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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Old Meets New As Univision Brings Dynamic Product Placements To Telenovelas

Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s... Continue reading »
by Allison Schiff // January 16th, 2020 //
»
Grindr’s Data Is Sensitive, But Its Data-Sharing Practices Are The Norm In The App World

Grindr and a handful of other dating apps are getting publicly pummeled for sharing personal user data, including location data and sexual preferences, with third-party companies. But Grindr, OKCupid, Tinder and others are not alone. The practice is pervasive among every type of app. A report released Tuesday by the Norwegian Consumer Council, an Oslo-based... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
X-Mode Acquires Location Data Assets From UK-Based Location Sciences

While certain companies, like LiveRamp, run away from location data – others are running to embrace it. On Wednesday, location data company X-Mode acquired the publisher book of business and raw location data assets of Location Sciences, a UK-based third-party location data verification company that helps marketers detect location-related data quality issues in their campaigns.... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
What’s In Google’s Privacy Sandbox? Nothing, For Now

Google plans to phase out third-party cookies by 2022. What will replace them? The answer lies in Google’s Privacy Sandbox, a proposed set of web standards designed to protect privacy while still giving advertisers the ability to target and measure campaigns. In other words, the standards are web browser APIs that will eventually serve as... Continue reading »
by Allison Schiff // January 15th, 2020 //
»
State Legislatures Are Back In Session, So Expect New Privacy Bills. Next Up: Washington State

All eyes are on the California Consumer Privacy Act (CCPA), which went into effect on Jan. 1. But get ready for new privacy bills across the country as state legislatures come back into session throughout January and early February. On Monday, the first day of Washington state’s 2020 legislative session, state House Rep. Norma Smith,... Continue reading »
by Allison Schiff // January 14th, 2020 //
»
Martin Sorrell: The Big Idea Isn’t Enough

If there’s one thing that gets Martin Sorrell’s goat, it’s the accusation that he doesn’t care about creativity. “People say I’m a bean counter or an accountant, and I don’t mind that, they’re just having a dig,” said Sorrell, executive chairman of S4 Capital, the digital-focused holding company upstart he founded on his exit from... Continue reading »
by Allison Schiff // January 13th, 2020 //
»
LiveRamp Hires Jay Prasad To Realize TV Ambitions

Taking in the sprawl of CES in Las Vegas, one thing is clear: “There’s a ton of focus on streaming – it’s front and center,” according to Jay Prasad. The same can be said of Prasad’s new employer. Prasad joined LiveRamp in January after five years as chief strategy and business officer at video tech startup... Continue reading »
by Allison Schiff // January 10th, 2020 //
»
The Rationale Behind S4 Capital’s Acquisition Of Digital Agency Circus Marketing

S4 Capital, Martin Sorrell’s scrappy new holding company, acquired Mexico City-based multicultural digital content agency, Circus Marketing, on Wednesday – its 11th deal in just over a year. Here’s why: an expanded footprint, more capacity in existing markets and data, data, data. “It’s a smart deal that makes sense for their strategy,” said Jay Pattisall, a... Continue reading »
by Allison Schiff // January 9th, 2020 //
»
Attention Capital’s Lisa Gersh: ‘What’s A Great Brand? You Know It When You See It’

Attention Capital executive partner Lisa Gersh will speak at AdExchanger’s upcoming Industry Preview conference in New York on Jan. 28-29, 2020. Lisa Gersh knows a good brand investment when she sees one. Before joining new media venture group Attention Capital as an executive partner over the summer, Gersh spent most of her career in key... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
LUMA: Ad Tech M&A Was Up Across The Board In 2019

Ad tech had a stellar 2019. You heard that right. The year started slow for ad tech M&A, but merger activity gained steam and the fourth quarter was one of the most active in recent memory, according to a Q4 market report released Tuesday from investment bank LUMA Partners. The number of scaled deals worth... Continue reading »
by Allison Schiff // January 8th, 2020 //
»
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