• PROGRAMMATIC I/O Las Vegas//
  • Newsletter Sign-up
  • Log in
AdExchanger Homepage
  • Log in
  • Topics
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events & Awards
    • Programmatic I/O Las Vegas
    • Programmatic I/O New York
    • Industry Preview
    • AdExchanger Awards
    • Power Players
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • About Us
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • News
    • AdExplainer
    • Advertisers
    • Publishers
    • Platforms
    • Mobile
    • Data
    • Commerce
    • TV and Video
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
    • Contributor Guidelines
  • Events
    • PROGRAMMATIC I/O LV
    • PROGRAMMATIC I/O NY
    • Programmatic Power Players
    • AdExchanger Awards
    • Industry Preview
    • All Events
  • Podcasts
    • AdExchanger Talks
    • The Big Story
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»

» Allison Schiff

Allison Schiff
Managing Editor

Allison Schiff is a managing editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Articles by Allison

The Symbiosis Of Ads And Subs, With The NYT’s Lisa Howard

When it comes to digital advertising, less is more – but there’s no reason to hide. Don’t apologize for having to monetize, says Lisa Howard, global head of advertising and marketing solutions at The New York Times, on this week’s episode of AdExchanger Talks. The goal at the Times, she says, is to create the most… Continue reading »
by Allison Schiff // April 5th, 2022 //
»
Mark Walker, CEO & co-founder, Direct Digital Holdings
Newly Public Company Direct Digital Holdings On Why Smaller Pubs Also Need Some Programmatic Love

Before co-founding ad tech and mar tech holding group Direct Digital Holdings in 2018, Mark Walker was chief operating officer at Ebony Media. His experience on the sell side was formative. A big part of Walker’s job was to help Ebony with its digital transformation and transition front print to digital, including programmatic monetization. Walker… Continue reading »
by Allison Schiff // April 1st, 2022 //
»
Antitrust Regulators Around The World Are More Than Ready To Rein In Big Tech

People may like to say data is the new oil, but digital platforms have no business being regulated like old-school oil companies. Lawmakers and enforcement authorities on both sides of the aisle and across the globe agree it’s time to rewrite the rules that regulate competition for a new internet age. “Distinct features of digital… Continue reading »
by Allison Schiff // March 31st, 2022 //
»
How Smart Ring DTC Brand Oura Proved TV Can Be A Healthy Part Of Its Marketing Mix

DTC ecommerce is booming – but measurement challenges are looming. Or, rather, they’re already here, said Ron Jacobson, CEO and founder of Rockerbox, a marketing attribution startup that helps mainly direct-to-consumer brands measure the performance of their marketing campaigns and test into new channels. “There’s a lot happening that’s making it harder to measure,” Jacobson said.… Continue reading »
by Allison Schiff // March 30th, 2022 //
»
Living In A Multicurrency World, With NBCU’s Kelly Abcarian

“Gone are the days of three networks, one screen, one ad and one way to count,” says Kelly Abcarian, EVP of measurement and impact at NBCUniversal, on this week’s episode. “One way to count” is a thinly veiled reference to Nielsen, long the TV ad industry’s primary currency provider – and also Abcarian’s former employer. Abcarian… Continue reading »
by Allison Schiff // March 29th, 2022 //
»
Alvin Bowles, VP of business ecosystem partnerships, Meta
Meta’s Alvin Bowles: ‘Personalization And Privacy Don’t Have To Be At Odds’

Alvin Bowles is a facilitator. As Meta’s VP of business ecosystem partnerships, it’s his responsibility to oversee everything from how Meta’s own academic research informs business development to striking partnership deals with monetization and even metaverse-related partners. The best way to think of his team, Bowles said, is as “a single entry point” for businesses,… Continue reading »
by Allison Schiff // March 25th, 2022 //
»
Google’s Encrypted Signals Program Just Entered Open Beta, And Here’s What You Need To Know About It

If you haven’t had lunch yet, don’t worry, because here’s a healthy serving of acronym soup. Earlier this month, ESP, not to be confused with PPIDs, entered open beta in GAM, so feel free to rev up your UID2s. In English: Google is moving forward with its solution, called encrypted signals from publishers (ESP), that… Continue reading »
by Allison Schiff // March 23rd, 2022 //
»
Meta Is Consolidating Its ML-Powered Ad Offerings Into One Portfolio

Meta is bringing all of its automated ad products together under a single roof. Meta Advantage, which is what Meta is calling its new suite, may sound like a health plan but is really a home for Meta’s existing automated tools, including lookalike expansion, automated app ads and automatic placements, as well as the future… Continue reading »
by Allison Schiff // March 22nd, 2022 //
»
Analyzing App Trends, With Apptopia CEO Jonathan Kay

Given the ubiquity of apps, mobile behavior has become synonymous with consumer behavior. App download and usage trend data can tell a very human story. Take the war in Ukraine. In February, for example, during the early days of the Russian invasion, app store intelligence platform Apptopia found a marked uptick in the number of… Continue reading »
by Allison Schiff // March 22nd, 2022 //
»
Customer retention is a beautiful thing.
How E.l.f. Turns First-Time Buyers Into Brand Loyalists

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f. “We’re not just trying to reach our current customers,” Chopra said. “We’re looking to build long-term relationships with new ones.” E.l.f.’s main mechanism to draw people in… Continue reading »
by Allison Schiff // March 18th, 2022 //
»
See more articles
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • SmileDirectClub CMO On Dealing With Signal Loss And Testing New Channels
  • Content, Commercials And Commerce: The Future Of Ads On Netflix
  • Can Engine Oil Be Sexy? BP Castrol Blends Long-Form Video With An Influencer To Find Out
  • Streaming Was The Star Of This Year’s Upfronts
  • Will Ad Tech Ever Persuade People The ‘Value Exchange’ Is Worth It?
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2022 Access Intelligence, LLC - All Rights Reserved