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» Allison Schiff

Allison Schiff
Managing Editor

Allison Schiff is a managing editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

S4’s Media.Monks Buys Salesforce Specialist Maverick Digital And Doubles Down On Services

Media.Monks, S4 Capital’s content, data and media arm, is going big on Salesforce. On Wednesday, Media.Monks merged with Maverick Digital, a 50-person Salesforce consulting and implementation firm with a presence in North America and India. The deal price was not disclosed. Maverick Digital, whose clients include UFC Gym, Mercy Health and the Chicago Blackhawks hockey... Continue reading »
by Allison Schiff // December 1st, 2021 //
»
No More Half Measures in TV Measurement, With VideoAmp CEO Ross McCray

When VideoAmp CEO and Founder Ross McCray first started reaching out to investors around seven years ago about his new company, they were less than impressed. “People hated the space,” McCray says on this week’s episode of AdExchanger Talks. “I would go and pitch our solution about the future and you’d have VCs saying …... Continue reading »
by Allison Schiff // November 30th, 2021 //
»
Google Commits To More Oversight Of Its Privacy Sandbox By The UK’s Competition Watchdog

Roast turkey wasn’t the only thing to gorge on this Thanksgiving weekend. On Friday, the Competition and Markets Authority (CMA), the UK’s top antitrust regulator, published a 125-page document outlining the next phase of its ongoing antitrust investigation into Google’s Privacy Sandbox. (You can read the whole shebang here.) The document contains an updated set... Continue reading »
by Allison Schiff // November 29th, 2021 //
»
The Pandemic Ushered In An Era Of Hybrid Work – And Hybrid Shopping

Many of the shopping behaviors that developed over the past couple of years due to COVID-19 have solidified and appear here to stay. The majority of consumers (56%) say they plan to shop primarily or exclusively online this holiday season, and more than three-quarters say they’ll use in-store pickup services this year as much or... Continue reading »
by Allison Schiff // November 24th, 2021 //
»
Allison Schiff, managing editor, AdExchanger
First-Party Vs. Third: It’s Not So Black-And-White

"Data-Driven Thinking" is written by members of the media community and contains fresh ideas on the digital revolution in media. Today's column is written by Allison Schiff, managing editor at AdExchanger. It's part of a series of perspectives from AdExchanger's editorial team. Everyone knows the difference between first-party data and third-party data, right? First-party data... Continue reading »
by Allison Schiff // November 23rd, 2021 //
»
Searching For Privacy Online With Mozilla’s CMO, Lindsey Shepard

Although privacy and online advertising are often framed as mortal enemies – or at least mutually exclusive – it doesn’t have to be the case, says Lindsey Shepard, CMO of Mozilla, maker of the Firefox browser. “The advertising ecosystem online is fundamentally broken right now – I believe that,” says Shepard (although, you can call her “Shep”).... Continue reading »
by Allison Schiff // November 22nd, 2021 //
»
Ocean Spray Is Getting More Juice Out Of Attribution With RCT Testing

Ocean Spray is using a version of the vigorous measurement approach that the Food and Drug Administration uses to test medicines and vaccines, including the COVID-19 vaccine. The method, called randomized control trial (RCT) measurement, isn’t a new concept. (Fun fact: Apparently, the first randomized control trial took place in Nuremberg, Germany in 1835, as... Continue reading »
by Allison Schiff // November 19th, 2021 //
»
Programmatic is a journey – and most advertisers need a copilot.
Meet Up & To The Right, The Newest Programmatic Consultancy

Programmatic is a journey – and most advertisers need a copilot. But the advice they get is often too narrowly focused on tactics, like programmatic ad buying and supply-path optimization (SPO), rather than on auction dynamics across all biddable media, said Rob Norman, former chief digital officer at GroupM and a strategic advisor to Up &... Continue reading »
by Allison Schiff // November 18th, 2021 //
»
Emiliano Saccone, CEO, Cocina
Commerce, Content And First-Party Data Are A Tasty Combo For Latin Food Publisher Cocina

When former Fox executive Emiliano Saccone first launched Latin food and lifestyle site Cocina in 2017, audience development took precedence over monetization. “We had to do two things at the start that were not easy to do simultaneously,” said Saccone. He co-founded Cocina with celebrity chef Aarón Sánchez, who now serves as its creative director... Continue reading »
by Allison Schiff // November 17th, 2021 //
»
Snap Rolls Out Multi-Format Delivery Of Ad Creatives – With AR Coming In Q2 2022

Snap is bringing more machine learning into the media buying process on its platform. Although the release is not directly related to signal loss due to Apple's AppTrackingTransparency framework, the move should help attract performance advertisers to the app. On Tuesday, Snap said advertisers can now buy multiple ad format types within a single ad... Continue reading »
by Allison Schiff // November 16th, 2021 //
»
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