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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

Antitrust expert and FTC nominee Lina Khan embodied the phrase “speak softly and carry a big stick
FTC Nominee And Big Tech Foe Lina Khan Is One Step Closer To Becoming A Commissioner
by Allison Schiff // April 21st, 2021 //
»
ID Graph Provider Infutor Joins The Club With Support Unified ID 2.0

Step right up, Infutor. On Wednesday, the identity management and ID resolution provider announced that it’s joining Unified ID 2.0, the open source industry initiative that was initially kicked off by The Trade Desk to create an email-based alternative to third-party cookies once they go kaput. UID 2.0 entered beta in March. Infutor’s plan is... Continue reading »
by Allison Schiff // April 21st, 2021 //
»
Buried in the very last sentence at the bottom of a press release about AirTags, Apple finally and offhandedlty shared that iOS 14.5 comes out next week.
IOS 14.5 – And ATT Enforcement – Is Finally Coming Next Week

UPDATE: 6:15 p.m. ET And so speaketh Apple. Sort of. In a brief blog post published on Tuesday, Apple appears to finally share a specific date for AppTrackingTransparency enforcement: April 26. In the post, Apple notes that its ATT framework will be required for all apps beginning with the upcoming public release of iOS 14.5,... Continue reading »
by Allison Schiff // April 20th, 2021 //
»
Ad Bacon's Audience Kitchen helps advertisers identify a wider selection of Facebook audiences that don’t surface when searching via Facebook’s own UI.
Ad Bacon Has A Tool To Help Buyers Find ‘Hidden' Audience On Facebook And Instagram

Some media buyers report feeling a niggling sense of FOMO when they try to use Facebook Ads Manager to target their ads on Facebook and Instagram. “Everyone I talk to has the sense that they’re missing out on something, that something feels … hidden,” said Ty Martin, a former iCrossing search and digital media executive... Continue reading »
by Allison Schiff // April 20th, 2021 //
»
Apple Could Start Enforcing ATT To Coincide With Its Hardware Event This Week

Rumors are flying that Apple will finally (finally!) rip off the IDFA band-aid and release iOS 14.5 in tandem with its “Spring Loaded” product event scheduled for tomorrow (Tuesday). Always buttoned up, Apple didn’t announce an agenda, of course. The consensus is that the event will be mainly a showcase for flashy new hardware, like... Continue reading »
by Allison Schiff // April 19th, 2021 //
»
IHeartMedia’s Black Information Network Is Monetizing The Old-School Way: Sponsorships

The idea for a radio network specifically geared toward the Black community had been floating around at iHeartMedia for several years. 2020 made its need apparent. When the pandemic took hold early last year, communities of color were disproportionately impacted by COVID-19 in terms of infection, hospitalization and mortality rates. Black-owned businesses were hit especially... Continue reading »
by Allison Schiff // April 16th, 2021 //
»
It’s IPO Day For AppLovin, And CEO Adam Foroughi Explains Why First-Party Data Helped The Company Get There

AppLovin is hoping to get some lovin’ from a white hot public market that’s been rewarding technology stocks with massive valuations. The company announced its IPO on Thursday, offering 22.5 million shares at $80 a pop. Trading will begin on the Nasdaq under the ticker APP. (Update: Shares opened at $70, below the target, and... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains.
Google To Release Brand Safety Blocklists That Update Themselves Automatically

Google is adding a new tool to its suite of advertiser controls that aims to make it easier for ad buyers to dynamically block sites and domains that don’t meet their brand safety standards. These dynamic exclusion lists, announced on Thursday, will be available to all Google Ads users “within the coming weeks,” which is... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar.
Dollar Tree Launches Its Retail Media Network (We May Have Just Hit Peak Retail Media Network)

The CPMs better be $1. On Thursday, Dollar Tree became the latest retailer to launch its own retail media network for its subsidiary, Family Dollar. The network, called Chesapeake Media Group, (Dollar Tree’s headquarters are located in Chesapeake, Virginia) joins the ranks of Walgreens, Walmart, CVS Pharmacy, Target/Roundel, Kroger, Best Buy and The Home Depot,... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
Artsy’s CMO On The Art – And Data Science – Of Looking Beyond The Top Of The Funnel

The pandemic accelerated the shift to ecommerce for everything from groceries, exercise equipment, furniture – and art. Artsy, an online marketplace for buying and selling fine art, saw its ecommerce business grow 150% last year as people looked to beautify their homes or make some extra cash by selling art on consignment. Galleries and museums struggled... Continue reading »
by Allison Schiff // April 15th, 2021 //
»
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