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» Allison Schiff

Allison Schiff
Senior Editor

Allison Schiff is a senior editor for AdExchanger.com, where she covers mobile, Facebook, cross-device, measurement, privacy and the app economy. Previously, she was senior digital strategist at Direct Marketing News, where she blogged regularly and handled Web and social strategy. Allison received her M.A. in journalism from the Dublin Institute of Technology in Ireland (her favorite place), and a B.A. in history and English from Brandeis University in Waltham, Mass.

Contact Allison

Articles by Allison

The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions.
Beeswax Gets Into Bid Shading With An Eye On Data Sharing And Cost Transparency

The recent shift away from second-price auctions toward a first-price model, spurred on by Google, has led to new methods for helping buyers optimize their pricing and avoid overpaying for impressions. Bid shading is one of the most popular techniques. But while bid shading can save buyers money, there are two interrelated complaints about it... Continue reading »
by Allison Schiff // November 5th, 2020 //
»
How Ad Tech Peeps Are Coping With Election-Related Distractions

So, there’s an election or something happening in the United States right now? And, apparently, it’s also a workday. Sure. But there has to be a better strategy for getting through the day than repeatedly stress-refreshing the AP’s live election tallies. Here’s how the ad tech community is staying chill, if such a thing is... Continue reading »
by Allison Schiff // November 4th, 2020 //
»
The Consumer Privacy Rights Act – CCPA 2.0 – Passes In California

🚨🚨 Privacy news 🚨🚨 The Consumer Privacy Rights Act, on the ballot as Proposition 24, has been approved by voters in California, passing with 56.1% of the vote. We are thrilled to announce the passage of #Prop24, the California Privacy Rights Act, with a decisive majority of Californians supporting the measure to strengthen consumer privacy... Continue reading »
by Allison Schiff // November 4th, 2020 //
»
Mozilla CMO Lindsey Shepard & Firefox CTO Eric Rescorla
Mozilla On The DOJ’s Google Suit, Why It’s Not In The W3C’s Web Advertising Business Group And ‘Unfcking’ The Internet

In October, Mozilla, the nonprofit organization behind the Firefox browser, launched a marketing campaign to “unfck the internet,” because, well, the system is a little “fcked up,” said Lindsey Shepard, Mozilla’s CMO. “People are constantly being inundated with messages about complex topics, from data breaches to hacking, and a lot of big tech companies are... Continue reading »
by Allison Schiff // November 3rd, 2020 //
»
What do you expect after the election from a paid media standpoint if Biden wins or if Trump wins?
What Will Happen To Paid Media After The Election?

As Americans head to the polls, advertisers and publishers need to remain agile with their paid media strategies. There’s a lot we can’t know about what comes next. “As we’ve seen throughout several points this year, it's all about staying flexible, making sure messaging is relevant and appropriate – but not going dark,” said Ken Blom,... Continue reading »
by Allison Schiff // November 3rd, 2020 //
»
Cory Munchbach, COO, BlueConic
BlueConic: You’re Not A CDP If You Outsource Data Management

This is the 13th installment in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, ActionIQ, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe and Treasure Data. The marketing clouds are taking up a lot of mindshare as they belatedly foray into the CDP category. But “you’d be surprised at the number... Continue reading »
by Allison Schiff // November 2nd, 2020 //
»
Facebook Is Up To 10 Million Active Advertisers, But Zuck Says He Fears For The Future Of Personalized Advertising

Although Snap and Pinterest say they benefited revenue-wise from the Facebook boycott over the summer, Facebook barely felt a ding. Advertising made up nearly all of Facebook’s revenue in the quarter – $21.2 billion of $21.5 billion overall, a 22% year-over-year increase. And Facebook now has more than 10 million active advertisers across its services –... Continue reading »
by Allison Schiff // October 29th, 2020 //
»
For the past two years, Pandora has been working with ActionIQ, a customer data platform that focuses on enterprise customers.
Pandora Tunes Up Its Data Strategy With The Next Generation Of ActionIQ’s CDP

Scaling your marketing ops isn’t an easy task when you’ve got 60 million monthly active users and a massive store of historical data going back nearly two decades. Just ask Pandora. “It’s been a really big challenge for us,” said David Hassler, director of software engineering at the music streaming platform. For the past two... Continue reading »
by Allison Schiff // October 29th, 2020 //
»
If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year with a focus on video.
Biden Is Spending Even More On Video Than Some Of The Biggest Commercial Brands

If Donald Trump owned H1 for programmatic ad spending, Joe Biden is dominating the second half of the year. After spending big on display and native during the first half of 2020, the Trump campaign scaled back precipitously on programmatic starting in August, down to nearly zero in September, and has kept its foot on... Continue reading »
by Allison Schiff // October 29th, 2020 //
»
Mike O’Donnell, CRO, Vizio
Vizio Reorgs Around Its Data Biz With The Full Integration Of Inscape

Smart TV manufacturer Vizio is reorganizing to bring more television data into its advertising and content business. Inscape, Vizio’s data and automatic content recognition (ACR) subsidiary, has been combined with Vizio Ads and SmartCast, Vizio’s smart TV content platform. The three will now function as a single unit. Prior to the strategic reorg, announced on... Continue reading »
by Allison Schiff // October 28th, 2020 //
»
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