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AdExchanger
Articles By AdExchanger
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North Korean Ad Fraudsters Pwn Binance; Don’t Bother Predicting Your Ad Revenue
How a hacker cost Binance $6 billion; The NYT sees a slowdown in its (sizable) ad revenue growth; and opting out of smart TV tracking doesn’t always work.
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Google Plays Hardball With Schoolchildren; Reddit Upvotes Search Ads
All Or Nothing Schools looking to ban AI for students are realizing just how much weight Google has to throw around. It’s a story publishers and ad tech companies know well. As more K-12 schools ban AI, Google is playing ball by turning off the AI features in its products (unless school admins actively opt […]
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OpenAI May Not Be So Open For Long; Prediction Markets Bet On Endorsements
How long will OpenAI allow third-party ad serving?; celebrities keep signing on to promote prediction markets; and why ad buyers are scrutinizing their Google search budgets.
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Down To The Wire To Acquire; Meta Wants To Be TV, Too
Why now’s the time for big ad tech mergers; Meta formalizes its play for CTV ad budgets; and Jezebel’s brand safety scare.
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‘E’ For ‘Exactly The Same As Always’; Google’s Very Bad Day On Wall Street
How ad tech vendors misuse extended identifiers; Google’s search ad business worries investors; and why TelevisaUnivision plans to expand its sports portfolio.
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The Server-Side Escape Plan; A Lament For The Dead Internet
Should identity infrastructure move server-side? Plus: The “dead internet theory” hardly seems like a theory anymore.
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Scamming The AI Search Scrapers; Skydancing In The Dark
Google is messing with search results to foil AI rivals; the industry waits for Skydance’s tech stack decision; and TV car commercials go local to drive performance.
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NBCU Gets FreeWheel In The Split; Instacart Is In Stock
NBCU will be taking over FreeWheel; Instacart is for sale (and DoorDash is interested); and is your smart TV listening to you?
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Why WebKit Did It; Apple’s Car In The Ads Race
Maybe Apple’s onto something with its ID vendor blocking; Formula 1 makes for a great advertising partner; and retail media is flirting with Flock.
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OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks
OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news.
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Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue.
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Introducing The Netflix Pixel (Netflixel?); FTC Approves The Publicis-LiveRamp Deal
Netflix has a tracking pixel; the FTC signs off on Publicis acquiring LiveRamp; and Apple’s ad ID ban is no big deal next to its product plans.
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So Begins ChatGPT’s Endless Ad Iterations; YouTube Affiliates With AliExpress
ChatGPT launches its latest iteration of ads; retail giant AliExpress expands its partnership with YouTube; and people are making their smart TVs less smart.
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How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests.
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Meta’s New TOS Dubbed A Total POS; Another Nail In Search Traffic’s Coffin
Meta updates its AI and advertising policies; Is social commerce replacing SEO?; and online listings are a lot less transparent these days.
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Devising A New (Ad) Metric System; Where Did All The UTMs Go?
The fight over standardized metrics; UTM parameters no longer appear in ChatGPT results; and the ad agency that’s been spying on online users.
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Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset
Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era.
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Big Wins For Publicis; Small Wins For Privacy
Agencies are pitching AI directly to CEOS; Xandr under fire for sharing sexual orientation data sourced from Grindr; and Publicis says brands don’t need to sweat big holdcos working for their competitors.
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AdExchanger Names Lauren Wetzel Of WPP And Kristi Argyilan Of The Trade Desk As 2026 Top Women Special Recognition Award Recipients
Congratulations to Kristi Argyilan and Lauren Wetzel, who will receive AdExchanger’s highest honors at our Top Women in Media & Ad Tech gala in New York City on November 3.
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Google Is Feeding Bad Data To Rival Scrapers; YouTube (Still) Can’t Pick A Side
Google is targeting scrapers; YouTube insists it’s not trying to replace traditional TV; and publishers are wary of agentic media buying.
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Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
Substack and behiiv are looking at programmatic; AI makes metadata more important than ever; and can Skydance compete with big tech?
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Why The Silver Screen Is Golden; Amazon Is Tracking The Shape Of Your Butt
Walmart has big plans to foray into the TV ad market. Plus: Amazon knows the shape of your butt.
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AI Agents Are Coming For CTV; It’s Cheaper For Politicians To Buy National Ads Than To Target Texas
NBCU, FreeWheel, Carat and Newton Research join forces for agentic AI CTV buys; Monday Night Football gets flooded with Texas Senate ads; and justifying “preferred by cats” in pet food ads.
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Want an AI-Built MMM You Can Trust? Start With a Thesis
Can you trust an AI-built marketing mix model? M-Squared’s Madan Bharadwaj on why AI makes expert judgment matter more, not less.
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Social Media Food Marketing Collides With Reality; Horizon Global Struggles To Gain Traction
Food and beverage brands have gone off the rails with choosing trendy social marketing terms over truthfulness. Plus: Horizon Global, the joint venture between Horizon Media and Havas, is not gaining too much traction.
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Delivery Apps And Retailers Unite; How Do You Measure, Measure An Ad
Why retail partnerships are so popular; advertisers aren’t satisfied with OpenAI’s ad measurement; and how US tax dollars ended up going toward pro-Trump ads.
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Putting A Price On Publisher Value; Twitch’s New AI Is Too Safe To Handle
Inside Google’s pay-per-value pilot program. And: Twitch’s latest AI offering is new technology that can contribute to an old problem.
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Locality’s Tom Wolfe On Why Top-Down National TV Strategies Fail In Local Markets
Locality SVP Tom Wolfe explains why supply path optimization (SPO) must prioritize data fidelity, local TV fragmentation, and true value over fee-cutting.
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AppLovin Vs. Unity; Big Tech Is All About Creators
AppLovin sues Unity over data leakage; Meta’s creator business faces an uphill battle in competing with YouTube; and AI search wrongly blames Converse’s old CMO for its current ad controversy.
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The Industry's Best Honored At The 2026 AdExchanger Awards Gala
New York, NY (September 29, 2026) — Advertising and ad tech’s most innovative organizations, technologies and leaders were celebrated this week at the 2026 AdExchanger Awards Gala, held at the New York Marriott Marquis in New York City. More than 250 senior leaders from across advertising, media and ad tech gathered for what has become […]