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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Twitter Unveils Its Political Ad Ban Policy – With Scant Details On Enforcement

Jack Dorsey was clearly enjoying himself when we tweeted at the end of October about Twitter’s plan to ban political advertising on the platform. But Twitter released its guidelines on Friday for what that will mean in practice, and although Twitter’s policy, which is set to go into effect on Nov. 22, does what it... Continue reading »
by Allison Schiff // November 15th, 2019 //
»
Facebook Has Fewer Brand Safety Controls For News Feed Ads – On Purpose

There’s a reason Facebook doesn’t provide granular brand safety controls for news feed – it doesn’t think they’re necessary. “We don’t believe ad adjacency matters in certain environments … and we designed the platform with that in mind,” said Erik Geisler, Facebook’s director of North American agency partnerships, speaking Thursday at 614 Group’s Brand Safety Summit... Continue reading »
by Allison Schiff // November 15th, 2019 //
»
Adobe’s CDP Is Generally Available – Add It To The Pile

You can’t swing a cat these days without hitting a customer data platform. On Thursday, Adobe made the CDP capabilities within Adobe Experience Platform generally available after a roughly five-month beta period. Earlier this week, Microsoft got vocal about its new CDP offering, and Salesforce, whose CDP is still in beta, has multiple CDP-related sessions... Continue reading »
by Allison Schiff // November 14th, 2019 //
»
EMarketer: TV Ad Spend Had Its Last Year Of Growth In 2018

Snip, snip, whoosh. Hear that? It’s the sound of cords being cut followed by an inexorable decline in TV ad spending. The share of TV ad spend in the United States is set to drop below 30% of total ad spending for the first time this year, according to eMarketer research released on Wednesday. By... Continue reading »
by Allison Schiff // November 13th, 2019 //
»
Microsoft Is Going To Pretend CCPA Is The Privacy Law Of The Land – Because There Isn’t One

Microsoft is planning to apply the California Consumer Privacy Act (CCPA) across the entirety of its business and customer base in the United States. Why? Because Congress can’t get its act together (literally). In a blog post on Monday, Microsoft decried the fact that there’s been no serious movement to draft bipartisan federal privacy legislation.... Continue reading »
by Allison Schiff // November 11th, 2019 //
»
Facebook’s Tips For Success: Focus On The Creative, Let The Machines Do The Work

Facebook seems to exist within two alternate realities: The one in which it’s battered almost daily by a relentlessly negative news cycle, and the one in which advertisers, particularly performance marketers, never seem to put away their checkbooks. That second reality could be under threat. Facebook has been sounding the warning on privacy-related “ad targeting... Continue reading »
by Allison Schiff // November 11th, 2019 //
»
CCPA Compliance Tips: Map Your Data, Do Your Due Diligence And Try To Stay ‘Below The Radar’

The bad news: Lawyers and chief privacy officers think it’s “impossible” to fully comply with certain aspects of the California Consumer Privacy Act (CCPA). The good news: Everyone’s pretty much in the same boat, and the California attorney general’s office (probably) isn’t looking to put companies that do their due diligence out of business, said... Continue reading »
by Allison Schiff // November 8th, 2019 //
»
Disney Beats Earnings Estimates On The Cusp Of Streaming Launch

Disney posted solid results Thursday for its fiscal fourth quarter with $19.04 billion in quarterly revenue, beating expectations of $19.1 billion. The company also announced that Hulu is now the official streaming home for FX Network content. But the company’s earnings call would have been a lot more interesting if it took place five days... Continue reading »
by Allison Schiff // November 7th, 2019 //
»
Samba Lays Off 15-20% Of Staff, Reorgs To Focus Solely On Data And Audience Products

San Francisco-based TV and video analytics company Samba TV cut a large portion of its workforce on Wednesday. Sources tell AdExchanger that the layoffs represent somewhere between 15% and 20% of the company, although more toward the lower end of that range. Samba confirmed the layoffs but declined to share how many people or what... Continue reading »
by Allison Schiff // November 7th, 2019 //
»
Democrats Propose Federal Privacy Legislation That’s Tougher Than CCPA

Two California House Democrats are taking a stab at federal privacy legislation with a bill that, if passed, would be more exacting than the California Consumer Protection Act (CCPA). The Online Privacy Act of 2019 (HR 4978) was introduced on Tuesday by Democratic Reps. Anna Eshoo and Zoe Lofgren of California, who both represent parts... Continue reading »
by Allison Schiff // November 6th, 2019 //
»
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