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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Mondelez Isn’t Afraid To Get Its Hands Dirty On The Road To Clean Data

There was a time in the recent past when anytime Jon Halvorson, Mondelez’s global VP of consumer experience, wanted access to his brand’s own first-party data, the request would trigger a prolonged, nearly farcical chain of events. First, Halvorson would have to email his Google rep. Then his Google rep would email Mondelez’s agency. Then... Continue reading »
by Allison Schiff // June 28th, 2021 //
»
Former MoviePass CEO Stacy Spikes On Why It’s Time To Create A Currency For The Attention Economy

If there’s one thing that Stacy Spikes, co-founder and former CEO of MoviePass, learned from his experience at the ill-fated movie ticket subscription service, it’s to trust his gut. “If something doesn’t feel right, don’t do it,” said Spikes. He exited MoviePass in 2017 when Helios & Matheson Analytics, a publicly traded information services company,... Continue reading »
by Allison Schiff // June 28th, 2021 //
»
Yaron Galai, CEO, chairman and co-founder of Outbrain
Outbrain’s CEO On Its IPO, Ad Quality And Why He Brushes Off The ‘Chumbox’ Label

It’s been a whirlwind year of acquisitions, near mergers, SPACs and pre-IPO filings for companies in the content recommendation space. In September 2020, the proposed mega merger between Outbrain and Taboola fell apart. In January, Taboola announced plans to go public via a special purpose acquisition company. Three months later, Outbrain filed confidential S-1 paperwork... Continue reading »
by Allison Schiff // June 23rd, 2021 //
»
EU Opens Google Antitrust Probe – Including YouTube’s Barring Of Third-Party DSPs

Another shoe has dropped. On Tuesday, the European Commission, which is the main executive body of the EU, opened a formal investigation into whether Google unfairly advantages its own ad tech services. The Commission, which was rumored late last week to be on the verge of launching an official probe, will focus on display advertising,... Continue reading »
by Allison Schiff // June 22nd, 2021 //
»
Heads Up, Publishers: Google Is Overhauling Its Channel Partner Program On Sept. 30

Google’s AdX is a primary demand source for many small- and mid-size publishers. But the way they access that demand is about to change as Google gears up to revamp the partner program that smaller ad sellers use to access AdX. Pubs need a direct integration with Google in order to tap into AdX. Because... Continue reading »
by Allison Schiff // June 21st, 2021 //
»
Antitrust Regulators Are Turning Up The Heat On Big Tech. Here’s Your Cheat Sheet

From Ohio to DC and from London to Paris, regulators and consumer privacy advocates are sharpening their pencils and their knives. If you don’t have time to keep track of all the actions underway, the biggest takeaway is not to expect a quiet summer. Regulators are increasingly convinced that scaled data collection can harm competition.... Continue reading »
by Allison Schiff // June 18th, 2021 //
»
Jesse Judelman, SVP of sales for the Americas at Vevo
Vevo’s CTV Business Is Singing As Video Consumption Moves To The TV Screen

Music video hosting service Vevo has graduated from the smartphone to the living room. At the start of the pandemic, just 4% of its business came from connected TV. Today, nearly 50% of Vevo’s business comes courtesy of CTV, mainly through numerous distribution partnerships with the likes of Samsung, Pluto TV, Roku, Apple TV, Amazon... Continue reading »
by Allison Schiff // June 17th, 2021 //
»
SXM Media Tests Transcription Tech To Help Advertisers Scale Podcast Buys

Podcast discovery can be as challenging for advertisers as it is for consumers. “It’s a mass reach vehicle, but the targeting and anti-targeting that advertisers can do in podcasts has been very manual in nature,” said Claire Fanning, VP of ad innovation strategy at SXM Media, the newly launched unified sales team that combines Pandora,... Continue reading »
by Allison Schiff // June 16th, 2021 //
»
Your Quick And Dirty Guide To IP Address Targeting After Apple’s Declaration Of War

IP addresses – internet protocol, for the uninitiated ­– have been used as a mechanism for location targeting and cross-device measurement almost since the day digital advertising was born. But it’s always been a dicey proposition from a privacy perspective – and now the writing’s on the wall with Apple’s plans to remove IP addresses from... Continue reading »
by Allison Schiff // June 15th, 2021 //
»
Vungle Is Acquiring Influencer Platform JetFuel To Reach Those ‘Gen Z Eyeballs’

Vungle reached into its bag of Blackstone cash on Tuesday and announced its intent to acquire programmatic influencer marketing platform JetFuel – its fourth acquisition in less than a year. Jeremy Bondy, Vungle’s CEO, declined to share a purchase price, but did say that it’s the largest deal the company has done so far. Vungle, which... Continue reading »
by Allison Schiff // June 15th, 2021 //
»
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