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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Apple’s Policy Is Clear: Email Is Not Gonna Take The Place Of IDFA

The ad industry is partially pinning its hopes on email as legacy identifiers get knocked off one by one. But hashed IDs, including emails and phone numbers, collected elsewhere cannot be used as a replacement for app tracking on iOS 14. That’s true whether or not the hashed identifiers were collected with consent. In its... Continue reading »
by Allison Schiff // October 23rd, 2020 //
»
With third-party cookies on the brink of extinction, publishers can tap into first-party identity as a way to reestablish their value in the market.
5 Takeaways From The Final Day Of Programmatic IO Digital

And that’s a wrap. Thanks to everyone who attended AdExchanger’s Programmatic IO digital conference this month. Over six days in October, more than 45 speakers took to the virtual stage (ahem, their sofas and kitchen tables) to drop knowledge bombs, including deep dives on the future of identity in addressable advertising. Here’s your rundown. Focus... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
Ryan Griffin, SVP of revenue, Flipboard
Curated Video Is A Key Component Of Flipboard’s Growth Strategy

"On TV & Video" is a column written by the sell side of the digital media community.  After this exclusive first look for subscribers, the story by AdExchanger’s Allison Schiff will be published in full on AdExchanger.com later today. Incorporating video more deeply into Flipboard is “a natural extension” of its role as a content... Continue reading »
by Allison Schiff // October 22nd, 2020 //
»
Cohorts “is where the future is headed, at some level, in terms of targeting,” says Chetna Bindra, Google’s senior product manager for user trust, privacy and transparency.
Google Releases Results From Early Tests Of Cohort-Based Advertising

For the past couple of months, Google has been actively testing its Privacy Sandbox proposal for interest-based cohorts, and the preliminary results are in. The proposal, dubbed FLoC – aka, “federated learning of cohorts” – calls for using on-device machine learning to group people based on their common browsing behavior as an alternative to third-party... Continue reading »
by Allison Schiff // October 21st, 2020 //
»
Tubular Labs released an audience ratings product to help publishers validate their digital video audiences using a standardized metric across social media.
Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube

#TFW you know tons of people are engaging with your video content on social media, but you have no way to measure deduplicated reach and minutes watched per unique viewer across platforms. On Tuesday, social video analytics platform Tubular Labs released an audience ratings product that helps publishers validate their digital video audiences using a... Continue reading »
by Allison Schiff // October 21st, 2020 //
»
Forget About Ad Tech, The DOJ's Antitrust Lawsuit Against Google Zeroes In On Search

Do a word search of the Justice Department’s antitrust lawsuit against Google, filed on Tuesday, and you won’t find … a single reference to DoubleClick, YouTube or DV360. As expected, the focus of the DOJ’s long-awaited filing, the result of an investigation that began well over a year ago, is squarely on Google’s alleged (gotta... Continue reading »
by Allison Schiff // October 20th, 2020 //
»
Jeremy Tillman, president & head of product and marketing, Ghostery
Ghostery And Google: When Your Destiny Depends On Another Platform’s Whims

As an anti-tracking company and the creator of a privacy extension for the web, you’d think Ghostery would be all about the elimination of third-party cookies. But Jeremy Tillman, president of Ghostery, is wary of Google’s motivation for phasing out third-party tracking in Chrome. “You have to think about the second-order effects of these types... Continue reading »
by Allison Schiff // October 20th, 2020 //
»
Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. Goodbye waterfalls.
Facebook Accelerates Plans To Go Bidding Only For Audience Network Due To Coming IDFA Changes

Starting in Q2 2021, bidding will be the only way to buy ads in iOS apps through Facebook’s Audience Network. At that point, waterfall-based buying will no longer be supported. Facebook says the goal had always been to become a bidding-only demand source ever since in-app bidding first launched in Audience Network in 2017. But... Continue reading »
by Allison Schiff // October 16th, 2020 //
»
After a disappointing debut in June, Google released an updated version of its sellers.json file that now includes 1.2 million publishers.
Google Grows Its Sellers.json File To 1.2 Million Publishers

After a disappointing debut in June, Google released an updated version of its sellers.json file Thursday afternoon. Sellers.json is a mechanism developed by the IAB Tech Lab that buyers can use to verify which exchanges and SSPs are authorized to sell a publisher’s inventory. Google’s expanded file now includes information for 1.2 million publishers, and... Continue reading »
by Allison Schiff // October 16th, 2020 //
»
Innovid, Jivox, Clinch And Flashtalking Sit Atop Forrester’s 2020 Creative Ad Tech Wave

Creative ad tech is maturing beyond DCO. Dynamic creative optimization is only one of many challenges facing brands in the quest to serve relevant, efficient and optimized creative, said Joanna O’Connell, a VP and principal analyst at Forrester. And that’s why creative ad tech providers that go beyond the basics were crowned the leaders of... Continue reading »
by Allison Schiff // October 15th, 2020 //
»
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