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»Programmatic in-housing

The Big Story: Is It Safe To Come Out Now?

Did you hear the one about Microsoft maybe buying TikTok? No, really, there’s a potential deal in the works. Amid ongoing drama over TikTok’s Chinese ownership and threats from the Trump administration of a ban on the app in the United States, the technology company most associated with office software could become the owner of... Continue reading »
by Allison Schiff // August 6th, 2020 //
»
No Longer The Exception: 69% Of Brands In-House Programmatic

In-housing programmatic has gone from a nascent trend to the norm as brands seek more control over their first-party data. Sixty-nine percent of brands have either partially or completely moved programmatic buying of display, video and/or CTV in house, according to a 2020 survey conducted by the IAB and Accenture Interactive across the US, European... Continue reading »
by Sarah Sluis // August 3rd, 2020 //
»
 

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