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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Allison Schiff, senior editor, AdExchanger
Why Platform Changes Are A Bigger Deal Than GDPR

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today's column is written by Allison Schiff, senior editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. The ad industry is facing a pair of interrelated existential threats: government regulation and... Continue reading »
by Allison Schiff // September 21st, 2020 //
»
What Trump’s TikTok Ban Could Mean For Advertisers

The TikTok saga continues. The New York Times reports that Chinese-owned TikTok and WeChat will be removed from all United States app stores (all two of them) starting Sunday, Sept. 20, as per an executive order from the Trump administration issued Friday morning. Read the full executive order from the Commerce Department. The order will... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
Nathan Levin, CEO and founder of Mobile UA Ltd
Post-IDFA Advice For Pubs: Work Directly With Your Advertisers

Eliminating arbitrage will become even more important after Apple implements its IDFA changes. Realistically, anywhere from 30% to 80% of a publisher’s traffic is being arbitraged, said Nathan Levin, CEO and founder of Mobile UA Ltd., a one-man consultancy he founded in 2018 to help developers navigate the mobile ecosystem’s complexities and tripwires. His clients... Continue reading »
by Allison Schiff // September 18th, 2020 //
»
Here’s a breakdown of different scenarios that could play out as the Justice Department pursues antitrust charges against Google.
The DOJ’s Antitrust Case Against Google: What To Expect When You’re Expecting

Although the Department of Justice never comments publicly on pending litigation, leaks from sources in-the-know suggest an antitrust case against Google could come as soon as the end of this month. But there are many different ways this could go down. It’s been roughly one year since the DOJ began its investigation. Here’s a breakdown... Continue reading »
by Allison Schiff // September 17th, 2020 //
»
Jennifer Stamm, head of marketing for Haystack News
Haystack Helps Local News Stations Go Wide With – And Monetize – Their Content

Local news consumption went through the roof during the height of the pandemic. Haystack News, an ad-supported video-on-demand platform for news content, experienced that surge in demand firsthand. The streaming service, which offers customized news packages aggregated across local, national and international sources with an emphasis on local, added roughly 3 million new users in... Continue reading »
by Allison Schiff // September 17th, 2020 //
»
Lawmakers Skewer Google On Margins And Market Dominance During Senate Antitrust Hearing

Google got grilled. The questions from lawmakers were more pointed – and en pointe – than ever at a hearing hosted by the Senate antitrust subcommittee Tuesday looking into Google’s dominance in the online advertising space. They discussed the intricacies of Google’s tech stack and the functioning of the ad tech ecosystem at large with... Continue reading »
by Allison Schiff // September 16th, 2020 //
»
Digital advertising continues to be a bulwark during the pandemic.
Magna: Digital Ad Spend Resilient In 2020 Despite Turmoil

Digital advertising continues to be a bulwark during the pandemic. Although overall media owner ad revenue in the United States decreased by 7.2% during the first half of the year, digital ad sales grew by 5.7%, according to an updated forecast released by Magna on Wednesday. Magna expects ad budgets to stabilize and recover in... Continue reading »
by Allison Schiff // September 16th, 2020 //
»
Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple?
IAB Tech Lab’s Project Rearc Chugs Along On Open Standards, But The Browser Makers Are Wildcards

Teamwork makes the dream work at the IAB Tech Lab’s Project Rearc. But where are Google and Apple? Sixteen ad tech companies and agencies pledged their support for Rearc on Tuesday, including GroupM, GumGum, Index Exchange, LiveRamp, MediaMath, Neustar, OpenX, Oracle Data Cloud, The Trade Desk and Xandr. The purpose of Project Rearc, which the... Continue reading »
by Allison Schiff // September 15th, 2020 //
»
Centro CEO Shawn Riegsecker On Why The Ad Industry Needs To Check Itself Before It Wrecks Itself

The pandemic has turned Centro CEO and founder Shawn Riegsecker into a slipper-wearing night owl. When Slack and email goes quiet, Shawn gets busy, staying up until the wee hours. Working from home can do that to you. “There are too many pings throughout the day, too much mental confusion,” he says. “When everybody shuts... Continue reading »
by Allison Schiff // September 15th, 2020 //
»
How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior.
IBM’s Watson Advertising Broadens Its Weather Targeting With Nielsen Sales Data

How do you target people without third-party cookies or device IDs? One way is to use the weather correlated with aggregated online and offline shopping behavior. IBM Watson Advertising released a tool on Monday that expands its weather targeting capabilities by using artificial intelligence to analyze the relationship between weather data from The Weather Company,... Continue reading »
by Allison Schiff // September 14th, 2020 //
»
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