AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Are Ad Networks Cool Again?; Oil Costs Are Seeping Into Grocery Aisles
Agentic media buying may cut middlemen or add more chaos; Grocers are remodeling for retail media amid rising costs; Peacock is betting on the booming microdrama trend.
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The Memeification Of Marketing; Yahoo’s $1.6 Billion Cash Infusion
Marketers must become memelords now; Yahoo has incurred the wrath of Apollo; and AppLovin is going hybrid.
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InMobi Goes All In On iOS; Automation, But With Handholding
InMobi acquires Apple ad startup MobileAction; the hallucination problem is real; and microdrama are being nonconsensually “nudified” with AI tools.
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Why Platforms Are Cutting Out Clipping; The Scourge Of Search Ad ‘Maxxing’
Clipping can be lucrative, but can – and should – it last?; AI Max raises the stakes for advertisers; and the ANA introduces a new fee to fund Aquila.
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AI Creates More Ad Tech Frenemies; Is Social Video Eating CTV’s Lunch?
Programmatic enemies make better friends in the AI era; social video projected to outgrow CTV this year; and apps are integrating into chatbots, but where are the users?
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POSSIBLE 2026: Industry Experts Dish On AI – And Other Trends To Watch
At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.
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How State Health Insurance Uses Ad Tracking; TikTok And Alcohol, Together At Last
Nineteen of America’s 20 state-run health insurance exchanges use advertising trackers from platforms. Plus: The booze brands are coming to TikTok.
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Pity The Viral Product Hits; GEO Is The New SEO (Derogatory)
Going viral isn’t great; AI search is a nightmare; and CTV is forcing everyone to get along.
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POSSIBLE 2026: AdExchanger's Hot Takes
AdExchanger Senior Editors Alyssa Boyle and Anthony Vargas share their takeaways from three days chatting about agentic AI at POSSIBLE.
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Is Amazon Ready For An Agentic Future?; The Cost Of Building AI
Amazon is optimistic about agentic commerce; the costs of AI may soon outweigh profits; and AMC Global Media thinks old shows deserve new ads.
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Agencies And Tech Providers Sitting In A Tree; Closing Time For The Open Web?
Agency picks can quietly determine a brand’s tech stack; Ad spend is shifting away from the open web; The CW is betting on partnerships, not its own platform.
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What’s Really Possible; The New Home Takeover
POSSIBLE is over the AI hype; real estate is going tech; and Snap dips its toes into branded agents.
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Is Full Transparency POSSIBLE?; Meta Makes Moves Into CTV Advertising
IAS pushes clearer streaming ad visibility; Meta eyes a plug-in CTV play; Too many creators, not enough ad dollars.
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Gotta CTV It To Believe It; TBPN’s Ad Tech Emmy Campaign
Political ads have found a place on CTV; OpenAI’s new podcast has Emmy aspirations; and the SECURE Data Act might be anything but.
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Why Not Just Read AdExchanger?; Tubi Or Not Tubi
How ad tech vendors try to market their tools as unique; Fox’s new AI-based ad platform; and AI models are getting too costly to maintain.
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Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments
AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from Cannes Lions 2026.
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Buyers Are So Over Walled Garden Overhauls; PayPal Enters The TV Measurement Fray
Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […]
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Agents Play Nice, Ad Tech Does Not; The Cool Kids Click
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
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Erstwhile Competition; What We Lose By Gamifying The News
AI search is cautiously testing competitor-targeted ads; publishers’ prediction widgets risk backlash despite engagement gains; and Trump library donations from media companies face transparency questions.
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Prompt For More Ads; Who Advertises The Advertisers?
OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech.
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The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.
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Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently
Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media marketing.
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Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’
Surprise! Platforms ignore users opting out of ad tracking; the marketing machine claims credit for Geese’s popularity; and Meta’s MAGA-friendly moderation makes an unforced error.
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When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; World Cup ad costs surge.
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OpenAI’s Big Ambitions; Tricks Of The Trade
ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again.
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Primed For Upfronts; How Much AI Is Too Much AI?
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits.
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The Price And Promo Paradox; YouTube's Interactive TV Push
Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills “link in bio,” sidelining publishers.
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No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All
Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.
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When AI Efficiency Is A Red Flag; Partners Plus Partners
Medvi caught in AI deepfake scandal; Delta SkyMiles members get 24-hour free NYT access. Source Golf launches a YouTube network.
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DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […]