AUTHOR ARCHIVE FOR:
AdExchanger
Articles By Staff
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Isn’t It Gross; API, A Pain In …
Omnicom revamps its revenue reporting; Amazon will now charge for access to its Selling Partner API; and brands seek sponsorship deals with all sorts of social creators.
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A Kick In The Back Over Kickbacks; The New Jolta Media
A former exec sues WPP over an alleged retaliatory firing; Jolt acquires Volta Media from Shell; and AI defamation litigation is on the rise.
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Braving The Elements; How Will The Agents Be Paid?
Lesser-known browser Brave comes out of the woodwork; agentic chatbots require new ad practices; and private equity can endanger both brands and publishers.
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The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers.
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Hold On, Holdcos; Rags To Riches
Dentsu is for sale; Associated Press is scraping its own archives; and AI is infiltrating newsrooms.
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The Meta Fraud Tithe; AI Is Out-Negotiating SaaS
Meta is profiting from fraudulent ads; LLMs are taking advantage of SaaS pricing policies; and agencies aren’t going under… yet.
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Netflix Ditches MAUs; Streaming Into Trouble
Netflix announces a new way to measure viewership; streaming and smart TV companies face data collection investigations; and Polymarket ads incentivized losing bets.
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LiveRamp Donates A Protocol; Time For A Spot Check
LiveRamp’s gift could make IAB Tech Lab’s AI consent model workable; Spotify hypes video podcast growth and nabs a bigger ad margin; and Coke launches another AI holiday ad campaign.
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OPINION: Daily News RoundupReady, Set, ’Bo; Kimberly-Clark And Johnson & Johnson
Fubo had a good quarter; Kenvue is having a bad time; and the holiday season has started earlier than ever this year.
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Waah Waah Call The Ad-bulance; Meta’s Customer Disservice
The Trade Desk is going after Amazon; Facebook creators are going after Meta; and everybody’s going after Warner Bros. Discovery.
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Wire And Plastic Products Gets Back To Basics; MeTube TV
WPP aims to turn around faster; YouTube TV tips the carriage deal market; and Roblox takes its time on video ads.
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Tylenol’s Marketing Team Feels the Pain; When Product Placement Becomes Slop
Tylenol maker Kenvue navigates pushing back against the Trump administration’s claims; viewers of Nobody Wants This are tired of product placement; and US Census data might become less privacy-safe.
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Never Mind About The Whole TID Thing; Live Sports Still Wins On Universal Reach
Prebid changes its mind on universal TIDs; streaming media takes advantage of live events; and short-form video clips are (still) all the rage.
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Condé At A Crossroads; The Cloud Wars Heat Up
Condé Nast doesn’t think advertising will save it; AWS strikes a blow against Google’s cloud service; and Paramount+ is going to have to pivot.
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Its Ads Or Innovation; And For OpenAI, It’ll Be Ads
Procter & Gamble is spending less on ads; OpenAI is spending more on ads; and guess which side of the scale Mondelez is falling on?
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The DIY Agency; YouTube’s Dynamic Change
WPP puts AI tools in the hands of brands; YouTube’s dynamic sponsored segments could redefine creator monetization; and Hollywood is getting into “microdramas.”
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Sour Scrapes; (Anti)-trust The Process
Reddit sues four companies for scraping and selling (and buying) its data; Unity Software’s new zero-fee product is good news for mobile developers; and brands aren’t thrilled by TikTok shop’s latest updates.
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Why Don’t Marketers Demand Better?; Attack of the Job-Killing Robots
Wouldn’t it be great to enact standards rather than talk about them?; Amazon wants to go fully automated; and revenue doesn’t seem to drop like search traffic does.
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The Things We Carry; Tick Tock, We’re Waiting
Apparently, we’re in for a hardware revolution; advertisers don’t know what to expect from the US’s new version of TikTok; and live sports should take better advantage of ad opportunities.
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Robbing Retail To Pay AI; Word From The Council
Walmart’s AI shopping deal with ChatGPT might ding its retail media biz; the MRC shares updates on which platforms won and lost accreditation; and kids’ sports streaming is becoming a real media channel.
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Scrapers Gonna Scrape; No More Fast-Forwarding The Ads, DVR Friends
Cloudflare restricts how bots can scrape content; TiVo’s customer base stays loyal, even as TiVo leaves the DVR business; and Nestlé announces a stark reduction in headcount.
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Supply In Demand; Like Pigs In Slop
SSPs are looking pretty ripe for acquisition; agencies want real man-on-the-street content from actual human men; and AI slop is taking over the internet.
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Agencies Swear The Tariff Recession Isn’t A Thing; Netflix Licenses Spotify Video Podcasts, Ads Included
Publicis celebrates as its growth aligns with the IAB’s downgraded ad spend projection; Spotify and Netflix partner to chase YouTube’s video podcast biz; and how investor cash keeps health data safe from advertisers.
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Subtracting The Pluses; From Frenemies To Good Old Enemies
Apple TV is losing its plus; Agentic AI is ruining the ad tech equilibrium; and Google insists that search is still solid.
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The Collusion Boogeyman; Can Performance AI Resist Rage Bait?
American publishers are hamstrung by antitrust law; should marketers lean into ragebait?; and Pexplexity is hitting pause on its ads business.
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Mind The CTV Data Gap; TTD Tries Sponsored Listings
The Viant-Tubi integration offers new data insights; advertisers can buy sponsored product ads on Gopuff, thanks to TTD; and publishers continue to face traffic woes.
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Who Knows A Platform Best?; Praying For A Fair Auction
Ask advertisers, not Meta, how best to use Meta’s ad platform; holdcos and big brands are pressuring Big Tech to self-regulate; and how data-driven animal husbandry is impacting marketing.
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Judge Brinkema Has Had Enough Ad Tech, Thanks; The DSP Shop
Judge Leonie Brinkema is ready to be done with the DOJ v. Google saga; Amazon DSP comes out on top; and Mozilla brings programmatic ads to to the Firefox browser.
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Everyone Knows How To Speak Money; Getting Over ‘Imbotster’ Syndrome
Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too. Duolingo now speaks the language of ad sales; marketers worry about writing like bots; and Microsoft is getting in on ad-supported platforms, too.
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Can Programmatic Be Fixed? Yieldmo's Mike Yavonditte Thinks So
Yieldmo’s Mike Yavonditte joins Inside the Stack podcast to unpack the misalignments between DSPs, agencies, and buyers.