AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Coca-Cola Goes From Studio To Social; More Like ‘Netpodz’
Inside Coca-Cola’s pivot from TV advertising to influencer marketing; Netflix inks another exclusive video podcast deal with iHeartMedia; and Madison & Wall predicts slow US ad spend growth in 2026.
Tagged in:- Charlemagne tha God
- Chelsea Handler
- coca-cola
- Digital Audio
- ecommerce
- generative AI ads
- iHeartMedia
- influencer marketing
- Karsten Weide
- linear TV
- Madison & Wall
- Manolo Arroyo
- My Favorite Murder
- netflix
- podcasts
- Retail Media
- social media marketing
- The Breakfast Club
- video podcasts
- W Media Research
- WPP
- youtube
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Why Meta Doesn’t Mind A Scam; Working Backwards into AI Prompts
Meta’s not beating the scam ads allegations; SEO tools are getting into AI prompts; and the telcos are at it again.
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Will Shopper Auctions Try Ad Auctions?; I Thought Instagram Wants Shopping
Auctions aren’t just for programmatic ads anymore; fashion influencers are turning to Substack; and AI-generated recaps continue to get the facts wrong.
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Disco Is So Back; Bippity Boppity Slop!
Google’s AI browser opens relevant tabs for you; Disney-owned characters are now featured on Sora; and Google’s AI Max for Search gets lackluster feedback.
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YouTube TV’s Skinny Bundle; From Substack To Adstack
YouTube TV launches new skinny TV bundles; anti-ad Substack is testing ads; Google strikes new publisher licensing deals to feed its AI.
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The Price Isn’t Always Right; AI Companies Start Raising Standards
Instacart tried dynamic pricing for groceries; AI companies aim for an open-source agentic AI standard; and Tinder digs into users’ camera rolls for data.
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Targeting The Influential; Who’s Doing The Shopping, Really?
You are not immune to shopaganda; AI responses are more limited than retailers would like; and FIFA is forcing ad-mandated water breaks.
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When News Becomes Entertainment; Check That Off The List
People want news, but not from news outlets; X’s blue checkmarks are coming home to roost; and Meta is finally paying publishers (kind of).
Tagged in: -
A Meta Success; From Paradise To Ad Placements
The metaverse hype is over; Apple Maps forays into advertising; and streamers vie for HBO Max and the WBD studio archive.
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AI Mode, Activate; The Trade Desk Bends On Agency Incentives
On Google and Meta platforms, AI search becomes the default; TTD might cut its costs; and apparently, toddlers like AI slop on YouTube.