AI is opening the door for hackers; Does performance marketing work for luxury brands?; and advertisers still don’t trust their agencies much.
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The White House’s Dark Patterns; Snowflake Is Hot On Publisher AI Licensing
TrumpRX might be collecting your medical data; Snowflake is trying to get into the AI content licensing game; and travel marketers are feeling the inflation squeeze.
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Retail Wags The Dog; Data Brokers Vs. The Military
Walmart Connect is adding a second DSP partner: Yahoo DSP. Plus: It looks like location data is being used to spy on the military now.
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Sir Martin Funds A CTV Platform; Neutral On Neutrality
Olyzon raises $10 million for TV AI; Transparency now matters more than neutrality; OpenAI expands ChatGPT ads to SMBs.
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The Endless Clone Wars; DTC Might Grow Up In Court
Meta wants to own online communities; Ecommerce brands face old-school advertising scrutiny; Omnicom wants fewer ad tech middlemen.
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Google Enters The Ecommerce Wars; Big Brother Is Listening (Maybe)
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle allegations over falsely marketing an AI-powered “Active Listening” ad product.
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Is Hollywood Canning Cannes?; SpaceX’s Unimportant Ad Revenue
Hollywood shifts away from Cannes; SpaceX prepares to go public; and publishers aren’t prioritizing pageviews anymore.
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Autonomous Ad Buying Just Ain’t Ready Yet; A CMO By Any Other Name
AI can’t handle complex media plans; Retail media lands under the CMO; Airbnb flirts with ads, cautiously.
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Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself
Consumer trust in AI search is growing; “containerization” is the new ad industry buzzword; and publisher collectives fight back against AI.
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Writing Content For The Robots; Amazon’s Alarming Affiliate Adjustments
Tale of Two Webs As AI answer engines reshape how audiences discover journalism, The Economist is quietly preparing for what Josh Muncke, VP of generative AI calls “two versions of the web.” The publisher is testing stripped-down, agent readable content built for ChatGPT, Gemini and Claude, Digiday reports. “We want our marketing content to be […]
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Video Killed The Audio Star; The “No Essay” Data Ploy
Podcasts are becoming broadcasts; your kid’s college scholarship might be a data mining venture; and states are getting wise to false advertising from non-profits.
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The Keywords To The Kingdom; Can’t Afford To Pay Attention
Keywords, Kinda The tabs, they are a-changin’. As in, campaign analytics tabs and what they’re meant to show advertisers. The biggest shift has been the move from “analytics” to “insights.” “Analytics” used to mean detailed, exportable data that brands could plug into their own systems. “Insights,” by contrast, are curated summaries and useful-sounding takeaways about […]
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Netflix Gets Closer To Marketers At The Upfronts; A New CAPI Crops Up
Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; Starlink bidstream data reportedly fuels surveillance tracking.
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Never Trust A Sponsored Result; Brokering A Peace
The DOJ targets another Google Search ad scam; ICE relies on “advertising intelligence” and support from Palantir to ramp up deportations; and TikTok now lets you book vacations in its app.
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Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.
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The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion
Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid.
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InMobi Goes All In On iOS; Automation, But With Handholding
InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.
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Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.
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AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?
Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?
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POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.