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» Allison Schiff

Allison Schiff
Managing Editor

Allison Schiff is a managing editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Articles by Allison

Comic: Please opt-in to our pseudonymous identifier. Excellent value exchange!
Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?

Even the experts at companies whose future depends on explaining the value exchange of personalized advertising to consumers struggle to make a convincing argument. “It’s amazing that an industry that creates messaging to sell things to people has done such a poor job communicating this very basic value exchange,” said Ana Milicevic, principal and co-founder… Continue reading »
by Allison Schiff // May 19th, 2022 //
»
The Post-IDFA Era Ain’t Bad, With IronSource CRO Omer Kaplan

When Google announced the Android Privacy Sandbox in February – and subtly heralded the coming end of the Google ad ID – Google gave developers loads of lead time to prepare. Google is putting out proposals over the course of this year with a beta release scheduled for sometime in Q4. Makes sense. Advertising is Google’s… Continue reading »
by Allison Schiff // May 17th, 2022 //
»
SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels

Chasing ad performance is a never-ending process. “There’s no chill in the performance world,” said John Sheldon, CMO of SmileDirectClub, a DTC startup and recently public company that sells customized transparent teeth aligners as an alternative to braces. “You’re always … trying to push your business,” Sheldon said, “because if you can find more efficiency,… Continue reading »
by Allison Schiff // May 13th, 2022 //
»
AppLovin Plans To Restructure Its Apps Business And Focus On Software

AppLovin is looking at software as its main cash cow. Going forward, the company plans to prioritize its software platform and focus less on its apps business. During its Q1 earnings call on Wednesday, AppLovin told investors it expects revenue from its software business, which includes AppDiscovery (a marketing platform), MAX (in-app bidding software) and… Continue reading »
by Allison Schiff // May 12th, 2022 //
»
Google Is Working On A Product To Give Users More Control Over The Ads They See (On Google Only)

Google is launching a new preference center so people can more easily manage their privacy settings, opt out of personalized advertising and specify whether they want to see fewer (or more, ha) ads on a given topic. It’s a bit like AdChoices for Google-only properties, but prettier and with more bells and whistles, including the… Continue reading »
by Allison Schiff // May 11th, 2022 //
»
The ROI Of Doing Good, With Good-Loop CEO Amy Williams

The fact that online advertising has a carbon footprint is starting to take hold in the public consciousness. GroupM, Publicis and PHD, for example, have all signed a pledge to achieve net zero carbon costs in their advertising supply paths by 2030, and ad tech startups are cropping up and releasing products to help track… Continue reading »
by Allison Schiff // May 10th, 2022 //
»
Criteo’s Q1: Testing Into Cookieless, Knuckling Down On Commerce

Criteo is preparing for the end of third-party cookies. That’s what you do. But third-party cookies aren’t dead yet. “Our ability to attract and retain customers for our clients does not have to rely on third-party operating system signals,” Criteo CEO Megan Clarken told investors earlier this week during the company’s first-quarter earnings call. “However,”… Continue reading »
by Allison Schiff // May 6th, 2022 //
»
Spenser Skates, CEO & co-founder, Amplitude
Amplitude’s CEO: ‘The Product Itself Has Become The Distribution Channel’

Amplitude wasted no time trying to poach customers after Google announced plans to shut down Universal Analytics (UA) and force an upgrade to Google Analytics 4 (GA4) this summer. The product analytics company, which was founded in 2014, spun up an email campaign last month to woo ticked-off GA customers to its platform. “If you’re… Continue reading »
by Allison Schiff // May 6th, 2022 //
»
No Mention Of Musk At Twitter’s NewFronts Amid ‘Premium Content’ Pitch

If you were at the Twitter NewFronts presentation on Wednesday evening in New York City and played a drinking game that required you to take a sip every time a Twitter executive said “Elon” or “Musk” … then you would have been stone-cold sober by the end of it. JP Maheu, Twitter’s long-time VP of… Continue reading »
by Allison Schiff // May 5th, 2022 //
»
Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers.
Missives From Meta’s First NewFronts, Where Signal Loss Wasn’t On The Agenda But Lurked In The Background

Meta made its NewFronts debut in New York City on Tuesday with the expected fanfare of an evening designed to woo advertisers. (The event took place on the top floor of the Fotografiska Museum on Park Avenue South, which happens to be located in the same building that Anna Delvey, the con artist immortalized in… Continue reading »
by Allison Schiff // May 4th, 2022 //
»
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