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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Papa John’s On The Facebook Boycott, Product Launches During A Pandemic – And Why Digital OOH Can Still Work Right Now

What do people do when they’re mostly stuck at home? They stream, they game and they eat pizza. Papa John’s saw double-digit growth in June, with sales up 24% year over year in North America and 5% internationally amid the ongoing pandemic. In order to deliver that growth, Papa John’s had to, you know, literally... Continue reading »
by Allison Schiff // July 2nd, 2020 //
»
Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen.
TEGNA And Alphonso Court Advertisers With The Promise Of Local TV Measurement

Measurement is a major selling point for local TV advertisers as the economy starts to (sort of) reopen. Scale, however, has historically been a problem, and there hasn’t been enough data for broadcasters such as TEGNA to properly track user journeys to completion. On Wednesday, Alphonso, TEGNA’s long-time attribution and TV data partner, added TV... Continue reading »
by Allison Schiff // July 1st, 2020 //
»
Fayez Mohamood, Bluecore’s CEO and co-founder
Bluecore On Why CDPs Are ‘More Of A Capability Than A Stand-alone Category’

This is the seventh in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ and Lytics. Bluecore doesn’t identify as a customer data platform – but a lot of people see it as one. And that’s the category’s conundrum in a nutshell: Buyers are still trying to figure out... Continue reading »
by Allison Schiff // July 1st, 2020 //
»
California Consumer Privacy Act
Get Up To Speed: CCPA Enforcement Starts On July 1

Folks, enforcement of the California Consumer Protection Act (CCPA) is here. Starting July 1, despite protestations from the business and advertising communities, the California attorney general can start investigating complaints, bringing actions, poking into privacy policies and issuing fines. Lobbying to postpone enforcement until Jan. 1, 2021, in light of the ongoing pandemic, was brushed... Continue reading »
by Allison Schiff // July 1st, 2020 //
»
People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy.
Gaming Is The Gift That Keeps On Growing, Even As People Spend Less Time At Home

The increase in time spent with games during the pandemic wasn’t an aberration. People are still gaming, even with the onset of nicer weather and the fitful reopening of the economy. French game studio Gameloft saw a significant uptick in new players throughout March and April, which continued steadily into May with the arrival of... Continue reading »
by Allison Schiff // June 30th, 2020 //
»
Anthony Katsur, SVP of digital strategy and corporate development at Nexstar Digital
Nexstar: Advertisers Must Think Local As The Economy Reopens

In the immortal words of former House speaker Tip O’Neill: “All politics is local.” And the same can be said for reopening the US economy as states and counties across the country attempt to ease their COVID-19 restrictions. As the largest local broadcast television group in the United States, Nexstar Media Group heavily relies on... Continue reading »
by Allison Schiff // June 30th, 2020 //
»
Facebook Tightens Its Policies On Hate Speech In Ads As More Brands Join The Boycott

More big names are joining the Facebook ad boycott, including Unilever, Verizon and Honda, and Mark Zuckerberg is doing damage control. On Friday, Zuck went live on his Facebook page to outline how Facebook is preparing for the 2020 presidential election, cracking down on voter suppression and trying to regulate hate speech on its platform.... Continue reading »
by Allison Schiff // June 26th, 2020 //
»
Chalice is a new marketing and data science consultancy.
Introducing Chalice, A Startup For Brands Fed Up With Google And Facebook

Programmatic agency veteran Adam Heimlich has a new venture whose goal is to be a thorn in the side of the mega ad platforms. Chalice is a new marketing and data science consultancy that helps brands create custom algorithms to use with their demand-side platforms, rather than relying on the one-size-fits-all AI provided by Google... Continue reading »
by Allison Schiff // June 26th, 2020 //
»
Will People Actually Opt In To IDFA Tracking?

Apple didn’t kill its ad ID this week, which some see as a cause for cautious optimism. But others view Apple’s move to require an opt-in to use its IDFA as the harbinger of, well, a coming apocalypse for mobile ad tech. Limit Ad Tracking (LAT) is now essentially Apple’s default position on app tracking.... Continue reading »
by Allison Schiff // June 25th, 2020 //
»
Google Is Doubling Down On Deep Linking

Google bolstered its deep linking offering on Wednesday by enabling from YouTube ads, Hotel ads, Gmail ads and ads in Discovery, which is the main section of the Google app. Previously, it had only been available in search, display and Shopping ads. The line between apps and the mobile web has been blurring for years,... Continue reading »
by Allison Schiff // June 24th, 2020 //
»
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