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AdExchanger
Articles By AdExchanger
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Why Not Just Read AdExchanger?; Tubi Or Not Tubi
How ad tech vendors try to market their tools as unique; Fox’s new AI-based ad platform; and AI models are getting too costly to maintain.
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Cannes, Captured: AdExchanger and Equativ Partner to Scale the Industry’s Biggest Moments
AdExchanger and Equativ are partnering to power live content, executive conversations and multi-channel distribution from Cannes Lions 2026.
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Buyers Are So Over Walled Garden Overhauls; PayPal Enters The TV Measurement Fray
Whose Mess Is This? One unwritten rule for advertising and analytics platforms is to never make dramatic overnight changes that impact a customer’s day-to-day life. Quiet overhauls can wreak havoc in the background on identity graphs, targeting capabilities, software plugins, server setups, etcetera. But the customer UI usually exists at a safe remove, like the […]
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Agents Play Nice, Ad Tech Does Not; The Cool Kids Click
The Trade Desk is getting agentic; OpenAI pivots its ads business; and the line between SSPs and DSPs keeps on blurring.
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Erstwhile Competition; What We Lose By Gamifying The News
AI search is cautiously testing competitor-targeted ads; publishers’ prediction widgets risk backlash despite engagement gains; and Trump library donations from media companies face transparency questions.
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Prompt For More Ads; Who Advertises The Advertisers?
OpenAI’s push into advertising exposes a familiar economic tension. Plus: Social mixers teach people how to protect their data from Big Tech.
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The OpenAI Pixel Has Landed; Amazon’s Credit Card Ban Triggers An Ad Boycott
OpenAI has its own tracking pixel; Amazon sellers are boycotting the platform; and DirecTV hops on the CAPI bandwagon.
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Rewards App Faces Data Broker Accusations; Apple Loves Advertising, Apparently
Reward Apps faces data broker allegations; Apple bolsters its advertising business; Comments are all the rage in social media marketing.
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Cookies, Whether You Want Them Or Not; Feeding The ‘Industry Plants’
Surprise! Platforms ignore users opting out of ad tracking; the marketing machine claims credit for Geese’s popularity; and Meta’s MAGA-friendly moderation makes an unforced error.
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When Last Touch Is By Ear; Drip Pricing, Named For The Torture Method
In-store audio ads grow, but attribution and headphones raise doubts; Hidden fees persist as drip pricing draws scrutiny; World Cup ad costs surge.
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OpenAI’s Big Ambitions; Tricks Of The Trade
ChatGPT’s ads manager leaves something to be desired; beware booking vacations via search ad; and YouTube is jacking up its premium prices again.
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Primed For Upfronts; How Much AI Is Too Much AI?
Measurement and performance are expected to dominate convos at upfronts; Tubi doubles down on AI; and Meta takes down ads encouraging anti-Meta lawsuits.
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The Price And Promo Paradox; YouTube's Interactive TV Push
Pepsi cut ads, raised prices, and now must reverse both; YouTube is bringing interactivity to TV content; Instagram kills “link in bio,” sidelining publishers.
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No Ads? Check Back In Two Weeks; I/Os Will Outlive Us All
Could Epic’s rough patch mean ads in Fortnite?; TV’s shot to end the reign of direct insertion orders; and publishers learn how to game AI search summaries.
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When AI Efficiency Is A Red Flag; Partners Plus Partners
Medvi caught in AI deepfake scandal; Delta SkyMiles members get 24-hour free NYT access. Source Golf launches a YouTube network.
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DSP-ite The Trade Desk Backlash, Buyers Aren’t Budging; Publicis Goes Full-Court in Sports
DSPlease Brand marketers and agency buyers are skeptical of DSPs’ transparency claims. After Publicis announced last month that it’s no longer recommending The Trade Desk to its clients, other DSPs saw an opportunity to strike. Since then, other DSPs (Viant being “the most aggressive,” according to one media buyer) have been reaching out to TTD […]
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Johnny On The Spotify; DOJ Closes The Book On A Rental Ads Scam
Spotify expands its ad offerings; the case on a fraudulent real estate campaign draws to a close; and browsers must provide GPC opt-outs starting next year.
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Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads
Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.
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Duplicative Data Doesn’t Pay; Investors Soften On Software
The Trade Desk overhauls ID partner payments; investors downplay their software holdings; and Kalshi’s “we don’t do death markets” campaign may be backfiring.
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She’s So Anthro-popular; Junked Food
Anthropic shades OpenAI in Superbowl ad; UK gets stricter on ads about fatty and/or salty products on TV; The Washington Post debuts creator-led content vertical.
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The 2026 NewFronts Experience: Performance TV, Creators and Pause Ads
Now that we have not one but two reporters covering the CTV advertising space, we thought we’d try something different and share the roundup newsletter this week!
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Back To The Original Unity; OpenAI’s Ads Pilot Earns Its Wings
Unity is selling Supersonic; OpenAI is expanding its ads pilot; and the NFL is facing antitrust exemptions.
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Yahoo Says Its AI Isn’t Bad For Publishers; Movie Clippers Go Viral For Ad Bucks
Yahoo is not like other companies promoting AI buzz; Elite “clippers” turn longform content into short, shareable clips; The Army prepares to reset ad business.
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The ‘C’ In CTV Is For Cart; Held To Account
Samsung teases a shoppable TV integration with Amazon; hackers target AI search users for marketing account takeovers; and new research shows young news audiences are “social-first.”
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Google’s Antitrust Teflon; Apple Goes For Map Ads
Judge tosses Helena World Chronicle case against Google; Apple will introduce ads to Maps; EU broadcasters push DMA “gatekeeper” label for Big Tech in CTV.
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The New Data Buyer In Town; The Old Agency Buyer Of AI
The FBI wants your data; Agency-owned AI platforms may not be long for this world; and how much data is too much, anyway?
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AdExchanger and The Women in Programmatic Network Renew Partnership for 2026 Events to Elevate Women’s Voices in Ad Tech
New York, NY — Friday, March 20, 2026 — AdExchanger has renewed its partnership with the US chapter of The Women in Programmatic Network (TWIPN) for 2026, expanding collaboration across its flagship industry gatherings and reinforcing a shared commitment to elevating more diverse voices across the programmatic advertising ecosystem. The partnership will span Programmatic AI, […]
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The JavaScript Overload; Whatever, AI Will Handle It
One web page now needs as much memory to run as an entire operating system did 30 years ago; not even advertisers understand the industry’s acronyms; and prediction markets want to sponsor individual journalists.
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To Buy Or Build Your Bot; No Horizon On The Horizon
Marketers debate whether to build or buy their tools; Meta is shutting down the VR version of Horizon Worlds; and influencer marketing strives for authenticity.
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The Memo Heard Round The World; The Limits Of Unlimited ChatGPT
Publicis recommends some clients ditch The Trade Desk; ChatGPT reconsiders its “unlimited” enterprise subscription; and how NYC’s Washington Square Park became an influencer hub.