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AdExchanger
Articles By AdExchanger
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Spotify Fully Absorbs Megaphone; Buyers Don’t Trust CTV Ad Supply
Megaphone becoming part of Spotify’s Ad Server impacts campaign setups; IAB finds 43% of buyers have little confidence in CTV ad supply quality; and Netflix’s ad-filled MLB Home Run Derby broadcast gets panned.
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Meta’s Slop Problem; What’s A Media Buyer To Do?
Meta’s AI creative products still need work; the role of humans in agentic media buying; and how Vizio TV owners can opt out of sharing data with Walmart.
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Netflix Might Go Linear-ish; One Strike And Ad Scammers Are Out (In The UK)
Netflix considers live TV channels; Ofcom tells social media to cool it with the scam ads; and Meta gets weirdly nonconsensual with its AI images.
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Intuit’s Shape-Shifting Media; OpenAI Studies Abroad
Intuit shakes up its media business; the OpenAI ads pilot continues to expand; and the MLB seems to have changed its tune on gambling.
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Two Broadcasters, One Cup; Handing Control To The Cloud
Everybody wants a bite of next year’s FIFA World Cup; Warner Bros. Discovery ventures into the Amazon; and ChatGPT has its favorite influencers just like we do.
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Bidders For Criteo; Who Needs Search Traffic, Anyway?
Criteo has two potential buyers; publishers consider blocking Google’s joint AI-scraping/search-indexing bot; and Microsoft’s billion-player gaming goal might make sense for mobile.
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B2C is the new B2B; The Reddit vs. GEO Challenge
Creator marketing is taking over the B2B space; Reddit develops AI tools to fight spam; and Comcast-owned Sky will acquire ITV’s Media & Entertainment unit.
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Careful, Merge Ahead; How Meta’s Marketers Use AI
Paramount consolidates its ad tech and product teams; Meta execs are still figuring out the role of AI; and FIFA and World Cup sponsors lean on influencers.
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OpenAI Seeks Ad Format Innovation; Monetizing The Post-Click Web
OpenAI’s hiring priorities hint at the nascent ad platform’s future direction. Plus: Cloudflare unveils tools to categorize crawlers.
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Disowned And Unoperated Media; Looting Plunder From Pro Sports
Retail media ramps up CTV partnerships to extend ecommerce audiences off-site; LaLiga’s piracy crackdown hits legit sites in Spain; and OpenAI mulls third-party ad measurement.
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The Peacock Escapes The Zoo; Right From The Wren’s Beak
Comcast separates NBCUniversal and Sky from its broadband and wireless business; Omnicom is all in on M&A; and startup Whatnot bets on livestreamed shopping.
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They Look Like Ants From Up Here; Watch Out For Confused Creators
Apple abandoned its ad network; Did Cannes Lions abandon its creators?; and CMOs decide how much to abandon creative budgets.
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The LiveRamp Exit Ramp; Hydration Break Hate Has FIFA Sweating
Since Publicis Groupe is acquiring LiveRamp, many brands will likely find themselves in the market for a new independent vendor for audience and identity data. Plus: FIFA’s controversial ad-filled hydration breaks twice per every World Cup game.
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Things Are About To Get Hollyweird; Facts And Phantasms
The Tech Revolution Will Be Televised Every business considers itself a tech company these days. Remember Allbirds sneakers pivoting to AI? In the entertainment industry, the line between tech and media is growing especially murky. Legacy entertainment studios own streaming platforms, and tech companies produce their own films and shows. Unfortunately, a showdown between Hollywood […]
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Ad-mazon Does It Again; AI-Funded PACs Dominate Midterm Ad Spend
Amazon’s Alexa gets voice-activated shopping assistant ads; AI-affiliated Super PACs are the big spenders this midterms; and P&G throws cold water on the agency “one-stop shop” model.
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All Aboard On AppsFlyer; When TV Content Looks Like Commercials
Everyone’s investing in AppsFlyer; NBCU launches Rock Studios, a creative studio for brand integrations; and Meta wants to hop on the TV bandwagon.
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Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.
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Brother, DSPlease; The Short-Lived (We Hope) Fawning AI Listicle
There’s a new type of DSP with a shiny new acronym; AI search optimization is a tricky game; and M&Ms struggle to switch to natural coloring.
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Open For Business; Maybe Television Was Really YouTube All Along
Where will OpenAI put its ads?; YouTube may or may not be considered TV; and Uber and Lyft deals really are too good to be true.
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DOJ Divided Over Paramount’s WBD Deal; M&A Is So Back
Some DOJ staffers wanted to challenge the Paramount/WBD merger on antitrust grounds; ad tech M&A is poised to pick up; and social media marketers want to normalize controversial clipping.
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Paying To Wait; Video Games Want Their Share Of Sports Ad Dollars
A new browser extension called Kickbacks serves ads during wait times while Claude Code processes a prompt. Plus: Video game publisher EA is launching a dedicated ad platform, EA Advertising.
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Nielsen’s Ill-Fitted Suits; Wearable Do The Ads Go?
TVision won a jury trial regarding its use of digital signatures to recognize audio content, which Nielsen alleged was infringement. Plus: Consumer wearable hardware businesses often grow quickly but lack staying power.
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Publisher Problems, DSP Solutions; Who’s Tagging Out?
Viant creates a direct pipeline between its DSP and media companies; Google and TTD won’t renew their TAG accreditations; and OpenAI may lower the cost of tokens.
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Marketers Embrace AI, Just Not For Media Buying; Holdco Gen Z Summer
Not On My Dime Marketers are increasingly using AI, but mostly for low-stakes tasks, not media-buying decisions. A Digiday survey of more than 100 marketers names data analysis and content creation as the most popular AI use cases. Advertisers surveyed also prefer AI for social and retail media compared to other channels. One could argue […]
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A Spoonful Of Sugar; The New Bot Drawbridge
Bending Spoons bets on the old web; more publishers start blocking bot scrapers by default; and Apple introduces app bundles.
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Don’t Hate, Communicate; Trading Up And Out
Communications leaders are reshaping the C-suite; Executive turnover continues at The Trade Desk; TikTok Shop earns dedicated RFP budgets.
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YouTube Doubles Down On AI Tools; Social Media Ad Scams Take The Cup
YouTube’s remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.
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Cheaper ChatGPT Ads, Same Black Box; Google’s New AI Search Analytics
ChatGPT’s ad partners roll out incentives; Google introduces gen AI performance reports within the Search Console
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AI SEO Has Brands Astroturfing Reddit; Outcomes Obsession Fuels Principal Media
Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media.
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Amazon Lowers Its Garden Walls; Peer39 Buys Adloox From Scope3
Amazon has third parties selling some of its ad inventory; Scope3 selling Adloox to Peer39 suggests sustainability is out; and “fabric” is the new AI-related buzzword for ad tech.