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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Pierre Chappaz, founder & executive chairman, Teads
Cookieless Is Top Of Mind As Teads Bides Its Time Before Another Run At An IPO

Teads might not have its stock ticker yet – the company decided to postpone a planned IPO this summer – but there are lots of other items on the immediate agenda, says Pierre Chappaz, the company’s founder and executive chairman. The programmatic video platform, which is best known for originating the outstream ad unit, has its eye... Continue reading »
by Allison Schiff // September 24th, 2021 //
»
Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve.
The Opera Browser’s $80 Million Ad Business Is Adding A Self-Serve Option

Opera Ads, the online ad platform launched by Norwegian browser maker Opera in 2019, is serving up some self-serve. On Wednesday, Opera launched Opera Ad Manager, a self-serve ad platform to buy inventory on Opera News (not to be confused with a publication of the same name about the actual opera) that doesn’t use third-party... Continue reading »
by Allison Schiff // September 23rd, 2021 //
»
Going Big On Media With Stagwell CEO Mark Penn

Now that the drama has died down around the merger process between The Stagwell Group and MDC Partners – the two finally became one in August – Stagwell, as the new entity is being called, has its eye on cracking into media. The Stagwell Media Network was born in August as the combination of eight agencies in... Continue reading »
by Allison Schiff // September 21st, 2021 //
»
Gap’s CMO: “Content Has To Evolve As You Move Through The Funnel”

You know you’ve won the lottery as a brand when you go viral on TikTok (for a good reason). Last year, it was Ocean Spray, and this year it’s Gap, whose vintage logo sweatshirts – the brown one, in particular – made a comeback on TikTok as an unexpected fashion trend of 2021. Gap capitalized on... Continue reading »
by Allison Schiff // September 20th, 2021 //
»
The New Yahoo With Chief Business Officer Iván Markman

As of September 1, Verizon Media is now officially … Yahoo. Was that on anyone’s 2021 bingo card? Guess everything old is new again – with a twist. This week on AdExchanger Talks, we catch up with Iván Markman, who joined Verizon Media in early 2019 as chief business officer and now fills the same role... Continue reading »
by Allison Schiff // September 17th, 2021 //
»
Facebook is testing and introducing a batch of new tools help businesses personalize the experiences they offer on Facebook.
Facebook Intros Products To Get Personal Without Personalized Ads

Facebook said on Thursday that it’s testing and introducing a batch of new products and tools that aim to help businesses personalize the experiences they offer on Facebook without resorting to targeted advertising. The products also make it easier for businesses to manage their day-to-day interactions with customers across Instagram, WhatsApp, Messenger and the big... Continue reading »
by Allison Schiff // September 16th, 2021 //
»
IOS 15 Is Coming Out On Sept. 20, With The Paint Barely Dry On ATT

Apple will release iOS 15 – which comes with a bunch of new privacy features – on Monday, September 20. News of the release date dropped on Tuesday without much fanfare, the same day as Apple’s virtual event, where company executives fawned over the new Apple Plus TV lineup and extolled the virtues of the iPhone... Continue reading »
by Allison Schiff // September 15th, 2021 //
»
For App Publishers, There’s A Hidden Opportunity Cost To Gunning For The Highest CPMs

Unified auctions yield better results for app publishers than waterfall-based mediation … right? In theory. But developers aren’t making as much money as they could from in-app auctions despite the promise of increased average revenue per daily user. In-app auctions generate better CPMs for publishers because advertisers can compete for impressions in real time …... Continue reading »
by Allison Schiff // September 14th, 2021 //
»
TransUnion Acquires Neustar In $3.1 Billion Deal With An Eye On Identity

TransUnion has agreed to plunk down $3.1 billion in cash to acquire identity resolution provider Neustar from private equity firm Golden Gate Capital. Neustar was taken private and acquired by a group of investors led by Golden Gate in late 2016 in a deal valued at $2.9 billion – which would make Neustar’s sale to TransUnion,... Continue reading »
by Allison Schiff // September 13th, 2021 //
»
Olay Launches Campaign To Elevate Diverse Female Coders And Fight Algorithmic Bias

The prevalence of algorithmic bias is more lamentable than it is surprising considering the dearth of diversity in the computer science field specifically and in STEM professions more broadly. “The impact of algorithms is something that’s hiding in plain sight, but many of us are only just becoming aware of the effect it has on... Continue reading »
by Allison Schiff // September 13th, 2021 //
»
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