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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

California AG Submits CCPA Regs For Approval With Less Than A Month To Go Before Enforcement

The world is on lockdown (and fire), but the march toward enforcement of the California Consumer Privacy Act (CCPA) is proceeding apace. On Monday, the California attorney general’s office submitted the final proposed implementation regulations for the CCPA to the California Office of Administrative Law (OAL). There appear to be no major changes made between... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
This Is What The DOJ Is Thinking As It Preps Its Antitrust Case Against Google

Department of Justice lawyers have interviewed numerous buy- and sell-side companies since kicking off an antitrust probe of Google’s business practices roughly a year ago. “They know their shit now,” said one ad tech executive who’s had multiple calls and exchanged a flurry of emails with DOJ attorneys since October. “The early calls were about... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
ActionIQ: ‘Marketing Clouds Thrive On Noise In The CDP Space’

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity and Segment. COVID-19 threw a wrench into best-laid marketing plans. But marketers are learning to adapt, said Tasso Argyros, CEO and co-founder of customer data platform ActionIQ. “All of our clients have been forced to rethink their... Continue reading »
by Allison Schiff // June 2nd, 2020 //
»
SMBs Rely On Social Media During COVID-19 – Just Not The Paid Ads

Small businesses are under immense pressure during lockdown. “Holy cow, it’s tough,” said Sara Brook, CEO and founder of Dessert Gallery, a bake shop in Houston with 47 employees that’s still churning out cakes, cookies and pies for curbside pickup and delivery. “This is a scary time on every level, both personally and professionally,” said... Continue reading »
by Allison Schiff // June 1st, 2020 //
»
Facebook CPMs Are Shooting Back Up

What goes down must go up. Now that the economy is slowly beginning to reopen, Facebook CPMs have bounced back and then some after dropping precipitously in March due to the pandemic. When COVID-19 hit, CPMs on Facebook dipped by as much as 50% in some cases, according to eMarketer. CPMs on social platforms were... Continue reading »
by Allison Schiff // May 29th, 2020 //
»
The Big Story: Game Of Media Agencies

Not a news flash: Media agencies are under immense pressure. That was true long before the pandemic. But agencies have also made big investments in data and technology over the last few years that are starting to bear fruit. This week on The Big Story, special guest Jay Pattisall, a principal analyst at Forrester, calls... Continue reading »
by Allison Schiff // May 28th, 2020 //
»
Game Developer Veraxen Plays Around With Data-Driven Ad Creative

Creative optimization is one of the most effective tactics that mobile growth marketers can use to boost performance. But it’s also a pain in the butt. User acquisition managers must test an enormous amount of creative assets by size, color, copy and placement type before they find those that really work for specific pockets of... Continue reading »
by Allison Schiff // May 28th, 2020 //
»
Facebook Keeps Touting The First Amendment To Justify Its Content Policies

Facebook won’t ever solve its content moderation problems to the satisfaction of all. Not because it’s incapable of doing so, but because free speech is the hottest of hot buttons. People want Facebook to police itself – and they don’t want Facebook acting as a censor. It’s an awkward dynamic that was on display at... Continue reading »
by Allison Schiff // May 27th, 2020 //
»
Social Distancing – And Meditating – With Friends: Polar CEO Kunal Gupta

“Visualize where you are. It may be a city or a neighborhood … the building … the home … the floor … the room.” In honor of Mental Health Month, we did something a little different in this episode. The second half is a guided meditation session led by Kunal Gupta who, in addition to... Continue reading »
by Allison Schiff // May 22nd, 2020 //
»
Skullcandy: ‘We’ve Become A Wildly Metrics-Driven Company’

Direct-to-consumer sales at Skullcandy are up more than 100% year over year. That doesn’t mean the audio, headphone and earbud company isn’t feeling the effect of the coronavirus situation like most everyone else. “Of course we are, “ said CMO Jessica Klodnicki. But the uptick validates Skullcandy’s long-term strategy to diversify its sales channels. It... Continue reading »
by Allison Schiff // May 22nd, 2020 //
»
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